Apparel

October 23, 2023

This October, Sri Lanka’s leading intimate apparel brand, amanté, is commemorating the milestone 10-year anniversary of its flagship boutique in Racecourse, Colombo, and also 11 years of the brand’s presence in Sri Lanka. To mark the occasion and to kick-off a month of promotions and celebrations, the brand hosted select invitees and several A-list fashion influencers -including amanté’s athleisure ambassador Yureni Noshika-, at an exclusive in-store event featuring a fashion show unveiling amanté’s exciting new anniversary capsule, ‘Vogue.’

amanté has over the last decade crafted its reputation as a brand known for its fashionable, sophisticated, and high-quality lingerie. Paying tribute to its own home-grown success story, the intimate wear label launched its stylish new “Vogue” collection at the celebration event well-timed with the festive season ahead. Vogue includes 8 exciting new designs across a broad spectrum of colourways, featuring elegant laces and detailing, with each garment aligning itself with the latest global trends, but also designed to suit the South Asian female silhouette. The collection comprises of a variety of contemporary bra styles; including a multiway, padded/non-wired, padded wired, and the ever-popular bralette styling – providing a wide range of options for different body types and styling preferences.

“We would like to thank our loyal customers and partners for being a vital part of our growth story right from the very beginning,” said Eshara Samuel, Head of Marketing amanté Lanka. “We have evolved from humble beginnings to the successful brand you see today, and while we take immense pride in what we have been able to achieve together, we also have great plans for the journey that lies ahead. Our success has always been our wonderful customers and we thank every lady that has placed their trust in us and we promise to continue to deliver the high-quality intimate wear”

amanté opened its first store in 2012 at the Racecourse in Colombo, and has since established itself as a firm favourite in both Sri Lanka and India for quality women’s intimate wear; creating the very first retail identity for the brand which has now taken over both markets. From a limited portfolio of styles and categories, amanté has since further developed its range of intimate wear, and also expanded its offering to include sleepwear, shapewear, swimwear, and -most recently- athleisure. Now, in its 10^th year, amanté has four additional independent boutiques across Sri Lanka to call its own (Kandy City Centre, Marino Mall, Nugegoda, and Negombo) and a retail presence at over 200 stores across island, with greater expansion plans in the pipeline.

In 2021 the home-grown brand was acquired by India’s largest retailer Reliance Retail Ventures Ltd., further bolstering its mission of creating designs that perfectly blend comfort, fashion, and thoughtful design for the confident South Asian woman.

To further commemorate its 10^th anniversary, amanté will be running special promotions throughout the month and across all of its stores and through its online store www.amante.lk, enabling its loyal clientele too to join in the celebrations.

October 18, 2023

Emerald, Sri Lanka’s leading menswear brand, once again dazzled fashion enthusiasts with their latest AW23 showcase, “EVOLUXE,” a grand fashion spectacle that redefined the essence of luxury and style. Held recently at the opulent Waters Edge, The Grand Ballroom, the event was a testament to Emerald’s commitment to pushing the boundaries of fashion innovation.

The theme, ‘EVOLUXE,’ was a captivating fusion of evolution and luxury, showcasing how the perception of opulence has evolved over time. The event explored the idea that true luxury today encompasses not only extravagance but also ethical considerations, innovation, and uniqueness. From traditional opulence to contemporary minimalism, ‘EVOLUXE’ celebrated the dynamic journey of luxury in the modern world.

Ahmed Ikram, Chief Business Officer of Emerald, commented on the fashion show and said, “Emerald, the epitome of sartorial excellence, is honored to have hosted ‘EVOLUXE’ a fashion extravaganza that redefined luxury. The passion and creativity exhibited by our design team were truly awe-inspiring. This event underlines our unwavering commitment to pushing the boundaries of fashion and setting new standards for elegance and sustainability. ‘EVOLUXE’’ is just the beginning of our journey to redefine luxury and embrace innovation in menswear. We extend our heartfelt gratitude to all our stakeholders, from our dedicated team to our esteemed guests and partners, for making this event a resounding success.”

The fashion show consisted of ten stunning segments, each meticulously designed to cater to the diverse tastes of Emerald’s clientele. Among the highlights was the “Fun in the Sun” collection, a vibrant blend of colors and unrivaled comfort that caters to the young and adventurous. Crafted from 100% cotton, this collection features T-shirts and Polos, ensuring that young boys can embark on their outdoor adventures in style. The fashion show also unveiled “Tee-Style Sensation,” a premium collection for those seeking the perfect fusion of comfort and urban sophistication. Classic Polos in this range offer moisture-wicking properties and a natural stretch, guaranteeing both a cool look and feel. For everyday elegance, “The Everday Tee” is your ultimate choice. “Authentic Denim” was another showstopper, redefining the denim experience with Japanese denim fabrics, offering superior fit, comfort, and mobility while preserving an authentic denim style.

