JAT Archives

March 22, 2024

Building on the exceptional success of the JAT Pintharoo Abhiman programme, JAT Holdings PLC – Sri Lanka’s market leader in wood coatings and brushes – recently entered into a Memorandum of Cooperation (MOC) with the Sri Lanka Foreign Employment Agency (Private) Limited (SLFEA). The partnership will allow JAT and SLFEA to collaborate towards identifying qualified Sri Lankan painters and wood craftsmen and equipping them with the training and skills necessary to suit the labour market overseas.

Accordingly, the SLFEA will identify suitable foreign employment opportunities and outline the training and skills requirements for these roles. JAT will facilitate the training process for painters and wood craftsmen, and equip them with other necessary skills required for foreign employment. The two organizations will work together, with SLFEA guiding the entire process in accordance with guidelines laid down by the Sri Lanka Bureau of Foreign Employment.

Announcing the partnership, Mr Aelian Gunawardene – Managing Director at JAT Holdings PLC said, “It has been an honour and privilege to have supported large numbers of our woodcraftsmen and painters through Pintharoo Abhiman. It is therefore with great pleasure that we announce yet another landmark partnership, this time with SLFEA, which will help us to open up foreign employment opportunities for our skilled workers. This will provide them with new possibilities, whilst also helping to earn further foreign exchange for the nation. It is projects like this, where everyone wins together, that inspire us at JAT to continue with our community development efforts like the JAT Pintharoo Abhiman.”

Chairman of Sri Lanka Foreign Employment Agency (Private) Limited, Suraj Dandeniya also commented saying, “We are very proud to partner with JAT Holdings, as it has been a stalwart in the industry, always looking to support local painters and wood craftsmen. Therefore, this presents us with a valuable opportunity to share our expertise and leverage JAT’s extensive network of skilled workers, providing the most promising candidates with suitable positions overseas. This effort will help to empower individuals, while simultaneously contributing towards Sri Lanka’s economic stability and growth.”

The JAT Pintharoo Abhiman Programme, initiated in December 2021, has already witnessed over 300 painters successfully graduate with internationally-recognized NVQ Level 3 certification, provided by JAT Holdings in partnership with the National Apprentice and Industrial Training Authority (NAITA). Meanwhile, the programme has trained over 600 painters and its workshops have empowered over 1,000 individuals, including several female painters. This long-term initiative aims to uplift communities of wood craftsmen and painters by providing recognition, financial stability, and professional training to skilled individuals who demonstrate exceptional talent but lack formal certification.

The JAT Pintharoo Abhiman Programme not only uplifts wood craftsmen but also aligns with several UN Sustainable Development Goals (SDGs), including SDG 1 (No Poverty), SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). Furthermore, JAT Holdings PLC’s commitment to sustainability is reflected in its incorporation of water-based solutions and other technical improvements to reduce the use of solvents in its products, significantly mitigating adverse impacts on the environment.

March 4, 2024

Expanding its portfolio of world-class brands, JAT Holdings PLC recently launched the globally-renowned kitchen and home cabinetry brand, “OPPEIN”, in Sri Lanka, as the exclusive franchise holder. This milestone builds on JAT’s reputation for managing global brands in the finishing and furnishing industry, providing Sri Lankans access to OPPEIN’s modern Italian design aesthetics and European quality standards, at an affordable price point.

Having earned global acclaim, OPPEIN is the world’s largest cabinetry manufacturer, reflecting its tagline, “Where there is home and love, there OPPEIN is”. Launched in 1994, the brand has completed over 10,000 real estate projects, globally, including some significant local landmark projects through its extensive global network of 7,500 franchise showrooms.

OPPEIN’s quality, bespoke, sophisticated, and stylish collections of kitchens, wardrobes, and vanities are now available for viewing and sale at the exclusive JAT OPPEIN Showroom, located at Level 3, JAT Head Office, Thalawathugoda. JAT’s team of professionals stands ready to assist customers with making the right choices and planning the interiors of their dreams. With collections and bespoke solutions that cover kitchens, wardrobes, vanities, and more, and a variety of finishes and textures, customers have an extensive range of options to choose from. OPPEIN is also a sustainable brand, holding many well-recognized eco-certifications, including FSC, CARB, and NSF, thus aligning with JAT’s environmental commitment.

Commenting on the brand’s launch, Gavin van Dort – Senior General Manager of Projects & Retail Furnishing at JAT Holdings PLC said, “We are very proud to add yet another reputed global brand to our growing portfolio. Our industry experience, which stretches beyond three decades, together with our expertise in furnishing and finishing, positions us exceptionally well to function as the exclusive franchise holder for OPPEIN in Sri Lanka. The brand provides an array of choices for affordable, durable, and customizable cabinetry that is perfect for both individuals building their dream homes and larger real estate development projects. We look forward to working together with OPPEIN to provide our customers with world-class products backed by JAT’s unmatched experience and expertise.”

