NOLIMIT Archives

March 13, 2024

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Spring has never looked as enchanting as it does with NOLIMIT’s latest lineup, the ‘Garden of Glam’ Spring Collection. This exclusive line is meticulously crafted for the fashion-conscious crowd, embracing trendsetting ladies, dapper gents, and little trendsetters in the making. Revel in every moment with elegance or laid-back charm with this amazing range of fashions, featuring outfits that are a declaration of style, and a personal anthem for those who make a statement with their wardrobe. The ‘Garden of Glam’ collection was officially launched on the 8^th March 2024 at Colombo City Centre’s NOLIMIT Outlet amidst a special ceremony and activities held from 3:00 PM to 6:00 PM.

‘Garden of Glam’ is now available at all NOLIMIT outlets across the Island! This collection is a celebration of diversity, offering something for everyone. Whether your style is impeccably sleek or casually understated, ‘Garden of Glam’ is your ticket to welcoming the season with open arms and unmatched flair. This is not just a call to update your wardrobe, it is an invitation to redefine it!

The already dazzling aura surrounding the unveiling of our remarkable spring collection was elevated by the esteemed presence of our special guest, Mrs. Rozanne Diasz, who graced the occasion with her presence. Renowned as Miss Sri Lanka for Miss Universe 2005, Mrs. Diasz is not only a choreographer, but also a highly regarded beautician and trainer, adding an extra layer of prestige and expertise to our event.

Crafted with luxurious fabrics that scream quality and whisper sophistication, choose from a range of stylish outfits that are a perfect fit, from the first light of dawn till the stars claim the sky. Versatility is at the heart of this collection, with each piece designed to help you be dressed just right for anything from laid-back brunches to the most electrifying of evening events. So, head down to your nearest NOLIMIT and experience the thrills of spring with ‘Garden of Glam’.

NOLIMIT has been Sri Lanka’s leading fashion chain that has been trusted for over 30 years, earning it recognitions that include being ranked amongst the Most Respected Entities in Sri Lanka 2023 by LMD, the Most Loved Brand in Retail Fashion for over 10 years by Brand Finance, and as one of the Top 25 Best Companies to Work for in Sri Lanka by Great Place to Work®. NOLIMIT has also received several accolades at the JASTECA Taiki Akimoto 5S Awards, recognizing the chain’s best practices and operational excellence.

November 9, 2023

NOLIMIT, Sri Lanka’s largest and most-loved fashion retailer, is making waves in the global world of fashion. Building on its success in providing fashion-conscious consumers in Sri Lanka and the UAE with the latest trends in fashion, NOLIMIT recently opened its third showroom in the United Arab Emirates at the prestigious Al Wahda Mall in Abu Dhabi. This remarkable achievement signifies NOLIMIT’s commitment to providing consumers with the latest trends, styles, and choices in men’s and women’s fashion across the formal and casualwear segments, along with a range of others.

NOLIMIT’s journey into the international world of fashion retail began with its inaugural showroom in Dubai at Al Ghurair in October 2022, followed soon after by its second showroom at Deira City Centre, Dubai. Now, with the launch of its third overseas showroom in Abu Dhabi, NOLIMIT continues to shape the trends of fashion beyond Sri Lanka’s shores. Its stores in the UAE have yielded remarkable success, enabling NOLIMIT to serve the preferences of the large and diverse global expat community that lives and works in Dubai and the rest of the UAE. These achievements also make NOLIMIT one of the major Sri Lankan fashion brands to go global, providing a trendy and fashionable experience for customers in line with those available at key fashion hubs. Ever watchful of emerging fashion trends, NOLIMIT is quick to react to the changing trends in fashion, bringing the latest styles and trends in men’s and women’s wear to customers. Furthermore, NOLIMIT is sensitive to the diverse tastes of its customers and works to present a wide array of fashion that satisfies all tastes.

