HNB, one of Sri Lanka’s largest and most innovative private retail banks, has partnered with global payments leader Visa to launch the ‘Visa Easy Tap with HNB Cards’ campaign. The initiative aims to accelerate the adoption of contactless payments across the country by raising awareness on the safety, convenience, and speed of in-store, tap to pay transactions.
Despite widespread availability of contactless-enabled terminals, many cardholders and merchants in Sri Lanka still rely on inserting or handing over cards at checkout. The campaign encourages HNB Visa cardholders to experience faster, more secure payments by simply tapping their debit and credit cards themselves at enabled point-of-sale machines.
“Transforming everyday banking experiences for our customers is at the heart of what we do,” said HNB Vice President – Cards, Gauthami Niranjan. “Through this partnership with Visa, we aim to drive a behaviour shift—empowering cardholders to embrace the simplicity and safety of tapping their card. It’s a small change that can make everyday transactions noticeably more convenient.”
Through both digital and in-store awareness, the campaign will highlight the growing availability of contactless payment points across Sri Lanka, including supermarkets, restaurants, fuel stations, pharmacies, and highway toll booths. HNB will also educate customers on identifying tap-enabled merchants and how to properly complete a tap transaction.
Avanthi Colombage, Country Manager, Sri Lanka and Maldives, Visa said, “We are delighted to deepen our partnership with HNB and encourage Visa cardholders to use their contactless debit and credit cards at stores when shopping or paying for other purchases. At Visa, we have decades of experience to know that tapping to pay is habit-forming and inherently convenient and secure. We thank HNB for their relentless efforts to enable contactless payments to pay for tolls at expressways, easing travel by road. We are excited to see consumers adopting it with ease and increasingly tapping to pay, everyday.”
The campaign reinforces HNB’s broader mission to champion Sri Lanka’s transition to a digital-first economy. By advocating for user-friendly innovations and secure technology, the bank continues to enhance the banking experience and build a more financially inclusive future.