In the corporate setting, the “Timeless Fil-a-Fils” collection takes center stage, offering an impressive range of 40 colors for dress shirts. While they may seem traditional at first glance, these shirts are far from generic. Dorned with classic collars and a distinctive column of buttons, they exude distinction, elevating your corporate style with timeless charm and modern appeal. For young gentlemen who appreciate style and comfort, “Dapper Dudes” from the ‘Emerald Junior – Shirts’ collection provides a journey of youthful sophistication. Seamlessly blending modern trends with classic styles, ensures that they look their best, whether it’s for a family celebration or a school event.

Emerald’s commitment to versatile fashion extends to utility and comfort for active individuals with the “Utilitech – Functional Fashion” collection. Experience functional flexibility like never before with a range of ‘Utilitech’ wear. The water-repellent, 4-way stretch material ensures comfort and wearability, offering three variations: ‘Tech-chinos’, versatile trousers with a tech-spin that stay looking fresh, ‘Active Jeans,’ super-comfy and lightweight jeans that add a stylish touch and slimmer look, and ‘Wind Walker,’ the range that keeps you comfortable in various weather conditions while taking a jog or staying active.

Additionally, “Stylized Bamboo,” known for its eco-friendliness and exceptional softness, is now available in the Sri Lankan Market from ‘Emerald.’ This collection embodies a unique blend of elegance and comfort, making it suitable for formal occasions and business settings. “Casual Communique” from ‘Emerald Active’ is designed to make a style statement, offering high-quality smart casual wear that pairs perfectly with chinos or denim, detailed with elements that pop and stand out.

With the “Work-Pop” collection Emerald is the first to introduce prints into a formal range for men, adding a touch of variation through textured yarns and dobby motifs, ensuring that you stand out in the corporate setting. These new-age prints are subtle with a touch of class, guaranteed to make you stand out, whether at work or during after-work excitement. Lastly, “Morphing Forms” celebrates artistic freedom with a wide array of unique prints, allowing individuals to embrace their individuality and express themselves through abstract artistry in the workplace.

The ‘EVOLUXE AW 23’ fashion show primarily targeted dealers, offering them a first look at the upcoming seasonal collection and the opportunity to make bookings for the season ahead. Emerald also extended invitations to key figures & celebrities in the fashion industry who graced the event with their presence.

Emerald sets new benchmarks in men’s fashion, blending tradition with innovation and sustainability, continuing to provide all categories cementing its place as Sri Lanka’s leading menswear brand. ‘EVOLUXE’ was a resounding success, a reflection of Emerald’s dedication to evolving and redefining the meaning of luxury in the ever-changing world of fashion.

October 13, 2023

Moose Clothing Company, a renowned name in the fashion industry, is taking decisive legal actions against counterfeit sellers and manufacturers who have been flooding the market with fake Moose products. This aggressive stance comes in response to the growing threat of imitation products that not only harm their brand reputation but also undermine the trust of their loyal customers.

The company partnered with law enforcement agents to identify, seize, and appropriately dispose of the counterfeit products and expands brand protection programs. The company has filled a series of cases and successfully obtained enjoining orders against such counterfeit retailers and manufacturers.

Counterfeit sellers and manufacturers are hereby warned that Moose Clothing Company will vigorously pursue legal actions against anyone involved in the production, distribution, or sale of fake Moose products. The following activities will be strictly prohibited:

Use of Similar/Identical Logo: Counterfeiters are not allowed to use a logo that is similar or identical to the Moose Clothing Company’s official logo. This logo is a hallmark of authenticity and quality, and its misuse will not be tolerated.
Use of “Moose/Moose Clothing” Name: The unauthorized use of the “Moose Clothing” name for marketing, selling, or reselling products is strictly forbidden. This includes the use of the brand name on websites, social media, and any promotional materials.
Unauthorized Selling: Sellers who offer Moose-branded products without explicit authorization from Moose Clothing Company will face legal consequences. Authentic Moose products can only be sold by authorized retailers and distributors.

“Moose Clothing Company is committed to maintaining the highest standards of quality and authenticity in our products. We urge our valued customers to remain vigilant and report any suspicious or counterfeit Moose products they come across. Your support is crucial in our fight against counterfeiters, and together, we can protect the integrity of the moose brand,” stated Hasib Omar – CEO Moose Clothing Company.

Customers are urged to identify genuine Moose products through ‘Care and Size Labels’ where every original Moose product will come with a care label and a size label featuring the Moose Clothing Company branding. These labels are your assurance of quality and authenticity. Each Moose product will be accompanied by a distinctive Moose hangtag. This hangtag provides detailed information about Moose Clothing Company. Customers should look for this hangtag to ensure they are purchasing genuine Moose products.

Moose Clothing Company is a leading name in the fashion industry, known for its commitment to producing high-quality apparel and accessories. With a dedication to authenticity and customer satisfaction, Moose Clothing Company has become a trusted brand for fashion-conscious individuals worldwide.

