Singer Archives

March 21, 2024

Singer Sri Lanka PLC, the nation’s foremost retailer of consumer durables, proudly extends its streak of success by clinching the prestigious ‘People’s Brand of the Year’ Award for the 18th consecutive year at the SLIM-KANTAR People’s Awards 2024, along with the ‘People’s Durables Brand of the Year’ Award at the ceremony, hosted by the Sri Lanka Institute of Marketing (SLIM). This remarkable feat reaffirms Singer’s supremacy in the consumer durables sector and its unwavering popularity across Sri Lanka.

Expressing gratitude for the esteemed recognition, Mr. Janmesh Antony, Marketing Director of Singer Sri Lanka PLC, remarked, “We are deeply honored to receive the SLIM Kantar People’s Brand of the Year award for the 18th consecutive year. This recognition is a testament to Singer Sri Lanka’s unwavering commitment to quality, innovation, and customer satisfaction. We are grateful to our loyal customers who have placed their trust in us year after year. This award is not just for Singer Sri Lanka, but also for every Sri Lankan who has been a part of our journey. We look forward to continuing to serve our customers with the same dedication and passion that has brought us this far. Thank you for making Singer Sri Lanka your brand of choice.”

Mr. Mahesh Wijewardene, Group Chief Executive Officer of Singer Sri Lanka PLC, added, “Our heartfelt appreciation goes out to our loyal customers, as this accolade stands as a testament to their unwavering trust in us. Achieving our 18th consecutive ‘People’s Brand of the Year’ Award is a momentous honor. It underscores the dedication and diligence of all our employees, who have diligently worked to position Singer as a premier retail destination, meeting the evolving needs of our esteemed clientele. This accomplishment emphasizes Singer’s enduring commitment to prioritizing our customers, consistently placing them at the forefront of our endeavors, irrespective of circumstances.”

Furthermore, Mr. Mohan Pandithage, Chairman of Singer Sri Lanka PLC, expressed his heartfelt appreciation and pride in this rare achievement. He stated, “I am incredibly proud of our employees’ dedication and commitment, which have led to this remarkable milestone. Winning the ‘People’s Brand of the Year’ Award for the 18th consecutive year is a testament to our unwavering focus on excellence and customer satisfaction. I extend my sincere gratitude to our loyal customers for their continued support and trust in Singer. Together, we will continue to strive for excellence and uphold Singer’s legacy as the people’s brand in Sri Lanka.”

Throughout its illustrious journey, Singer has continuously enhanced its brand proposition, transitioning from a legacy of excellence to embodying ‘Home at our Heart’ in all endeavors in the future. This guiding principle propels Singer’s present achievements and future expansion, as it endeavors to broaden its product portfolio and service offerings, aimed at enriching the lives of its valued customers.

March 15, 2024

14th March 2024, Colombo, Sri Lanka: In an exciting development for tech enthusiasts across the island, SINGER, the island’s premier retailer of electronics and home appliances, and leading digital products seller extended its partnership with global consumer electronics manufacturer ASUS, to introduce the 14th Generation line-up of Republic of Gamers (ROG) and ZenBook laptops for the first time in Sri Lanka. The unveiling is a celebration of cutting-edge technology and innovation, bringing together SINGER’s commitment to quality and customer satisfaction with the ASUS brand of pioneering innovation.

The event witnessed the unveiling of ASUS ROG Strix SCAR 18, ZenBook 14 OLED and ZenBook DUO (2024), three exciting and unique laptop devices, which are now among the wide portfolio of laptops that SINGER offers to its clientele in Sri Lanka.

Expressing his views, Mahesh Wijewardene, Chief Executive Officer, Singer Group of Companies stated, “We are thrilled to join forces with ASUS to bring the latest 14th Generation ROG and ZenBook laptops to the local market for the first time ever. This launch marks a significant milestone in our commitment to offering the most advanced and innovative technology solutions to our customers. By introducing these cutting-edge laptops, we are not just providing access to top-tier gaming and computing experiences but also empowering Sri Lankans to explore new horizons of creativity and performance. We believe this collaboration will set new benchmarks in the technology landscape of Sri Lanka and further solidify our position as a leader in the consumer electronics and digital products market.”

