SLIM Archives

March 25, 2024

Wins ‘Peoples Life Insurance Service Provider of the Year’ title at 2024 SLIM Kantar Peoples Awards

Ceylinco Life was crowned the most popular life insurance company in Sri Lanka for a record 18^th consecutive year in 2024 at the SLIM Kantar Peoples Awards presented by the Sri Lanka Institute of Marketing (SLIM) on 19^th March.

The coveted title was conferred on Ceylinco Life just days after the announcement of the Company’s financial results for 2023, reaffirming its market leadership in the life insurance sector for the 20^th successive year.

The SLIM Kantar award is based on consumer preferences as determined by the results of a survey instead of by a panel of judges, making it a true reflection of popular sentiment. Ceylinco Life stands out as the only company in Sri Lanka’s life insurance sector win the award every year since the inception of the awards programme.

Commenting on this award, Ceylinco Life Deputy Chief Operating Officer Mr Samitha Hemachandra said: “Customer sentiment is the most important element in the success of any business, and to be the people’s choice for 18 years in a row is an amazing achievement in consistency. Our two decades of market leadership is based on the trust and confidence of our customers, and it is logical that Ceylinco Life has been the winner of the Peoples Award in that period. This award attests to the fact that Ceylinco Life exceeds the expectations of its customers and the community, and is looked up to as a corporate inspiration.”

The purpose of the Peoples Awards is to reward and recognise brands and personalities that are closest to the hearts of the Sri Lankan people. A hallmark awards event of the Sri Lanka Institute of Marketing, the awards programme is the result of a collaboration between the Institute and Kantar Group, UK. The award winners are chosen solely by people’s votes, through country-wide research conducted by Kantar and honour the country’s top brands across multiple sectors each year, with respondents to the survey asked to mention their favourite brands and personalities across various categories.

The 2024 SLIM Peoples Awards presentation was the eighth year that the awards in the insurance sector were presented separately to Life and General Insurance companies, following the segregation of these segments of insurance by law in 2015. In the 10 years that preceded the segregation, Ceylinco Insurance PLC comprising of Ceylinco Life and Ceylinco General Insurance, won the award every year.

Ceylinco Life ended 2023 with gross written premium income of Rs 33.41 billion and investment and other income of Rs 28 billion, recording consolidated income of Rs 61.4 billion. Policyholders received a record Rs 23 billion in net claims and benefits in 2023, and the company’s Life’s Fund grew to Rs 157.5 billion at the end of the year. Total assets grew to Rs 224.7 billion while the Company’s investment portfolio increased to Rs 198.1 billion as at 31^st December 2023.

Adjudged Sri Lanka’s Brand of the Year for the second successive year in 2023, Ceylinco Life was named one of the 10 Most Admired Companies in Sri Lanka in 2023 by the International Chamber of Commerce Sri Lanka (ICCSL) in collaboration with the Chartered Institute of Management Accountants (CIMA), and was ranked the ‘Most Valuable Insurance Brand in Sri Lanka’ across both life and general insurance categories in 2023 by Brand Finance.

The 2022 Annual Report of Ceylinco Life won the joint Gold Award for ‘Best Presented Annual Report’ in the Life Insurance sector at the South Asian Federation of Accountants (SAFA) Awards and was adjudged the best in the ‘Finance Services and Insurance’ category at the Sustainability Reporting Awards presented by the Association of Chartered Certified Accountants (ACCA).

Ceylinco Life has been the country’s leading life insurer for 20 of the 36 years it has been in existence and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.

March 25, 2024

Sri Lanka’s biggest marketing event of the year, SLIM Dialog Brand Week 2024 concluded in style recently, amidst active participation from across industries, with all sessions being sold out. A 3-day symposium, held from the 13^th to the 15^th of March 2024 at Waters Edge, SLIM Dialog Brand Week 2024 was no doubt the most anticipated marketing event in Sri Lanka’s marketing calendar. This flagship event, organized by the Sri Lanka Institute of Marketing (SLIM) in collaboration with Dialog Axiata, surpassed all expectations, solidifying its reputation as the preeminent gathering of marketing minds in the country.

