Aviation

March 8, 2024

Airline signs series of strategic partnerships on the sidelines of Europe’s leading travel and trade show
The airline received close to 6,000 visitors at its stand and conducted more than 260 on-site meetings with key stakeholders

Emirates has successfully wrapped up its participation at ITB Berlin 2024, welcoming close to 6,000 visitors who experienced its latest products and initiatives, while hosting more than 260 meetings across the three-day travel and tourism event. The airline also sealed deals and collaborations with eight companies including cruiseliner operators, tourism boards and airlines across Europe.

The stellar visitor numbers to the airline’s eye-catching stand is a testament to its standout products and onboard experiences, clever use of space, balanced with ample meeting areas ready for doing business.

The airline leveraged its much-awaited return to ITB Berlin by showcasing its latest signature products including the Emirates Premium Economy seat and game-changer First Class suite for the first time in Germany. Visitors flocking to the stand got a close look at Emirates’ other iconic products such as the First Class Shower Spa and the latest version of its A380 Economy Class seats, as well as innovative onboard features including the newest generation A380 Onboard lounge.

Emirates’ sustainability initiatives were also on display. Visitors were able to touch and feel the airline’s sustainably sourced onboard amenities and products as well as its sought after ‘air-crafted By Emirates’, a unique capsule collection of luggage, bags and accessories, all sustainably fabricated from upcycled materials from retrofitted aircraft.

Reaffirming partnerships and creating opportunities to collaborate

The new collaborations forged with the Greek National Tourism Organisation (GNTO), Austrian National Tourist Office (ANTO) and Tourism Ireland build on Emirates’ ongoing commitment to support incoming tourism into the three markets, as well as the wider region, and further strengthen the appeal of these unique destinations to the airline’s customers.

In line with Emirates’ continued efforts to expand its network footprint in Europe, the airline signed MoUs including ITA, Icelandair and GO7. The new partnerships, which will be activated over the course of the next few months, provide customers even better connectivity and more travel options across Europe. These agreements will also pave the way for Emirates to help customers wanting to venture beyond its own gateways to exciting leisure and business centres across Europe with easy one stop connections, simplified itineraries, and baggage transfers.

Through the renewal of Emirates’ partnerships with TUI and AIDA Cruises, the airline will further help bolster Dubai’s already growing cruise industry in the lead-up to the next two cruise seasons. The city houses some of the most modern maritime infrastructure in the world, with the capacity to handle thousands of cruise passengers at any one time.

Emirates was honoured to receive a VIP delegation at its ITB stand on the first day of the show. Sir Tim Clark, President Emirates Airline and Adnan Kazim, Emirates Deputy President and Chief Commercial Officer warmly received Kai Wegner, Governing Mayor of Berlin; Franziska Giffey, Senator for Economic Affairs, Energy and Public Enterprises and Dieter Janecek, Federal Government Coordinator of the Maritime Industry and Tourism, Federal Ministry for Economic Affairs and Climate Action and other senior officials. The airline showcased its Economy Class seat display with its latest amenities as well as the iconic A380 Onboard Lounge to the VIP delegation, demonstrating its signature and industry-leading products during the official opening tour and to the wider public. The Emirates stand with its signature cabins on display were also visited by His Excellency Mr. Srettha Thavisin, Prime Minister of the Kingdom of Thailand. Volker Greiner, Emirates Vice President North & Central Europe greeted the Thai Prime Minister and the VIP delegation.

ITB Berlin represents Emirates’ largest trade-fair presence outside its home market of Dubai.

March 4, 2024

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Classic Travel, Inqbaytor Group, 2nd Chance Travels, Traveller Global, George Steuarts Travel, Acorn Travels, Metro Voyage, Mackinnon’s Travels, BOC Travels and MSA Travels & Tours recognized at gala event

Colombo – 3 March 2024: Emirates has recognised its leading travel agents in Sri Lanka at a special gathering in appreciation of their support and dedication to the airline for the year 2023.