February 21, 2024

JAT Holdings PLC, Sri Lanka’s market leader in wood coatings and brushes, and emerging regional paint manufacturer, marked a key milestone on the 12^th of February 2024, with the official commencement of operations at its new Alkyd Resin Plant in Bangladesh. The plant has been purpose-designed and -built by JAT Holdings PLC, through its wholly-owned subsidiary in Bangladesh, Asia Coating (Private) Limited. This achievement marks a positive moment for JAT Holdings PLC, as its new Alkyd Resin Plant will help to boost the Group’s margins as a result of improved backward vertical integration. The new plant is designed to manufacture primary raw materials for solvent-based polyurethane, nitrocellulose, and enamel wood coatings and paint.

Operations at the new plant officially commenced amidst a special launch ceremony to mark the occasion. The ceremony was attended by Shamara Wanniarachchi, Country Head and Operations Director – Bangladesh, Ajith Bandara, Director – Research & Development at JAT Holdings PLC, Sudath Silva, General Manager – Human Resources at JAT Holdings PLC and Tazul Islam, General Manager – Imports & Admin at Asia Coating (Private) Limited. Several local dignitaries and other officials from JAT Holdings PLC and Asia Coating (Private) Limited were also in attendance.

Discussing the significance of this achievement, Shamara Wanniarachchi, Country Head and Operations Director – in Bangladesh commented, “The commencement of operations at our new Alkyd Resin Plant in Bangladesh reflects our commitment to excellence across multiple spheres, including product quality, manufacturing efficiency, value delivery, and social and environmental responsibility. Now, with increased backward integration, we have further control over our supply and value chains, helping to manage costs, material use, waste, research and development, and product engineering, which will ultimately lead to us being able to deliver exceptional value to our customers and our stakeholders. This means we will be able to introduce more cost-efficient, high-value products to the market while increasing our export performance by exporting surplus raw materials we manufacture.”

Leveraging the funds raised through its successful IPO in 2021, JAT Holdings PLC established a state-of-the-art manufacturing plant in Bangladesh in 2022, further solidifying its presence in a market where it has been a leader for over 20 years through its subsidiary, Asia Coating (Private) Limited. This strategic move not only strengthened JAT’s regional footprint but also positioned the company to capitalize on the thriving Bangladeshi furniture industry, a sector JAT has long supported through extensive partnerships and networks with leading manufacturers. Utilizing the remaining IPO funds, JAT set up the Alkyd Resin Plant. This complementary investment further strengthens JAT’s vertical integration and ensures a consistent supply of high-quality raw materials for its paint and coatings production, ultimately supporting the continued growth of Bangladesh’s export industry and its reputation for high-quality furniture. Importantly, these developments in Bangladesh are complemented by JAT’s strong R&D facility and team in Sri Lanka, ensuring continuous innovation and product development to meet the evolving needs of the market.

Ajith Bandara, Director – Research & Development at JAT Holdings PLC added, “JAT’s state-of-the-art R&D facility, staffed by qualified local and international experts, played a crucial role in developing the formulas for the alkyd resin. This facility utilizes advanced machinery currently used by leading multinational resin manufacturers. Our team of researchers and specialists, with proven track records, continuously push the boundaries of innovation to design exceptional products in Sri Lanka. This, combined with our multinational manufacturing capabilities, allows us to deliver the best quality at competitive prices. We are excited to leverage the new Alkyd Resin Plant to further enhance our product offerings and solidify our market leadership.”

December 21, 2023

WHITE by JAT, the renowned brand for brilliant white paint brand from Sri Lanka’s market leader in wood coatings, JAT Holdings PLC, is pleased to announce its collaboration with LANKATILES, one of Sri Lanka’s leading suppliers of high-quality tiles and construction materials. This partnership aims to increase the availability and accessibility of WHITE by JAT, ensuring that customers across the Greater Colombo area can now enjoy the exceptional quality and aesthetics that White by JAT offers.

As a special promotion to mark the beginning of this landmark partnership, customers can enjoy an exclusive 40% discount on WHITE by JAT products, regardless of the quantity purchased. This remarkable offer provides an unparalleled opportunity for those looking to transform interiors and exteriors and bring excellence into your living spaces at an unbeatable price.

WHITE by JAT is the only brand in Sri Lanka with enhanced Colour-Guard Technology, offering an unprecedented 8-year guarantee on its coating ensuring protection against any colour fading, cracking, and chalking, making WHITE by JAT Interior & Exterior brilliant white emulsion a certified and approved product which can last up to 8 years. Moreover, WHITE by JAT provides the best finish with a film-like smoothness and the highest coverage per litre, opacity, and whiteness compared with any other brilliant white paint or coating available in the market at present.

