Apparel

LBN EditorNovember 17, 2017
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1min90

Representing Sri Lanka with 2 Quality Circles, the DSI Samson Group emerged as the Gold Award winners at the recently concluded International Quality and Productivity Convention 2017, which was conducted by the International Convention on Quality Control Circles (ICQCC) in Manila, Philippines, from the 24th to the 26th of October 2017.

Two subsidiaries of the DSI Group – D Samson Industries and Samson Bikes qualified to stage 2 Quality Circles at this International event after winning Gold Awards at the National QC Convention 2017. These coveted Gold Awards were achieved whilst in competition with 372 QCs from leading corporates and government institutions represented by major corporates of countries such as India, Bangladesh, Mauritius, Singapore, Malaysia, Thailand, Taiwan, China, Japan, South Korea and the Philippines.

“We are extremely proud of the enthusiasm and the commitment of our valuable employees, especially at our factories.  Their loyal contributions towards the continuous improvement and productivity towards manufacturing excellence are highly valued and much appreciated. Winning two Gold Awards at this convention is something extremely commendable.” said the Group Managing Director, Mr. Kulathunga Rajapaksa.


EditorNovember 13, 2017
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5min150

next Sourcing, a fully-owned subsidiary of the retail clothing and accessory giant next Plc – UK, recognized and rewarded its supplier base at the “Suppliers’ Seminar 2017” held at the Park Street Mews Colombo recently.

During the course of the event, the company presented awards to the top three suppliers for their outstanding performance despite the numerous challenges during the latest fiscal year. The Gold Award was won by next Manufacturing (Pvt) Limited for the fourth consecutive year, the Silver Award won by Nobleswear (Pvt) Limited and the Bronze Award won by Miami Exports (Pvt) Ltd.

The company also recognized the noteworthy contributions of the entire supplier base for managing to achieve sales targets whilst continuing to keep to the high standards and stringent focus on production quality. The long-standing relationships built by next Sourcing with the entire supplier base, with some partnerships over 20 years, underscored the level of trust the company hasbuilt over the years with the supplier base when sourcing the finest, most exclusive fabrics and garments from Sri Lanka.The seminar also included a performance overview of ‘next’ sales with an updated indication on the current performance in line with the Key Performance Indicators set by next Plc – UK. The event was attended by the management of next Sourcing together with representatives from the supplier base.

next Sourcing is engaged in design, sourcing, buying, merchandising and quality control of next Plc product. The company also coordinates with a global network of offices to negotiate market prices, manages the supply chain, and ensures on-time delivery on behalf of next Plc. The bi-annual factory evaluations allow the next Sourcing management to make the selections of the top three factories out of a relatively large factory base of 42 factories.

Wilhelm Elias – Associate Director of next Sourcing expressing his views stated, “The past 12-18 months have been tough on the industry as a whole, next own and operate three factories in Sri Lanka and we are aware of how tough it has been on all of our suppliers and we appreciate the support extended to us during the most difficult of times. The effects of Brexit was felt globally due to weakening of the British Pound and as price pressure mounted and spending habits changed in Europe, the impact on the high street was felt across all retailers. We remain cautious but confident in the work we have done with design / product which is reflecting in our second quarter sales. The Sri Lankan office will plan double digit growth in 2018 in light of GSP+”.

Hugh McConnell – Technical Director of next Sourcing addressing the gathering stated, “Through complicated wash and embellished product, Sri Lankan manufacturers are facing new challenges every season but have still managed to consistently ship stock that meets the customer’s standards and retained the ‘Best Region for Quality’ category in 2016 & 2017 year-to-date. Sri Lanka has now built a reputation for managing the most difficult products which is a credit to the improved skill level of our suppliers and their continuous improvement.”

Fiaz Ozeer – Senior Merchandise Manager of next Sourcing stated, “With Sri Lanka gaining GSP+, we are seeing a significant sales growth from the 3rd quarter of our current financial year. As always, service excellence is a key driver for this upward trend. We need to maintain high standards that we’ve set and look at continuous improvements in the future to meet the challenges of a competitive market.”

next Sourcing Sri Lanka produces next-branded children’s and women’s garments, as well as women’s lingerie and menswear. Over twenty years’ experience givesthe company an edge over the global competition and an opportunity to create greater value for their stakeholders. Exclusive, coordinated collections of stylish, cost-effective garments are distributed through the next retail network, which consists of more than 500 stores in the UK alone and nearly 200 franchise stores in more than 40 countries. next Sourcing maintains eleven offices across ten countries worldwide, including Leicester, London, Turkey, Egypt, Bangladesh, North India, South India, Thailand, Sri Lanka, Cambodia, Vietnam, Hong Kong and Shanghai.