The awards gala dinner held at Shangri-La Hotel in Colombo was attended by representatives of Emirates’ top 20 travel agency partners and celebrated the airline’s sales achievements during the year.

Distinguished guests of honour included His Excellency Khaled Nasser Al Ameri, Ambassador of the UAE to Sri Lanka, and His Excellency Ahmed Khoory, Emirates’ Senior Vice President, Commercial Operations – West Asia and Indian Ocean.

Speaking on the importance of travel trade partners in the airline’s sales strategy, Emirates’ Country Manager for Sri Lanka and Maldives, Rashid Al Ardha said: “Our travel trade partners contribute significantly to the airline’s achievements in Sri Lanka. Recognising the strategic role that our travel partners have to play in our sales and distribution efforts, we put a great emphasis on nurturing these collaborations. By leveraging their local expertise, we are able to address the demand for travel to and from and across our network. We are delighted to have the opportunity to be here today to recognise the partners who have steadfastly supported Emirates.”

“Emirates is committed to Sri Lanka and is optimistic about the future of its travel industry,” continued Mr Al Ardha. “Through our deep strategic partnership with Sri Lanka Tourism Promotion Bureau we’re playing an active role in promoting the island’s tourism and trade industries and broadening the nation’s appeal in key global markets, through our ongoing support of its strategy to attract 2.5 million tourists in 2024 and 5 million by 2029.”

More than 175 guests including business leaders from Sri Lanka’s travel trade, representatives of airport and aviation services and Emirates local office team in Sri Lanka were present at the awards gala, where ten travel agency partners were presented with awards.

The top ten travel agency partners honoured were Classic Travel, Inqbaytor Group, 2nd Chance Travels, Traveller Global, George Steuarts Travel, Acorn Travels, Metro Voyage, Mackinnon’s Travels, BOC Travels and MSA Travels & Tours.

Emirates, the world’s largest international airline, began operations to Sri Lanka in April 1986 and this year celebrates 38 years of supporting the country’s tourism and export industries with passenger and cargo services. The award-winning airline has carried more than 12 million passengers to and from Colombo in this period, and currently operates two direct daily flights to Colombo as well as an additional daily service via Male, using a Boeing 777-300ER aircraft.

Emirates is the only international carrier to serve Sri Lanka with First Class services – offering passengers world-class products and superior comfort in the air and on-ground. The airline has also invested in a dedicated Emirates Lounge at the Bandaranaike International Airport (BIA) for the use of First Class and Business Class passengers as well as members of select tiers of Skywards, its award-winning frequent flyer programme.

The Emirates story began in 1985 and today, the airline operates the world’s biggest fleets of Airbus A380s and Boeing 777s, offering customers the comforts of the latest and most efficient wide-body aircraft in the skies as it serves a global network of 140-plus destinations. Emirates inspires travellers around the world with its growing network of worldwide destinations, industry-leading inflight entertainment, regionally-inspired cuisine, and world-class service.

February 28, 2024

The airline’s highly popular Premium Economy seat, and Game-changer First Class suite will debut for the first time in Germany
Emirates reinforces its longstanding commitment to Europe, aiming to strengthen and forge new strategic partnerships across the regional travel and aviation ecosystem
The airline will showcase its latest sustainability initiatives to visitors and partners throughout the three days

Emirates, the world’s largest international airline, will return to ITB Berlin from 5 until 7 March in a major way, showcasing its latest signature products and reaffirming the airline’s longstanding commitment to Europe’s leading travel and trade show.

Emirates is gearing up for three action-packed days at ITB Berlin with plans to launch new partnerships and expand existing collaborations with local and regional travel partners – including air carriers to enhance connectivity for travellers headed to/from major European travel hubs; and strategic partnerships with travel and tourism entities to promote travel to and from Europe via joint marketing and other trade initiatives.