Commenting on this milestone, the NOLIMIT Team said, “We are truly excited about being able to bring the latest trends and styles to our customers. NOLIMIT operations in the UAE have been very successful, allowing us to cater to diverse tastes in fashion. We look forward to providing our customers with access to the latest fashion trends as they emerge. With these achievements, NOLIMIT is taking Sri Lankan fashion global.”

With this remarkable step, NOLIMIT is now taking the fashion industry global, aiming to make a significant impact in Sri Lanka’s fashion sector.

May 23, 2023

In an effort to make this Mother’s Day extra special, NOLIMIT, Sri Lanka’s most popular retail fashion brand, launched a captivating initiative to surprise deserving moms with their heartfelt wishes. With a purchase of Rs. 5,000 or more, customers were given the opportunity to enter their wishlists into a raffle box. Ten lucky winners were then selected to make their mothers Happy on Mother’s Day. This heart-warming campaign ran from May 5th to May 11th, 2023. On the much-anticipated day itself, May 14th, NOLIMIT’s Image Showroom transformed into a hub of excitement and anticipation as the winners and surprises were revealed.

The winners were chosen through a raffle draw and will have the chance to surprise their mothers with the perfect gift they have always desired. This act of affection will undoubtedly make these special mothers feel deeply appreciated and cherished, as they witness the thoughtfulness and love that their children Have making them feel happy On Mother’s Day.

This Mother’s Day, NOLIMIT has demonstrated once again why it is one of Sri Lanka’s most-loved brands. Through this extraordinary and heartfelt initiative, NOLIMIT has redefined the meaning of gift-giving, turning it into an opportunity for customers to express their love and appreciation for their mothers!

NOLIMIT is a brand that has been trusted and adored for over 30 years, and consistently delivers quality products and exceptional customer service. Its commitment to customer engagement and brand loyalty has attracted numerous awards and accolades over the years. From 2009 to 2021, Brand Finance recognized NOLIMIT as the “Most Loved Brand” in Retail Fashion, while GreatPlace to Work® listed it as one of the “Top 25 Best Companies to Work for in Sri Lanka” from 2017 to 2021, and NOLIMIT has also received coveted recognition for operational excellence at the JASTECA Taiki Akimoto 5S awards.

May 18, 2023

Winners-with-their-mothers-sharing-their-story-at-NOLIMIT-LBN.jpg

In an effort to make this Mother’s Day extra special, NOLIMIT, Sri Lanka’s most popular retail fashion brand, launched a captivating initiative to surprise deserving moms with their heartfelt wishes. With a purchase of Rs. 5,000 or more, customers were given the opportunity to enter their wishlists into a raffle box. Ten lucky winners were then selected to make their mothers Happy on Mother’s Day. This heart-warming campaign ran from May 5th to May 11th, 2023. On the much-anticipated day itself, May 14th, NOLIMIT’s Image Showroom transformed into a hub of excitement and anticipation as the winners and surprises were revealed.

The winners were chosen through a raffle draw and will have the chance to surprise their mothers with the perfect gift they have always desired. This act of affection will undoubtedly make these special mothers feel deeply appreciated and cherished, as they witness the thoughtfulness and love that their children Have making them feel happy On Mother’s Day.

This Mother’s Day, NOLIMIT has demonstrated once again why it is one of Sri Lanka’s most-loved brands. Through this extraordinary and heartfelt initiative, NOLIMIT has redefined the meaning of gift-giving, turning it into an opportunity for customers to express their love and appreciation for their mothers!

NOLIMIT is a brand that has been trusted and adored for over 30 years, and consistently delivers quality products and exceptional customer service. Its commitment to customer engagement and brand loyalty has attracted numerous awards and accolades over the years. From 2009 to 2021, Brand Finance recognized NOLIMIT as the “Most Loved Brand” in Retail Fashion, while GreatPlace to Work® listed it as one of the “Top 25 Best Companies to Work for in Sri Lanka” from 2017 to 2021, and NOLIMIT has also received coveted recognition for operational excellence at the JASTECA Taiki Akimoto 5S awards.