EditorNovember 8, 2017
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5min420

As an Official Industry Patron at MBFW, Hirdaramani’s emerging leadership talks about the future of Sri Lanka Apparel while lending its resources and expertise to support emerging designers showcasing at the Mercedes-Benz Fashion Week Sri Lanka.

As Sri Lanka’s apparel industry looks to reinvent itself to meet a new fashion future, one of Sri Lanka’s oldest and most respected apparel makers, the Hirdaramani Group, have taken on the challenge of channeling fresh, young energy towards this move. While the apparel manufacturer still boasts veterans of the industry to guide the business, at the helm of the company today is the next generation of leaders, bringing a tide of fresh energy and ideas to the business. Hirdaramani presents the perfect balance of seasoned expertise and new influencers ready to disrupt traditional thinking. It is the future-forward thinking of the company and the synergy between this and the core theme of MBFW that led to the partnership between the two.

The Hirdaramani legacy began in the 1890’s and has steadily grown into a multimillion dollar apparel manufacturing business that has diversified into a global conglomerate. Understanding the essential nature of linking fresh, young thinking for an industry as youth-obsessed as fashion, Hirdaramani has stayed committed to reinventing itself again and again to make wearables for young consumers, and also empowering, trusting and investing in its next generation of business leaders to influence the growth and evolution of the company.

Aroon-Hirdaramani
Aroon-Hirdaramani

Representing this next generation for the company and Sri Lanka apparel as a whole, Aroon Hirdaramani, Director of Hirdaramani, was part of a key panel discussion on the future of the industry at the South Asian Apparel Leadership Forum held as part of the weeklong event.

Aroon is also part of the JAAF future leaders committee and frequently represents Sri Lanka Apparel at global forums as part of his position with JAAF. The Forum held as part of the fashion week’s knowledge sharing agenda focused on bringing together apparel business leaders to inspire and challenge the industry with all-new fashion intel.

Simultaneously, the Hirdaramani Group has also lent its support to channel young fashion energy on the runways of Mercedes-Benz Fashion Week Sri Lanka. Collaborating with AOD— the country’s best known private fashion educator, Hirdaramani powered the cutting-edge collections of several young fashion designers who were showcased at the Mercedes-Benz Fashion Week Sri Lanka runways. Shehani de Silva, Oshini Perera and Ishara Jayathilake presented their fresh fashion collections that were created via Hirdaramani’s superior manufacturing and finishing technology.

These collaborations and roles played in knowledge sharing and the runway show, embody Hirdaramani’s take on fashion and its new future. As fashion consumers change fast and frequently causing ripples of transformation across the industry, it becomes extremely important for garment manufacturers to be conscious of these shifts and understand how they influence the products being made. Hirdaramani’s patronage to Mercedes-Benz Fashion Week reflects this vision to constantly transform, invent and reinvent. With this bold spirit that embraces the power of fresh talent and young thinking, Hirdaramani promises to be one of Sri Lanka’s leading fashion makers of tomorrow.


EditorNovember 5, 2017
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8min690

Hameedia, Sri Lanka’s leading menswear specialist will soon present the fifth edition of its annual fashion showcase – Envoy Concept 2018. This year, the show will run under the theme ‘CurioCity’, and is meant to inspire urban men to embrace their curiosity and intrigue when it comes to fashion, grooming and the latest style trends. The event will feature seven exclusive clothing collections including Down to Earth, Art in Loom, Contemporary, De Rigueur, GENZ, Prince of Wales and Celebrate Life, which will be made available at Hameedia outlets Island-wide during the course of 2018.

The Envoy Concept show is the only one of its kind in the country and derives its inspiration from global and international standards of menswear fashion. This year’s theme ‘CurioCity’ is meant to encourage gentlemen from all walks of life and professional backgrounds, to learn more about the latest trends in the fashion industry, so they can equip themselves with the knowledge and expertise needed to put together a mix of chic, eclectic, trendy and timeless looks.

The fifth edition of Concept will be graced this year by the presence of Jack Eyers – Mr. England 2017/2018 who is also the Brand Ambassador of Envoy London. He will be attending the event, along with his two colleagues, Jack Hesslewood – 1st runner up, Mr. England 2017/2018 and Zac Oldershaw – 2nd runner up, Mr. England 2017/2018.

Envoy Concept 2018 will present exclusive collections that draw on the latest fashion trends and embody elegance and sophistication; two quintessential elements of fashion. The collections will feature shirts, trousers, jackets, kurthas, printed shirts, smart casual must-haves, pieces for power dressing, as well as an array of formal attire. Tailored with the finest fabrics and embellishments, each collection has been designed to encapsulate the essences of confidence, boldness and suavity that together will enable gentlemen to step out in style on every occasion. With its consistent commitment to upholding global standards, Hameedia continues to complement every man’s sense of style and fashion by enabling him to look his best at all times.