Visitors to the Emirates stand will have the opportunity to experience Emirates’ latest roster of innovative products and fan-favourites including the highly popular Emirates Premium Economy seat which will be showcased in Germany for the first time. Unveiled at the 2022 Arabian Travel Market in Dubai, Emirates’ Premium Economy product has so far won multiple awards and is available on 27 A380 aircraft flying to 15 destinations including New York JFK, Los Angeles, San Francisco, Houston, London Heathrow, Sydney, Auckland, Christchurch, Melbourne, Singapore, Tokyo, Mumbai, Bangalore, Sao Paulo and Dubai.

Also debuting for the first time at ITB Berlin is Emirates’ iconic Boeing 777-300ER game-changer First Class fully enclosed private suite. With the full range of onboard products on display, visitors can experience Emirates’ Boeing 777 Business Class seat, the newest generation of the A380 Onboard Lounge and First Class Shower Spa, as well as its generously pitched Economy Class seats.

Emirates will also dedicate an area to showcase its latest sustainability initiatives, including onboard items that incorporate responsibly-sourced materials, and items from ‘Air-crafted by Emirates’ – a unique collection of luggage, bags and accessories made from upcycled materials from retrofitted A380 aircraft. The airline’s sustainability efforts focus on three areas: reducing emissions, consuming responsibly, and protecting biodiversity and habitats.

The Emirates stand will also include four meeting spaces and can accommodate up to 200 visitors at any point in time.

Emirates and Europe

Emirates began air transport services to Europe in 1987 and has since grown its operations in line with demand to and from both major and secondary cities across Europe. The airline has played a vital role supporting the tourism flows, economic development, and job opportunities in the markets where it operates. Emirates’ footprint in Europe spans 39 destinations in 22 countries, as well as an additional 403 points beyond its own network through codeshare, intermodal and interline arrangements with 51 partners. Emirates aims to further expand its connectivity for travellers between Europe and the rest of the world on the back of ITB Berlin and in partnership with regional tourism bodies.

Over the past year, Emirates has carried more than 17.2 million passengers between Dubai and all of its European gateways, facilitating convenient and seamless air connectivity for customers to and from its Dubai hub, as well as beyond Dubai to more destinations in its global network.

ITB Berlin represents Emirates’ largest trade-fair presence outside its home market. The new 480 square metres, double-storey Emirates stand will make its world debut at ITB Berlin 2024 and is located in Hall 2.2, stand number 101.

February 26, 2024

Emirates Beauty Hub in Dubai has been a popular addition to the many lavish lifestyle benefits offered to Emirates cabin crew, with ongoing masterclasses, brand collaborations and consultations available on a complimentary basis. Recently, Emirates cabin crew were treated to a complimentary skincare and make-up masterclass with professional make-up artists and Dior products.

During the 2-hour sessions, cabin crew attending the recent complimentary masterclasses were offered advice on how to create a perfect base for make-up, with skincare that keeps the skin hydrated while travelling. Make-up artists then helped the attendees to select the right shades and products for their complexion, while talking about the latest trends for brows and blush, and top tips to create the signature Emirates look; glowing skin, naturally defined eyes and the essential ‘Emirates red’ lip.

As part of continued investment into the world-class Emirates Cabin Crew experience, Emirates Beauty Hub is open 5 days a week serving more than 21,000 cabin crew based in Dubai. The immersive beauty experience offers an in-house team of consultants with whom cabin crew can book personalised appointments to learn about make-up application, nutrition, fitness, skincare, haircare tips, or attend the complimentary group events and masterclass’ series.

In addition to empowering all recruits to best represent the iconic Emirates brand, the world’s largest international airline offers cabin crew the opportunity to travel to over 150 cities across 85 countries. Emirates cabin crew enjoy a wide array of world-class benefits including a tax-free salary, hotel stays, free accommodation, transportation to and from work, medical, life and dental insurance coverage, and discounted flights for the cabin crew and their family and friends, amongst many others.