October 11, 2023

The 2022-23 Annual Report of Teejay Lanka PLC won two awards including the award for ‘Best Annual Report in the Apparel Sector’ at the CMA Excellence in Integrated Reporting Awards 2023, presented by the Institute of Certified Management Accountants of Sri Lanka (CMA).

The Annual Report titled ‘Interknitted’ also won one of 10 Certificates of Merit awarded by the country’s national professional management accounting institute in acknowledgement of the quality of Teejay’s disclosure of vital information to stakeholders and conformity with local and international financial reporting standards for accounting and financial as well as non-financial information.

The 12^th Integrated Annual Report published by Teejay Lanka PLC provides an overview of the Company’s environmental stewardship, social responsibility, governance and risk management, future-focused sustainability-driven innovation, and insights on material topics pertaining to its commitment to sustainability initiatives as a responsible corporate citizen. The Report also communicates Teejay’s approach to directing corporate strategies in an integrated manner while cautiously balancing the often-competing interests of diverse stakeholders. The Company states its dedicated investment in GRI reporting and establishment of a strong ESG framework exemplify Teejay’s commitment to sustainable business practices and long-term value creation.

Commenting on the Company’s award-winning achievement in financial reporting, Teejay CEO Mr Pubudu De Silva said: “These awards underscore our commitment to excellence across all facets of our business, encompassing the environment, communities, society, and global responsibility. Our report is a testament to our strategic focus, forward-looking approach, commitment to value creation, and dedication to relevance, reliability, and completeness in reporting. We have embraced complete transparency in conveying our performance and impact during the past fiscal year, encapsulating the essence of our remarkable journey.”

The assessment for the CMA awards for integrated reports is based on the Guiding Principles, Content Elements and Fundamental Concepts which appear in the International Framework issued by the International Integrated Reporting Council (IIRC), with special emphasis on strategic focus and future orientation; connectivity of information; value creation and reliability and completeness.

The Teejay Group owns manufacturing facilities in Sri Lanka and in India, along with a state-of-the-art printing facility in Sri Lanka. An ISO 9001:2015, ISO 14001:2015 and OHSAS 18001:2007 compliant company and the first in the industry to develop green fabric, Teejay Lanka was also the first textile manufacturer in Sri Lanka to receive membership of the US Cotton Trust Protocol. Teejay is a public quoted company with 40 per cent public ownership and the backing of Sri Lanka’s largest apparel exporter Brandix Lanka which has a 32 per cent stake in the Company. Pacific Textiles of Hong Kong, whose key shareholder is the Tokyo Stock Exchange listed Toray Industries Inc., owns 27 per cent of Teejay Lanka.

Teejay Lanka was ranked the No 1 corporate entity among 100 public listed companies in Sri Lanka for Transparency in Corporate Reporting in the TRAC 2022 assessment carried out by Transparency International Sri Lanka (TISL), the local arm of the international corruption watchdog. The TISL assessment was carried out on three areas crucial to fighting and preventing corruption: reporting on anti-corruption programmes, transparency in company holdings and the disclosure of key financial information in domestic operations.

October 5, 2023

In recognition of exceptional leadership towards sustainability in the Sri Lankan construction industry, Brandix received Platinum honours under the ‘Leadership towards Sustainability Award’ at the CIOB Green Awards 2023 held recently.

The Ceylon Institute of Builders (CIOB) is the premier professional organization of building and construction professionals in Sri Lanka. The CIOB Green Awards 2023 are presented to honour individuals, organizations, and products/systems that have demonstrated outstanding innovation in advancing sustainability. The winners were recognised for their ability to embrace sustainable methodology and making significant contributions to environmental preservation, social responsibility, and economic resilience.

Brandix’s win is a resounding affirmation of the Group’s leadership and unrelenting excellence in advancing sustainable practices into the very fabric of their business. The award also acknowledges Brandix’s outstanding accomplishments in green building initiatives and distinguished status in its sustainable corporate program.

Brandix has the largest green building square footage in Sri Lanka, totalling 519,042. This achievement sets a remarkable industry standard for environmentally conscious construction. The company boasts a total of five (05) certified Green Buildings, including two (02) LEED Platinum, two (02) LEED Gold, and one (01) GreenMark Platinum in Sri Lanka, highlighting its commitment to sustainable practices. The Company is also the first apparel manufacturer in the world to achieve Net Zero Carbon status, with six of its facilities now certified Net Zero Carbon.

Natasha Boralessa, the Group Director of ESG (Environment, Social and Governance) said, “Nurturing Our Planet is at the heart of our strategy. With a steadfast commitment to driving innovation and promoting green buildings, we are constantly breaking new ground. Achieving this prestigious honour serves as an inspiration and acknowledgement of the longstanding efforts Brandix has made in building sustainable spaces. We aim to continue to lead the way for the industry contributing to a greener and better future for all.”

The winners were assessed and selected through, a transparent, and impartial panel of expert judges against predefined criteria tailored to the Sri Lankan construction industry.