Commenting on the highly anticipated Envoy Concept 2018 show, Fouzul Hameed – Managing Director, Hameedia Group said: “The Concept show is at the forefront of the Sri Lankan fashion industry and is the most highly anticipated men’s fashion event of the year. Initiated as a stepping stone to transform the menswear fashion industry in the country, each year the show has become bigger and better and now features an expanded portfolio of world-class garments. This year, we are delighted to have our Envoy London Brand Ambassador, Mr. England 2017/2018 and the 1st and 2nd runners up from the competition attending the showcase. As a Sri Lankan brand, we are extremely proud to have partnered with such a prestigious international event such as the Mr. England competition, and we look forward to Jack Eyers and his colleagues being a part of this year’s event. The ability to make a strong fashion statement can bolster a man’s self-esteem whilst speaking volumes about his personality and character. The Concept 2018 show offers an extensive range of the latest and most contemporary designs and outfits that meet the needs and styles of modern men with varying tastes and personalities.”

As serving society has always been a core value of the Hameedia Group, the ‘Concept 2018 – CurioCity’ showcase will feature a variety of fundraising initiatives that will support the ‘My Friend’ project. All proceeds from the show will help educate children in underprivileged schools in the country through the ‘My Friend’ foundation. This year, partners that specialize in men’s retail as well as many lifestyle brands, will also come on board for the showcase. These partners include Dialog as the official telecommunications partner, Vision Care as the official eye care partner, adidas as the official sportswear partner, Real Men as the official fragrance partner, Management Studios as the official knowledge partner and The Kingsbury Hotel is named as the official hospitality partner of the event.

Segements

Down to Earth: Best known for its temperature regulating properties, Hameedia’s Linen collection titled “Down to Earth” is ideal for men who are seeking comfortable yet stylish clothing options, that are perfect for island life and the tropical heat of Sri Lanka. The collection, a mix of staples such as trousers, shirts and sarongs, as well as accessories such as ties, bows and pocket squares are designed to help men keep the heat at bay during the summer months whilst leaving them feeling fresh throughout long and exhausting days. Moreover, the Down to Earth range will also provide versatile attire that customers can mix and match for different occasions.

Art in Loom: Featuring an array of contemporary styles, the Art in Loom collection of the show will offer men the opportunity to choose from a variety of the most recent fashion trends. This collection will feature bold and iconic prints that are a must-have in every wardrobe.

Contemporary: The third segment of the 2018 Concept show, the Contemporary collection will feature an exquisite range of chic day and evening wear.

De Rigueur: The De Rigueur collection will offer more laid-back and trendy styles of clothing.

GENZ: GENZ, the fifth segment featured in the show will allow men to colour coordinate garments to their liking.

Prince of Wales: The Prince of Wales collection will enable them to convey a strong self-image and create defining looks that are ideal for men in the corporate world and business arena.

Celebrate Life: The seventh segment of the event, “Celebrate Life” is dedicated to a ceremonial set of garments, tailor-made to add refined and classy overtones to a man’s overall look.


EditorNovember 3, 2017
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1min1210

Hayleys Fabric made a profit of USD 95,854/- during the second quarter ended 30th September 2017. This is an improvement on the first quarter although the Company is at a cumulative loss of USD 66,794/- for the first half ending 30th September 2017. The main contributory factor for the loss was the unprecedented floods which hampered the production in the first quarter.

The outlook for the next quarter amidst an increase in raw material costs looks positive with an order book with better margins with production from new machinery also coming into operation. The enhancement of the Printing facility with Reactive printing and the commencement of sublimation printing, embossing facilities would enhance the Company’s product offering to attract a higher market share.

Hayleys Fabric PLC is a subsidiary of Hayleys PLC whose Board of Directors is comprised of Mohan Pandithage, Shammika Perera, Rohan Goonetilleke, Sarath Ganegoda, Haresh Somashantha, Nandajith Somaratne, Ananda Jayatilleka, and Dr. Sunil Nawaratne

 


EditorOctober 30, 2017
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3min650

With a passion to provide an exclusive family shopping experience and a continuous drive to be one of Sri Lanka’s leading fashion stores, The Outlet Store has yet again rolled out a fabulous shopping spree from 27th Oct till the 04th of November, as part of its year-end sale and this time shoppers are given whopping discounts of upto 50pct on their total bill value.

Since its inception just early this year The Outlet Store has witnessed an ever increasing interest and success throughout all shopper segments and probably today is Colombo’s hottest trending clothing retail space. With numerous additions to its range of portfolio every now and then, customers are always sure to be picking up something new and contemporary.

The jaw-dropping shopping space spreads across a stunning 15,000sqft and likely to be called a clothing shopping mall than an outlet. It houses a range of high quality, durable and affordable local and international fashion and lifestyle brands for men, women and kids. Further, it features an exhaustive collection of household and gift items, accessories, perfumes, cosmetics, watches, toys, footwear, and jewellery- truly making it a shopper’s paradise.