Aligned with JAT Holdings PLC’s commitment to sustainability, the entire range of WHITE by JAT products is odourless, non-toxic, and eco-friendly. WHITE by JAT is also specifically designed to withstand the weather and environmental conditions of Sri Lanka, making it the perfect choice for your home or workplace.

Dilshan Rodrigo, Senior General Manager – Marketing at JAT Holdings PLC, shared his enthusiasm about the collaboration saying, “Our partnership with LANKATILES is a significant milestone for WHITE by JAT. We are committed to delivering excellence in interior and exterior coatings, and this collaboration allows us to reach even more customers and elevate their living spaces. We are also pleased to say that, enabled by this partnership, trained experts are available on location at participating Lanka Wall Tiles outlets to provide professional assistance and recommendations, and answer any questions customers may have.”

Since its launch in December 2020, WHITE by JAT has rapidly risen in prominence as one of the fastest-growing brilliant white paint brands in the country. It has earned numerous awards for its product sustainability and marketing excellence. The brand’s commitment to innovation and customer satisfaction has solidified its position as a key player in the industry.

Daminda Perera, Group Head of Marketing “We are excited to announce the availability of WHITE by JAT in our LANKATILES showroom network. This marks a significant milestone for us as we continue our commitment to being Sri Lanka’s premier tile brand. Our dedication to delivering outstanding products and unparalleled customer service remains unwavering. The introduction of JAT White in our showrooms represents a decisive step forward, creating a new category that caters to our customers’ diverse painting needs.”

The WHITE by JAT product line features a comprehensive range of coatings, including Interior Emulsion for enhancing the beauty of interior walls, Exterior Weather coat designed to protect exterior surfaces, Interior Wall Filler – highly recommended as an undercoat on painted and unpainted interior walls and ceilings – for flawlessly smooth interior walls, and Exterior Sealer – which blocks stains, fights Sri Lanka’s harsh weather conditions and enhances topcoat appearance – ensuring long-lasting protection against the elements for your exterior surfaces.

You can now find White by JAT products at a range of LANKATILES showrooms in the Greater Colombo area, including Athurugiriya, Malabe, Balumahara, Gampaha, Ja Ela, Kadwatha, Kaduwela, Kottawa, Negombo, Kiribathgoda, Wattala, and Nawala, making it easier than ever to access premium coatings for your living spaces. White by JAT is also available with free Islandwide delivery on www.whitebyjat.com.

December 6, 2023

The ‘JAT Pintharu Abhiman’ workshop series is making a significant impact in empowering wood craftsmen across the island. JAT Holdings PLC, the market leader for wood coatings in Sri Lanka, joined forces with the National Apprenticeship and Industrial Training Authority (NAITA) to launch the ‘JAT Pintharu Abhiman’ program. The primary goal of this program is to enhance the knowledge, skills, and technical expertise of wood craftsmen in the country, functioning as a community development initiative to uplift the wood coating and paint industry.

The JAT Pintharoo Shilpee Abhiman program strives to provide professional recognition, financial stability, and professional training to local painters and carpenters. Introduced in 2021, the program aims to pave the way for participants to attain the National Vocational Qualification (NVQ Certificate) recognized internationally through NAITA.

Through continuous collaboration, incorporating new international technologies, painting techniques, and hands-on experience, the initiative aims to elevate the standards of the local painting industry. The ultimate objective is to enhance the professional appeal of the painting industry, contributing to increased employment opportunities in the country.

In the current year, during the seven sessions organized between October and December, JAT has trained around 800 painters through the JAT Pintharu Abhiman program in partnership with the MBC media network. As part of the ongoing efforts, JAT has planned several more workshops across the Island, and over 1,000 painters will have benefited from this already successful initiative by the time this series of workshops concludes. The collaboration with the MTV MBC media network has significantly boosted media coverage and publicity, resulting in a notable increase in the participation rate of painters from various regions. Additionally, more than 300 participants have received internationally recognized NVQ certificates.

Traditionally, obtaining an NVQ certification involves a lengthy process with multiple steps which consumes a lot of time, cost, and effort on the part of applicants. However, the collaboration between JAT and NAITA streamlines the qualification process, allowing painters to achieve the certification in just three steps, in three days, following the successful completion of a practical assessment. The total cost for the certification is borne by JAT and by partnering with the JAT Pinathroo Abhiman Programme, painters can obtain an internationally recognized qualification without any hindrance to their daily livelihood as a result of undergoing training.

Mr. Dilshan Rodrigo, Senior General Manager – Marketing, JAT Holdings PLC, emphasized that JAT Pinatharoo Abhiman goes beyond honing the skills of wood painters and holds national significance in elevating the carpentry and painting industry. The program reflects JAT Holdings’ continuous mission to unearth the hidden talents within the wood coating industry and improve the living conditions of those involved.

