Great news for foodies in Sri Lanka, as US-based Yum, the owners of world famous Mexican-themed restaurant chain Taco Bell, has announced plans to enter the Sri Lankan market as part of an international expansion drive. The Sri Lankan market however is just one of the many countries poised for growth, with a plan of 100 new locations each in China, Brazil, Canada and India during the next five years, according to a statement made on Thursday. This is expected to help boost Taco Bell's store count to 9,000 globally by 2022 from its current 6,650 stores, spanning countries where it's currently present such as Spain, Guatemala, South Korea and the UK, as well as new markets such as Peru, Romania and Finland.
Taco Bell was founded by Glen Bell, who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California in 1946 when he was 23 years old. Since then Taco Bell has reached global perfection as a brand that has successfully managed to connect with people’s hearts across the globe, with a sense of joy and passion. This international sensation is coming soon to Colombo, with a wide range of food ranging from Tacos, Chalupas, Burritos, Quesadillas and Nachos to a selection of sides, desserts and beverages.
Established in 2007, Gamma Pizzakraft Lanka (Pvt) Ltd has been a pioneer in the Sri Lankan food industry and claims franchisee rights for Pizza Hut, Delifrance and Taco Bell in Sri Lanka. Taco Bell will be opening soon at 36, Horton Place, Colombo 7.
Some might argue, that the influx of food outlets, eateries and fast food chains gives rise for multiple options and too many choices for Sri Lankan consumers, a case of survival of the fittest. One might even go to the extent of drawing examples of the trend towards healthy eating, fresh produce and detoxing as an endeavor to maintain a healthy lifestyle..
So why then, are we seeing a rapid growth in the Sri Lankan food and catering industry?. It is most certainly affordable, compared to many countries where eating out or at a restaurant is a rare luxury, and it is also safe to assume that the stringent quality standards required of Sri Lankan authorities, allows for the consumer to make safe and informed choices. .
A country with a rich heritage, love of nature and a blend of cultures, Sri Lanka is most certainly home to many explorers of culinary delights and foodies. The exposure to multiple cultures and cuisine have been instrumental forming this lifestyle and love for great food. The country is sure to open its doors to many more exciting ventures of good taste as the economy thrives, and as the quality of life improves in the years to come..
It will be most interesting to see what food brand or outlet will be Sri Lanka's new favorite. We would love to hear the views of Lanka Business News readers.