Rising sales volumes across the board for Elephant House brands, and particularly significant increases by Elephant House Necto and Elephant House Cream Soda, in combination with a 10% market share of the cola market captured in just over one year by new entrant KIK Cola, have resulted in higher overall sales, in terms of volumes, for the beverage category of Elephant House – a subsidiary of the top Sri Lankan blue chip John Keells Group.
Adding to this, Elephant House soft drink brands, as a whole, also captured a greater overall portion of the soft drinks sector in terms of market share, for the period ending 30th April 2012.
Meanwhile, according to Elephant House Head of Beverages, Chandima Perera, these successes can only result from committed and inventive people who are close to consumers: "Great strides were made by brands such as Necto, Cream Soda, Lemonade and EGB, which were solely due to new innovations spearheaded by our people. This, in turn, came from truly taking to heart consumer comments. In some cases, this meant re-designing bottles and, in others, completely new taste formulations."
Continued Mr. Perera; "at Elephant House, we not only value the hard work of our people, but also reward it. Such was the case with our Sales Managers, a number of which we recently treated to a fully paid trip to Thailand. This was just one gesture of our deep admiration and appreciation for their dedication and focused hard work and its outcome which was a significant increase in volumes."