March 27, 2024
Image-03-LBN-2.jpg

4min

Dubai, UAE, 27 March April 2024: Celebrating the occasions of both Catholic Easter in March and Orthodox Easter in May, Emirates will be serving traditional lamb and an array of chocolate desserts in the lounges, hot cross buns and Easter bread onboard, sweet surprises for kids, and all the latest and greatest new family-friendly movies on ice.

 



 

Easter treats served onboard

From 29-31 March, Emirates customers flying in every class to Australia, USA, Canada, Europe, UK, Brazil, Philippines, South Africa, Mauritius and Ghana, will enjoy a sumptuous selection of Easter treats onboard. Economy Class customers will be offered a hot cross bun or Easter bread with their meal, or a delicious Easter dessert of carrot cake with an indulgent très leches sauce. Customers in First, Business, and Premium Economy class will also be served a chocolate cake garnished with creamy ganache and redcurrants, or a strawberry cheesecake dotted with an elegant mini-Easter egg. Kids in all classes will receive a brightly coloured ‘Happy Easter’ biscuit shaped like an Easter egg. In the A380 Onboard Lounge, customers can relish traditional Easter simnel fruitcake with marzipan.

Orthodox Easter Celebrations

From 5-7 May, on routes from Dubai to Russia, Cyprus and Greece, First and Business Class customers can tuck into traditional herb crusted lamb for Easter, served with crispy roasted potatoes, baby carrots and tzatziki sauce, followed by Easter cake, also known as Kulich bread.

Easter in Emirates Lounges

Across Emirates’ global network of lounges between 29 March and 1 April, customers will enjoy classic Easter fare in most locations. In the First Class lounges of Dubai, customers can look forward to tender lamb chops, roasted potatoes and vegetables, or a rich lamb stew with potatoes, carrots, and dried fruits in the Business Class lounge. Both lounges will feature an assortment of Easter-themed cookies and an abundance of Easter chocolate from chocolate pots to homemade milk chocolate ice cream, to chocolate gateaux.

Entertainment for Easter on ice

Emirates passengers flying over Easter can access a world class entertainment library on ice with more than 6,500 channels, including up to 2,000 movies and many 2024 Academy Award winning movies like Oppenheimer, Zone of Interest, American Fiction and Anatomy of a Fall. New releases onboard in April include The Color Purple, The Lesson, Napoleon, Freud’s Last Session, The Taste of Things and May December. There is also a huge movie collection for kids and kids at heart including Disney Classics, Marvel Studios and Wizarding World, featuring the complete Harry Potter film series and Harry Potter TV specials, as well as pre-school kids TV shows from CBeebies, Cartoon Network and more. In April, there are several family-friendly new release movie highlights including Wish, Migration, Wonka and Trolls Band Together for kids to enjoy on their Easter travel.

 



 


March 22, 2024
Image-LBN-7.jpg

6min

Dubai, UAE, 22 Mar 2024: This week Emirates was crowned the global winner of the ‘Best Inflight Entertainment Award’ in Airline Ratings 2024 Airline Excellence Awards, announced online.

Emirates scooped the top award for inflight entertainment from an extensive finalist list of global airlines, due to its whopping 6,500 channels of high quality and acclaimed content, the world’s largest entertainment library in the sky – making it a clear winner for the Best Inflight Entertainment award.

 




 

Customers enjoying Emirates flights can access a world-class entertainment library of 6,500 channels which includes;

  • More than 2,000 Hollywood and internationally acclaimed movies including 2024 Academy Award® winning films.
  • Hundreds of complete TV series and full box sets including the latest shows from leading streaming platforms and media brands such as HBO Max, Discovery+, BBC, Bloomberg Originals and Shahid.
  • Over 200 documentary movies and popular TV docu-series.
  • More than 150 Arabic movies and TV shows including a dedicated collection of Emirati movies.
  • More than 300 Bollywood and South Asian movies and TV shows in 13 languages.
  • Global cinema in over 50 languages with more than 600 international movies from across Europe, Africa, Asia and Latin America.
  • Over 300 movies with ‘Closed Captions’ and 140 movies with ‘Audio Description’, offering accessibility to the visually impaired.
  • Emirates headphones are provided to customers in all cabin classes, including premium Bowers & Wilkins E1 headphones in First Class, created by the renowned British sound experts exclusively for Emirates, using noise‑cancelling technology to block out ambient cabin sounds and deliver the cleanest output.
  • Specially designed Emirates headphones for kids’ comfort.
  • Emirates headphones are also compatible with hearing aids when set to the ‘T’ position.
  • A music library of over 3,500 albums and curated playlists.
  • 5 channels of live TV, including 3 news channels and two channels with live sports coverage.
  • Over 250 dedicated kids and family channels including dozens of shows for pre-school kids.
  • Happiness, wellbeing and self-development content including brands such as LinkedIn Learning and Mindvalley.
  • Podcasts and audiobooks including Emirates World, dedicated to highlighting the destination of Dubai and engaging with global thought leaders.
  • An inflight airshow capability that allows customers to follow their flight’s progress on a moving map, and see the world from 40,000ft through external cameras.
  • Emirates Skywards members can enjoy free connectivity to Wi-Fi onboard.

