Singer (Sri Lanka) Archives

January 22, 2024

Singer Sri Lanka has achieved outstanding recognition at the South Asian Federation of Accountants (SAFA) Best Presented Annual Report Awards, Integrated Reporting Awards, and SAARC Anniversary Awards for Corporate Governance Disclosures Competition 2022.

Singer secured the prestigious Gold Award for the third consecutive year in the Service Sector (Excluding Financial Services & Communication & IT) category. This remarkable accomplishment reflects the company’s unwavering commitment to transparency, accountability, and governance in annual reporting.

The evaluation process, conducted by SAFA’s esteemed committee, focused on enhancing transparency, accountability, and governance in the published Annual Reports of entities across South Asian countries. Singer Sri Lanka’s success in clinching the Gold Award underscores the exceptional quality and excellence embedded in their annual reporting practices.

The awards ceremony took place at the Hotel Radisson Blu, Kaushambi, Ghaziabad, Uttar Pradesh, India. The event served as a platform to celebrate and honor organizations that have demonstrated excellence in their reporting standards.

In expressing his gratitude, Mr. Mahesh Wijewardene, CEO of Singer Group of Companies, remarked, “This recognition is a testament to our continuous pursuit of excellence in reporting standards. It reflects the tireless efforts of our team and our unwavering commitment to transparency and accountability.”

Furthermore, Mr. Shalinka Seresinhe, Finance Director at Singer (Sri Lanka) PLC, added, “Winning the Gold Award in the Service Sector is a reflection of our commitment to maintaining the highest standards of corporate governance, transparency and accountability in our financial reporting practices. We are honored to be recognized for our efforts in this prestigious competition.”

Singer (Sri Lanka) PLC, a leading name in the Sri Lankan business sphere, has been at the forefront of providing innovative and reliable solutions to its customers for over decades. With a commitment to excellence, integrity, and community engagement, Singer continues to be a trusted partner in the lives of Sri Lankan consumers.

January 31, 2023

Singer Sri Lanka PLC recently launched its all-new Singer RED Loyalty Program, which is open to anyone who makes a purchase at Singer. Singer currently holds a loyal customer base of over 2 million island wide.

Through the Singer RED Loyalty Program each purchase earns RED points and enables customers to become a member of the program. Once a customer earns 1000 RED points, they can start enjoying exclusive benefits and customized offerings.

One RED Point is earned for every Rs.200 spent at any Singer Showroom or purchases made via www.singer.lk. Additionally, customers can also earn RED points when paying utility and credit card bills via Singer Express Pay Counters. Even more RED points can be earned as the customer moves up the tiers of the program as VIP members can earn a RED point for ever Rs.100 spent.

Customers who have earned RED points between 1000 and 2999 fall in to the DELUXE tier while the customers having RED points between 3000 and 5999 fall in to the PREMIER tier. VIP tier comprises of customers having RED points more than 6000.

Hosts of benefits are available for each tier. These includes Annual Discounts on Singer Products, Special Discounts on Birthday months, winning chances for Seasonal Raffle Draws and many more. Members of the program can also redeem RED points for purchases at any Singer Showrooms across the island. Customers can also view their balance RED points and the loyalty tier by simply entering their NIC at http://singersl.com/loyalty

For more information on the Singer Red Loyalty Program, please visit http://singersl.com/loyalty

June 1, 2022

30th May 2022, Colombo, Sri Lanka: Singer Sri Lanka, technology device partner to the nation expands its wide lineup of mobile phones with the addition of TCL 20L+. The 20L+ is a member of the TCL 20 range of mobile devices defined by its screen quality. The emphasis of the range’s screen performance harks back to TCL’s deep expertise in producing high quality screens of all types.

The TCL 20L+ packs a high-performance configuration led by its 6.67-inch FHD+ 60Hz display with NXTVISION technology, powered by the Qualcomm Snapdragon 662 Octa-core processor. The device is available at the Singer Sri Lanka web store (www.singersl.com), island-wide Singer outlets and authorized dealers in two variants – Milky Way Black and North Star Blue.

Singer Sri Lanka places emphasis on performance and aims to bring high performance devices into the Sri Lankan market for power users. The TCL 20L+ is a natural addition to the product range given its Rheinland Circular Polarization certification and Low Blue Light certification. The device packs an impressive camera system with four rear cameras including a 64-megapixel primary shooter, 8 megapixel wide-angle, 2-megapixel macro and 2-megapixel depth cameras. The selfie shooter is a 16-megapixel front camera with great dynamic range for its mid-level pricing.

