Multilac Archives

May 17, 2021

Macksons Paints Lanka, Sri Lanka’s pioneering paint manufacturer for over 40 years, hosted its 2021 Dealer Conference for the dealers of Multilac, one of the country’s leading home-grown paint brands, from the Northern Province on 18 March at the Valampuri Hotel in Jaffna. The event saw Multilac distributors from the province being recognized for their commitment and relentless efforts towards bringing greater fame and success to Multilac.

Attending the event, Dr. Ali Ahlam Nawaz, Group General Manager Marketing and Projects, Macksons Paints Lanka Limited joined Sagged Saliheen, Chief Executive Officer, Macksons Paints Lanka Limited; alongside Abdul Fattah, Regional Sales Manager, Macksons Paints Lanka Limited and other senior representatives from Multilac in honoring the award-winning distributors and expressing the company’s gratitude to them at the event.

Thanking the distributors, members of Macksons management team outlined the challenges faced by Multilac while emphasizing upon the company’s upcoming plans to overcome them as well as its ambitious vision for the brand at the event. They also spoke about how the company’s strong fundamentals and stable business model have helped it win the confidence of the market and build long-term brand value.

Distributors were honored under several awards categories at this forum. M. S. Nazaruddin from City Hardware won the first prize in the Gold Awards category for the Northern Province, Kandavelan Traders’ K. Niranjan came in second and Vamanan Paint Center’s A. Vamanan was ranked third. In the Silver Awards category, Vavuniya Hardware’s H. M. Saleem bagged the first place. The second and third places were awarded to D. Sudarshan of Ganeshan Hardwares and H. M. Ziad of Royal Hardware, respectively. S. Dayaparan of Hare Krishna Hardware came in first in the Bronze Awards category with S. Sumanraj of Suman Hardware and Electricals and M. Satish Kumar of Vigneswara Paints and Electricals being ranked second and third, respectively.

Speaking at the event, Dr. Ali Ahlam Nawaz, Group General Manager Marketing and Projects, Macksons Paints Lanka Limited stated, “I am delighted to welcome you to this forum that seeks to honor our most valued partners – our distributors – who have been instrumental in shaping the commercial success of our world-class range of Multilac brand paints. Being locally manufactured by Macksons Paints Lanka, we have earned a unique position of pride for Multilac paints in the marketplace. Your commitment, persistence and hard work together with the confidence you have in our products and the initiative you show in taking our products to consumers have been the key driving force behind Multilac’s strong enduring success.

Alongside this, we would also like to acknowledge your efforts as the significant dividend is in uplifting the nation’s economy. We believe that it is through the people of our great nation that we as one family continue to strive.”

Further emphasizing on Multilac’s growth, Dr. Ali Nawaz noted that “Multilac is the only world-class paint brand / one of very few world-class paint brands in Asia to be manufactured using environmentally friendly raw materials, without any chemicals. Distributors place their trust in our quality products and take them to consumers. This has helped our products win several awards in the market. However, we witnessed lower demand for our products and sluggish sales during our early days in the Northern Province. This was primarily due to the lack of awareness about our products amongst consumers. The commitment and hard work put forward by each of you, our valuable partners, together with your sound product knowledge and effective marketing strategy, have helped our products earn the trust and regards of the consumers in the province, within a short period of time.”

“Our Premier Paints range in particular, which used to be one of our lowest selling product lines in the Jaffna district, has now emerged as one of our top sellers in the district. I would like to take this opportunity to honor and thank you on behalf of our company for having played a major role in shaping our success,” he added.

Sajjaad Saliheen, Chief Executive Officer said, “I have been a part of the company’s operations in the North only since 2020. We had very few customers at that time and our sales was also low. Consumers in the North were more interested in purchasing high quality products. Hence, we have been working tirelessly with our teams to take our Premier Paints range to consumers and also rapidly deliver a wide range of value added, paint related solutions to both distributors and consumers. My goal is to establish Multilac as the leader amongst high quality paints in the Northern Province. We look forward to working together with our teams and distributors and offering all needed support to ensure that we achieve our goals.”

Macksons Paints Lanka Pvt. Ltd is Sri Lanka’s largest paint exporter and market leader in the Colour Bank segment. The company exports products to well-established markets in India, Maldives, China, Australia, Myanmar, Seychelles and today occupies a niche market as the provider of quality customized paint solutions for a range of painting needs, having won several prestigious awards for quality and innovation over the past decade.