Under the JAT Pinatharoo Abhiman program, successful workshops have been conducted in various regions, including Matara, Kurunegala, Ratnapura, Jaffna, Anuradhapura, Aluthgama, and Negombo, with the final workshop planned in Moratuwa.

Mr. Wasantha Gunaratne, Director – Sales and Technical of JAT Holdings PLC, highlighted the company’s commitment to social responsibility since 1998, stating that the programs implemented have led to professional recognition for approximately 170,000 local and foreign painters. The company’s dedication goes beyond business objectives, with initiatives like the JAT Pinathroo Abhiman demonstrating a commitment to the overall development of society.

September 7, 2023

JAT Holdings PLC, Sri Lanka’s market leader in wood coatings and brushes, recently achieved a significant milestone, with the official groundbreaking ceremony for its state-of-the-art binder plant, in Horana. This exciting development marks the beginning of a new era of operational efficiency and superior quality for JAT, as it ventures into manufacturing binders, which are the most essential raw material for emulsion paint. With its commitment to backward vertical integration, heightened cost-efficiency, and unwavering dedication to quality, JAT’s binder plant will allow JAT Holdings to deliver unparalleled value to customers. It also represents a transformative leap forward, further cementing JAT’s position as the dominant player in the industry.

A special initiation ceremony was held to mark the occasion, at the site of the proposed new JAT binder plant in Horana, with key figures representing the Senior and Corporate Management teams of JAT Holdings PLC, in attendance. The event symbolized JAT’s relentless pursuit of excellence and innovation. It marked the commencement of construction of the new plant, which is expected to be completed by March 2024, laying a firm foundation for a new era of manufacturing capabilities for JAT.

Nishal Ferdinando, CEO of JAT Holdings, expressed his enthusiasm for the project saying, “The initiation of our binder plant demonstrates our commitment to innovation and continuous improvement. With this venture, we aim to revolutionize the paint industry in Sri Lanka and beyond, providing our customers with cost-efficient, high-value and superior products.”

The development of the binder plant creates great synergies with the newly incorporated state-of-the-art R&D center. Therefore, this move firmly positions JAT Holdings PLC as the industry leader, leveraging its expertise and cutting-edge technology to optimize its production process for the company’s flagship emulsion paint brand White by JAT.

Ajith Bandara, Director of Research & Development at JAT Holdings added, “We’re excited to embark on this new groundbreaking journey. Our binder plant will not only enable us to meet the growing demand for emulsion products but also pave the way for collaborations with regard to binder/polymer-specific development and engineering with key universities and other research institutions. We are excited about the possibilities and the positive impact this will have on the industry.”

To ensure the highest standards of quality, JAT Holdings has recruited overseas consultants and R&D specialists who will collaborate on the formulation of its range of binders. The company has also made significant investments in automated machinery, which will enhance its productivity and efficiency. The JAT binder plant will also adhere to stringent health and safety regulations, providing a safe and conducive working environment that fosters innovation and creativity. The Plant will also meet both local and international environmental and sustainability standards, demonstrating JAT Holdings PLC’s commitment to its environmental, social, and governance (ESG) goals.

JAT Holdings PLC is the market leader in wood coatings and brushes in Sri Lanka, with a dominant presence in the paints, and luxury home and office furnishing sectors. With two state-of-the-art manufacturing facilities, located in Sri Lanka and Bangladesh, supported by an advanced Research and Development Centre in Sri Lanka, JAT Holdings continues to fuel innovation, solidifying its position as a key player and emerging conglomerate in the region. Recognized for its financial stability, even in times of adversity, JAT Holdings PLC has been awarded a National Long-Term Rating of ‘AA(lka)’ by Fitch Ratings, whilst also being prestigiously ranked as the No. 1 Most Awarded Entity in the Diversified Sector by LMD. JAT Holdings’ commitment to its employees and workplace excellence has also been recognized through its certification as a Great Place to Work, making it an employer of choice.

June 27, 2023

JAT Holdings PLC, the market leader for wood coatings in Sri Lanka, recently witnessed its 2^nd batch of carpenters and woodcraftsmen successfully complete the JAT Pintharoo Shilpee Abhiman programme, receiving National Vocational Qualifications (NVQ), in partnership with the National Apprentice and Industrial Training Authority (NAITA). The JAT Pintharoo Shilpee Abhiman programme, initiated in 2021, reflects JAT Holdings’ commitment to uplifting the wood coatings industry by providing recognition, financial stability, and professional training to painters and carpenters. This long-term initiative is designed to enhance industry standards and empower individual woodcraftsmen who demonstrate exceptional skill, but have not had the opportunity to pursue formal certification.