“We have continuously been able to push the boundaries of performance when it comes to devices available for local consumers in Sri Lanka. Our belief is that great technology enables users to unlock their full potential and we want to be part of that journey whether it’s in the workplace, at home or when gaming. The TCL 20L+ is a great example of the type of devices we introduce to the market. We focus on high performance and next generation technology, both aspects which the TCL 20L+ excels in,” said Tharaka Warnakulasuriya, Category Manager – Singer Sri Lanka PLC.

February 20, 2022

Singer (Sri Lanka) PLC, the largest consumer durable retailer in Sri Lanka, has partnered with the iconic Japanese brand Panasonic, a leading diversified technology company, to retail a wide range of consumer durable, electronics, and home products. This includes; AC’s, TVs, Refrigerators, Personal Care, Audio, Iron, fans, Microwave Ovens, Hot Showers, and Vacuum Cleaners at Singer showrooms island wide.

Commenting on the significance of partnering with Panasonic, Mahesh Wijewardene, CEO, Singer PLC said, “We are happy to enter into this comprehensive partnership with Panasonic, as their commitment to offering consumers a better life and a better world goes well with Singer’s trust and vision to uplift and enrich the lifestyles in Sri Lanka. The significance of partnering with Panasonic is that we give consumers an opportunity to purchase the full range of Panasonic products that will enable them to enhance their brand presence as well.”

Commenting on the partnership with Singer, Manish Sharma CEO Panasonic India & South Asia said, “We are delighted with the partnership with Singer PLC. Our products are known for convenience, comfort, durability and lower total cost of ownership providing a ‘Better Life’ and a ‘Better World’ to the consumers. Through this partnership, we hope to strengthen our brand presence in Sri Lanka and expand our geographical reach.”

Singer PLC has been in the business for over 140 years with over 430 retail outlets island-wide with an unmatched presence all through Sri Lanka with island-wide delivery, trusted warranty, and after-sales service. The Panasonic brand name goes back to 1955 and was a well-known brand for audio speakers then. Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the world.

With this partnership, customers now have a more convenient and easily accessible way to purchase Panasonic products backed by Singer warranty and after-sales service through the island-wide network of outlets and a state-of-the-art e-commerce platform Singer.lk

February 8, 2022

IFS, the global enterprise applications company, announces that Singer Sri Lanka PLC, the largest home appliance and electronics retailer in Sri Lanka has completed their move to IFS Applications 10. With this progress, Singer is fully equipped to embark on its digital transformation journey.

Over 15 years into their relationship with IFS, Singer Sri Lanka is proud to have a class-leading ERP system that integrated all core functions of the business including the game-changing Hire Purchase operations. IFS Applications 10 at Singer covers from sourcing to manufacturing to distribution and retail and customer relationship and service functions. Having a single system on a single platform has enabled Singer, which has one of the most comprehensive IT infrastructures in the country to run operations across a vast network of over 400 branches with 2,000 systems users, has control and visibility to conduct day to day business with ease. Singer has proven to be the leader in the retail industry geared with an exclusive solution that delivers end-to-end customer service that made them the most reputed consumer brands in the country.

Andy Watts VP Asia of IFS said, “Singer and IFS have grown together over the past 15 years. We are pleased to play an important part in Singer’s success in being a leader in the retail industry. Their decision to upgrade to IFS Applications 10 was taken during challenging times in the midst of a global pandemic, Singer saw the opportunity to keep growing and digitizing, sharpening its saw, and we are delighted to support them”

Mahesh Wijewardene, CEO, Singer (Sri Lanka) PLC “We are marking an important milestone at Singer enabling an infrastructure inclusive of digital information capabilities. I’m proud to say, the heart of our IT infrastructure, the IFS ERP system is now live. This is an achievement of all divisions working together with an enthusiasm and giving their commitment to make this project a success for the entire organization. This key milestone is a vast enhancement to our IT footprint after our initial investment in the year 2004 with IFS. This is a major achievement of the company’s way forward plan to take Singer to the next sphere in the global marketplace. With IFS we are equipped with a digital-enabled organization that is ready for the future.”