October 5, 2023

MAS Matrix, the diversified flat-knit apparel manufacturing facility under MAS Holdings, announced the launch of its latest product platform, ‘MVTM.’ In a leap forward for flat knit products, the technology and product capability of the MVTM range, is poised to revolutionize athleisure wear. Crafted for the modern, fast-paced lifestyle, the collection offers a range of highly functional, versatile, and fashion-forward designs.

The core of MVTM lies in the fusion of movement and momentum, encapsulated in its abbreviation, ‘MVTM’. From a style perspective, these versatile pieces adapt to the diverse settings wearers move through in a day or in a season. When it comes to performance, MVTM products are meticulously engineered to offer freedom of movement and with unique zonal support. They offer a seamless blend of comfort and functional aesthetic, designed to meet the demands of modern living.

Speaking about the capability of Matrix, Palitha Liyanage, Chief Executive Officer of MAS Matrix said, “At Matrix, our journey is continuously evolving; starting with developing knitted uppers for footwear and transitioning to knit apparel and beyond. Today we are excited to share our full range of capabilities through the launch of MVTM. Our aim is to highlight beautifully crafted, innovative apparel that is also functional and sustainable.”

In alignment with MAS Holdings’ comprehensive sustainability strategy, the MAS Plan for Change, MAS Matrix is committed to offering more sustainable alternatives to its prospective customers. One standout feature of engineered knit is its ability to ‘knit to shape,’ significantly reducing pre-consumer waste by 18-22% compared to traditional cut and sew operations. Moreover, the MVTM collection boasts a commendable 77% utilization of raw materials sourced from sustainable, natural, and regenerative sources. These include recycled polyester, organic, Better Cotton Initiative-certified cotton, and bio-based fabrics like modal, Tencel, and hemp.

With 77% of the collection composed of recycled post-consumer waste or natural and regenerative fibers, MVTM exemplifies the commitment to a sustainable future.

MAS Matrix stands as the single largest investment made by MAS Holdings, housing 1000 Stoll flatbed machines offerings product categories which include athleisure wear, performance wear, essentials and knit components for global brands such as Nike, Decathlon, Gymshark, Lacoste, Victoria’s Secret and Stoko. The launch of MVTM is a testament to MAS Matrix’s unwavering commitment to innovation, sustainability, and providing consumers with apparel that seamlessly adapts to their dynamic lifestyles. With its unique blend of style, functionality, and eco-consciousness, MVTM is poised to make waves in the world of athleisure.

For more information about MVTM and MAS Matrix, please visit www.mvtm.co.

October 3, 2023

Envisages Sri Lankan operation to double in size by 2026 to $200M

Expresses confidence in Sri Lanka’s ability to deliver amidst economic headwinds
Recognizes Sri Lanka’s workforce and innovative sustainable manufacturing processes as key strengths

Earlier this year, global fashion infrastructure platform PDS Limited announced the unveiling of a centralized cutting plant in its Sri Lankan subsidiary Norlanka, located in Malwana. With a fully digitalized and integrated system, starting from mill inspection to warehouse operations, fabric inspection and the cutting process, this initiative is a testament to how multinational companies can collaborate effectively with local manufacturers, by leveraging technology.

Founded over 24 years ago in Hong Kong, PDS has been growing steadily, creating a network that oversees the end-to-end manufacturing process of apparel. Despite global economic challenges that have impacted apparel manufacturers worldwide, the Company generated USD 2 Bn in Gross Merchandise Value and is poised to more than double its revenue in the next 4-5 years.

Priding itself as a global collaborative platform catering to over 300+ brands, the Company has expanded to over 22 countries, providing a global plug-and-play platform for entrepreneurs in the areas of designing, sourcing, manufacturing and brand management, serving leading global brands and retailers. This unique business model not only operates in an asset-light manner, infusing scalability and robustness into the business, but also promotes a large entrepreneurial ecosystem throughout its entire value chain.

Executive Vice Chairman of PDS Pallak Seth says, “We are looking to further expand our manufacturing footprint to include Egypt and India, while also exploring other strategic locations. Establishing a green field manufacturing plant is challenging, time-consuming and costly in the current context due to the challenges in finding manpower. Therefore, our models involve acquiring businesses by taking the majority stake and integrating them into the PDS Platform, allowing manufacturers access to our global network of designers and vendors.”

Manpower and Innovation – Sri Lanka’s Strength

Reflecting on the PDS journey when it established a presence in Sri Lanka over ten years ago to set up Norlanka, Seth observed that the country possessed the strength of a knowledgeable workforce and a rich vendor base.

“Sri Lanka is a great manufacturing destination that offers excellent quality and commendable health and safety standards, particularly for baby products and intimate wear,” he explained. “In just a few years, we generated a revenue of USD 100 Mn by adopting a customised model designed specifically to meet consumer needs. We are now regarded as the preferred vendor for retailers who would otherwise find it challenging to manage and collaborate with smaller factories. PDS is the conduit that ensures designs and financing are provided to factories. This leaves room for the factories to focus on manufacturing.”

