Colombo, Sri Lanka – May 7, 2025 – ASUS and Republic of Gamers (ROG) Sri Lanka have officially launched their latest suite of computing innovations, setting a new benchmark for ultra-portability, AI acceleration, and next-generation gaming experiences in the country. Headlining the lineup are the groundbreaking ASUS Zenbook A14 and ROG Strix SCAR 16/18 models, both of which promise to revolutionize how Sri Lankans engage with personal computing, from professional productivity to high-performance gaming.
The event, held in Colombo, introduced a total of five new laptops: the ASUS Zenbook A14 (UX3407), Vivobook S14 (S3407), Vivobook 16 (X1607) and the gaming-centred ROG Strix SCAR 16/18 (G635/G835), and ROG Zephyrus G16 (GU605). These models, combining portability, power, and immersive design, cater to a wide user base, including students, professionals, entrepreneurs, gamers, and digital creators.
At the forefront of this innovation wave is the ASUS Zenbook A14, our lightest Copilot+ PC weighing merely 980 grams. Built with a futuristic Ceraluminum chassis—combining the lightness and durability of aluminum and the anti-scratch properties of ceramic—it is designed for next-level portability without compromise. Powered by the latest Snapdragon X processor, the Zenbook A14 offers industry-leading 45 TOPS of Neural Processing Unit (NPU) performance, an ASUS Lumina OLED display, up to 32 hours of battery life (battery life may vary by usage), Wi-Fi 7, USB4 connectivity, and 1 TB of lightning-fast SSD storage, redefining what it means to be a mobile powerhouse.
For gamers and creators, the ROG Strix Scar 16/18 takes center stage, combining the Intel Core Ultra 9 275HX processor with up to NVIDIA GeForce RTX 5090 graphics and 240Hz WQXGA Mini-LED ROG Nebula HDR displays. The AniMe Vision LED lid and 360° RGB lightbar bring a dynamic edge to performance gaming, while a tool-less chassis ensures future-proof upgradability. These machines are designed not just for speed but also for style and thermal stability, featuring advanced ambient cooling systems for marathon gaming sessions.
Commenting on the launch, Eric Ou, Regional Head, ASUS South Asia stated, “At ASUS, our mission is to continuously reimagine what technology can achieve for our users. As a product- and customer-first company, we are committed to pushing boundaries in performance, design, and innovation. With the 2025 ROG lineup and our new Snapdragon-powered AI PCs, we are delivering solutions that resonate with today’s multifaceted users—from everyday creators to competitive gamers.”
The launch represents a significant leap forward for the Sri Lankan tech landscape, offering users access to cutting-edge AI capabilities, immersive multimedia experiences, and unprecedented levels of performance and portability. With multi-day battery life and AI-enabled acceleration seamlessly integrated into workflows, ASUS positions itself at the forefront of the AI PC revolution.
The new ASUS AI PC powered by Snapdragon X processors starts from LKR 254,490, while the latest ROG gaming laptops with NVIDIA 5000 series GPU begins at LKR 1,112,990. These products are now available at ASUS Exclusive Stores and selected multi-brand retailers across Sri Lanka.
For consumers eager to experience the future of computing firsthand, ASUS invites them to explore the new product range and discover how AI and advanced hardware can transform the way one works, learn, creates, and play.