Singer Sri Lanka is one of the key global customers in the IFS customer portfolio. Today, IFS take pride in being able to support Singer to harness their power in gaining a competitive advantage against other market players in the retail industry. Singer Sri Lanka has all the attributes of a global leader in the retail industry. The IFS Applications 10 supports Singer to be fully connected from sourcing, manufacturing, forecasting and planning, distribution, sales, services until the delivery and after-sales. Despite COVID-19 challenges, the largest retailer in Sri Lanka has been able to roll out its current solution with IFS as projected.

Having IFS’s support at the back-end, Singer has truly achieved a great level of customer satisfaction with Promise to Deliver as no other retailer can match the service provided by them. “We are pleased with the successful Big Bang implementation of IFS App10 simultaneous across multiple sites during times of uncertainty. Credit should go to the hardworking, committed and self-motivated project team both IFS and Singer and the entire Singer company staff. Without which, it would not have been possible to implement the project of this magnitude” – Kapila Perera, Director-Information Technology of Singer, Sri Lanka added.

IFS offers modern enterprise resource planning (ERP) capabilities designed according to industry best practices with a concrete framework that leverages a mobile-first environment. Amid the pandemic, the Singer is now equipped to access their data with a tap of a button. With its modern ERP capabilities, the solution helps management achieve a seamless workplace experience for their employees, ensuring employee efficiency, transparency while reinventing the future of the retail industry in Sri Lanka. Their aim to continuous improvement to strengthen their employees has more in the plans into expanding their existing solutions to field service management.

Shouqi Omar, Director, and Head of Consulting of IFS South Asia, added “We are excited about the successful completion of this transformation project which brings Singer Sri Lanka to IFS Applications10 platform. The solution implemented provides complete visibility of business operations to all stakeholders and enables faster decision making. We are confident that Singer will leverage the capabilities of this solution and continue to lead the market. IFS is extremely pleased to be the partner of choice for Singer Sri Lanka’s new chapter of the growth story. Thanks to both project teams for their excellent support extended through this implementation.”

January 6, 2022

Singer Sri Lanka PLC recently entered into a groundbreaking partnership with Maximum Esports – Sri Lanka’s largest gaming community – as its primary sponsor and partner in a bid to support local cyber talent and advance the overall standards of Sri Lanka’s gaming industry. This pioneering endorsement by Singer supports Sri Lanka’s thriving gaming community, and their participation in the world of competitive, organized video gaming.

The partnership follows Singer’s recent title sponsorship of the Singer Esports Premier League with a prize pool of LKR one million that saw 12 promising teams vying for the honors. With esports being declared as an official sport in Sri Lanka by the National Olympic Committee (NOCSL) and the Ministry of Sports, Singer’s sponsorship will enable Maximum Esports as well as other Sri Lankan gamers to enhance their skillsets through global exposure in their bid to participate in the 2022 Asian Games, where esports will debut as an eight-category medal event.

“Singer Sri Lanka PLC is thrilled with our promising partnership with Maximum Esports,” stated Shanil Perera, Marketing Director at Singer Sri Lanka PLC. “While Singer has been at the forefront in empowering and endorsing local sporting events and athletes in cricket, rugby and other sports, we are excited with our official foray into the virtual gaming world, and look forward to tapping its unlimited future potential. This partnership continues to strengthen our renewed focus on Sri Lankan youth, appealing to them as a progressive brand that understands their consumer needs, while also leveraging our brand equity to empower them through such endorsements. Being voted the SLIM People’s Youth Choice Brand of the Year 2021 has been a clear indication of their appreciation for our efforts, and we are encouraged to continue nurturing these partnerships across new avenues of interest.”

Maximum E-Sports is a Sri Lankan multi gaming esports community or clan established in 2008 to offer gamers of all ages and skill levels a unique opportunity to experience a pro level, competitive playing environment. It also creates an opportunity for less experienced gamers to learn from more seasoned veterans. The clan currently has approximately 6,000 members who compete in gaming events as a team, with a number of tournament victories under their belt.

“We are excited to partner with and be endorsed by Singer Sri Lanka PLC in the coming year, as esports continues to expand and be recognized as an official sport globally,” commented Shihan Morais, Founder and Co-owner of Maximum Esports. “With many major global sporting events declaring esports as an official medal event, we can enhance our talent locally in order to represent Sri Lanka on a global scale, and erase traditional stigmas about gaming. We thank Singer for recognizing our potential and look forward to leveraging this highly beneficial partnership.”