In the world of global manufacturing, PDS views its subsidiary Norlanka as a thriving success story, poised for remarkable growth. The Company aspires to achieve a staggering revenue of USD 120 Mn this year, with ambitions to double its business within the next 3-4 years.

In order to reach this target, PDS has several initiatives in the pipeline. The Company recently invested in a manufacturing base in Trincomalee for babywear and partnered with a further 2 to 3 factories to enhance its capacity.

The Company also established a centralized cutting plant in close proximity to the commercial capital Colombo, opening up capacity, adding value and creating further investment opportunities for vendors and customers.

“There are good apparel manufacturing facilities in Sri Lanka that are USD 10 to 50 Mn in size, which have demonstrated governance, compliance and are future-ready,” stressed Seth. “PDS is interested in investing in such companies so we could help them grow to become USD 100 Mn businesses. With our extensive financing resources and global network and collaborating with 350 retailers worldwide, we also seek to bring these opportunities to Sri Lanka, fostering mutually beneficial partnerships with local stakeholders.”

Embracing Solar Technology to Drive Sustainable Manufacturing

As the only global apparel manufacturer in the world with a structured corporate venture capital arm ‘PDS Ventures’, the Company strategically invests in the sustainability and circular economy space. Set up six years ago, it has already invested over USD 25 Mn into founders that have emerged from prestigious universities like Stanford, Oxford, Cambridge and Imperial. PDS has made 60+ such investments over the years in a host of selected companies bringing innovation in material science, traceability, manufacturing technology or post-consumer waste and has taken a strategic stake in these investments.

Seth noted that when it comes to sustainability, Sri Lanka has shown great commitment towards sustainable manufacturing practices. Norlanka is the first facility to install a solar power plant generating over 70,000 kilowatts (kWh) among its 45 companies across the globe.[1]

“Also, the human capital in Sri Lanka is so evolved and developed,” commends Seth. “It is because of this that we see the industry moving forward speedily. Our Global Head of ESG and Director of Sustainability & Innovation drives this global agenda, while compared to other countries, our Sri Lankan team possesses the unique ability to understand and drive this sustainability agenda.”

According to the PDS Group Sustainability Report 2023, Norlanka Manufacturing has adopted several sustainable practices, aligning itself with ESG goals and the United Nations’ Sustainable Development Goals. The Company hopes to become a net-zero landfilling organisation by 2024 and achieve carbon neutrality by 2025.[2]

Seeing Opportunity in Crisis

Despite a decline in orders across the globe due to rising inflation and a slowdown in the growth of developed economies, PDS saw Norlanka emerging as a reliable partner for both retailers and customers. “From a national perspective, as long as GSP+ remains in place and Sri Lanka continues to nurture relationships, the country should be well-equipped to navigate these challenges. While focusing on doubling business, Sri Lanka must also ensure it can keep up with increased production demands. Wherever there is a crisis, we should be able to see an opportunity. As the middle market is gradually disappearing, pricing is a challenge – retail must become more agile.”

Seth added that while the main operations of PDS are based in the UK, the Company is exploring means of leveraging the US and UK clientele that frequent those markets. “For this, we have representatives from Sri Lanka to showcase the country’s manufacturing capabilities. What truly sustains the country is its workforce and human capital. Given that Sri Lanka is a small country with limited human capital, worker efficiency becomes crucial.”

[1] https://www.indiantextilemagazine.in/pds-embraces-solar-energy-to-drive-sustainable-manufacturing/

[2] https://pdsltd.com/wp-content/uploads/2023/09/PDS-SR-2023-07-09-23.pdf

October 2, 2023

In an era where environmental sustainability is transitioning from choice to necessity, MAS Fabric Park (MFP) stands out as a revolutionary force in Sri Lanka’s apparel industry. Nestled in the tranquil environs of Thulhiriya in the Kegalle District in Sri Lanka, this 165-acre privately owned apparel-intensive free trade zone is not just a manufacturing hub; it’s the result of the MAS Group’s unwavering vision for sustainability, a testament to the Group’s dedication and a shining example of business harmonizing with the environment.

A Vision for Positive Change

MAS Holdings, the parent company of Fabric Park, has long embraced a vision of sustainable growth and positive transformation within the Company’s ethos, which is seen throughout the organization and its initiatives. The belief is that sustainability goes beyond profit; it’s about fostering positive change in the world, making a difference for the communities around the locality, and leaving a lighter footprint on our planet.

MAS Fabric Park’s CEO Murad Rajudin explained that MFP provides partner plants with centralized utility services including treated water, raw effluent treatment for factory-discharged water, energy in the form of electricity distribution from the main grid, steam, and thermic heat, based on the location of the plant. “MFP plays a pivotal role in the intricate supply chain of MAS Holdings. Firstly, it is a strategic hub for fabric development and value addition, contributing significantly to the vertical integration of the MAS supply chain. This integration is crucial in a global industry where speed, efficiency, and reducing carbon footprint have become paramount. By offering state-of-the-art infrastructure and facilities for fabric manufacturing right within Sri Lanka, MFP not only streamlines operations but also aligns with the global demand for responsible and sustainable manufacturing practices.”