Emirates continually updates its inflight content every month, adding hundreds of movies, TV shows, podcasts, and music channels each month to its extensive entertainment library and securing exclusive partnerships with the best content providers. Customers can also curate their own ice experience before their flight, simply by browsing and pre-selecting movies or TV shows on the Emirates app, which can then be synchronised to ice the moment they board, maximising the seamless travel experience.

Emirates inflight entertainment journey began almost 30 years ago, when it was one of the first airlines to introduce seat-back videos for economy-class passengers. Emirates is also committed to setting industry standards and accessibility for people of determination and was the first airline in the world to introduce Audio Descriptive soundtracks and Closed Captions on movies on an inflight entertainment system.

Airlineratings.com Editor-in-Chief Geoffrey Thomas commented on the award;

“Our editors were unanimous in their praise for Emirates ice system as a step above. That early investment in inflight entertainment has paid off for Emirates and just when you think it can’t do it better – it lifts the bar once again.”

The AirineRatings.com Airline Excellence Awards are evaluated by an editorial team with many years of experience, based on a robust criteria including product and safety rating, passengers’ reviews on AirlineRatings.com and Trip Advisor, and overall profitability.

 




 


March 21, 2024
FitsAir-Pic-LBN.jpg

3min

FitsAir, Sri Lanka’s low-cost airline, is pleased to announce the launch of direct flights connecting Colombo and Dhaka, Bangladesh in April 2024. This move represents a significant milestone in regional aviation, addressing the growing demand for affordable travel options between Sri Lanka and Bangladesh.

 



 

In light of Bangladesh’s rapidly expanding economy, attracting considerable interest from Sri Lankan businesses, Dhaka is emerging as a popular destination. Recognising this trend, FitsAir is committed to providing affordable, on-time, and efficient air connectivity to cater to the needs of this growing market.

According to Ammar Kassim, Executive Director of FitsAir, “The Bangladesh economy is one of the fastest growing in the world, and we’re excited to offer competitive prices for business travellers and visitors alike. We anticipate our non-stop service to Dhaka will stimulate bilateral trade and economic growth.”

The newly added route will initially operate twice weekly, with an anticipated increased frequency in the summer, subject to government approval. FitsAir’s carefully crafted flight schedule allows for immediate connections to Male, Chennai, and Dubai from Dhaka. Additionally, exclusive benefits will be offered to corporate travellers to effectively meet their needs.

Scheduled to commence from 16th April 2024, FitsAir will offer attractive launch fares starting at LKR 74,600. In addition to the new Dhaka route, FitsAir currently operates direct services to Dubai, Male, and Chennai from its hub in Colombo.

For more information on destinations and services, visit FitsAir’s website at www.fitsair.com or contact their dedicated Customer Care team at (+94) 117 940 940 or reach out via WhatsApp at (+94) 777 811 118.

 



 


March 20, 2024
Image-LBN-5.jpg

6min

The Emirates Group celebrated International Women’s Day 2024 with a bestselling author, by launching a new initiative, and highlighting its unwavering commitment to and steady investments in women and gender equality at the workplace.

 



 

The Group launched its very own Gender Balance Council to represent all its women employees, create a knowledge sharing platform, and advance the cause of gender balance. On the council’s agenda are mentorship programmes, professional development workshops, outreach and events that champion women in the workforce. A key focus will be to support the Group’s existing commitments, including the UAE Gender Balance Council pledge, the NOORA network, UN Global Compact principles, and IATA’s 25×2025.