Accordingly, the 2^nd JAT Pintharoo Shilpee Abhiman Convocation Ceremony was held on the 16^th of June 2023 at the JAT Holdings Auditorium. The Ceremony witnessed the graduation of 113 woodcraftsmen, who received NVQ Level 3 Certification from NAITA, in Wood Craftsmanship (Furniture Finishing). The event was graced by distinguished figures from the industry, National Bodies, NAITA and the Management of JAT Holdings PLC. The Chief Guest at the event was none other than, Mr. S.H.Harischandra,Vice Chairman, NAITA, whose presence lent an air of honour and prestige to the occasion. With the 2^nd Convocation now complete, JAT Pintharoo Shilpee Abhiman has provided NVQ Level 3 certification to over 250 candidates.

Keynote addresses were delivered on the occasion of the 2^nd JAT Pintharoo Shilpee Abhiman Convocation Ceremony by Dr Udena Wickramasinghe – Chairman of the Tertiary and Vocational Education Commission, Mr HS Harischandra – Vice Chairman of NAITA, and Mr Wasantha Gunaratne – Director Sales and Technical at JAT Holdings PLC. Also of noteworthy presence at the event were the Chairman of NAITA, Mr. W Ruchika Amerasekara, and Founder and Managing Director of JAT Holdings PLC, Mr Aelian Gunawardane.

JAT Pintharoo Shilpee Abiman is an ongoing programme that is implemented in two stages. Phase 1 of the programme involves the innovative JAT Loyalty Programme, which was rolled out in 2019. Diverging from conventional loyalty programs, JAT Loyalty allows customers (woodcraftsmen who are choose JAT products) to convert loyalty points into a monetary benefit through exclusive JAT branded debit cards, issued in partnership with Commercial Bank of Ceylon PLC, whilst also enjoying other privileges with JAT. This unique financial empowerment initiative has provided painters with increased financial stability, opportunities for savings and investment, and long-term financial independence for woodcraftsmen.

Reflecting on the success of JAT Pintharoo Shilpee Abhiman, Chief Guest, Mr. S.H.Harischandra,Vice Chairman, NAITA expressed, “The collaboration between JAT Holdings and NAITA has been truly transformative for the wood coatings industry. By providing uncertified skilled individuals with the opportunity to obtain official recognition and certification, we are not only elevating their career prospects but also enhancing the overall status of the industry. This partnership has been instrumental in promoting lifelong learning, skills development, and even international job opportunities for the graduates, enabling foreign earning and investments to the country, along with knowledge and skills growth.”

“JAT Pintharoo Shilpee Abhiman stands as the pinnacle achievement in the realm of painters, serving as the highest qualification one can aspire to in wood coatings and finishes. With a trailblazing spirit, JAT pioneered the art of wood coatings in Sri Lanka, revolutionizing industries and transforming the very fabric of craftsmanship. Embarking on this transformative journey in 1999, JAT undertook a mission to uplift the skills of painters through dedicated technical training programs. Over the years, these initiatives have empowered countless painters, nurturing their talents and honing their expertise. Today, the culmination of these tireless efforts is epitomized by the JAT Pintharoo Shilpee Abhiman program, an esteemed testament to their unmatched skills, recognized both locally and internationally. This prestigious accolade represents the zenith of their craftsmanship, a symbol of excellence in the world of wood coatings and finishes.” expressed Mr. Wasantha Gunaratne, Director Sales and Technical, JAT Holdings

The JAT Pintharoo Shilpee Abhiman programme aligns with several United Nations’ Sustainable Development Goals (SDGs) as well, including SDG 1 (No Poverty), SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). Furthermore, by engineering water-based solutions and implementing key technical improvements, brought about by the Group’s R&D Centre, into its products, JAT Holdings PLC is actively contributing towards industry- and national-level sustainability efforts, whilst positively impacting livelihood development and education within its communities.

JAT Holdings PLC is the market leader in wood coatings and brushes in Sri Lanka, with a dominant presence in the paints, and luxury home and office furnishing sectors. With two state-of-the-art manufacturing facilities, located in Sri Lanka and Bangladesh, supported by an advanced Research and Development Centre in Sri Lanka, JAT Holdings continues to fuel innovation, solidifying its position as a key player and emerging conglomerate in the region. Recognized for its financial stability, even in times of adversity, JAT Holdings PLC has been awarded a National Long-Term Rating of ‘AA(lka)’ by Fitch Ratings, whilst also being prestigiously ranked as the No. 1 Most Awarded Entity in the Diversified Sector by LMD. JAT Holdings’ commitment to its employees and workplace excellence has also been recognized through its certification as a Great Place to Work, making it an employer of choice.