Commenting on the success of SLIM Dialog Brand Week 2024, Project Chair – Kevin Almeida said, “We are very pleased with the outcome of this year’s event, and we extend our gratitude to both those who attended the event, and our panels of experts who made it all possible. A special thanks to Dialog Axiata our title partner and all other financial and non-financial sponsors for supporting us in this endeavour. This year’s event was articulated around exploring solution-driven branding strategies tailored to Sri Lanka’s unique context. We set out to deliver insights on emerging digital trends, innovative marketing, branding and business strategies shaping the future of Sri Lankan corporate brands to exploit the domestic market while exploring global avenues. However, I believe we have achieved more than that, by connecting people and bringing the fraternity together, helping to create new partnerships that will bear fruit in the future! Having understood this year is a stepping-stone for the upcoming year, we at SLIM are looking forward to reach unprecedented levels next year.”

Vice President – SLIM Events 2023/2024, Mr. Gayan Perera commented, “This year’s edition of SLIM Brand Week made a significant impact amongst the budding brand marketers in the country, by enriching their knowledge in branding in today’s dynamic context. This year, all the sessions were carried out physically to entice maximum engagement, and followed by networking opportunities full of fun and entertainment. My gratitude goes to the distinguished speakers of all three days, our title sponsor Dialog Axiata and other valued sponsors/partners, the Project Chair and his committee for raising the bar of this event, and making it one of the most sought-after marketing events in the country.”

The theme of this year’s event, ‘The Road To Transformation Begins Here’ was one that the industry could identify with, reflecting the pressing need for innovative strategies amidst a backdrop of economic challenges. Accordingly, the event witnessed several keynote addresses, interactive workshops, and panel discussions. Conducted by industry experts across a broad sphere of disciplines, these sessions directly addressed the most pressing issues facing today’s marketers. Industries such as FMCG, IT, tea, apparel, telecommunication, e-commerce, luxury-wellness, tourism, and advertising were prominently represented.

Under SLIM’s strategic direction, SLIM Dialog Brand Week played host to over 20 industry-leading speakers, who provided a wealth of insights and best practices spanning diverse industries and aspects of marketing. From digital transformation to experiential marketing, and data analytics to brand storytelling, the 10+ sessions offered something for everyone, regardless of their level of expertise. The speakers and panel discussions represented diverse disciplines, including marketing, branding, sales, information technology, human resources, and research & development. Their extensive expertise helped to provide marketers with keen insights into the concerns of various industries and businesses, which will help them to create solutions-driven strategies for brand development.

One of the defining characteristics of SLIM Dialog Brand Week 2024 was its emphasis on inclusivity and diversity. Participants hailed from across the spectrum of the marketing ecosystem, including marketing students, seasoned professionals, entrepreneurs, and industry leaders. This diverse mix of perspectives helped to inspire rich dialogue and collaboration, creating a fertile ground for innovation and learning.

In addition to the main conference sessions, the event featured a range of ancillary activities designed to provide additional value to participants. These included interactive workshops that provided hands-on learning opportunities, while networking sessions facilitated meaningful connections that could lead to important synergies in the future. The exhibition area, showcasing the latest technologies and solutions from leading vendors, was a hive of activity throughout the event.

Beyond the event itself, SLIM Dialog Brand Week 2024 was able to make a tangible impact on the broader community. A series of outreach initiatives, including mentorship programmes for aspiring marketers and partnerships with local educational institutions, highlighted the event’s commitment to nurturing talent and driving positive change.

While SLIM Dialog Brand Week 2024 may have concluded, the reverberations of its success will be felt far and wide, and across industries. Participants left Sri Lanka’s biggest marketing event of the year with a renewed sense of purpose and inspiration, armed with actionable insights that can help them to propel their brands forward in an increasingly complex and competitive marketplace. Looking ahead, SLIM Brand Week remains determined to continue to shape the future of marketing in Sri Lanka for years to come.

March 25, 2024

Coca-Cola Sri Lanka clinches the ‘Youth Choice Beverage Brand of the Year’ title at the SLIM Kantar People’s Awards 2024, marking its third consecutive win. Recognized for its resonance with Sri Lankan consumers, particularly the vibrant youth demographic, this achievement underscores the brand’s enduring popularity and trust. The SLIM Kantar People’s Awards, distinguished for their reliance on consumer votes, serve as a testament to Coca-Cola Sri Lanka’s strong position in the market.