Today, Group employees were treated to talks by Liz Wiseman, bestselling author of multiple leadership books, including Multipliers, and CEO of leadership research firm, the Wiseman Group. Liz left her audience with valuable insights and practical strategies to enhance their leadership skills.

The Emirates Group’s gender balance strategy is three-pronged: equal pay and fair compensation; equitable recruitment, development, and promotion; and balanced policies, inclusivity programmes and initiatives. The Group’s pay and remuneration structures are free of gender bias.

The Group has long been an employer of choice, and its appeal is clearly growing among women from Gen Z and Millennials to experienced professionals. As of 1 March 2024, women in the Group workforce –

  • increased by 1% to 26,896 or 43% of the workforce, of which 1,240 are UAE Nationals
  • represent
    • 39% of middle management and 15% of executive management
    • 56% of new joiners and 55% of those promoted
    • 50% of movements from middle to senior management level
    • 67% of lateral moves
    • 1,218 roles, of which 462 roles have only women
  • account for 26% overall of leadership and management training, which includes partnerships with premier institutions such as Global Business Consortium, INSEAD and top universities. INSEAD for Emirati women leaders is designed to help them build networks with professionals worldwide.
  • continue to enjoy their careers at the Group after becoming mothers as post maternity leave, 88% of women overall and 85% of cabin crew returned to work.
  • were recognised for their achievements – 3,659 women or 30% of total employees rewarded

The key initiatives that showcase the Group’s commitment to achieve gender balance and women empowerment include:

UAE Gender Balance Council pledge: signed in January 2023 to achieve 30% women in the workforce and increase female representation in middle to senior management by 2025.

NOORA, Aurora 50signed a two-year partnership with Aurora50 and is one of the cofounders of NOORA, a network of women from diverse professional backgrounds who support like-minded, ambitions individuals.

UN Global Compact (UNGC): In April 2023, Emirates and dnata joined UNGC and reaffirmed their commitment to the UN Sustainable Development Goals (SDGs). Four women employees represent the Group in in the UNGC’s Target Gender Equality accelerator programme.

IATA 25×2025 – dnata signed this initiative in 2021 and have rolled out a range of programmes – from career development workshops and mentoring to maternity coaching for return to work, a mum’s support group and more.

The Group has also rolled out unconscious bias training to minimise employees’ hidden prejudices, launched a chapter of the global movement #IAmRemarkable to amplify women’s stories, a Women in Leadership (WIL) forum and Women in the Emirates Group community. All these initiatives take members on a journey of discovery, knowledge and discussion with speakers, webinars, workshops, mentoring and networking opportunities.

Not just its employees, the Group goes beyond borders to protect, educate and empower girls in economically disadvantaged areas. The Emirates Airline Foundation supports the IIMPACT Girls Education Project, which is dedicated to transforming the lives of women, families and communities in the most remote and rural areas of India by empowering girls through education. IIMPACT educates girls in over 1,100 villages in 11 states of India, and now has more than 4,200 girls enrolled at its learning centres. The Foundation fully funds operating expenses of Saint Rita de Cassia Orphanage, which houses more than 96 orphaned 4 to 12-year-old abandoned girls in Rio de Janeiro, Brazil.

 



 


March 13, 2024
1-1-LBN.jpg

3min

Gulf Air recently hosted an awards night to recognize their top-performing passenger and cargo agents in Sri Lanka for their continuous support that ensured its success in 2023.

The awards ceremony, held at the Spice Room, Shangri-la, Colombo on March 1st, was graced by the presence of the Sri Lanka team along with the Country Manager, Senior Sales Manager Rashid Abdulrahman AlGaoud from Head office, and the dedicated Passenger and Cargo teams who presented the well-deserved awards to the local agents.

 



 

The event’s highlight was celebrating the longstanding partnership with top agents from the passenger and cargo sector.

The top performing Passenger agents in order of highest achievement were presented to Inqbaytor Group (Pvt) Ltd, 2nd Chance (Pvt) Ltd, and Classic Travel (Pvt) Ltd.

Certificates were presented to Acorn Travels (Private) Limited, Amja Travels (Pvt) Ltd, Metro Voyage (Pvt) Ltd, Sharmila Travels and Tours (Pte) Ltd, The Kandy Travels and Leisure (Pvt) Ltd, The Traveller Global (Pvt)Ltd, and Travel Call (Pvt) Ltd.