The Gaming industry is the fastest growing form of entertainment media worldwide with a forecast value of USD 180 billion in 2021, given the current pandemic landscape that has seen an increase in participation as well as viewership. With two billion gamers across the world – which is more than 25% of the world’s population – the Asia Pacific region lays claim to the largest player base and revenue generation.

Singer Sri Lanka will work together with Maximum Esports to promote Singer’s growing portfolio of gaming products from some of the world’s best tech brands such as Dell, Asus, Alienware, MSI and more, to increase the reach of esports across Sri Lanka, and unlock new community bonds through the power of gaming.

December 7, 2021

SINGER recently concluded the finale of the cook-off challenge, which was the second phase of the ‘Just Like Mom’ campaign launched for this year’s Mother’s Day. Amongst the cook off challenge participants, Sachini Nuwarapaksha, who prepared the dish Labu Kola Pirawuma, emerged as the champion of the overall competition bagging a valuable gold coin as the grand prize. ‘Just Like Mom’ campaign invited the youth across the nation to replicate their favorite dishes prepared by the mothers on their own, while making memories in presenting those to their mothers with love.

SINGER Marketing Director, Shanil Perera said, “As the market leader in consumer durables and appliances we felt the need to go beyond just marketing and selling our products and create some engagement with our consumers. This time we reached out to the youth to create a unique cooking experience and to give them an opportunity to cook for their moms, as an extension of the Mother’s Day activity we held this year. Our goal was to promote and encourage family moments when it comes to cooking”.

To take part in this cook-off challenge, contestants had to share three photos; one was a photo of their ingredient list, another the preparation, and then a picture of the final dish. They had to post the pictures on their Facebook or Instagram platforms with the hashtag #justlikemom while tagging SINGER Sri Lanka social media pages. And lastly, take a screenshot of their post and inbox it to SINGER Facebook or Instagram with a description of their dish, their name and contact details.

There were over 200 entries for the Just Like Mom competition, with different age categories and genders. Five finalists were selected, who then participated in the live cook-off, to select the overall winner and becoming the Just Like Mom Cook-Off Champion. In addition to the grand prize winner, the other four finalists were rewarded with a SINGER voucher worth Rs 20,000/=each.

The panel of judges consisted of three top culinary specialists in Sri Lanka – Anoma Wijethunga, the founder of Anoma’s Kitchen, Chef Dushanthi Madanayake, a celebrity chef in Sri Lanka, and Jayani Senanayake, a food reviewer and the author of the food blog ‘Peckish Me’. These panelists not only judged the challenge but also shared their immense knowledge gained through experience with the participants. Furthermore, this entire campaign was endorsed by popular social media influencers such as Danu, Lochi, and Mashi Siriwardena as well.

It was a successful campaign launched by SINGER, further living up to their concept of “Happiness is Home Made”, for the Kitchen and Home Appliances category.

December 7, 2021

Pioneering the nation’s evolution in cashless and contactless payments, Sri Lanka’s most innovative private sector bank HNB PLC, partnered with Singer Sri Lanka to launch the Dynamic QR facility for the latter’s PoS (Point of Sales) terminals across the island.

Joining a list of growing tier-one merchants adopting the new technology, Singer will now offer its customers the facility of making a direct payment for their goods via Dynamic QR, in which a unique code is generated for each transaction. Governor of the Central Bank of Sri Lanka (CBSL) Ajith Nivard Cabraal graced the ceremony held to launch the facility together with CBSL Assistant Governor, Dharmasiri Kumarathunga,HNB Managing Director /CEO, Jonathan Alles, Singer Sri Lanka Chairman Mohan Pandithage, Singer Group CEO/ Director Mahesh Wijewardene and Singer Board Director Sarath Ganegoda.

“It is imperative that we make digital payments fast, effective, easy and secure in order to maintain the momentum we have built up to now in Sri Lanka’s digitalization journey across all spheres of the economy. The Dynamic QR code facility is the next step in our journey, and we are delighted to see these bold new initiatives supported by the banking industry,” CBSL Governor Ajith Nivard Cabraal said, addressing the gathering.

Notably, the tech evolution brought about by the HNB – Singer partnership supports the CBSL’s LANKAQR ‘Janagathakaranaya’ campaign to ensure all QR code-based transactions are standardized and interoperable, facilitating faster, secure and low-cost digital payments to merchants.