June 23, 2023

JAT Holdings PLC, the market leader for wood coatings in Sri Lanka, recently witnessed its 2^nd batch of carpenters and woodcraftsmen successfully complete the JAT Pintharoo Shilpee Abhiman programme, receiving National Vocational Qualifications (NVQ), in partnership with the National Apprentice and Industrial Training Authority (NAITA). The JAT Pintharoo Shilpee Abhiman programme, initiated in 2021, reflects JAT Holdings’ commitment to uplifting the wood coatings industry by providing recognition, financial stability, and professional training to painters and carpenters. This long-term initiative is designed to enhance industry standards and empower individual woodcraftsmen who demonstrate exceptional skill, but have not had the opportunity to pursue formal certification.

Accordingly, the 2^nd JAT Pintharoo Shilpee Abhiman Convocation Ceremony was held on the 16^th of June 2023 at the JAT Holdings Auditorium. The Ceremony witnessed the graduation of 113 woodcraftsmen, who received NVQ Level 3 Certification from NAITA, in Wood Craftsmanship (Furniture Finishing). The event was graced by distinguished figures from the industry, National Bodies, NAITA and the Management of JAT Holdings PLC. The Chief Guest at the event was none other than, Mr. S.H.Harischandra,Vice Chairman, NAITA, whose presence lent an air of honour and prestige to the occasion. With the 2^nd Convocation now complete, JAT Pintharoo Shilpee Abhiman has provided NVQ Level 3 certification to over 250 candidates.

Keynote addresses were delivered on the occasion of the 2^nd JAT Pintharoo Shilpee Abhiman Convocation Ceremony by Dr Udena Wickramasinghe – Chairman of the Tertiary and Vocational Education Commission, Mr HS Harischandra – Vice Chairman of NAITA, and Mr Wasantha Gunaratne – Director Sales and Technical at JAT Holdings PLC. Also of noteworthy presence at the event were the Chairman of NAITA, Mr. W Ruchika Amerasekara, and Founder and Managing Director of JAT Holdings PLC, Mr Aelian Gunawardana.

JAT Pintharoo Shilpee Abiman is an ongoing programme that is implemented in two stages. Phase 1 of the programme involves the innovative JAT Loyalty Programme, which was rolled out in 2019. Diverging from conventional loyalty programs, JAT Loyalty allows customers (woodcraftsmen who are choose JAT products) to convert loyalty points into a monetary benefit through exclusive JAT branded debit cards, issued in partnership with Commercial Bank of Ceylon PLC, whilst also enjoying other privileges with JAT. This unique financial empowerment initiative has provided painters with increased financial stability, opportunities for savings and investment, and long-term financial independence for woodcraftsmen.

Reflecting on the success of JAT Pintharoo Shilpee Abhiman, Chief Guest, Mr. S.H.Harischandra,Vice Chairman, NAITA expressed, “The collaboration between JAT Holdings and NAITA has been truly transformative for the wood coatings industry. By providing uncertified skilled individuals with the opportunity to obtain official recognition and certification, we are not only elevating their career prospects but also enhancing the overall status of the industry. This partnership has been instrumental in promoting lifelong learning, skills development, and even international job opportunities for the graduates, enabling foreign earning and investments to the country, along with knowledge and skills growth.”

“JAT Pintharoo Shilpee Abhiman stands as the pinnacle achievement in the realm of painters, serving as the highest qualification one can aspire to in wood coatings and finishes. With a trailblazing spirit, JAT pioneered the art of wood coatings in Sri Lanka, revolutionizing industries and transforming the very fabric of craftsmanship. Embarking on this transformative journey in 1999, JAT undertook a mission to uplift the skills of painters through dedicated technical training programs. Over the years, these initiatives have empowered countless painters, nurturing their talents and honing their expertise. Today, the culmination of these tireless efforts is epitomized by the JAT Pintharoo Shilpee Abhiman program, an esteemed testament to their unmatched skills, recognized both locally and internationally. This prestigious accolade represents the zenith of their craftsmanship, a symbol of excellence in the world of wood coatings and finishes.” expressed Mr. Wasantha Gunaratne, Director Sales and Technical, JAT Holdings

The JAT Pintharoo Shilpee Abhiman programme aligns with several United Nations’ Sustainable Development Goals (SDGs) as well, including SDG 1 (No Poverty), SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). Furthermore, by engineering water-based solutions and implementing key technical improvements, brought about by the Group’s R&D Centre, into its products, JAT Holdings PLC is actively contributing towards industry- and national-level sustainability efforts, whilst positively impacting livelihood development and education within its communities.