The top performing Cargo agents in order of highest achievement were presented to Expolanka Freight (Pvt) Ltd, EMG Logistics (Pvt) Ltd and MSA Air (Pvt) Ltd.
Certificates were presented to DSV Pership Pvt Ltd, Fast Logistics Lanka, Freight Links International Pvt Ltd, Global Cargo Care Pvt Ltd, Hub Lanka Pvt Ltd, Prestige International Logistics Pvt Ltd and Target Logistics Solutions Pvt Ltd.
Expressing gratitude to the agents, Khalid Ahmed Abdulrahman, the Country Manager for Sri Lanka and Maldives, stated, “Gulf Air has been able to successfully serve our customers in Sri Lanka in the past and will continue to do so in the years to come. Our growth in the region has been possible because of the continuous support and contribution that we have received from our trade partners.

Gulf Air, connecting to 59 destinations across 28 countries in Africa, Asia, and Europe from its hub at Bahrain International Airport, operates daily flights from Sri Lanka to Bahrain. The airline utilizes a state-of-the-art Airbus 321NEO aircraft, featuring 16 flatbed Business Class and 150 Economy class seats.

Gulf Air is represented by Mack Air, a fully owned subsidiary of John Keells Group Sri Lanka.

 




 


March 11, 2024
Image-1-LBN-3.jpg

7min

Reflecting the spirit of togetherness and generosity during the Holy Month of Ramadan, Emirates will be serving thousands of meal boxes for fasting passengers both onboard and at boarding gates, screening an array of religious content and popular TV shows on ice, and offering traditional Ramadan dishes in the lounges.

 



 

Ramadan refreshments in the lounges

At the Emirates lounges in Dubai International Airport (DXB), traditional Arabic sweets, dates and coffee will be offered during Ramadan. Meals available in First and Business Class lounges will include a selection of hot and cold Arabic mezze, lentil soup, main courses of Arabic mixed grill with tahina, chicken kabsa served with dakous and raita, and desserts of kunafa pistachio cream, basboussa saffron, walnut kathayef ashta and ice cream flavours of Arabic coffee and dates or baklawa, alongside a host of traditional Arabic sweets and pastries. Emirates lounges are also equipped with dedicated prayer rooms and ablution facilities to ensure a peaceful environment for worship.

Emirates Iftar boxes at Boarding Gates

For fasting customers at select Emirates Boarding Gates during iftar time, complimentary iftar boxes to help break the fast – containing water, laban, a banana, and dates.

Captain announcements of Iftar time

To ensure the highest levels of accuracy for fasting Muslim passengers, Emirates uses a unique tool to calculate the correct timings for imsak (the time to commence fasting) and iftar while in-flight, based on the times of the sunrise and sunset of the location the flight is passing by using the aircraft’s longitude, latitude, and altitude. When the sun sets, passengers will be officially informed of the iftar time by the captain.

Emirates Ramadan Meal Boxes onboard

From the 11 March, customers breaking their fast across all cabin classes to select destinations will be offered nutritionally balanced Ramadan meal boxes. Iftar meals will be served in bespoke boxes, designed by Emirates to represent the rich Emirati heritage of the Al Sadu weavers. This traditional community weaving practised by Bedouin women of the UAE who handmade accessories in distinctive geometric patterns, reflects the community aspect of the Holy Month.

The Ramadan meal boxes will include light bites from hummus with spinach and Arabic bread, to tabbouleh with baba ghanoush, alongside sandwiches of Moroccan or zaatar chicken with pickled garlic mayonnaise, and some sweet treats of almond chocolate or Arabic baklawa, cashew nut and pine seed baklawa flowers, as well as staples like traditional dates and refreshing laban. Emirates’ Ramadan boxes will be served in addition to the regular hot meal service.

Supporting Emirates customers on Umrah

Ramadan boxes will be served on flights catering to Umrah groups travelling to Jeddah and Medina during the month of Ramadan. Passengers are also entitled to check in one bottle of Islamic holy water ‘ZAMZAM’ containing up to 5 litres per person at Dubai International Airport (DXB) and various airports in the Kingdom of Saudi Arabia.

Ramadan content and popular series on ice

For the duration of the Holy Month, Emirates ice will feature special religious content including Rehlet Hayat, Qawafel Al Samaa, Hom Al Omr, Fatawa and Al Ayyam Al Khaliya in Arabic. In Urdu, ice will feature Ramadan Mah e Rehmat, Niyamat-E-Ramadan, Mahe Ramadan as well as Ramzan Mehfil-E-Zikr in Hindi. The Holy Qur’an is also available on ice.