March 21, 2024

Singer Sri Lanka PLC, the nation’s foremost retailer of consumer durables, proudly extends its streak of success by clinching the prestigious ‘People’s Brand of the Year’ Award for the 18th consecutive year at the SLIM-KANTAR People’s Awards 2024, along with the ‘People’s Durables Brand of the Year’ Award at the ceremony, hosted by the Sri Lanka Institute of Marketing (SLIM). This remarkable feat reaffirms Singer’s supremacy in the consumer durables sector and its unwavering popularity across Sri Lanka.

Expressing gratitude for the esteemed recognition, Mr. Janmesh Antony, Marketing Director of Singer Sri Lanka PLC, remarked, “We are deeply honored to receive the SLIM Kantar People’s Brand of the Year award for the 18th consecutive year. This recognition is a testament to Singer Sri Lanka’s unwavering commitment to quality, innovation, and customer satisfaction. We are grateful to our loyal customers who have placed their trust in us year after year. This award is not just for Singer Sri Lanka, but also for every Sri Lankan who has been a part of our journey. We look forward to continuing to serve our customers with the same dedication and passion that has brought us this far. Thank you for making Singer Sri Lanka your brand of choice.”

Mr. Mahesh Wijewardene, Group Chief Executive Officer of Singer Sri Lanka PLC, added, “Our heartfelt appreciation goes out to our loyal customers, as this accolade stands as a testament to their unwavering trust in us. Achieving our 18th consecutive ‘People’s Brand of the Year’ Award is a momentous honor. It underscores the dedication and diligence of all our employees, who have diligently worked to position Singer as a premier retail destination, meeting the evolving needs of our esteemed clientele. This accomplishment emphasizes Singer’s enduring commitment to prioritizing our customers, consistently placing them at the forefront of our endeavors, irrespective of circumstances.”

Furthermore, Mr. Mohan Pandithage, Chairman of Singer Sri Lanka PLC, expressed his heartfelt appreciation and pride in this rare achievement. He stated, “I am incredibly proud of our employees’ dedication and commitment, which have led to this remarkable milestone. Winning the ‘People’s Brand of the Year’ Award for the 18th consecutive year is a testament to our unwavering focus on excellence and customer satisfaction. I extend my sincere gratitude to our loyal customers for their continued support and trust in Singer. Together, we will continue to strive for excellence and uphold Singer’s legacy as the people’s brand in Sri Lanka.”

Throughout its illustrious journey, Singer has continuously enhanced its brand proposition, transitioning from a legacy of excellence to embodying ‘Home at our Heart’ in all endeavors in the future. This guiding principle propels Singer’s present achievements and future expansion, as it endeavors to broaden its product portfolio and service offerings, aimed at enriching the lives of its valued customers.

March 21, 2024

Samsung Sri Lanka, a leader in global mobile and consumer electronics, is pleased to announce its success at the SLIM Kantar People’s Awards 2024. By earning the esteemed title of SLIM Kantar People’s Brand of the Year Youth Award, Samsung Sri Lanka reaffirms its commitment to industry excellence and innovation in serving its customers, particularly the younger segment of the local market. Notably, this marks Samsung’s fifth win since 2018.

The prestigious SLIM Kantar People’s Awards ceremony, held at the Monarch Imperial Grand Ballroom on March 19, 2024, was a gathering of industry luminaries, marketing experts, and leading brands. This distinguished event celebrated excellence in brand building and consumer engagement, highlighting brands that have successfully resonated with consumers across diverse demographics. Among the standout achievers was Samsung Sri Lanka, whose steadfast dedication to excellence and innovation has elevated it to the forefront of consumer preference, establishing its position as a leading contender in every category.