Emirates are actively recruiting cabin crew from around the world. For aspiring Emirates cabin crew, please check www.emiratesgroupcareers.com/cabin-crew for details and open day schedules in your city or country.

February 22, 2024

Emirates has announced a multi-year partnership deal with The Championships, Wimbledon, becoming the Official Airline of one of the oldest tennis tournaments in the world.
“Game, set, match” for the airline as it sweeps all four Grand Slam tournaments – Australian Open, Roland-Garros, US Open, and now, The Championships, Wimbledon.
Partnership includes a multimillion-pound investment to support and promote purpose-driven social impact initiatives across the UK.

Dubai, UAE: 22 February 2024 – Emirates scores its fourth “Grand Slam” as the airline announces a multi-year partnership with one of the most prestigious tennis events in the world – The Championships, Wimbledon.

As the Official Airline Partner of The Championships, Wimbledon – Emirates will take the world of tennis to new heights with exciting activations on-ground. The Championships is set to take place from 1 to 14 July 2024 at The All England Lawn Tennis Club.

The airline is now a proud partner of all four Grand Slam tournaments.

Sir Tim Clark, President Emirates Airline, said: “From hard court to grass court – we’re proud to be growing our presence in the world of tennis. Wimbledon is a major sporting event viewed by millions around the world, and we’re delighted to be associated with such a well-respected brand.

Emirates has always been a supporter of tennis and as a sponsor of all four Grand Slams – our commitment to the sport is as staunch as ever. We look forward to serving up world-class tennis action this summer, and to celebrating the very best of tennis with fans from all over the world.”

Deborah Jevans CBE, Chair of the All England Club, said: “We are delighted to welcome Emirates to our family of Official Partners at Wimbledon. In partnering with Emirates, as Official Airline Partner, Wimbledon is joining forces with a premium brand and one of the world’s leading sponsors of tennis, and sport more generally. As Emirates embarks on its fourth decade supporting tennis, this exciting partnership takes the organisation’s investment and connection to the sport to the next level.

We have received record levels of interest from the UK and around the world in attending The Championships this year, and support from Official Partners like Emirates helps us maintain the event at the pinnacle of sport for both players and fans.”

Official Airline Partner of Wimbledon

Through the partnership, Emirates will enjoy a wide-range of benefits including: on-court branding in Centre Court and No.1 Court; on-site activations to engage with tennis fans; marketing, digital, and social media rights; hospitality tickets; and an opportunity for the airline to join the popular ‘Wimbleworld’ on the metaverse platform, Roblox, with Emirates’ branded tennis courts and obstacle courses.

Championing “Force for Good” initiatives

Emirates and Wimbledon will also join forces to support social impact initiatives across the UK. Under the partnership, a multimillion-pound “Force for Good” fund will be created to support and promote initiatives that positively impact society and support local communities. Further details on this fund will be announced during 2024.

Proud sponsor of four Grand Slams

Emirates has been the Official Airline of the ATP Tour since 2013 and Premier Partner since 2016. The airline’s portfolio includes some of the most high-profile events on the ATP and WTA tours. In addition to all four Grand Slam tournaments, including: US Open (since 2012); Roland-Garros (since 2013); Australian Open (since 2015); and The Championships, Wimbledon (announced 2024) – the airline also supports 60 other tournaments across the year. Emirates has also supported the Dubai Duty Free Tennis Championships since its inception in 1993.

The airline’s sponsorship portfolio also includes other top global sports such as golf, horse racing and sailing. In the UK, the airline is a proud sponsor of Arsenal, Emirates FA Cup and Lancashire Cricket Club & Emirates Old Trafford.

Committed to the UK

Emirates has been serving the UK with world-class travel experiences for more than 37 years. The airline currently operates 131 weekly flights to the UK utilising a mix fleet of its iconic A380 and Boeing 777 aircraft.