Popular series and dramas will be available such as Seeb Wa Ana Aseeb, Safah Al Giza and El Ghareeb as well as AB Talks, the classic Darb el Zalag, and popular Turkish series dubbed in Arabic such as Ehtiram, Behzat and Al Hob Al Ghayr Muktam. Amongst more than 6500 channels of on demand entertainment on ice are 550+ channels of Arabic movies and TV, as well as 450 channels of Arabic music and podcasts.

Ramadan Awareness Training for Emirates staff

Emirates provides Ramadan awareness training for its cabin crew and on ground teams in Dubai and across its network. Special training resources have been provided to ensure operational teams are aware of the Holy Month, understand the cultural significance and nuances of this time and recognise specific practices that Muslims engage in, so they are prepared to provide the highest levels of service to customers throughout their travel journey.

 



 


March 8, 2024
Image-02-LBN.jpg

6min
  • Airline signs series of strategic partnerships on the sidelines of Europe’s leading travel and trade show
  • The airline received close to 6,000 visitors at its stand and conducted more than 260 on-site meetings with key stakeholders

Emirates has successfully wrapped up its participation at ITB Berlin 2024, welcoming close to 6,000 visitors who experienced its latest products and initiatives, while hosting more than 260 meetings across the three-day travel and tourism event. The airline also sealed deals and collaborations with eight companies including cruiseliner operators, tourism boards and airlines across Europe.

The stellar visitor numbers to the airline’s eye-catching stand is a testament to its standout products and onboard experiences, clever use of space, balanced with ample meeting areas ready for doing business.

 



 

The airline leveraged its much-awaited return to ITB Berlin by showcasing its latest signature products including the Emirates Premium Economy seat and game-changer First Class suite for the first time in Germany. Visitors flocking to the stand got a close look at Emirates’ other iconic products such as the First Class Shower Spa and the latest version of its A380 Economy Class seats, as well as innovative onboard features including the newest generation A380 Onboard lounge.

Emirates’ sustainability initiatives were also on display. Visitors were able to touch and feel the airline’s sustainably sourced onboard amenities and products as well as its sought after ‘air-crafted By Emirates’, a unique capsule collection of luggage, bags and accessories,  all sustainably fabricated from upcycled materials from retrofitted aircraft.

Reaffirming partnerships and creating opportunities to collaborate

The new collaborations forged with the Greek National Tourism Organisation (GNTO), Austrian National Tourist Office (ANTO) and Tourism Ireland build on Emirates’ ongoing commitment to support incoming tourism into the three markets, as well as the wider region,  and further strengthen the appeal of these unique destinations to the airline’s customers.

In line with Emirates’ continued efforts to expand its network footprint in Europe, the airline signed MoUs including ITA, Icelandair and GO7. The new partnerships, which will be activated over the course of the next few months, provide customers even better connectivity and more travel options across Europe. These agreements will also pave the way for Emirates to help customers wanting to venture beyond its own gateways to exciting leisure and business centres across Europe with easy one stop connections, simplified itineraries, and baggage transfers.

Through the renewal of Emirates’ partnerships with TUI and AIDA Cruises, the airline will further help bolster Dubai’s already growing cruise industry in the lead-up to the next two cruise seasons. The city houses some of the most modern maritime infrastructure in the world, with the capacity to handle thousands of cruise passengers at any one time.

Emirates was honoured to receive a VIP delegation at its ITB stand on the first day of the show.  Sir Tim Clark, President Emirates Airline and Adnan Kazim, Emirates Deputy President and Chief Commercial Officer warmly received Kai Wegner, Governing Mayor of Berlin; Franziska Giffey, Senator for Economic Affairs, Energy and Public Enterprises and Dieter Janecek, Federal Government Coordinator of the Maritime Industry and Tourism, Federal Ministry for Economic Affairs and Climate Action and other senior officials. The airline showcased its Economy Class seat display with its latest amenities as well as the iconic A380 Onboard Lounge to the VIP delegation, demonstrating its signature and industry-leading products during the official opening tour and to the wider public. The Emirates stand with its signature cabins on display were also visited by His Excellency Mr. Srettha Thavisin, Prime Minister of the Kingdom of Thailand. Volker Greiner, Emirates Vice President North & Central Europe greeted the Thai Prime Minister and the VIP delegation.

