A pedestrian walking past DSI’s PUMA Store in Bambalapitiya on the 5th of September would have been in for a sensational surprise. Joining in the celebration of the launch of the new NET-FIT collection by PUMA was none other than the brand’s ambassador and Indian Cricket Captain, Virat Kohli.
The NET-FIT shoe comes with a customizable lacing system, which enhances fit, and support by combining a high-grade engineered net with a form-fitting base material. This enables the wearer to lace the shoe according to his/her liking, resulting in total comfort and confidence.
Designed to accommodate the myriad of ways in which each athlete requires their shoe to fit. NETFIT will be applied to a range of sneakers across PUMA’s footwear range in five lacing options — Standard, Stability, Wide and Narrow Foot, and Heel Support. The NETFIT range is available at the PUMA showrooms in Bambalapitiya, Havelock City and the Kandy City Centre.
As the main marketing and distribution sector of the DSI Samson Group, D. Samson & Sons (Pvt) Ltd is one of the largest retail networks in the country that provides footwear, accessories and apparel to the local customer. The organization is the sole distributor for local footwear brands; DSI, Ranpa, Samson, Jessica and AVI while also distributing international brands such as Reebok, Puma, Fila, Clarks, U.S Polo Assn, Arrow and Red Tape.