Comprehensive Water Management, Waste Reduction, and Value enhancement

Sustainability is deeply ingrained in every facet of MAS Fabric Park’s operations, notably in its approach to IPZ’s overall water footprint management, centralized effluent treatment, and waste management operations. The Park introduced a uniquely designed centralized raw wastewater collection and combined treatment system, which strictly adheres to global-level Zero Discharge of Hazardous Chemicals (ZDHC) standards with respect to the fully treated discharges of the zone.

MFP General Manager (Hydro & Sustainability) Harsha Deraniyagala says, “MFP is leading the way in centralized water management systems, and centralized effluent treatment operations whilst meeting global standards with a present capacity of 9000 cubic meters per day. These innovative systems, operating at such high capacity, eliminate the need for redundant in-house treatment plants for partner facilities, effectively optimizing resources and curbing environmental impact within the zone.”

In addition, MAS Fabric Park has pioneered the sustainable management of textile “sludge”, which is a globally concerned area related to the industry. Through sustainable solar and thermal drying-based reductions, and dried sludge co-processing for energy recovery leading to final eco-brick production, it has significantly reduced the waste footprint of the zone whilst ensuring circularity within the entity. Even the ultimate byproduct of textile wastewater treatment sludge finds purpose in products like the Eco Brick, used in constructing the chalets at MAS Athena and also across other construction needs of the entity, whilst biological waste is being diverted for composting for nurturing plants, aligning seamlessly with the concept of waste-to-energy and waste-to-value. These initiatives contribute for the significant reductions of respective Carbon Footprints usually linked with the water, wastewater, and resultant large-scale environmental engineering operations. The fully equipped, ISO IEC 17025 accredited water quality laboratory and the research center support the related quality assurance and compliance aspects throughout the respective value streams.

Solar Revolution – Clean Energy and Carbon Footprint Reduction

The path to sustainability at MAS Fabric Park was not without its share of challenges. In its early stages, the substantial investment required for clean energy battled with an unfavorable national electricity tariff, resulting in a low return on investment (ROI) for green projects. However, a turning point came with the introduction of the “Sooriya Balasangramaya” national solar initiative, which sparked a newfound interest in clean energy among investors, both industrial and domestic.

Deputy General Manager Nandana Dissanayake proudly affirms, “Our 24 MW solar capacity is a groundbreaking achievement in Sri Lanka’s renewable energy landscape, decreasing our carbon footprint by 20 tons annually.” MFP wholeheartedly embraced the shift towards clean energy, directly addressing its carbon footprint. Today, it stands at the forefront of rooftop solar installations with an impressive 24 MW of solar capacity spread across its facilities—a milestone that solidifies its status as the largest multi-site rooftop solar project in Sri Lanka under a single business entity.

Top of Form

Beyond Industrialization – Analog Forest and Biodiversity Restoration

One of the most striking aspects of MFP’s sustainability journey revolves around its “Thuruwadula” analog forest. Analog forests represent human-crafted natural ecosystems aimed at reclaiming land lost to agricultural expansion. Thuruwadula, spanning 9.7 acres serves multiple roles as a sanctuary for preserving biodiversity, a model for adapting to climate change and a valuable educational resource.

Within the confines of Thuruwadula, endangered endemic plant species have discovered a safe haven from extinction. The flourishing growth of Ayurvedic and medicinal plants not only benefits the environment but also has a positive impact on local communities. Furthermore, the forest provides a habitat for numerous animal species.

Thuruwadula also plays a crucial role in enhancing rural communities, both socially and economically, by promoting species that offer sustenance and marketable products. While it typically takes up to 80 years for an analog forest to evolve into a rainforest, Thuruwadula, situated in a dry zone, is already displaying approximately 20% of the characteristics of a natural forest. This unique ecosystem is home to an impressive variety of wildlife, including 25-35 bird species, 10 butterfly species and 15 snake varieties, as well as deer, mouse deer, porcupines, rabbits and other fauna.

Long-Term Commitment and Future Prospects

“MFP plays a critical role in not only the MAS Supply chain but also the Sri Lankan apparel industry’s supply chain,” says Rajudin. “Our commitment to sustainability is unwavering given that we have set ambitious goals to reduce Greenhouse Gas Emissions by 25% by 2025.” With an annual consumption of approximately 230 million kWh of electricity from the national grid, the shift towards clean energy has already made a substantial impact, reducing carbon footprint by 20 tons annually.

In an industry often criticized for its environmental impact, MFP is a role model of change. It is a reminder that we can reduce our carbon footprint, restore ecosystems and build a brighter future for generations. It’s a symbol of hope, proving that businesses can be forces for good and that a sustainable future is within our grasp.

As for MFP’s future, the journey is far from over. The Park plans to expand its solar capacity and continue its role as a leader in sustainable practices. It’s not just about meeting today’s environmental standards; it’s about setting new benchmarks for tomorrow.