ITB Berlin represents Emirates’ largest trade-fair presence outside its home market of Dubai.

 



 


March 4, 2024
Emirates-Country-Manager-Sri-Lanka-Maldives-Rashid-Al-Ardha-LBN.jpg

5min

Classic Travel, Inqbaytor Group, 2nd Chance Travels, Traveller Global, George Steuarts Travel, Acorn Travels, Metro Voyage, Mackinnon’s Travels, BOC Travels and MSA Travels & Tours recognized at gala event

Colombo – 3 March 2024: Emirates has recognised its leading travel agents in Sri Lanka at a special gathering in appreciation of their support and dedication to the airline for the year 2023.

The awards gala dinner held at Shangri-La Hotel in Colombo was attended by representatives of Emirates’ top 20 travel agency partners and celebrated the airline’s sales achievements during the year.

Distinguished guests of honour included His Excellency Khaled Nasser Al Ameri, Ambassador of the UAE to Sri Lanka, and His Excellency Ahmed Khoory, Emirates’ Senior Vice President, Commercial Operations – West Asia and Indian Ocean.

 



 

Speaking on the importance of travel trade partners in the airline’s sales strategy, Emirates’ Country Manager for Sri Lanka and Maldives, Rashid Al Ardha said: “Our travel trade partners contribute significantly to the airline’s achievements in Sri Lanka. Recognising the strategic role that our travel partners have to play in our sales and distribution efforts, we put a great emphasis on nurturing these collaborations. By leveraging their local expertise, we are able to address the demand for travel to and from and across our network. We are delighted to have the opportunity to be here today to recognise the partners who have steadfastly supported Emirates.”

“Emirates is committed to Sri Lanka and is optimistic about the future of its travel industry,” continued Mr Al Ardha. “Through our deep strategic partnership with Sri Lanka Tourism Promotion Bureau we’re playing an active role in promoting the island’s tourism and trade industries and broadening the nation’s appeal in key global markets, through our ongoing support of its strategy to attract 2.5 million tourists in 2024 and 5 million by 2029.”

More than 175 guests including business leaders from Sri Lanka’s travel trade, representatives of airport and aviation services and Emirates local office team in Sri Lanka were present at the awards gala, where ten travel agency partners were presented with awards.

The top ten travel agency partners honoured were Classic Travel, Inqbaytor Group, 2nd Chance Travels, Traveller Global, George Steuarts Travel, Acorn Travels, Metro Voyage, Mackinnon’s Travels, BOC Travels and MSA Travels & Tours.

Emirates, the world’s largest international airline, began operations to Sri Lanka in April 1986 and this year celebrates 38 years of supporting the country’s tourism and export industries with passenger and cargo services. The award-winning airline has carried more than 12 million passengers to and from Colombo in this period, and currently operates two direct daily flights to Colombo as well as an additional daily service via Male, using a Boeing 777-300ER aircraft.

Emirates is the only international carrier to serve Sri Lanka with First Class services – offering passengers world-class products and superior comfort in the air and on-ground. The airline has also invested in a dedicated Emirates Lounge at the Bandaranaike International Airport (BIA) for the use of First Class and Business Class passengers as well as members of select tiers of Skywards, its award-winning frequent flyer programme.

The Emirates story began in 1985 and today, the airline operates the world’s biggest fleets of Airbus A380s and Boeing 777s, offering customers the comforts of the latest and most efficient wide-body aircraft in the skies as it serves a global network of 140-plus destinations. Emirates inspires travellers around the world with its growing network of worldwide destinations, industry-leading inflight entertainment, regionally-inspired cuisine, and world-class service.

 



 


February 28, 2024
Image-1-LBN-7.jpg

5min
  • The airline’s highly popular Premium Economy seat, and Game-changer First Class suite will debut for the first time in Germany
  • Emirates reinforces its longstanding commitment to Europe, aiming to strengthen and forge new strategic partnerships across the regional travel and aviation ecosystem
  • The airline will showcase its latest sustainability initiatives to visitors and partners throughout the three days

Emirates, the world’s largest international airline, will return to ITB Berlin from 5 until 7 March in a major way, showcasing its latest signature products and reaffirming the airline’s longstanding commitment to Europe’s leading travel and trade show.

Emirates is gearing up for three action-packed days at ITB Berlin with plans to launch new partnerships and expand existing collaborations with local and regional travel partners – including air carriers to enhance connectivity for travellers headed to/from major European travel hubs; and strategic partnerships with travel and tourism entities to promote travel to and from Europe via joint marketing and other trade initiatives.