JAT Holdings PLC is the market leader in wood coatings and brushes in Sri Lanka, with a dominant presence in the paints, and luxury home and office furnishing sectors. With two state-of-the-art manufacturing facilities, located in Sri Lanka and Bangladesh, supported by an advanced Research and Development Centre in Sri Lanka, JAT Holdings continues to fuel innovation, solidifying its position as a key player and emerging conglomerate in the region. Recognized for its financial stability, even in times of adversity, JAT Holdings PLC has been awarded a National Long-Term Rating of ‘AA(lka)’ by Fitch Ratings, whilst also being prestigiously ranked as the No. 1 Most Awarded Entity in the Diversified Sector by LMD. JAT Holdings’ commitment to its employees and workplace excellence has also been recognized through its certification as a Great Place to Work, making it an employer of choice.

January 9, 2023

WHITE by JAT, from Sri Lanka’s market leader in wood coatings, JAT Holdings PLC, was recently presented with a coveted Silver Award at the SLIM DIGIS 2.2 Awards, for the Best Use of Technology in Marketing. The award recognized WHITE by JAT for innovatively and creatively incorporating technology to deliver an enhanced customer experience. The SLIM DIGIS is organized by the Sri Lanka Institute of Marketing and celebrates Sri Lanka’s best digital work, innovation and talent in today’s digital arena.

This recognition was achieved in partnership with Reap Digital (Private) Limited, which enabled WHITE by JAT to incorporate data analytics into its digital marketing strategy, to identify unique customer insights for precise targeting and highly efficient online conversions. Attesting to the effectiveness of this strategy, in just 2 years, WHITE by JAT has disrupted a market previously dominated by multinational paint brands, gaining a significant slice of market share. WHITE by JAT is a range of innovative brilliant white emulsion paints and undercoats, designed, engineered and manufactured in Sri Lanka by JAT Holdings PLC.

Expressing delight at receiving the accolade and discussing the innovative approach of WHITE by JAT, CEO at JAT Holdings, Nishal Ferdinando explained, “With WHITE by JAT, we set out to create an innovative and modern range of brilliant white paints and undercoats, while meeting the highest quality standards and providing the best and most advanced brilliant white paint in Sri Lanka. To do this, we have invested heavily in R&D and in our marketing and distribution approach, which were both pioneering efforts for the paints and coatings industry in Sri Lanka. Through our exceptional customer and market insights, we were able to create more than just a product, by creating a whole experience around it, which has gained significant traction, and the unbeatable quality of WHITE by JAT has cemented our reputation in the market, leading to ever increasing market share. Therefore, it is indeed an honour to be recognized at the SLIM DIGIS for our innovative approach. I thank the organizers, our customers and our people who made it all possible.”

WHITE by JAT is proven to provide the best finish with its signature “film-like smoothness”, together with the best coverage per litre, opacity and whiteness of any brilliant white paint or coating available in the market today. In keeping with JAT Holdings PLC’s commitment to sustainability, the whole range of WHITE by JAT products are odourless, non-toxic and eco-friendly, while having been designed specifically to withstand the weather and environmental conditions of Sri Lanka. WHITE by JAT also includes two undercoat products including WHITE by JAT Acrylic Interior Wall Filler and WHITE by JAT Exterior Sealer. Products are available for purchase 24/7 at whitebyjat.com, including under flexible payment plans, with deliveries in the Colombo District made within 48 hours, and islandwide within 7 days, free of charge.

General Manager – Marketing at JAT Holdings, Dilshan Rodrigo, also expressed pleasure at receiving recognition at the SLIM DIGIS saying, “While the foundation of WHITE by JAT’s success is the superior quality and reliability of the product, our meteoric rise and popularity with customers and the public, in just 2 years, is directly attributable to our innovative marketing approach. Launching the product amidst the challenges of the pandemic, our online marketing and sales approach, was a winning strategy. We restructured the campaign architecture on Facebook and Google ads using AI technology, while AI-identified audiences were used to create campaigns. New ads were added based on the audience and competitor research outcomes. This, combined with analytics and using digital media to its maximum potential helped us achieve outsized returns on our marketing spend. That’s why this recognition at the SLIM DIGIS is extra special, as the competition was fierce, but clearly, we were among the best.”

Prior to this award, WHITE by JAT has also been recognised with many other local and international accolades in recognition of its unique marketing strategy. Some of these awards include being conferred with a bronze award in the Marketing Disruptors category including three finalist awards in the Home Furnishing and Appliances, David Vs Goliath and E-commerce categories at Effie 2021. The brand also won the Silver award for the Best Mobile Marketing Campaign at the Dragons of Asia 2021 and the Gold Globe award for “MR.WHITE” as the best mobile marketing campaign at the 35th MAA Worldwide Globes 2021. WHITE by JAT also received a Merit award for its Digital Marketing Strategy deployed for the launch of WHITE by JAT at the inaugural FITIS Digital Excellence Awards and Conclave conducted by the Federation of Information Technology Industry of Sri Lanka (FITIS) 2021.