The launch of the 14th Generation Republic of Gamers (ROG) series introduces the Strix SCAR 18, the first 18-inch ROG laptop, featuring the state-of-the-art mini LED ROG Nebula HDR Display. Tailored for gaming excellence, these laptops are equipped with the Intel® Core™ i9 processor 14900HX and offer configurations up to an NVIDIA® GeForce RTX™ 4090 Laptop GPU with 175W max TGP. Advanced cooling solutions, including Tri-Fan technology and Conductonaut Extreme liquid metal for both the CPU and GPU, ensure these machines deliver unparalleled performance.

The ZenBook series also receives an update with the ZenBook 14 OLED (UX3405), setting new standards for ultra-portable laptops. This Intel Evo™ Edition powerhouse boasts a 75 Wh battery, Intel Core™ Ultra 9 processor, Intel Arc™ graphics, and a suite of connectivity options, alongside a vivid 3K ASUS Lumina OLED 120 Hz touchscreen and premium audio components. The ZenBook DUO (2024) UX8406, the world’s first ultra-portable laptop with dual 14-inch 3K 120 Hz OLED touchscreens, offers unparalleled multitasking capabilities and mobility in a compact form factor.

The laptops are backed by a 2-year international warranty, underscoring our commitment to delivering not only cutting-edge technology but also long-term reliability and customer satisfaction.

SINGER, a household name in Sri Lanka for over a century, has been at the forefront of providing the latest in technology and electronics to its consumers. Known for its wide portfolio of high-quality products and exceptional service, SINGER continues to enrich the Sri Lankan lifestyle with its offerings. The partnership with ASUS underscores brand’s dedication to delivering cutting-edge technology solutions to its customers.

The newly launched innovative ASUS laptops are now available at SINGER Plus and SINGER Mega stores throughout Sri Lanka, as well as online through the SINGER web store.

February 26, 2024

Singer Sri Lanka PLC, the innovative benchmark and leader in the consumer electronics and home appliances industry, recently marked a significant milestone with the grand unveiling of the newest smartphone models from HONOR.

The event, hosted on February 22, 2024, at the Shangri-La Hotel, Colombo, showcased the technological prowess and innovative design of the HONOR X Series, underlining the flourishing partnership between Singer and HONOR. The event also celebrated the rapid success HONOR has enjoyed among Sri Lankan smartphone owners since having been introduced in April of last year.

“Our collaboration with HONOR is more than a partnership; it’s a shared journey towards excellence in technology accessible to all. The introduction of the HONOR X9b, along with the X7b and X8b, mirrors our dedication to innovation and quality. We are eager for the Sri Lankan consumers to experience the unmatched quality and value these models bring to the table,” stated Mahesh Wijewardene, CEO Singer Group, commenting on the launch of the new devices.

The launch event this year centered on the HONOR X9b, equipped with the pioneering Ultra-Bounce Anti-Drop Display technology. This feature has earned the device a “Five-Star Overall Drop Resistance” certification from SGS, an industry first, highlighting the brand’s commitment to blending innovation with durability as a hallmark of its promise to customers.

The event also showcased the HONOR X7b, characterized by its long-standing battery life and the aesthetically pleasing HONOR X8b, further expanding the diverse portfolio of devices offered by HONOR to meet expectations across all user groups in the market. The new devices are anticipated to resonate well with the Sri Lankan consumer base, reinforcing the SINGER commitment to delivering high-quality, competitively priced products. SINGER, as the sole importer of HONOR devices in Sri Lanka, is confident that these models will uphold and further the brand’s legacy of excellence.

“We are thrilled to introduce the HONOR X Series to Sri Lanka marking an important milestone in the synergy between HONOR and SINGER. The HONOR X Series promises a host of advanced features tailored to exceed the expectations of our customers. Our journey with SINGER has been instrumental in making cutting-edge technology accessible to everyone in Sri Lanka, and we look forward to continuing this partnership to bring forward-thinking and reliable smartphone solutions to our valued consumers,” commented Zeng Lexing, Country Manager, HONOR Sri Lanka.

The launch event was not merely a showcase of new products, but a celebration of the success HONOR has enjoyed in Sri Lanka. Many distinguished guests including Mohan Pandithage,

Chairman, Hayleys Group attended the event. In closing, the management of SINGER extended an open invitation to all Sri Lankans to embrace the new era of smartphone technology, where innovative design meets exceptional durability, and technological advancements exceed user expectations.