“This remarkable achievement is a testament to Samsung Sri Lanka’s enduring dedication to exceeding the expectations of our consumers nationwide,” said Mr. SangHwa Song of Samsung Sri Lanka. “We are deeply honored to receive these prestigious accolades, which underscore our brand’s resonance and relevance among diverse audiences. Samsung Sri Lanka’s success can be attributed to its relentless pursuit of innovation. By constantly pushing boundaries and introducing cutting-edge technologies, Samsung has captured the imagination of consumers across Sri Lanka. In addition to its commitment to innovation, Samsung Sri Lanka places a strong emphasis on empowering the youth. Through various initiatives and programs, Samsung fosters a culture of creativity, entrepreneurship, and skill development among the younger generation. By nurturing talent and providing opportunities for growth, Samsung not only contributes to the socio-economic development of Sri Lanka but also cultivates a vibrant ecosystem of future leaders and innovators.”

Mr. SangHwa Song’s remarks reflect Samsung Sri Lanka’s pride in its achievements and its unwavering dedication to serving the diverse needs of its consumers. As the brand continues to innovate and inspire, it remains poised to shape the future of technology in Sri Lanka and beyond.

The SLIM Kantar People’s Brand of the Year Youth Award title highlights Samsung Sri Lanka’s adeptness in engaging with younger demographics through inventive marketing approaches and products customized to their needs. As the leading smartphone brand in Sri Lanka, Samsung boasts a diverse customer base, notably including Gen Z and Millennial consumers. Offering a broad range of advanced technological solutions, from smartphones to tablets and home appliances, Samsung Sri Lanka consistently establishes new industry standards for innovation and excellence.

Notably, Samsung’s consumer electronics, also stands tall as an exemplary benchmark in the Industry. As a trailblazer in digital signage technology, consumer electronics boast a remarkable 18-year journey as a leader in the industry. Additionally, for over 14 consecutive years, Samsung has also maintained its position at the forefront of innovation, revolutionizing the role of digital signage across various sectors. Samsung’s enduring leadership in digital signage technology is further exemplified by its prestigious Interbrand award-winning story. Through relentless innovation and a commitment to excellence, Samsung continues to shape the future of digital signage, setting new standards and driving forward the industry’s evolution.

Samsung Sri Lanka extends heartfelt appreciation to its loyal consumers, partners, and stakeholders whose unwavering support has been instrumental in achieving this feat. With a continued focus on innovation, quality, and customer satisfaction, Samsung Sri Lanka remains committed to shaping the future of technology and enriching lives across the nation.

March 20, 2024

SLIM Kantar People’s Awards 2024 Celebrates Sri Lankans’ Favourite Brands and Personalities

The 18^th consecutive SLIM Kantar People’s Awards concluded successfully on the 19^th March 2024, at the Monarch Imperial. The Awards were presented to the winners amidst an atmosphere of glitz and glamour, marking the significance of this milestone in the annals of marketing excellence in Sri Lanka. The ceremony was attended by more than 600 distinguished guests, including top-level corporate leaders, media personnel, dignitaries and celebrities.

The Chief Guest at the event was General Shavendra Silva, while the Guest of Honour was Mr Deepal Sooriyaarachchi – Past President of SLIM. Their participation and presence underscored the significance of the occasion. The SLIM Kantar People’s Awards stands out amongst other accolades for marketing excellence as a result of its unique selection process. Instead of relying on a panel of judges or direct voting, the SLIM Kantar People’s Awards are awarded based on an extensive Islandwide survey conducted by Kantar, ensuring a democratic and comprehensive reflection of the people’s preferences and heart share.

Chinthaka Perera – President of SLIM, commented on the awards saying, “Each year we strive to add value to the SLIM Kantar People’s Awards, further enhancing this event’s recognition and credibility. These efforts are aimed at continuously improving the benchmark of excellence for marketing in Sri Lanka, and we are very pleased with the outcome this year.”

Gayan Perera – Vice President of SLIM, highlighted the practical implications of the awards stating, “While congratulating the winners, we also wish to highlight the importance and value of utilizing the findings of this extensive public survey to make informed marketing decisions at organizations. The survey data is available for purchase from SLIM, and provides a valuable resource and a treasure trove of insights for marketers.”

Himali Madurasinghe – Director at Kantar discussed certain insights into the research methodology stating, “This year, we are pleased to have educated the corporate sector extensively about our research methodology. For those interested in delving deeper, we recommend catching the webinar video on the People’s Awards Facebook page. The data we have gathered and the trends we have uncovered can help to better direct marketing efforts in the future.”