The new tech eliminates the need to manually enter the payment value, increasing customer convenience and avoiding errors. This allows customers using an app linked with the LANKAQR initiative to make contactless purchases at stores by simply scanning the Dynamic QR, which appears on the display screen of the Point of Sale (PoS) machine.

“Even though the pandemic drove the initial conversion to QR based payments, we have experienced a new wave of customers coming on board for the added convenience and reliability offered by platforms like HNB SOLO. Digital wallets connected to LANKAQR have opened up new market segments which are rapidly gaining traction. HNB is uniquely positioned to drive this expansion given our robust tech infrastructure. Dynamic QR is another milestone in our digital transformation journey, and we are delighted to launch this partnership with an organization of the caliber of Singer Sri Lanka with the patronage of the CBSL,” HNB Managing Director /CEO Jonathan Alles said.

The innovation is also beneficial to merchants as the integration of HNB’s system with the merchant’s cash PoS results in real-time confirmation of the purchase credited to the merchant’s account. Additionally, the transaction fee that the merchants are levied for using the ‘LANKAQR’ platform is significantly lower than the fee charged by international debit/credit card brands.

Moreover, the partnership will enable all Sri Lankans, including customers of other banks, to complete transactions with Dynamic QR codes.

“The challenging conditions brought on by the pandemic has tested us all in unique ways, and each of us has had to find ways to adapt to the new normal. As Sri Lanka’s undisputed leader in consumer durables, we understand the value of providing our customers with every convenience possible. The addition of Dynamic QR codes represents the latest in a long series of innovations introduced by Singer, that leverage technology in order to make the lives of our customers easier and better,” Singer Sri Lanka Chairman Mohan Pandithage said.

A subsidiary of Hayleys PLC, Singer (Sri Lanka) PLC is a leader in consumer durables and renowned for offering a wide range of top-quality local and international brands. With over 430 retail outlets, a strong dealer network and an E-commerce platform, Singer Sri Lanka has a portfolio of over 50 renowned brands.

With 254 customer centres across the country, HNB is one of Sri Lanka’s largest, most technologically innovative banks, having won local and global recognition for its efforts to drive forward a new paradigm in digital banking. Consolidating its reputation for banking excellence, HNB bagged the Best Retail Bank and Best SME Bank awards in the Banking category at the International Finance Awards 2021. The bank was also ranked among the World Top 1,000 Banks list compiled by the prestigious UK-based Banker Magazine for five consecutive years. HNB was also declared Best Sub-Custodian Bank in Sri Lanka at the Global Finance Awards 2020. HNB has a national rating of AA- (lka) by Fitch Ratings (Lanka) Ltd.

Photo Caption: CBSL Governor, Ajith Nivard Cabraal (center) with HNB MD/CEO, Jonathan Alles (third from left) and Singer Sri Lanka Chairman, Mohan Pandithage (third from right) with (from left) HNB DGM- Retail and SME Banking, Sanjay Wijemanne, CBSL Assistant Governor, Dharmasiri Kumarathunga, Singer Group CEO/ Director, Mahesh Wijewardene and Singer Board Director, Sarath Ganegoda at the ceremony.

February 2, 2021

02^nd February 2021: The undisputed market leader in consumer durables, Singer Sri Lanka’s National Long-Term Rating was elevated to AA (lka) following a recalibration by Fitch Ratings of its Sri Lankan National Rating scale.

According to Fitch Ratings this rating affirmation, has been revised to ‘AA (lka)’ from ‘BBB+(lka)’. The outlook for this credit rating is stable.

Singer Sri Lanka has continued to showcase robust financial results and a strong turnaround during the last few quarters, despite challenging pressures due to the effects of the Covid pandemic.

The Group’s strong comeback bears testament to its proactive strategic initiatives adopted to boost sales, and its drive to improve profitability under difficult market conditions mainly caused by the Covid-19 pandemic. Solid results during the last few quarter is also due to the process efficiencies and cost rationalisation implemented in recent months supported by a resilient demand for the Group’s information technology products.

Showcasing its strong resurgence Singer Sri Lanka received the Gold award in the Consumer Goods Large Organization Category at the recently concluded ‘Restart Resilience Awards 2020’ organised by the Sri Lanka Institute of Marketing (SLIM). Winning this prestigious award is an affirmation of Singer’s strategic direction towards an agile and resilient company.

