March 3, 2021
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5min4
The world’s most popular audio streaming service has signed over a dozen brands as launch partners across 3 new markets Brands partners include: PK: EBM – Makers of Peek Freans, JAZZ, NESCAFÉ Pakistan, XIAOMI Pakistan, BD: Unilever, Evaly and bKash LK: Coca-Cola, Dialog Axiata PLC, Unilever Sri Lanka – Beauty/Personal Care Httpool is Spotify’s local […]

March 1, 2021
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9min9
Hype is the first African inspired chat service built into a mobile browser OSLO, Norway, February 23, 2021 Hype will first launch in Africa, where Opera (www.Opera.com) has nearly 150M MAU, with Kenya as the pilot market; With Hype, Opera reimagines the chat experience, with content sharing as a key feature; Opera Mini, with more than 100M […]

February 18, 2021

14min4
The AVOD streaming market is now set to double to $54bn by 2025, while a landmark study of Adgile data by WARC lays bare the impact of COVID-19 on broadcast TV for the first time   WARC Global Advertising Trends: Next Generation TV 18 February 2021 — Advertising spend on broadcast television (excluding political ads) fell by […]

February 6, 2021
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6min2
“Changing Channels in B2B” study finds work from home culture has amplified the voice of a new generation of B2B influencers in the tech and telco sectors”       February 3, 2021 – Today, WARC, the global authority on marketing effectiveness, in association with the advertising arm of Spotify, the world’s most popular audio streaming subscription […]

January 28, 2021

4min1
Marks the second consecutive year in being recognized. Colombo, 27 January 2021: ‘Bug Friday’, the fashionable response to Black Friday carried out by leading fashion retail brand Fashion Bug, won Silver at the SLIM Digis 2.0 held recently, under the Retail (Fashion/ Consumer Electronics) Online & Offline category. Fashion Bug along with Omnicom Media Group […]

January 27, 2021

5min1
WARC launches Spotlight US, a special series offering guidance and insights to help brands market effectively in the United States January 25, 2020 — As the United States welcomed a new president, there remains concern among citizens and brands about the country’s deep polarization. WARC’s first Spotlight US series, “Marketing in a polarized nation,” explores how […]


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Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.




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