ICL Brands (Private) Limited recently unveiled the refined ‘O3 Deo Spray’, specially curated to take on the men’s personal grooming market in Sri Lanka, designed for the effervescent, bold, and style-driven men of today. The unveiling brought together key representatives from the Company as well as a plethora of stakeholders.
The O3 Deo Spray is designed to inspire charisma and confidence through its uniquely designed fragrance, and calls on young men to embrace an active lifestyle, redefined through the lens of today. The sports-inspired personal care brand offers long-lasting freshness and bold fragrance notes to meet the demands of today’s fast-paced world and is made to linger throughout the day.
“We recognised a clear gap in the Sri Lankan market for men’s personal care products that truly resonate with the audience,” said Roni Chacko, CEO of ICL Brands (Private) Limited. “O3 is a multifaceted deo spray crafted for those who train, compete, and live with intensity. It’s for young men who express themselves through action and demand grooming products that reflect their energy and ambition.”
ICL Brands (Private) Limited is a company under the Capital Maharaja Group, which is one of the largest privately held conglomerates in Sri Lanka.
Speaking on the significance of the product, Suresh Srinivasan, Group CEO of the Capital Maharaja Group, added, “O3 has always embodied an energetic and bold spirit. It represents the thrill of adventure that awaits those who dare to take the leap. Following the unveiling of the all-new O3 Deo Spray, we’re reaffirming our commitment to adding value to the lifestyle of the new generation.”
The O3 Deo Spray is being powered by a 360° campaign across digital media, on-ground activations, as well as sports and fitness partnerships. The brand invites young Sri Lankan men to step up, stand out, and stay fresh with O3.