December 19, 2023

Singer (Sri Lanka) PLC proudly announced its recent triumph at the TAGS Awards 2023, organized by the Institute of Chartered Accountants of Sri Lanka. The esteemed company secured the Gold Award in the Trading sector, marking a significant recognition of its unwavering commitment to excellence and adherence to corporate best practices and reporting.

Notably, Regnis (Lanka) PLC and Singer Industries (Ceylon) PLC, also stood out at the TAGS Awards 2023. Regnis (Lanka) PLC clinched the Gold Award in the Manufacturing sector (Turnover up to LKR 10 Bn), while Singer Industries (Ceylon) PLC earned the Bronze Award in the same category. These accolades reflect the exceptional performance and dedication of the Singer Group in the Sri Lankan business landscape.

The TAGS Awards serve as a benchmark for excellence in corporate reporting, with a rigorous evaluation process conducted by the Institute of Chartered Accountants of Sri Lanka. Singer Group’s two Gold Awards and Bronze Award underscores the Group’s commitment to transparent and responsible business practices.

Mr. Mahesh Wijewardene, CEO of Singer Group of Companies, expressed gratitude for the recognition, stating, “We are honored to receive these Awards at the TAGS Awards 2023. This achievement is a testament to our relentless pursuit of excellence, adherence to corporate governance, and dedication to fostering positive relationships with our stakeholders.”

Mr. Shalinka Seresinhe, Finance Director at Singer (Sri Lanka) PLC, added, “These prestigious Awards at the TAGS Awards is a validation of our commitment to maintaining the highest standards in corporate best practices and financial reporting. It showcases our dedication to transparency and responsible financial management practices.”

Singer’s achievement of such prestigious awards enhances its corporate image and reinforce its continued commitment to responsible corporate reporting. The company remains dedicated to compliance with all applicable laws and regulations, further solidifying its reputation as a trustworthy and ethical business entity.

The primary audience for this achievement is Singer’s valued customers, while other key stakeholders include bankers, regulators, suppliers, employees, and potential employees. Through such recognition, Singer aims to assure its stakeholders of its steadfast commitment to delivering quality products and services while upholding the highest standards of corporate responsibility.

Singer, a leading name in the Sri Lankan business sphere, has been at the forefront of providing innovative and reliable solutions to its customers for many decades. With a commitment to excellence, integrity, and community engagement, Singer continues to be a trusted partner in the lives of Sri Lankan consumers.

November 23, 2023

Singer Sri Lanka, a renowned name in the furniture industry, recently hosted an exclusive cocktail evening named ‘A Glimpse of Exquisite Living’ at its Premium Furniture Flagship store at One Galle Face, Level 3. This special event was attended by residents of One Galle Face residencies, top customers of One Galle Face Mall, and the occupants of the One Galle Face office tower.

Guests had the opportunity to immerse themselves in a world of exquisite living, exploring sleek and comfortable sofas, elegant wardrobes, tastefully designed dining tables, eye-catching accent chairs, luxurious bedroom suites, and pantry cupboards. Exclusive offers on the event day added to the excitement, allowing guests to take home a piece of the refined experience.

As the night unfolded, guests expressed delight and admiration for the wonderful experience. “The evening was truly exceptional and memorable. I was impressed by the attention to detail in each furniture piece. Singer has certainly raised the bar in providing sophisticated furniture solutions to complement a luxurious lifestyle,” shared a satisfied guest.

Opened in June this year, Singer’s premium furniture flagship store was a strategic move to cater to the discerning tastes of the high-end market. The response has been phenomenal, fortifying Singer Furniture’s position as a leading provider of sophisticated furniture solutions. The Premium Furniture showroom at One Galle Face strengthens Singer’s commitment to offering unparalleled style and elegance.

One of the highlights of the showroom is the Signature kitchen wardrobe solutions. Signature Group is Malaysia’s largest kitchen cabinet and wardrobe manufacturer, and this partnership has allowed the incorporation of a sleek and modern pantry display, giving local consumers an opportunity to experience international kitchen craftsmanship firsthand.