Emirates’ extensive network of more than 130 destinations offers UK customers access to an array of onward connections to Asia, the Indian Ocean, the Middle East, Africa and Australasia.

February 22, 2024

Emirates to operate daily flights to Bogotá via Miami on widebody three-class Boeing 777-300ER aircraft
The airline’s flights on Bogotá-Miami sector to introduce premium services on popular route, including lie-flat seats in First Class and Business Class, generous baggage allowance, complimentary dining and in-flight entertainment
Bogotá to become Emirates’ fourth gateway in South America and airline’s network to expand to 19 points across the Americas

Emirates has announced it will launch a new daily service from Dubai to the Colombian capital, Bogotá, starting 3 June.

As well as connecting Colombia with the United Arab Emirates, the new services will establish a historic first-ever link between the greater Middle East region and the northern part of the South American continent. Emirates’ entry into Bogotá will expand its South American network to four gateways, complementing its scheduled services to São Paulo, Rio de Janeiro and Buenos Aires. The latest destination will also enhance the airline’s operations in the Americas to now serve 19 points across the U.S., Canada, Mexico, Brazil, Argentina and Colombia.

The daily services will link Dubai and Bogotá via Miami, with Emirates set to become the first airline to offer a host of premium services on the popular route between south Florida and Colombia.

Commenting on the launch of the new route and destination, Sir Tim Clark, President Emirates Airline, said: “We’ve long wanted to serve Colombia, and the addition of Bogotá to our network is part of our strategy to deliver better connectivity, expand options and choice for travellers and provide unparalleled premium experiences on the ground and in the air. The launch of our daily operations to the dynamic capital of Colombia also underscores our deep commitment to South America, and is poised to foster increased business and leisure travel opportunities for customers.

“There is a huge demand for travel to and from Bogotá and we can’t wait for customers to experience Emirates’ signature products and services on the flights between Bogotá and Dubai as well as between Bogotá and Miami. We would like to thank all the authorities involved for supporting our plans and making this new route possible. We look forward to adding value to the new communities served and building new partnerships to promote tourism and trade.”

The daily flights to Bogotá, South America’s second largest city by population, will help cater to strong and growing demand for air travel between Colombia and the United Arab Emirates as well as between Colombia and numerous destinations on Emirates’ global network beyond Dubai which are not served directly from Bogotá. It will also provide convenient flights between Bogotá and Miami, allowing travellers to fly between the two cities in unprecedented style and comfort. Due to the high altitude of the city of Bogotá, it is not possible to operate a non-stop flight from Dubai, deeming a stopover necessary. Miami was selected due to its tourism and trade links with Bogotá.

Passengers on flights in both directions between Dubai and Bogotá should meet entry regulations for the United States and hold the required documents, due to immigration procedures in Miami. Colombian and UAE citizens can enjoy visa-free entry for up to 90 days in Dubai and Bogotá respectively, thanks to reciprocal visa arrangements in place between both countries.

Tickets to Bogotá go on sale today for flights starting 3 June and can be booked on emirates.com, the Emirates App, or via travel agents.

Emirates’ Boeing 777-300ER aircraft will offer 354 seats across three cabins and will raise the bar for premium services on the Bogotá – Miami route. Lie-flat seats in First Class and Business Class, complimentary food and beverage, and a generous free baggage allowance (conditions apply) are amongst the firsts that Emirates will introduce on the direct services connecting Colombia and the U.S.

Emirates’ customers can also sit back and relax with complimentary access to more than 6,500 channels of carefully curated global entertainment content, including in Spanish, featuring movies, TV shows, music, podcasts, games, audiobooks and more with ice, Emirates’ award-winning inflight entertainment system.

The new Boeing 777-300ER services will also offer up to 20 tonnes tonnes of capacity for cargo on each flight, opening up access to more global markets for Colombian exports such as fresh flowers, fruits and vegetables and other perishable goods.