September 19, 2023

18^th September 2023: The newly appointed Chairman of the Fabric Apparel Accessory Manufacturers Association (FAAMA), Sahan Rajapakse, highlighted the importance of strengthening vertical integration and import substitution of textiles as the way forward for the industry.

Speaking at the 16th Annual General Meeting of the Association, the Chairman of FAAMA noted that the country currently imports most of its fabric requirements and raw materials, amounting to USD 2 billion annually.

“We have tremendous potential in the country. Most of our fabric requirements are imported, which include 10% synthetic fabrics and approximately 50% cotton. Only roughly 10% are produced domestically. When we look at it from a numerical perspective, there’s a significant market share we can capture. But it’s not just about the numbers; it’s about how we redefine the industry, position our country, and introduce innovation. It’s about creating true vertical integration, encompassing lead times, pricing, and industry flexibility. At FAAMA, we can seize this potential, establish true vertical integration, and expand into the global market and supply chain,” Rajapaksa stressed.

FAAMA also highlighted the sector’s risk brought about by the removal of SVAT, citing that it will lead to apparel manufacturers seeking to import more raw materials rather than purchasing them locally from FAAMA membership. This could result in 15% of their purchase costs becoming entangled in a lengthy refund process.

Meanwhile, the outgoing Chairman of FAAMA, Pubudu De Silva, thanked the membership for their commitment and resilience showcased amidst the economic crisis and COVID pandemic. He noted that the country has immense potential to strengthen its ability to source materials closer to home.

“I believe that we can contribute even greater value to addressing the challenges within the industry. At FAAMA, we aspire to go beyond simply promoting Sri Lanka as a destination. We aim to position the apparel industry as a comprehensive vertical solution. In every solution we offer, we must emphasize our country’s identity as a hub for this industry.”

Chairman of the Joint Apparel Association Forum, the apex body of the apparel sector, Sharad Amalean, noted that while the industry is facing a drop in orders, the importance of vertical integration cannot be overlooked. Strengthening Free Trade Agreements (FTAs) with neighbouring countries like India is essential if the sector is to develop and compete with the likes of Bangladesh.

“We mustn’t overlook the opportunity to engage in trade with our close neighbour, India. There’s a substantial market right there, and we need to strategize on how to become an integral part of it. Currently, we import a significant amount of Indian yarn and fabric, yet our access to duty-free trade with India is severely restricted. This is a challenge that we at JAAF have taken head-on, engaging directly with the President and the Chief Negotiator to strengthen our Free Trade Agreement (FTA) with India.”

As part of FAAMA’s commitment towards sustainability, the AGM also saw the signing of an MOU with MAS Foundation for Change to work collaboratively on the “Ocean Strainer Project.”

Established in 2003, FAAMA is the governing body of Fabric & Apparel Accessory Manufacturers and a member of the Joint Apparel Association Forum. With 39 member companies in its fellowship, FAAMA is the unified voice of Sri Lankan fabric and apparel accessory manufacturers. It helps the industry identify opportunities and work towards improving logistics, policies, and infrastructure, enabling standardized regulation that avoids policy uncertainty within the industry, facilitating high infrastructure and trade assistance through innovation, promoting local investment, and attracting Foreign Direct Investment (FDI).

The Association for 2023/2024 will be led by a newly appointed executive committee, with Sahan Rajapakse, the newly appointed Chairman (CEO, Trischel Fabric Pvt. Limited) at its helm.

Other key appointments include Vice Chairmen of FAAMA Ashiq Lafir (CEO, Noyon Lanka Pvt Ltd) and Niroshan Samarasingha (CEO, Stretchline Pvt Ltd), Secretary of FAAMA Shahid Sangani (MD, Dynawash Ltd), Treasurer of FAAMA Samal Dissanaike (CEO, T&S Buttons Lanka Pvt Ltd) and Immediate Past Chairman Pubudu De Silva (CEO, Teejay Lanka).

The board also includes executive committee members Beauno Fernando (Chairman/MD, Shore to Shore Pvt Ltd), Rohan Goonetilleke (MD/CEO, Hayleys Fabric Plc & South Asia Textiles Ltd), Sanjay Chandraratne (Director, A & E Thread Pvt Ltd), Suranga Gallage (Group COO, Antler Fabric Printers Pvt Ltd) and Vasu Wijegoonawardena (CEO of PRYM Intimates Lanka Pvt Ltd).

September 18, 2023

The journey towards ‘green jeans’ and sustainable fashion has made significant strides worldwide, and at its heart is Hirdaramani Apparel, a pioneer and trailblazer in Sri Lanka’s apparel industry. Since joining the Ellen MacArthur Foundation’s ‘The Jeans Redesign’ project in 2019, the Company’s continued commitment to sustainably manufactured jeans has been focused, committed, and authentic.