As the season unfolds, customers are warmly invited to explore the exclusive Premium Furniture collection at the Flagship store at One Galle Face and enjoy discounts up to 25% off. The full premium rage is also conveniently accessible via singer.lk

November 7, 2023

Colombo, Sri Lanka: Singer Sri Lanka PLC, a trailblazer in the Consumer Durable industry in Sri Lanka, proudly announced its latest strategic move to fortify its position in the personal computer market segment. With an already impressive lineup featuring DELL, ASUS, MSI, and Huawei Laptop brands, Singer is now set to introduce the globally renowned “ACER” brand to its portfolio.

Singer Sri Lanka PLC, leading the market as a household name, is committed to delivering innovative and reliable technology solutions to its customers across the island. The introduction of Acer laptops reflects the company’s dedication to offering a wider array of choices, catering to diverse customer preferences.

“We are thrilled to launch the globally renowned Acer brand in Sri Lanka as part of our comprehensive portfolio of personal computers and laptops. We understand the evolving needs of our customers, especially in today’s rapidly changing technology landscape. Our aim is to provide not only the latest in technological advancements but also to make those offerings at affordable price points with exceptional after-sales services. The addition of Acer laptops to our portfolio underscores our commitment to our belief in offering the best to our customers,” commented by Mr. Shanil Perera Marketing Director of Singer Sri Lanka PLC.

Singer recognizes the challenges posed by the current economic crisis, which has led to reduced affordability for consumer durable goods. As the newly appointed distributor for Acer Laptops, the brand is determined to offer customers a reliable channel to make their purchases at an affordable price and to have access to efficient after-sales services and warranty.

Acer, a world-renowned IT brand originating from Taiwan, has earned a reputation for cutting-edge technology and innovation. Their laptops are trusted by customers worldwide for their reliability, performance, and stylish design. By introducing Acer, Singer aims to provide a win-win solution for customers seeking both trustworthy options and the latest 13th generation technology.

“We are happy to join hands with Singer in Sri Lanka, a region that we have always had a keen interest in serving. This partnership will bring Acer’s world-class technology and devices closer to all segments of the local market from students to professionals. We are aiming to combine Acer’s global expertise with Singer’s widespread presence in the island to offer unparalleled value to everyone in Sri Lanka,” commented Chia Li Shi, Managing Director – Acer Computer (Singapore) Pte Ltd.

The inclusion of Acer laptops in Singer’s portfolio significantly enhances the availability of Acer products across the island, making them more accessible to customers in urban and rural areas alike. The company’s extensive distribution network, including 420 retail outlets, a dynamic E-commerce channel (www.singer.lk) and a network of over 300 IT dealers spanning the island, will ensure that Acer laptops are within reach for everyone.

Singer Sri Lanka PLC understands that technology is an integral part of people’s lives and is dedicated to making it accessible, reliable, and affordable. With Acer now part of the family of brands, the company is poised to deliver on this promise like never before.

October 25, 2023

Singer Sri Lanka PLC, a trusted name in the world of consumer electronics and appliances, announced the grand opening of its exclusive Digital Experience Store as well as the Signature by Singer store at the Havelock City Mall. The new stores are poised to redefine the retail experience for tech enthusiasts and patrons as Singer’s unwavering commitment to delivering top-quality solutions takes center stage in this new venture.

Unveiled on the 19th of October, the Digital Experience Store serves as a one-stop destination for the latest in laptops, smartphones, computer accessories, and security cameras and equipment, featuring a wide array of the latest and most sought-after products in the market.

Among the featured brands at the store are Dell, MSI, ASUS, Acer for laptops, and Samsung, Honor, Vivo, ZTE, Apple, Huawei for mobile phones. Additionally, it boasts a range of security and surveillance systems by Dahua, IMOU, and Visonic complemented by a range of projector and accessories brands.One of the standout features of the digital store is the inclusion of a state-of-the-art gaming lounge, meticulously designed for gamers and tech enthusiasts.

Through their partnership with Signature Group, Malaysia’s largest kitchen cabinet and wardrobe manufacturer, Singer will also bring international kitchen craftsmanship to local consumers and provide a unique opportunity for customers to explore a sleek and modern pantry and wardrobe display at the new Signature by Singer showroom. As part of this collaboration, customers will have the exclusive opportunity to customize their kitchens and wardrobes, tailoring them to their unique tastes and preferences.

