Tuesday, 10th October 2017 Colombo: Addressing the urgent need for a safe, natural and highly effective lotion that protects users from mosquitoes without irritating the skin, Hemas Manufacturing (Pvt) Ltd in collaboration with Colombo Science and Technology Cell, University of Colombo is pleased to launch Mosguard in a non-sticky and synthetic insect repellent free lotion format, which can be used with confidence. Backed by the trusted credentials of the Hemas Group and University of Colombo, Mosguard is a safe product with naturally derived actives that work to keep mosquitoes away. Hemas Manufacturing (Pvt.) Ltd. is one of the key subsidiaries of Hemas Group and is driven by innovative brands such as Velvet, Kumarika, Baby Cheramy, and Clogard that have evolved to become household names.
Although children are particularly vulnerable to mosquito-borne diseases, mothers are usually hesitant to apply synthetic mosquito repellents fearing the chemicals in them will harm their tender skin. The launch of Mosguard offers concerned mothers a safe product with naturally derived actives which has been certified as a non-irritant formula by MASCOT SPINCONTROL Clinical Research Centre, Mumbai, India. Moreover, the product is free of ‘DEET’, the synthetic insect repelling agent that is usually present in synthetic repellents.
Mosguard combines naturally derived actives based on extracts from clove and lemon eucalyptus. To ensure a high standard of effectiveness and safety, Hemas Manufacturing developed Mosguard by collaborating with the Colombo Science and Technology Cell, University of Colombo. The product usage has been validated for 6-hour efficacy through studies done by the Medical Research Institute, Sri Lanka. The product is available in 100g lotion bottles and can be easily applied onto exposed areas of the body with complete confidence.
Commenting on the occasion, Dr. B. Gayani. K Perera Team Leader Science Faculty of the University of Colombo said: “We are pleased to partner with Hemas Manufacturing, as it is a company that is known for sustainable household products. We laud the company’s commitment to develop a lotion with naturally derived actives at a time our country needs such interventions. The Colombo Science and Technology Cell is breaking new ground in research and development by pushing the boundaries and this collaborative effort is indicative of the wealth of expertise it holds. Mosguard is truly a safe and effective lotion to keep mosquito-borne diseases at bay.”
Elaborating further, Mr. Roy Joseph, Managing Director at Hemas Manufacturing (Pvt) Ltd, said: “Hemas Manufacturing is privileged to associate and collaborate with the University of Colombo world renowned for its academic expertise to develop products that improve the wellbeing of the Sri Lankan consumer. Dengue and other mosquito-borne diseases are on the rise around the country and launching Mosguard is our way of demonstrating our dedication to responding to this social challenge.”
Mr. Dimuthu Jayasinghe, Director Research and Development at Hemas Manufacturing (Pvt) Ltd added: “Hemas Manufacturing is committed to driving innovation in the personal care market segment. Certified as safe and free of harmful synthetic insect repellent actives, Mosguard is an ideal choice for children and adults who do not want to limit their outdoor lifestyles due to fear of mosquitoes. Mosguard gifts users’ full confidence and protection while they go about their life with a sense of trust and confidence. We would like to thank the University of Colombo for collaborating with us to develop Mosguard’s winning formula! We believe users will be heartened by the fact that the product has been tested and formulated in a scientific manner to ensure it is free from synthetic chemical repellents. Consumers who are confused about which product works best can now rest assured that the combined strength of the Hemas name and the scientific backing of University of Colombo makes Mosguard the first choice to protect themselves and their loved ones from Mosquitoes.”
Hemas Manufacturing, a subsidiary of Hemas Holdings PLC, is a leading player in the local Personal Care and Home Care markets, possessing ISO 9001 accreditation. Hemas Holdings PLC is a diversified conglomerate with a focus on four key sectors namely; healthcare, fast moving consumer goods, transportation and leisure.