October 12, 2022

Sri Lanka’s most popular fashion retail chain, NOLIMIT, is celebrating its 30^th anniversary with the NOLIMIT BONANZA rewards programme. Available for all customers between the 19^th of September and the 18^th of October 2022, NOLIMIT shoppers will enjoy up to 30% off on selected items, while every bill over LKR 4,000 will be entered into a draw, which will see 300 lucky customers receiving a complete bill wipe-off. Additionally, all Arapaima Loyalty members will be rewarded with 30 extra Arapaima Loyalty Points, while randomly selected lucky customers will receive free merchandise every day; terms and conditions apply.

Explaining further, Raneez Sheriff, Head of Business Strategy, Sales, and Marketing at NOLIMIT said, “NOLIMIT BONANZA honours our valued customers who have been with us on our 30-year journey. We want to use this opportunity to reward their loyal patronage, while also appealing to a wider audience. Thus, we are providing up to 30% discounts on a number of products. Having served Sri Lankans for 30 years and risen to our position as the most popular fashion retail chain in the island, we are thrilled to invite all Sri Lankans to visit our stores islandwide, where they can enjoy the NOLIMIT BONANZA benefits. We also take this opportunity to reaffirm our commitment to serving our communities with their fashion and apparel needs as we continue on our journey.”

Having started its journey with humble beginnings as French Corner, in 1992, the organization gradually embraced change to become NOLIMIT in 2005. Starting with a modest outlet in Dehiwala, with just 5 employees, the business soon blossomed into a chain of islandwide stores, led by its flagship store in Dehiwala. Soon, NOLIMIT emerged as a giant and leader in the mass fashion industry, offering customers the largest retail space and attracting millions of walk-ins.

Today, NOLIMIT has grown into Sri Lanka’s biggest family fashion chain with 23 locations across Sri Lanka, boasting over 400,000 square feet of retail space, while its dynamic team has grown to include over 1,500 individuals. In the latest addition to its network of stores, NOLIMIT has also unveiled its new store at Colombo City Centre.

Over the years, NOLIMIT has also received many awards and accolades, including being listed as the “Most Loved Brand” in Retail Fashion, by Brand Finance from 2009 to 2021. From 2017 to 2021, NOLIMIT has also been ranked among the “Top 25 Best Companies to Work for In Sri Lanka by Great Place to Work®, underscoring its commitment to its people, and has also won awards at the JASTECA Taiki Akimoto 5S Awards, recognizing the chain’s best practices and processes in place. The organization has also won numerous other awards and accolades and has repeatedly been ranked amongst various top brand and company rankings by LMD, Brands Annual, Brand Finance and many other recognized and reputed authorities.

July 22, 2022

Sri Lanka’s exclusive fashion retail chain, NOLIMIT, unveiled a Special Relief Programme as the country wrestles with economic and energy crises. The program, which is being coordinated and rolled out by NOLIMIT’s CSR arm, “Aseemitha”, distributed dry rations to over 2000 families affected by the economic crisis across the island. The relief packages were distributed to families in the areas of Kandy, Kurunegala, Kegalle, Negombo, Rathnapura, Wattala, Maharagama, Panadura, and Colombo.

Discussing the initiative, Raneez Sheriff, Head of Business Strategy, Sales, and Marketing at NOLIMIT said, “Many families in the areas we identified are living in distressed conditions, as a result of the ongoing economic crisis. Thus, as a responsible corporate citizen, and as a socially responsible brand, we believe it is our moral duty to intervene and assist our communities at this difficult time for all Sri Lankans. Thus, we have taken it upon ourselves to ensure that up to 2000 families, in the areas in which we serve, will be provided with adequate dry rations to help support their daily necessities and requirements. The crises that we find ourselves in are tough, however, we can overcome them, especially if we all look out for each other, and work together to build the nation that we deserve.” Mr Sheriff further stated that NOLIMIT has grown over the last 30 years to include a team of 1,800+ people, serving millions of customers each year and, thus, feels a sincere need to give back to the community, “As NOLIMIT is a 100% home-grown Sri Lankan, socially responsible brand, sustaining our communities and looking out for Sri Lankans’ wellbeing is very important to us.”