Manthika Ranasinghe – Project Chairman of the SLIM Kantar People’s Awards 2024 extended a message of gratitude saying, “I wish to thank all our sponsors, service partners, Kantar Team, SLIM staff, and the project committee who supported us tirelessly to make this project a success. Their dedication and hard work have truly paid off. The success we have achieved would not have been possible without these exceptional collaborations.”

Sanath Senanayake – CEO of SLIM congratulated the winners stating, “Congratulations to all nominees and winners of the SLIM Kantar Peoples Awards! Your dedication, passion, and innovation truly embody the essence of heart share, making a profound impact on communities.”

Ultimately, the SLIM Kantar People’s Awards 2024 concluded on a note of triumph, setting a new precedent for excellence in recognizing the brands and personalities that hold a special place in the hearts of Sri Lankans. Visit SLIM Kantar People’s Awards’ socials to catch the special moments and the winners of this year’s Awards.

March 11, 2024

In a significant advancement for Sri Lanka’s marketing arena, the Sri Lanka Institute of Marketing (SLIM) has recently announced the launch of the 2024 edition of the SLIM-Kantar People’s Awards. This event stands out as the only awards ceremony in the nation dedicated to honouring the choice of the people. It is set to reveal the brands and personalities close to their hearts.

The 19th edition of the SLIM Peoples Awards is on the horizon, featuring the partnership between SLIM and Kantar, a leading global research agency, since 2021. This collaboration has elevated the credibility of the SLIM-Kantar People’s Awards, ensuring rigorous research methodologies are incorporated into the process starting in 2022.

From the webinar, attendees received valuable insights into the research methodology used by the SLIM-Kantar People’s Awards, which made up 80% of the session’s content. Himalee Madurasinghe, Head of Kantar, explained the methodologies and associated research standards, offering attendees a deeper understanding of how brands and personalities are identified based on their resonance with the Sri Lankan populace.

Mr. Manthika Ranasinghe, the Project Chairman of the 2024 edition, emphasized the importance of educating participants on the scientific research methodology behind the awards selection. For those who were unable to attend the webinar, the recorded session is available for viewing on SLIM People’s Awards social media platforms, including Facebook, Instagram, and LinkedIn.

Adding value to the webinar, Mr. Gayan Perera, Vice President of SLIM, emphasized the importance of understanding various scientific methodologies, stressing the value of data-driven decision-making in today’s competitive market environment. Furthermore, he highlighted that award recipients are not chosen randomly; they are a reflection of the nation’s standards and preferences. During the webinar, Attendees were encouraged to leverage the insights provided by the SLIM-Kantar People’s Awards to inform their marketing strategies and strengthen their brand positioning.

Stay informed with the exciting updates regarding the SLIM Peoples Awards! If you were unable to attend the webinar, you can stay updated by visiting the SLIM Peoples Awards social media pages. There, anyone has the opportunity to watch the webinar live without missing anything.

Additionally, for those eager to delve deeper into the research data findings presented during the event, they will be available for purchase directly from SLIM starting March 20th.

The highly anticipated Grand Finale is set to take place on March 19th at the prestigious Monarch Imperial Colombo. It promises to be a glamorous affair attended by corporate luminaries, media personalities, and esteemed celebrities. Stay connected and be part of the excitement surrounding this prestigious event!

March 4, 2024

SLIM Dialog Brand Week 2024 is set to be a transformative 3-day symposium exploring the future of “What is Yet to Come” in terms of brands, commerce, and emerging technologies in Sri Lanka and around the world. This flagship event, which will be held at Waters Edge – Main Hall from the 13^th to the 15^th of March 2024, is organized by the Sri Lanka Institute of Marketing (SLIM), and promises to challenge brands to innovate and apply forward-thinking solutions in today’s dynamic marketing landscape. As Sri Lanka faces economic challenges, Brand Week 2024 aims to be a catalyst for change, showcasing how brands can contribute to economic resilience and growth.