February 20, 2024

The acquisition makes Bustanica a 100% UAE-owned agriculture venture

Emirates Flight Catering, one of the world’s largest catering operations, has fully acquired Emirates Bustanica, formerly called Emirates Crop One, and its consumer brand Bustanica, the world’s largest indoor vertical farm.

This strategic move establishes Emirates Bustanica as a fully UAE-owned company, helping sustain the country’s vision of enhancing food and water security and its agricultural capabilities. The acquisition empowers Emirates Bustanica to leverage its local expertise and the latest tech know-how to meet the growing demands of the market.

Located near Al Maktoum International Airport at Dubai World Central, Bustanica’s 330,000sqft facility has the capacity to grow more than 1 million kilograms of exceptional quality leafy greens a year, equivalent to 3 tonnes daily, while using 95% less water than conventional agriculture.

Operating under the brand name Bustanica, the produce is available across all major retailers in the UAE such as Spinney’s, Waitrose, Carrefour, and Choithrams. Customers on Emirates and other airlines enjoy this farm-fresh produce in their salads and meals.

Since its launch in July 2022, Bustanica has become a part of UAE’s dinner table conversations, thanks to its growing range of leafy greens, herbs and microgreens that can and should be eaten straight out of the box – even tap water can contaminate the produce. Bustanica’s produce is grown without pesticides or herbicides, and is 100% clean, fresh, and nutrient-rich. Bustanica produces a variety of lettuce, spinach, parsley, and kale.

Bustanica is driven by powerful technology – machine learning, artificial intelligence, and other patented technologies – and a highly specialised in-house team that includes agronomy experts, engineers, horticulturists, and plant scientists.

More recently, Emirates Bustanica was a preferred produce supplier for COP28, a recognition of its commitment to sustainability and environmental responsibility.

February 16, 2024

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Dubai, UAE, February 16, 2024 – Emirates SkyCargo was named International Airline of the Year at the STAT Times International Awards for Excellence in Air Cargo. Voted for by STAT Times international reader base, this prestigious accolade is a testament to the airline’s commitment to facilitating the world’s rapidly changing supply chain needs.

The Emirates SkyCargo team, led by Divisional Senior Vice President, Nabil Sultan, accepted the award in Mumbai, on the sidelines of Air Cargo India 2024. The ceremony was also attended by other notable guests and leading members in the air cargo and logistics industry.

Commenting on the win, Sultan said: “We are honoured to be recognized as the leading cargo airline by the premier industry publication and our customers around the world. This accolade reflects our commitment to make the world work better through continual innovation and development in our operations, and also the talent in our Emirates SkyCargo team who are instrumental in our ongoing success. We will keep raising the bar, to ensure Emirates SkyCargo remains a first-class partner for our global customers.”

Emirates SkyCargo, the cargo arm of the world’s largest international airline, has been a thriving enabler of global trade for almost four decades. Serving over 140 destinations across six continents, the airline connects people and businesses to the goods they need with an industry-leading portfolio of purpose-fit products and state-of-the-art infrastructure at its dual-airport hub in Dubai.

This week, Emirates SkyCargo played a pivotal role in shaping the future of logistics in India and the wider region during the 2024 Air Cargo India conference. In addition to a full schedule of meetings, networking events and media briefings, the airline’s leadership joined panel discussions alongside other industry leaders to explore the challenges and opportunities on India’s journey to uplift 10 million tonnes of annual cargo throughput by 2030. Marking 10 years at the helm of Emirates SkyCargo, Nabil Sultan provided an in-depth look at the evolution of the airline and an analysis of the 2024 forecast in a fireside chat, underscoring the airline’s confidence in air freight’s essential role in global trade.