As NOLIMIT’s CSR initiative, Aseemitha’s overarching objectives include healthcare, childcare, education, culture, and sports. The aim of Aseemitha is to infuse passion into all its projects so as to have a positive impact on society. The company is focused on building a sustainable business and Aseemitha is spearheading its social responsibility by having a far-reaching impact on the pillars of people and the planet. By giving back to the community in a selfless and powerful way, Aseemitha hopes to inspire and empower society through NOLIMIT’s limitless passion for positive change.

February 17, 2022

Sri Lanka’s leading fashion retail chain, NOLIMIT has expanded its footprint to a prime location in the heart of Colombo by opening a brand-new state-of-the-art outlet at the Colombo City Centre Mall. The new branch opening was held on the 12th of February from 10:30am, and welcomed all shoppers to join the opening ceremony festivities. NOLIMIT celebrates another phase in its endeavors to expand their presence for convenient reach, while also providing their customers with the opportunity to have a unique shopping experience & the highest level of customer service, which they are already familiar with. Spanning across 15 cities across Sri Lanka, the new outlet is the 24^th branch of the popular fashion retail chain.

The branch opening ceremony was open to all customers, special invitees, and members from business communities and the general public. Celebrating the opening, the NOLIMIT Colombo City Centre branch welcomed all visitors on the inaugurating day with exciting activities.

All customers who visited the outlet on the opening day availed a flat 25% discount on all items purchased, followed by a 20% discount for those who visited the outlet on the next day (13th of February). As a longstanding retail brand, NOLIMIT aims to offer the best possible shopping experience in a convivial atmosphere across all of its outlets.

Commenting on the branch opening, NOLIMIT Head of Marketing Raneez Sheriff said, “We are thrilled to be opening a leveled-up store at the heart of Colombo, in Colombo City Centre. NOLIMIT has always been a brand that has catered to the ever-evolving fashion needs of Sri Lankans while providing added value and convenience to all our customers across all our outlets in the country. The opening of this new outlet marks our commitment to deliver the latest in fashion and value for money.”

NOLIMIT is dedicated to maintaining close ties with local communities by organizing and contributing to events that have a positive impact on all stakeholders. The new store at the Colombo City Centre, at the heart of Sri Lanka’s business district, is the epitome of fashion, promoting a modern lifestyle amongst the people of the city.

February 16, 2021

XXX February 2021, Colombo: For the 5th consecutive year, Sri Lanka’s undisputed leading fashion chain, NOLIMIT, was recognised as one of the best workplaces in 2020 by the Great Place to Work®️ Institute. At an awards ceremony held on the 27th of January 2021 at the Hilton Colombo, NOLIMIT was also presented with the Laureate Award as a result of the fashion chain clinching the Best Workplace in Sri Lanka title for five consecutive years from 2016 to 2020.

NOLIMIT enjoys a strong presence in all major cities, serving its discerning customers through 21 outlets island-wide. NOLIMIT has consistently provided value for money and high-quality clothing choices for its customers, keeping up with the latest trends and industry innovations. Their retail stores house a wide range of clothes and accessories for men, women and kids, along with a range of homeware and lifestyle products to compliment a comprehensive family shopping experience for all customers.

Great Place to Work®️ is considered a global authority on high trust and high performance workplace culture. Through assessment tools and advisory services based on over 30 years of research, Great Place to Work®️ provides the framework, benchmarks and expertise needed to create and maintain an outstanding working culture. The Great Place to Work®️ Institute’s mission is to build a better society by helping organisations transform their workplaces to nurture high trust and high performance teams.