 



 

Visitors to the Emirates stand will have the opportunity to experience Emirates’ latest roster of innovative products and fan-favourites including the highly popular Emirates Premium Economy seat which will be showcased in Germany for the first time. Unveiled at the 2022 Arabian Travel Market in Dubai, Emirates’ Premium Economy product has so far won multiple awards and is available on 27 A380 aircraft flying to 15 destinations including New York JFK, Los Angeles, San Francisco, Houston, London Heathrow, Sydney, Auckland, Christchurch, Melbourne, Singapore, Tokyo, Mumbai, Bangalore, Sao Paulo and Dubai.

Also debuting for the first time at ITB Berlin is Emirates’ iconic Boeing 777-300ER game-changer First Class fully enclosed private suite. With the full range of onboard products on display, visitors can experience Emirates’ Boeing 777 Business Class seat, the newest generation of the A380 Onboard Lounge and First Class Shower Spa, as well as its generously pitched Economy Class seats.

Emirates will also dedicate an area to showcase its latest sustainability initiatives, including onboard items that incorporate responsibly-sourced materials, and items from ‘Air-crafted by Emirates’ – a unique collection of luggage, bags and accessories made from upcycled materials from retrofitted A380 aircraft. The airline’s sustainability efforts focus on three areas: reducing emissions, consuming responsibly, and protecting biodiversity and habitats.

The Emirates stand will also include four meeting spaces and can accommodate up to 200 visitors at any point in time.

Emirates and Europe

Emirates began air transport services to Europe in 1987 and has since grown its operations in line with demand to and from both major and secondary cities across Europe. The airline has played a vital role supporting the tourism flows, economic development, and job opportunities in the markets where it operates. Emirates’ footprint in Europe spans 39 destinations in 22 countries, as well as an additional 403 points beyond its own network through codeshare, intermodal and interline arrangements with 51 partners. Emirates aims to further expand its connectivity for travellers between Europe and the rest of the world on the back of ITB Berlin and in partnership with regional tourism bodies.

Over the past year, Emirates has carried more than 17.2 million passengers between Dubai and all of its European gateways, facilitating convenient and seamless air connectivity for customers to and from its Dubai hub, as well as beyond Dubai to more destinations in its global network.

ITB Berlin represents Emirates’ largest trade-fair presence outside its home market. The new 480 square metres, double-storey Emirates stand will make its world debut at ITB Berlin 2024 and is located in Hall 2.2, stand number 101.

 



 


February 26, 2024
Image-1-LBN-6.jpg

3min

Emirates Beauty Hub in Dubai has been a popular addition to the many lavish lifestyle benefits offered to Emirates cabin crew, with ongoing masterclasses, brand collaborations and consultations available on a complimentary basis. Recently, Emirates cabin crew were treated to a complimentary skincare and make-up masterclass with professional make-up artists and Dior products.

During the 2-hour sessions, cabin crew attending the recent complimentary masterclasses were offered advice on how to create a perfect base for make-up, with skincare that keeps the skin hydrated while travelling. Make-up artists then helped the attendees to select the right shades and products for their complexion, while talking about the latest trends for brows and blush, and top tips to create the signature Emirates look; glowing skin, naturally defined eyes and the essential ‘Emirates red’ lip.

 


 

As part of continued investment into the world-class Emirates Cabin Crew experience, Emirates Beauty Hub is open 5 days a week serving more than 21,000 cabin crew based in Dubai. The immersive beauty experience offers an in-house team of consultants with whom cabin crew can book personalised appointments to learn about make-up application, nutrition, fitness, skincare, haircare tips, or attend the complimentary group events and masterclass’ series.

In addition to empowering all recruits to best represent the iconic Emirates brand, the world’s largest international airline offers cabin crew the opportunity to travel to over 150 cities across 85 countries. Emirates cabin crew enjoy a wide array of world-class benefits including a tax-free salary, hotel stays, free accommodation, transportation to and from work, medical, life and dental insurance coverage, and discounted flights for the cabin crew and their family and friends, amongst many others.

Emirates are actively recruiting cabin crew from around the world. For aspiring Emirates cabin crew, please check www.emiratesgroupcareers.com/cabin-crew for details and open day schedules in your city or country.

 


 



About us

Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.




Follow Us


Newsletter