With over 30 speakers and 15+ sessions scheduled, emerging as the premier conference on marketing in Sri Lanka, designed to inspire, educate, and empower professionals across industries. From thought-provoking discussions on effective storytelling and digital brand building, to insightful panels on brand entrepreneurship and leveraging technology for personalized insights, the event strives to offer a rich and diverse learning experience that will be beneficial for all who attend, regardless of background or experience.

One of the key highlights of this year’s event is the emphasis on inclusivity, as SLIM recognizes that branding is not limited to marketers and sales professionals alone. Accordingly, the symposium aims to showcase how branding permeates across different functions, from HR to IT, and even entrepreneurship, highlighting its relevance and impact across diverse sectors and disciplines. Brand Week 2024 also aims to transcend the bounds of theoretical concepts and help participants achieve tangible results through actionable insights. Attendees can expect practical sessions focused on driving real outcomes, whether it is enhancing brand visibility, maximizing marketing ROI, or bridging the gap between local brands and the global market.

Kevin Almeida, Project Chair of SLIM Dialog Brand Week 2024, commented saying, “This is Sri Lanka’s richest and most impactful brand marketing event, and is very timely as we all strive to find innovative solutions for our country through inspiring branding and marketing. The best in the business will share their experiences with solution-driven views in addition to having enhanced engagement activities for audience interaction. The evening event will be across 3 days, which will have curated sessions that touch on critical ‘need-of-the-hour” topics to find the brand marketing solutions necessary to drive a true resurgence in Sri Lanka’s economy. This year too, day 3 morning sessions will be special as we are dedicating the morning session for school children (Age 15 and above), to inspire in them a passion for and awareness of practical marketing & branding, which we believe will be valuable knowledge for our future leaders.”

CEO at SLIM, Sanath Senanayake added, “Brand Week 2024, hosted by SLIM, promises an immersive exploration into the evolving landscape of branding. From insightful panel discussions to hands-on workshops, participants will delve into cutting-edge strategies, trends, and innovations shaping the future of branding. Join us for a dynamic and enriching experience!”

President of SLIM 2023/2024, Mr. Chinthaka Perera also commented saying, “Unleash your brand’s potential at Brand Week 2024 by SLIM! Join industry leaders for insightful panel discussions, explore emerging trends in interactive workshops, and discover innovative strategies shaping the future of branding. This immersive experience will equip you with the knowledge and tools to elevate your brand.”

Vice President – SLIM Events 2023/2024, Mr. Gayan Perera commented “”Branding isn’t just about making a name for yourself; It’s about forging an emotional connection that transcends transactions, transforming mere buyers into loyal advocates. Brand Week has already been able to win the hearts of budding Sri Lankan marketers as a platform to nurture their knowledge and skills in branding by listening and interacting with veterans from both Sri Lanka and abroad. This year too, the organizing committee is geared to bring you three days of power pack doze in successful branding with full of excitement and interaction. My sincere appreciation to all sponsors and event partners who have extended their hand to make it one of the best marketing events in the country.”

Throughout SLIM Dialog Brand Week 2024, participants can expect a dynamic lineup. Day 1 will focus on Effective Storytelling for both corporate and personal brands, emphasizing the importance of building a digital footprint to enhance audience engagement. Day 2 will delve into Brand Marketing Management in a Digital World, exploring strategies such as persona development, agile marketing methodologies, and leveraging data and technology, like AI, for personalized insights. Additionally, discussions will centre around brand entrepreneurship, highlighting entrepreneurial journeys and the innovation of brands. Day 3 will examine how brands can serve as solutions for economic challenges, with panels on branding Sri Lanka effectively in order to bridge deficits and empower homegrown brands to expand globally, thus contributing to the country’s economic growth.

Promising to be a rallying call for innovation, collaboration and progress within Sri Lanka’s marketing community, SLIM Brand Dialog Week 2024 invites you to be ready for ‘What is Yet to Come’, from the 13^th to the 15^th of March 2024, 6.00 PM onwards – at Waters Edge. Call or WhatsApp Sachini on 074 374 8868 to learn more or reserve your spots.