February 13, 2024

Dubai, UAE, 12 Feb 2024: Love is all around at Emirates this February 14, as customers are treated to Valentine’s Day-themed cakes and chocolates onboard, a range of decadent pink desserts in Emirates lounges, romantic rosé champagne, tempting gifts on EmiratesRED and an array of mood-setting movies and music.

On Valentine’s Day, Emirates customers in all classes will be treated to luscious brownies or mini red velvet cupcakes adorned with hearts in a mini giftbox, while red mood lighting lights up the aircraft. The A380 Onboard Lounges will be serving pink and red love cupcakes, and First Class customers will be welcomed onboard with a glass of Dom Pérignon Rosé 2008, and Business Class customers with Moët & Chandon Rosé Impérial.

Love is in the air too, onboard Emirates ice, as customers snuggle up to feel-good movies, like critically acclaimed romantic drama ‘Past Lives’ starring Greta Lee and Teo Yoo, nominated for two 2024 Academy Awards^® including Best Picture. There are more than 90 romantic comedies and dramas available, including new releases like ‘Craft Me a Romance’ and ‘Ageless Love’ and all-time classics ‘When Harry Met Sally’, ‘The Way We Were’ and ‘The Notebook’.

Seductive soundtracks are already curated onboard ice with the ‘Romantic Moments’ playlist, a handpicked selection of classic love songs featuring Celine Dion, Whitney Houston, Ed Sheeran, Diana Ross, Roberta Flack and many more. Before a flight, passengers can even browse and pre-select their movies, TV shows or music playlists on the Emirates app, which can be synced to ice from the moment of boarding.

In the Emirates Lounges of Dubai, after delicious à la carte and buffet appetisers and main courses, First Class customers can indulge in a dessert of passionfruit pavlova with Chantilly cream and an array of red-hued mocktails and cocktails, while Business Class customers can spoil themselves with a lemon Valentine’s verbena cake, strawberry and yuzu Valentine’s tartlet or a fragrant hibiscus, strawberry, and almond mousse. Both First and Business Class passengers can visit Emirates dedicated old-fashioned ice cream cart to enjoy homemade strawberry cheesecake ice cream and raspberry and rose sorbet. The complimentary Costa Coffee café in the lounges will serve heart-shaped donuts and chocolates, while Dilmah’s Valentines iced tea is a special blend for the occasion.

Last minute shoppers can gift their loved ones tailored Valentine’s day offers, with savings on special bundle packages across categories only found in the EmiratesRED inflight magazine. In addition, customers can save with EmiratesRED when buying any two fragrances to get USD 15 off, on brands like Amouage, Givenchy, YSL, Creed parfums, Versace, Cartier, and Hermes. EmiratesRED pre-order service is also available on most flights, where passengers can shop from 21 days up to 40 hours before their flight and browse a wide range of exclusive products. Customers can provide their flight details during checkout, and the orders are delivered by cabin crew directly to their seat inflight for an unforgettable gifting experience. Emirates customers are invited to use the code RED10 at checkout to save an additional 10%.

Emirates Skywards members can also earn Skywards Miles this Valentine’s Day by shopping with their favourite brands across the UAE, UK, USA, Australia and India. Members will be spoilt for choice with thousands of brands on Skywards Miles Mall across various categories, including food, fashion, beauty, electronics, health, wellness, travel, leisure, entertainment and more. The loyalty programme has recently introduced a new way to spend Miles on Gift Cards. Starting at only 2,000 Miles – members can simply log into skywardsmilesmall.com with their Emirates Skywards membership details; select their preferred Gift Card value; and enjoy spending Miles with thousands of brands. Click here for more information.

February 12, 2024

Dubai, UAE, 9 Feb 2024: Celebrating Lunar New Year on the 10 February and heralding the year of the Dragon, Emirates customers can embrace the luck of the season with curated menus in Emirates lounges in Dubai, Singapore, Bangkok, Shanghai and Beijing, enjoy traditional ‘red envelopes’ shared inflight, and blockbuster movies onboard in Mandarin and Cantonese.