Fitch Rating’s recalibration of the Sri Lankan National Rating scale has also resulted in the revision of National Long-Term Ratings for financial institutions

Singer Finance (Lanka) received a revised rating of A+ (lka)’/Stable. This rating demonstrates Singer Finance’s creditworthiness relative to other issuers in the country and demonstrates Singer’s strategic leadership and ability to support its subsidiary.

Looking toward the future Singer Sri Lanka aims to continue to deliver strong operational performance while reaffirming its financial strength. With a firm focus on building and maintaining a sustainable and diversified business able to withstand global and local headwinds, Singer Sri Lanka is poised for strong growth momentum into 2021 and beyond.

December 2, 2020

02^nd December 2020: Singer Sri Lanka, the country’s premier consumer durables retailer together with DELL Technologies has surged ahead as the dominant leader acquiring a sizeable and impressive 35.6% market share for Dell branded laptops according to an International Data Corporation (IDC) Report released recently. This supremacy is in addition to Singer’s recent success as the country’s No. 1 computer seller.

While Singer is the exclusive distributor for Dell consumer laptops in Sri Lanka, significantly, the company has helped to drive Dell Sri Lanka revenue accounting for a bulk 70% of Dell revenues comprising all segments. Dell’s other channel partners share the balance 30%.

Shanil Perera, Marketing Director, Sri Lanka PLC said, “Dell’s continued innovation and diverse product offerings reinforce its standing as the leading brand globally. We at Singer are recognised as the undisputed number 1 computer seller in the country. Together we aim to remain focused on providing best in class technology that meets the needs of our customers. Our rise in leading the consumer laptop market-share demonstrates deep commitment to continue offering value throughout our portfolio.”

Despite challenging market conditions, Singer’s solid growth is also due to the surge in remote work and education, as the pandemic continues to demand higher levels of laptop usage for working and studying from home catering to the new ‘normal’.

However, the preference for Dell laptops over other brands showcase customers choice in seeking cutting-edge products as well as reaffirming their confidence and trust placed in the brand. This is especially noteworthy, as Dell laptops are at a premium price compared to other competitors in the market.

Aabid Aslam, Head of Distribution (Client & Enterprise) Sri Lanka and Maldives, stated, “We are extremely pleased to be the frontrunner and achieve market-share dominance for consumer laptops with the help of Singer Sri Lanka. Over the years our partnership has flourished and continues to deliver superior results. Today, we mark our success by delivering unprecedented levels of performance and value that customers can rely on.”

Dell offers a wide range of products to meet the diverse needs of its customers; the entry level range is attractively priced at Rs. 64,799 in addition to high-end laptops such as the award winning XPS13 range, recognised as the best laptop in 2020 and other gaming laptops. Dell’s innovative in-house software ‘Dell Mobile Connect’, which seamlessly creates a bridge between a user’s smartphone and their laptop, ensure customers receive equipment that is superior, high quality and intrinsic in value.

Contributory to Dell’s accomplishment is Singer’s attractive payment easy schemes such as credit card offers, cash discounts and special student offers. Moreover, in the highly competitive consumer laptop market, Singer’s hire purchase facilities has afforded greater incentives for customers to own a laptop at an extremely accessible price and this has also fueled Dell’s market share growth.

An additional benefit offered by Singer is the extension of the applicable two-year warranty to a four-year period, its legendary service standards, enhanced e-commerce platform www.singer.lk, and easily accessible extensive network of over 400 showrooms located islandwide resonate well with Dell customers seeking greater choice and value for money.

Working from a shared vision of success, Singer and Dell aim to continue to collaborate and strengthen its market share, achieve higher revenue, continuing to provide industry-leading technology solutions and services to its mutual customers.

Older Posts

Singer Sri Lanka Excels in SAFA Best Annual Report Awards 2022

Singer Sri Lanka unveils the all-new SINGER RED Loyalty Program

Singer Sri Lanka Expands Mobile Device Lineup with TCL 20L+

Singer PLC partners with Panasonic to expand distribution in Sri Lanka

Singer Sri Lanka Goes live with over 2,000 users connecting over 400 branches with IFS Applications 10

Singer Partners Country’s Biggest Gaming Community to Elevate Cyber Talent to Global Standards

Singer crowns the Just Like Mom cook-off champion

HNB – Singer Sri Lanka partnership accelerates digitalization of payment ecosystem

Singer (Sri Lanka) raised to AA (LKA) in the Revised Fitch Ratings

SINGER Sri Lanka and DELL surge ahead to number one in laptop market share