Around 200 Sri Lankans from all parts of Sri Lanka came together in Singapore recently at a fun-filled four-day family holiday courtesy of Ceylinco Life, the country’s leading life insurer.
The all-expenses-paid excursion was the conclusion of the fifth edition of Ceylinco Life’s ‘Family Savari’ programme, which rewards policyholders and Ceylinco Life Retirement Plan holders annually.
In April this year, 15 Ceylinco Life policyholders and their family members, a total of 60 people, flew to China for an all-expenses paid holiday in Beijing, as part of the Family Savari programme. Thereafter, another 2000 people representing 500 policyholders and their family members spent a day of thrills and spills at the theme park in Avissawella.
The visit to Singapore from 25th to 28th May included a city tour, visits to Chinatown, the esplanade, botanical gardens, the fountain of wealth, a laser show at Marina Bay, a tour of Sentosa including cable car rides, a visit to Images of Singapore, Underwater World, and Dolphin lagoon, the Song of the Sea show, Crane Dance show and shopping. Policyholders and their families were provided with 4-star hotel accommodation and all meals.
In all, 2,260 people benefitted from the 5th edition of Ceylinco Life’s Family Savari programme, taking the total number of people rewarded since the inception of the promotion beyond 11,000.
“The Family Savari programme is unique in concept and scale in Sri Lanka’s insurance industry,” Ceylinco Life Director and Deputy CEO Thushara Ranasinghe said. “It is by far the biggest and most logistically challenging rewards programme undertaken by a company in this sector in Sri Lanka, and is distinctive in its emphasis on promoting family bonding and harmony between diverse groups of people.”
The promotion is intended to generate greater awareness of, and interest in, life insurance in market segments as yet unprotected through insurance, reward existing policyholders for keeping their policies active and to provide an incentive to others to revive and maintain their policies. It runs from July to December each year, during which all active long term Ceylinco Life policyholders as well as holders of Ceylinco Life Retirement Plans can earn multiple winning chances.
Independently rated as one of Sri Lanka’s most valuable brands, Ceylinco Life has more than 850,000 lives covered by active policies and has been the market leader in Sri Lanka’s long term insurance sector for the past eight years. The company is acknowledged as the benchmark for innovation in the local insurance industry for its work in product research and development, customer service and professional development.
Photo Caption: Ceylinco Life Family Savari winners in Singapore.