December 5, 2022

Aelian-Gunawardene-Founder_MD-JAT-Holdings-PLC-1-LBN.jpg

• Revenue rises by 40% (YTD)

• PAT grows by 50% (YTD)

• WHITE by JAT sees revenues expand by 840%

• Incorporation of fully owned subsidiary to manufacture and cater to the Bangladesh market

• Completion of enhancement of R&D facility with state-of-the-art equipment

Going from strength to strength, Sri Lanka’s market leader in wood coatings and multinational conglomerate, JAT Holdings PLC has posted exceptional financial performance for Q2 of FY 2022/23. During the Quarter, the Group also achieved a major milestone, delivering on its key IPO promise, by inaugurating its own end-to-end state-of-the art manufacturing facility in Bangladesh. Simultaneously, JAT Holdings PLC also recorded its highest-ever revenue for Q2 in history, doubling its profit before tax, compared with the corresponding period in the year prior. Accordingly, JAT Holdings PLC noted a YTD revenue growth of 40% during the period, concurrently managing to increase gross profit margins amidst the most challenging economic environment in its history, clearly demonstrating the Group’s strategic and fiscal prowess.

Gross Profit margins grew during the period under review amidst a deepening economic crisis, material scarcity in global markets and foreign exchange outflow restrictions. The Group’s strategy of purchasing raw materials in bulk and maintaining adequate stocks for at least 6 months at all times, allowed the enterprise to benefit from economies of scale, while JAT Holdings’ prudent and effective waste management efforts helped to improve productivity and efficiency. As a result, operating profit also recorded a healthy growth of 111% during the period under review, supported by cost management efforts, which helped manage input cost inflation and foreign exchange volatility. Profit Before Tax (PBT) and Profit After Tax (PAT) also sustained their recovery momentum, while showing sharp rises in the quarter under review, contrasted with the corresponding period in the previous year.

Commenting on the business momentum, CEO Nishal Ferdinando said, “Supported by our new manufacturing facility in Bangladesh and expert manoeuvring in the Sri Lankan market amidst the toughest business environment we have endured to date, we are pleased to present rock solid financial performance to our investors, and exceptional value to all other stakeholders. Leveraging our excellent relationships with suppliers, we have secured raw materials and shored up our stocks to be able to meet upcoming seasonal demand. The capital raised at the IPO has enabled us to keep borrowing costs to a minimum amidst a tighter monetary environment, which has delivered a positive boost to our bottom line. We intend to move forward with the present momentum and continue to deliver exceptional performance during the remainder of FY 2022/23.”

The Group’s WHITE by JAT range of brilliant white paints grew rapidly, driven by a unique hybrid marketing strategy. Commencement of manufacturing in Bangladesh, coupled with the opening of JAT Holdings PLC’s R&D Centre, another fulfilment of an IPO pledge, helped to drive business momentum during the quarter

Discussing the Group’s strategy and future plans, Founder and Managing Director Aelian Gunawardene added, “Just over a year on from our IPO, I’m pleased to communicate to investors that we have fulfilled the pledges made in our prospectus. We have completed and commissioned our ultramodern end-to-end manufacturing and warehousing facility in Bangladesh, located strategically in close proximity to seaports and our key markets in that country, Dhaka and Chittagong. Our Research and Development Centre is now operational, staffed by teams of experts who will help us to engineer better, cleaner and more efficient products in the future. I am also very pleased to state that the Group as a whole has come together to look after our people amidst the present crises, providing relief allowances and other benefits to help cushion the blow. We are excited about the future and look forward to growing and defending our position as Sri Lanka’s market leader for wood coatings and an emerging giant in the region.”

Since its founding in 1993, JAT Holdings has established itself as a market leader in Sri Lanka for wood coatings and as one of the country’s most promising conglomerates. This is further attested to by accolades such as being ranked amongst Sri Lanka’s ‘Top 100 Most Respected Companies’ by LMD for four years consecutively and also ranking among the ‘Top 20 Conglomerate Brands’ by Brand Finance.

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WHITE By JAT Is Now Available At LANKATILES Outlets

Pintharu Abhiman Workshop Series Empowers Wood Painters Across the Island

JAT sets sights on new benchmark in manufacturing excellence with initiation of new binder plant in Horana

Convocation Ceremony for 2nd Batch of JAT Pintharoo Shilpee Abhiman Graduates Concludes Successfully

Convocation Ceremony for 2nd Batch of JAT Pintharoo Shilpee Abhiman Graduates Concludes Successfully

WHITE by JAT’s Innovative Use of Technology in Marketing Recognized with Silver Award at SLIM DIGIS 2.2

JAT Posts Stellar Q2 – Doubles PBT and Commences Manufacturing in Bangladesh