Sharhan Mansoor, Managing Director- The Outlet Store Clothing Pvt Ltd, said ‘We are very delighted to give our shoppers significant discounts that are almost half of the total bill as part of our year-end sales strategy. We have brought together a much bigger range and variety this time around to complement every aspect of one’s lifestyle. It truly brings us happiness to see them smile while they shop till they drop.’

The Outlet Store also has ample parking space which can occupy around thirty vehicles at any given time. With elegant interiors and an overall international shopping ambience, The Outlet Store is fashionable and individualistic, providing not just value for money but a collection of the finest quality merchandise for the whole family.

Very recently it also unveiled its chic and trendy coffee and snack corner ‘Brew Bar’ for shoppers to refresh and relax themselves while or when done shopping their most favorite fashionable and individualistic collections and merchandise. Brew Bar serves a variety of hot and cold beverages, brownies, cupcakes, deserts, items in jars, snacks amongst many others.

The Outlet Store is gaining grounds as a much sought after shopping destination featuring contemporary and trending merchandise, and is very ambitious to open up more stores in Sri Lanka’s most preferred fashion destinations in the future.


EditorOctober 22, 2017
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6min1870

Thursday, 19th October 2017, Colombo: Hameedia, Sri Lanka’s leading menswear specialist recently introduced Real Men, a perfume line comprising three unique scents. The middle upper new line, which will be available at Hameedia outlets island-wide, features Solitude, a strong, bold and refreshing scent, Atlantis, a perfume created to inspire freedom and an element of mystery in men and Immortal, a fragrance that exudes timeless elegance and allure.

The three distinctive fragrances offered by the Real Men collection will bring out the true personality of gentlemen of stature, whilst enhancing their aura and confidence. All Real Men perfumes are formulated by the best nose in France, an industry-leader in the fragrance development and perfume industry. All three fragrances, with their mild yet long lasting scent, are ideal for men who are constantly on the move, and offer the perfect finishing touch for casual and official outfits for every occasion. Real Men Solitude, the bolder and more virile fragrance of the range is a fresh blend of woody notes and is best suited for men who want to make a strong and confident fashion statement and enhance their look. Combining subtle woody undertones with an intriguing spicy element, Real Men Atlantis brings out a man’s freedom and adventurous streak, and is ideal for evening occasions and day time wear. The third fragrance in the line, Real Men Immortal is a blend of sensual notes that exude luxury and it is the perfect scent for special occasions and functions. The Real Men perfume has an oil concentration of 15-20% (EDP) which is better than many fragrances in the current Market. Each fragrance developed by Hameedia, is created using standards that are on par with world-renowned fragrance brands.

Hameedia  also offers Splendid Oud, the Envoy London’s premium fragrance that caters to the luxury market. The perfume is a prestigious and authentic blend formulated to complete the overall looks of high profile gentlemen in the business, sporting and celebrity arenas. Handcrafted in a traditional manner with the use of exceptional raw materials, the Splendid Oud has an oil concentration of 20-30% which is an optimal universal standard for quality perfume which is adhered to by a few renowned international brands.  This deluxe fragrance is inspired by haute couture fashion for men, and is targeted exclusively at men who are seeking an optimum form of luxury from their fragrance. Hameedia, the island’s premier menswear specialist has a track record for introducing trend-setting fashion statements for the fashion-conscious gentlemen in the country. At Hameedia, a complete men’s fashion solution can be found under one roof amongst the company’s exclusive brands for gentlemen from all walks of life.

Commenting on Hameedia’s newest range of perfume line, Fouzul Hameed – Managing Director – Hameedia stated: ‘We are pleased to introduce this new, world-class range of perfumes to our valued customers. Scent is extraordinarily important in telling people who you are and what you’re made of, and the fragrance we wear speaks volumes about our personality and inner essence. The Real Men range by Hameedia offers men three exclusive and prestigious fragrances that truly enhance a man’s attire and deliver an overall sense of refinement and sophistication. Manufactured on par with best-in-class global standards, this range of perfumes allows men to make a bold statement with their clothing, whether they are at work, at a function or running errands on the go.”

Established in 1949, Hameedia has grown to become a pioneer in the Sri Lankan fashion industry. The fashion store is renowned for delivering high-quality custom tailoring under the bespoke and Made to Measure category and ready-made clothes for gentlemen. The Hameedia, multi-brand retail stores house a collection of quality menswear brands such as Le Bond, Envoy, Signature, Raymond, Lee and Adidas to name a few. Hameedia also prides itself on offering outstanding standards of service to ensure that all clients enjoy a shopping experience that is positive and personalized. With a network of over 30 outlets across Sri Lanka and a large and experienced team, Hameedia has a strong local presence and has also extended its operations to the global fashion industry with outlets in the Maldives and Australia.



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