Singer is also set to offer an exclusive deal to the initial ten customers who place orders for pantry cupboards, rewarding them with a complimentary cooker hood and hob. This special promotion remains valid until the 19th of November, adding an exciting incentive for those seeking to elevate their kitchen experience.

The new stores are staffed with a dedicated and knowledgeable team of experts, committed to providing an exceptional shopping experience to customers who will have the opportunity to explore and test a diverse range of products.

The stores are open every day from 10.00 am to 10.00 pm, ensuring convenient access for all technology enthusiasts and customers.

October 18, 2023

Sri Lanka’s leading private sector bank, HNB PLC, renewed its long-standing partnership with Singer, the premier consumer durable retailer and sole local agent of John Deere, to support the agricultural sector with state-of-the-art vehicles, machinery and equipment.

The partnership will offer the industry exciting deals and benefits for John Deere’s brand portfolio of tractors, machinery and equipment.

“Despite many challenges, the Sri Lankan agricultural industry has achieved a 3.6% [1] growth compared to the previous year. It is this resilience and strength of the grassroots that we hope to support through our partnership with Singer. I hope our customers use this opportunity to invest in scaling their businesses to greater heights,” Sanjay Wijemanne – DGM, Retail Banking Group said.

The bank will provide a comprehensive array of incentives under the partnership, including discounted interest and affordable leasing options suited to the customer’s budget. Customers can also access discounts and benefits for value-added products and services across HNB’s Prestige Prime merchant partner network.

The partnership further offers customers discounts on insurance premiums and free life insurance coverage valued at Rs. 4.5 million from HNB General Insurance. Moreover, in the unfortunate event of a natural demise, HNB Assurance provides a natural death insurance cover of Rs. 600,000.

“We are delighted to renew our partnership with HNB once again to offer our mutual customer base across the country access to affordable leasing options. HNB’s long-standing support to SMEs, especially from the grassroots, ensures we provide the agricultural sector with the most up-to-date machinery for their growth,” Singer Sri Lanka PLC CEO Mahesh Wijewardene said.

Singer will offer customers availing the promotion with free registration and a 1000-hour or one-year warranty. Additionally, customers can enjoy complimentary filter sets for up to 1000 hours or until the third service, covering even hydraulic filters.

The partnership extends further with three free services and an exclusive 10% discount on John Deere spare parts. Customers can benefit from hassle-free doorstep transport, round-the-clock service support, and other comprehensive financial and maintenance support.

HNB was also recently crowned the Best Retail Bank in Sri Lanka for the 13th occasion at the prestigious International Excellence in Retail Financial Services Awards 2023 hosted by the Asian Banker Magazine.

[1] https://www.reuters.com/markets/asia/sri-lankas-economy-shrank-by-31-q2-crisis-impact-2023-09-15/

October 10, 2023

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Singer Sri Lanka, the largest consumer durable retailer in Sri Lanka recently concluded its highly anticipated SINGER RED ‘Hadawathe Thagi’ Exclusive Loyalty Raffle Draw. The raffle draw presented an incredible opportunity for customers to win exciting prizes while enjoying the benefits of their loyalty tier.

Running from July 21st to August 31st, 2023, the raffle draw was open to all Singer loyalty customers across the country. By redeeming their RED loyalty points at any Singer showroom nationwide, customers automatically entered the draw.

Each redemption provided customers with an opportunity to win prizes, with Deluxe and Premier tier customers receiving one winning chance per redemption and VIP customers receiving two winning chances per redemption.

The ‘Hadawathe Thagi’ Raffle Draw featured a range of impressive prizes. The grand prize winner, Professor Milton Rajarathne from Peradeniya, walked away with a remarkable reward – Rs. 1 million worth of Singer furniture and appliances. His prizes included a TV, a refrigerator, furniture, a Tab, a security camera, and a speaker. Additionally, 10 consolation prize winners across the country received various appliances and furniture.