In an industry where trends are evolutionary, jeans remain timeless, versatile and a wardrobe staple for most. Jeans have a history dating over 160 years, originating as ‘work wear’ clothing for mining and industrial wear before capturing the love of the fashion-conscious. Today, the global jeans market is valued at over USD 75 billion and is poised for further growth[1]. However, this comes amid heightened environmental concerns, prompting the industry to rethink its manufacturing practices.

Hirdaramani Apparel is leading the charge by reimagining denim manufacturing through a sustainability lens. The partnership with the Ellen MacArthur Foundation’s ‘The Jeans Redesign’ project underscores its commitment to transformation. With input from 80 experts across industry, academia and NGOs, the project is actively encouraging leading brands, mills, and manufacturers to revolutionize the way jeans are designed and made.

The Head of Design (Woven) at Hirdaramani Apparel, Piyumi Perera highlights the evolution of its approach. “In our industry, we work in a design environment where the focus is on selling more, selling fast, and selling at competitive rates, which impacts the industry as a whole,” she notes. “Our customers, brands, and our leadership influenced us to be more cognizant of this and make necessary changes to our manufacturing processes. Here, our steadfast journey towards eco-friendly or green jean production began over 15 years ago.”

A Path to Responsible Manufacturing

The three primary areas that cause most harm to the environment in denim manufacturing are water use, chemical and dye use, and energy consumption. Leveraging technology and innovation, the Sustainability and Design team at Hirdaramani Apparel work together to ensure that the average water consumption per garment since 2019 was reduced by 23 percent and energy consumption in Mega Joules per garment was reduced by 9 percent. These statistics relate to apparel across Hirdaramani – among which 50-70 percent of its production is attributed to denim.

“When we initiated the concept of the Hirdaramani Discovery Lab in 2017, we realized that from the outset, product design needed an additional dimension of sustainability in intentional material choices and making of processes,” says Piyumi. “It’s not just about a sustainable fabric but considering the end-to-end process and the garment’s lifecycle. Since we can’t scrutinize every aspect, we have brought in sustainability controls through the highest certifications that abide by global sustainability standards. Our Sustainability team sits alongside the Design team at Discovery Lab. The two teams work together to ensure our designers are aligned with the Hirdaramani sustainability commitments from a product perspective. This specialised knowledge base is readily available for our designers.”

Understanding the harmful impact of chemicals, including the use of synthetic indigo dyes and finishing agents, Hirdaramani Apparel utilizes three-in-one chemicals (wetting, levelling, and pre-wash) to streamline chemical usage. Extensive sample testing at the company’s denim laundries guided by EIM (Environmental Impact Measure) software aims to minimize energy, chemical, water, and labour requirements per garment.

The Company has also adopted laser technology for the denim with its distinctive whiskers and washed-out appearance, effectively reducing the demand for chemicals and water in the dry process of denim creation.

Aligned with circular principles, the commitment to sustainability manifests in minimized reliance on processes like Potassium Permanganate spray, pumice stone washing, and sandblasting, while some processes have been fully eliminated. Furthermore, rigorous lab testing on dyes and chemicals is conducted before production to identify and mitigate the use of hazardous chemicals in addition to optimizing overall efficiency.

The Group has also invested in state-of-the-art sustainable washing machines that enable precise measurement and management of chemical usage. Committed to responsible practices, there is adherence to ZDHC 3.0 guidelines (Zero Discharge of Hazardous Chemicals) and meeting of RSL (Restricted Substance List) requirements throughout the chemical management processes, spanning from input to output.

Achieving True Circularity

Since joining the Ellen MacArthur Foundation’s ‘The Jeans Redesign’ project in 2019, Hirdaramani Apparel has successfully produced over 200,000 jeans for a prominent American brand. The commitment to pioneering guidelines in recycled denim production reflects the Company’s sincere vision to become one of the most sustainable apparel manufacturers.

Piyumi emphasizes that the four crucial parameters in eco-friendly jean manufacturing are durability, traceability, recyclability, and material health. “Each of these elements holds significance at every stage of the jean value chain. We are witnessing a growing number of startup brands embracing sustainable jean design and production, and we are happy to actively support these emerging brands to enter the market and contribute towards making a real difference.”

Since 2019, the criteria for circular denim has evolved and become more inclusive and easier to adapt to. Initially, the project began with the agreement to use 10 percent post-consumer waste cotton, with the remaining components being organic cotton, allowing 2 percent to be synthetic. Today, the initiative has progressed to a refined standard with 5 percent post-consumer waste cotton and the remaining 95 percent sourced from natural fibres. An overall 2 percent by weight of synthetic components is accepted.

“As we envision the future of sustainable fashion, we must prioritize three key criteria: making circular design the norm, ensuring the economics work, and shifting product design as well as systems redesign,” concludes Piyumi. “With learning from ‘The Jeans Redesign’ project, we are at the forefront of a fashion revolution and are actively contributing to a transformation in an industry often criticized for its negative environmental impact.”

[1] https://www.grandviewresearch.com/industry-analysis/denim-jeans-market#:~:text=Report%20Overview,5.8%25%20from%202023%20to%202030.

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