Macsons Paints Lanka has been awarded the Quality Management System (QMS), Sri Lanka Standards (SLS) and ISO 9001:2008 certifications. The company continues to develop and roll out innovative products and solutions to meet the ever-changing needs of the people. Not only that, Multilac has been rewarded with the Lead Safe certification from IPEN America, the international pollutants elimination network, which is a global network of NGOs dedicated to the common aim of eliminating pollutants such as lead in paint

May 10, 2021

One of Sri Lanka’s leading home grown paint brands, Multilac recently came to the fore in sponsoring a Blood donation campaign which was organized for the fourth time by the State Timber Corporation. The campaign which was successfully concluded at the Kaldemulla complex of State Timber Corporation has been organized to support the National Blood Center at a time when the need for blood is on the rise due to the Covid-19 pandemic.

As a brand that has won the hearts of many and soars through ranks of success, Multilac has been constantly engaging in social endeavors of this nature while fulfilling its share of responsibilities to the entire nation.

Multilac extended its support with the theme of “Let’s develop the country – in progress” while acknowledging the government’s measures to promote local products and drive the country towards prosperity. With this initiative, Multilac sets a fine example for local entrepreneurs who have the potential to develop their businesses and support the government’s vision.

True to its ethos, Multilac ensures that it serves beyond a corporate mindset to shoulder social endeavors and empower the nation as a socially responsible brand. Having set the stage for generous people of Sri Lanka to engage in this worthy course and collect merits, as few drops of blood have the potential to save a life, Multilac expects to extend its support to more of these initiatives in the future.

November 5, 2017

Multilac, the nation’s heritage brand and the largest paint exporter, among the only top three global brands to archive lead safe paint certification from IPEN America, joined the global community to mark International Lead Poisoning Prevention Week 2017 recently with a series of outreach efforts to raises awareness on the harmful aspects of lead exposure, especially for children.

This call to action has been initiated by the Global Alliance to Eliminate Lead Paint, a global partnership led by UN Environment and the World Health Organization, with an aim to eliminate lead in paint globally by 2020.

IPEN is a network of public interest non-governmental organizations working in more than 100 countries to reduce and eliminate the harm to human health and the environment from toxic chemicals.

In Sri Lanka, Multilac collaborated with the Centre for Environmental Justice (CEJ), a social service environmental organisation working towards environmental justice for all through community actions, conducting several activities and events to increase awareness and create a sense of urgency on the importance of lead safety.

Explaining the company’s commitment towards a lead safe standard, Mizver Makeen, Managing Director Macksons Holdings said, “As a 100% home-grown company we has always been committed to manufacture high quality paint products to meet global standards making a positive impact in the industry, in people’s health and safety, and in environmental protection. By observing the Lead Safe Week we hope to have contributed towards promoting a more conducive lead safe environment, especially for children.”

Commencing activities for Multilac’s Lead Safe campaign, the company donated lead safe paint to several pre-schools ensuring the children are not exposed to lead from paints while at school. The event took place at the Cotta Road, Rajagiriya.

Considering the importance of patient safety, particularly children, Multilac also signed a memorandum of understanding with Lady Ridgeway Hospital Colombo providing lead safe paint for their neurological ward.

Multilac also conducted an awareness campaign in the vicinity of the Castle Street Hospital for Women in Borella, especially for pregnant women and parents of infants and young children, on the importance of lead safe surroundings. Information leaflets and placards were used to increase awareness on the issue.

Commenting on their collaboration, Hemantha Vithanage, Executive Director CEJ said, “At CEJ we continue to advocate tirelessly towards making Sri Lanka completely lead safe. Working together with Multilac during Lead Safe Week we put children at the center of our activities to ensure the health of children are protected.”

In 2016, Multilac achieved global recognition earning the prestigious Lead Safe Paint certification from IPEN America, becoming one of the top three global paint companies to receive this milestone. It is indeed noteworthy that Multilac’s entire product range has also received the lead safe certification.

The company’s extensive export range includes decorative and weather resistant paints, water proofing, wood care products and auto paints. Multilac Colourbank, Multilac Platinum, Ital wood, Multilac Auto, Micron and Mitsuko are among its popular brands.

Multilac also exports paint and surface coating solutions globally to 12 countries including India, Maldives, Oman, Saudi Arabia, Australia, Seychelles, Vietnam, Malaysia, Madagascar, Pakistan, Myanmar, the Congo and Trinidad and Tobago and is Sri Lanka’s largest paint exporter contributing significantly to the nation’s export earnings.

Multilac Honors Top Performing Business Partners at 2021 Dealers Conference

Multilac expands its social endeavors to empower the nation

Multilac Sri Lanka’s Only Lead Safe Paint Marks Prevention Week 2017