NOLIMT was recognised for its learning culture, where a continual development process is followed to enable career progression for every employee. Furthermore, the practise and promotion of equal opportunity for all is embedded into the NOLIMIT system, which improves employee satisfaction, productivity and its attractiveness as an employer. NOLIMIT also supports its employees to maintain a work-life balance, with nearly 60% of employees residing in the staff quarters and enjoying flexible working hours that enable them to spend more time with their families.

NOLIMIT has been growing from strength to strength over the last 28 years with a team of 1800 people serving millions of customers every year. The retail chain takes pride in its Sri Lankan roots but offers a world-class retail experience that drives customer loyalty while simultaneously setting new benchmarks in customer-centricity to take the art of retailing to a new level.

October 12, 2017

The 40,000 or more visitors to the Dehiwela Zoo on Sunday, October 1, were in for a big surprise. NOLIMIT, Sri Lanka’s leading fashion retail chain celebrated World Children’s Day by turning the Zoo into an exciting world of fun and games complete with prizes galore. The Chief Guest was Deputy Minister of Sustainable Development and Wild Life, Mrs. Sumedha G. Jayasena.

CSR initiatives regularly conducted by NOLIMIT are identified under their CSR brand ‘Aseemitha’. The company contributes both time and resources to uplift the community via these activities. CSR projects encourage and motivate access to health, education, sports or self-development. NOLIMIT strongly believes in giving back to the nation more and more as the fashion chain grows and the Children’s Day celebration was an important Aseemitha endeavour.

At the Dehiwala Zoo, there were several exciting bouncy castles for the kids to have joyous fun. Face painting was another attraction for the little ones while there were two Magic Shows that kept the youngsters enthralled. There were many more amazing attractions including opportunity to play the Angry Bird Game, Score at a Basketball Shootout, or at a mini Golf Game, and mingle with several much-loved mascots including Tigger, Minion and Winnie the Pooh, making the eyes of the children sparkle with glee.

The day’s activities included the crowning of all the kids as NOLIMIT Prince or NOLIMIT Princess. There was also an exciting art competition for children under 12 with attractive special gift packs for those little artists who displayed their creative skills and won in the competition. One hundred helium balloons were released amidst cheers and claps from the little ones who were able to participate in the celebrations and take away memories of a delightful day.

Raneez Sheriff, Marketing Manager of NOLIMIT explained the significance of the event that the fashion store has held for the fourth year. “Our corporate culture at NOLIMIT focuses strongly on sustainability and we are committed to contributing to society and the environment while inspiring future generations. The wellbeing of children is in the heart of our endeavours and it was a delight to witness how much they enjoyed the day” he said.

NOLIMIT is Sri Lanka’s biggest fashion retail chain with 21 showrooms across the country and has won many local and international awards since it started its journey in 1992. NOLIMIT will continuously seek forward to engage in CSR initiatives under their brand ‘Aseemitha’ – Touching lives through limitless passion.

Fashion in Full Bloom: Embrace the Season’s Sparkle with NOLIMIT’s ‘Garden of Glam’

NOLIMIT Expands Further into the Global Fashion Arena

NOLIMIT Cherishes Mothers by Making Them Special

NOLIMIT Cherishes Mothers by Making Them Special

NOLIMIT Celebrates 30 Years with 300 Complete Bill Wipe-Offs and up to 30% Discounts with NOLIMIT BONANZA

NOLIMIT “Aseemitha” Assists Communities with Special Relief Programme Amidst Economic Crisis

NOLIMIT celebrated new outlet opening at Colombo City Center Mall

NOLIMIT adjudged as one of the best workplaces for the 5th consecutive year.

NOLIMIT Celebrates World Children’s Day at the National Zoo – Dehiwala