Speaking about the initiative, Singer Sri Lanka PLC Marketing Director Shanil Perera stated, “We are delighted to reward our customers through the SINGER RED ‘Hadawathe Thagi’ Exclusive Loyalty Raffle Draw. This exclusive draw reaffirms Singer’s commitment to its valued customers. Giving back to our customers and providing them with a rewarding experience is paramount to us. As the No.1 People’s brand catering to all SECs, we are thrilled to have rewarded our loyal customers across the country with exciting prizes.”

The grand prize winner, Professor Milton Rajarathne, shared his gratitude, saying, “I have been a loyal customer of Singer for more than two decades. I have purchased all my furniture and appliances from Singer. I am very happy with the after-sales service and the wide array of products that Singer offers. This is indeed the best prize I’ve received in my life, and I am forever grateful to Singer for giving me this opportunity. I consider this a true loyalty reward.”

Earlier this year, Singer relaunched its SINGER RED loyalty program, warmly embraced by customers across the nation. Committed to enhancing the rewards experience for its valued customers, Singer is excited to announce the launch of online point redemption in the near future. For more information about the Singer Red loyalty program, please visit singer.lk.

September 25, 2023

Colombo, Sri Lanka: Singer, the exclusive distributor for Honor smartphones in Sri Lanka, marked a new era of affordable, cutting-edge mobile technology with the highly anticipated launch of the new line-up of Honor smartphones.

The breakthrough release from China’s No. 1 Android smartphone manufacturer showcases the pinnacle of smartphone innovation, led by the flagship Honor 90, designed to redefine the mobile experience for mid-market consumers. The new smartphone range was officially introduced to Sri Lanka recently with the Honor 90 leading the charge at a starting price of just Rs. 149,999.

Mahesh Wijewardene, Chief Executive Officer, Singer Group of Companies, expressed his sentiments about the new smartphone series and the growth experienced by Honor in the Sri Lankan market, stating, “We are thrilled to launch the Honor 90, Honor 90 Lite, Honor X5 Plus, and Honor X6a smartphones in Sri Lanka. Singer has continued to provide exceptional value to local consumers, especially throughout the period of economic hardship that the country is currently experiencing. These smartphones offer consumers a wide range of features and options to choose from, at prices that are affordable for everyone. We are confident that these new smartphones will be well-received by Sri Lankan consumers.”

The main feature of the H90 is the power of its triple-lens rear camera system, featuring a remarkable 200-megapixel main sensor. This cutting-edge camera setup allows users to capture every moment in breathtaking detail and clarity. For crystal-clear video calls and stunning selfies, the Honor 90 boasts a 50-megapixel front-facing camera, perfect for staying connected and sharing memorable moments.

Another remarkable aspect of the Honor 90 is its unparalleled value. In comparison to other flagship models in the market, the Honor 90 offers superior RAM, shooter and storage capabilities at a fraction of the cost, making it the smart choice for discerning consumers.

The Honor 90 is accompanied by three more exciting additions to the Honor family, the X5Plus, X6a and H90 Lite, catering to diverse needs and budgets of every segment in the local smartphone market.

The introduction of these devices marks a significant milestone in Honor’s journey in Sri Lanka. Since its initial launch in April 2023, Honor has rapidly risen to become one of the most beloved smartphone brands in the country, gaining the trust and enthusiasm of Sri Lankan consumers.

The newly launched smartphones are now available at Singer retail showrooms and Authorized resellers island-wide, ensuring easy access for consumers eager to experience the future of mobile technology.

Older Posts

SINGER Secures 18th Consecutive ‘People’s Brand of the Year’ Award at SLIM-KANTAR PEOPLE’S AWARDS 2024.

SINGER Unveils Revolutionary 14th-Gen ASUS ROG and ZenBook Laptops

Singer Sri Lanka Launches the HONOR X9B – The future of Smartphone Technology

Singer (Sri Lanka) PLC Clinches Prestigious Gold Award in the Trading Sector at the TAGS Awards 2023

Exclusive Cocktail Event at Singer Premium Furniture Store

Singer Expands Its Portfolio. Introduces Acer Laptops

Singer Launches an Exclusive Digital Experience Store and Signature Store at the Havelock City Mall

HNB renews Singer partnership to offer Agri sector deals on John Deere

SINGER Rewards Loyal Customers with Prizes Worth Over 1 Million Rupees

Singer Unveils Honor 90 with an Exciting New Line-Up