Emirates customers on select routes will be treated to a Lunar New Year dessert, a luscious red velvet lychee cake in First and Business Class, and a creamy red velvet lychee mousse in Economy Class. First and Business Class customers will also receive a traditional red envelope filled with chocolate coins, to share the good luck and wishes of the new year.

To celebrate the Lunar New Year, Emirates Lounges in Dubai will offer an array of festive fare on the 10 of February. Breakfast in the First and Business Class lounges will feature a classic ‘Cheung Fun’ steamed rice noodle roll stuffed with dried prawn and scallops. At lunch and dinnertime, First Class lounge customers can indulge in a Cantonese roast duck bao with plum sauce, while First and Business Class lounge guests can feast on scrumptious poached shrimp and vegetable dumplings with soy and vinegar dip, or Chinese rainbow salad with smoked salmon, sesame and soya ginger dressing, or pan-seared Chilean seabass with XO sauce and pak choy. Desserts include a sweet and light mango coconut cake with spices, or black tea cake in the First Class lounge, with a tangy yuzu tartlet served with green tea powder available in the Business Class Lounges. Customers can also head to the unique old-fashioned Emirates ice-cream cart to enjoy limited edition gourmet Matcha green tea ice cream, made in-house by Emirates chefs.

In the Emirates Lounge Singapore, customers can celebrate the day with Chinese chicken sausage in lotus leaf and rice, where the sticky glutinous rice traditionally symbolises family cohesiveness. Other main courses include stir fried prawn with green asparagus, while delicious desserts include pineapple upside-down cake with mango boba.

In the Emirates Lounge of Bangkok, customers will be enticed by beef sweet and sour– succulent tender beef with sweet and tangy flavours, or chicken rice hainan – Hainanese chicken seasoned with a blend of ginger, garlic and sauce, followed by a dessert of orange mousse cake.

In Beijing, customers can indulge in Gongbao Prawn with cashew nuts followed by eight treasure rice pudding, while in Shanghai, Lunar New Year will be celebrated with sweet and sour mandarin fish or wok fried beef strips with mixed pepper, followed by red velvet cake.

All Emirates customers are welcome to enjoy Emirates’ Lounges; First Class and Business Class customers can access all lounges on a complimentary basis, as well as Silver, Gold and Platinum Skywards members. Other passengers can experience the lounge starting from USD 160, enjoying the facilities for up to four hours before a flight.

Onboard Emirates, customers celebrating Lunar New Year can get into the holiday spirit with up 21 Mandarin and 12 Cantonese movies including ‘Day Off’, ‘Lighting Up the Stars’, ‘Awakening Spring’ and ‘Mad Fate’. There are also more than 250 Hollywood movies with Chinese subtitles to explore, including new releases ‘Oppenheimer’, ‘The Marvels’ and ‘Priscilla’. Customers can also get in the festive mood with a music library of 115 Chinese albums and 1,000 songs. For those celebrating Vietnamese New Year, also known as Tet Festival, there are 7 Vietnamese movies to choose from including; ‘Extremely Easy Job’, ‘578 Magnum’, ‘The Brilliant Darkness’ and ‘Big Sis, You’re Mine’.

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Emirates concludes an action-packed ITB Berlin 2024

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Emirates set for strong return to ITB Berlin 2024

Emirates Beauty Hub’ skincare and make-up masterclasses prove popular with cabin crew

Emirates scores its fourth Grand Slam – The Championships, Wimbledon

Emirates to expand its South American network with launch of services to Bogotá from 3 June

Emirates Flight Catering fully acquires Bustanica, the world’s largest indoor vertical farm

Emirates SkyCargo Scores Top Honours at STAT Times International Awards for Excellence in Air Cargo

‘Love lifts us up where we belong’ this Valentine’s Day with Emirates

Emirates wishes customers a lucky Lunar New Year