February 21, 2024

Sri Lanka Institute of Marketing proudly announces the upcoming SLIM-KANTAR People’s Awards – 2024, a highly anticipated event renowned in the Sri Lankan corporate landscape and masses. Kantar, a global leader in marketing research, has played a crucial role as the esteemed research partner for the SLIM-KANTAR People’s Awards since 2022. These awards, hosted by SLIM, signify a transformational approach to positioning the SLIM KANTAR People’s Awards, fostering top-of-mind awareness of brands and personalities close to the hearts of Sri Lankans.

As the initial step of this year’s event, an informative ONLINE WEBINAR titled “Know What” has been scheduled for February 26, 2024. The Research Methodology will be presented by Kantar Director Mrs Himalee Madurasinghe, along with SLIM Vice President Mr. Gayan Perera and Project Chairman Mr. Manthika Ranasinghe. The primary purpose of this webinar is to explain the scientific intricacies of research methodology and its standards. Unlike traditional award selection methods, which often rely on expert jury panels or voting, the SLIM KANTAR People’s Awards are based on an extensive islandwide survey conducted by Kantar on behalf of SLIM.

Each participant will gain valuable insights into the meticulous process that distinguishes the SLIM KANTAR People’s Awards, offering a comprehensive understanding of their profound impact on the industry and the detailed research methodology behind them.

Mr. Chinthaka Perera, the President of SLIM, is strategically guiding the SLIM Kantar People’s Awards 2024 project. He mentioned, “This year, new award categories, such as the most popular YouTube channel and the most popular musical band, have been added to keep this prestigious awards program up-to-date”. Also, the project is being directed by the council members and the SLIM Executive Committee.

To register for the online webinar or inquire further about the event, participants can reach Gangani via WhatsApp at +94 70 326 6988 or email at gangani.l@slim.lk.

February 19, 2024

The Colombo Stock Exchange (CSE) signed a Memorandum of Understanding (MoU) with the Sri Lanka Institute of Marketing (SLIM) recently to enhance collaborative efforts in advancing educational initiatives and professional development. This effort will ultimately provide students with the enhanced access and preparation necessary to recongise and capitalise on opportunities within the financial sector.

The objective of this MOU is to include a Capital Market Module for the Post Graduate Diploma in Marketing program and facilitate guest sessions in other courses of SLIM, designed and offered through the CSE Branches in collaboration with SLIM.

These Educational Courses will be co-branded by both SLIM and CSE, signifying the collaborative nature of this initiative. Additionally, the CSE will conduct the necessary Marketing activities at regional levels to attract students.

Commenting on the partnership, the CSE CEO, Mr. Rajeeva Bandaranaike, said, “Improving financial literacy will have a direct impact on financial markets. The lack of information and understanding is one of the reasons for hesitancy to enter the capital market. Partnerships like this will go a long way to strengthen that area ”

He further said, “We welcome this initiative because we see a lot of potential in working together, not only as it is mutually beneficial to both our institutions but also to the industries that we serve in as a whole.”

Thanking all parties that played a key role, for their invaluable contributions in making this MoU possible, Prof. Jayantha Dewasiri stated, “With this initiative, we have set our sights on further expanding our network. Our objective is not only to advance marketing but also to promote financial literacy and capital market modules throughout our programs offered across the CSE branch network.”

Older Posts

Ceylinco Life crowned Sri Lanka’s most popular life insurer for 18th year

Marking Milestones: SLIM Dialog Brand Week 2024 Concludes in Grand Style

Youth voice echoes as Coca-Cola Sri Lanka shines at SLIM Kantar Awards 2024

SINGER Secures 18th Consecutive ‘People’s Brand of the Year’ Award at SLIM-KANTAR PEOPLE’S AWARDS 2024.

Samsung Sri Lanka secures People’s Brand of the Year Youth Award at SLIM Kantar People’s Awards 2024

SLIM Kantar People’s Awards 2024 Concludes in Style

Unlocking Consumer Insights: Exploring the 2024 SLIM-Kantar People’s Awards Research Methodology – “Know What”

SLIM DIALOG Brand Week 2024 Set to Explore Innovative Brand Marketing Solutions to Drive Economic Resurgence in Sri Lanka

An Exclusive Webinar to Explain the Research Methodology Behind SLIM-KANTAR People’s Awards 2024

CSE partners with SLIM with the intention to promote capital market education among SLIM students.