Fast Moving Consumer Goods (FMCG)

January 24, 2023

January 14th, 2023 – Colombo: The brand that is synonymous globally with Christmas and the holidays, Coca-Cola brought the holiday cheer to every home in Sri Lanka by offering its clear glass tumbler free with every Classic Coke and Sprite PET bottle of 1.5 or 2 litres, until stocks last.

To kick-start the holiday season and celebrate the spirit of Christmas, Coca-Cola Sri Lanka brought back the much-loved glass tumbler, which is reminiscent of the original glass bottles sold by The Coca-Cola Company. For the past few weeks, Coca-Cola has been able to share the real magic of the Christmas holidays with consumers and continue the tradition of celebrating the unstoppable force of the season in bringing people together. The glass tumbler, which is available in modern and general trade stores islandwide, until stocks last, is a must have for fans of Coca-Cola, especially for those who have been collecting similar Coca-Cola tumblers over the years.

On the occasion of the Christmas holidays, Coca-Cola Sri Lanka organized a number of activities for its consumers to get into the festive mood as they closed out the year. The Coca-Cola Christmas Caravan visited several locations across the Western province from 10th to 30thDecember bringing holiday cheer to thousands of consumers residing in Colombo as well as in the suburban areas from Moratuwa all the way up to Wennappuwa. Consumers took home exciting prizes and surprises by participating in fun activities such as the digital spin the wheel, and the “Share your wishes” giveaway, while a Virtual Reality (VR) gaming stall allowed them to immerse themselves in high-tech games.

In the season of giving, The Coca-Cola Foundation (TCCF) has also commenced the ‘Say We Care’ initiative, a country-wide drive to provide much-needed support to 6,000+ vulnerable Sri Lankan families struggling to survive due to the ongoing economic crisis. The initiative has already commenced distributing relief packs that will support these families for approximately two months among some of the hardest-hit communities in the most vulnerable parts across the island across nineteen locations in ten districts.

Coca-Cola has been a part of Christmas festivities globally for several decades. Coca-Cola’s warm-hearted and rosy-cheeked Santa Claus is a significant Christmas icon that brings joy into the lives of millions of people around the world. As the trucks roll into towns, villages and communities worldwide, they bring with them the seasonal joy for millions of consumers. By tying up with various social service and welfare organizations, the Coca-Cola Caravan has also become a beacon for goodness, reminding people of the season of giving during the Christmas holidays.

Coca-Cola has played its part in bringing back the smiles to the faces of all Sri Lankans and invites all consumers to take home real magic to their loved ones with the the Coca-Cola glass tumbler, available with every purchase of 1.5 or 2 litre Classic Coke and Sprite PET bottles, available in general and modern trade stores islandwide until stocks last.

January 18, 2023

Link Natural launched a range of Natural Beauty Care under the brand, Earth Essence. The brand promises natural nourishment of skin and hair with the use of standardized natural actives of medicinal herbs.

Earth Essence has an extensive range of products, providing care from head-to-toe and facilitates self-care at home. For example, the Earth Essence herbal face care range consists of all products one would need to pamper themselves with a facial or a clean-up in the comfort of their home.

The brand believes in the ethos that good health is the cornerstone of any society and beauty and wellness is an outer reflection of one’s inner health. Earth Essence seeks to help the women of today face life with confidence and strength by enhancing their natural beauty, which the brand believes is unique to each individual.

Director, R&D, stated that with the proven expertise and dedication of over four decades of improving the health and wellness in Sri Lanka, Earth Essence is a glowing addition to the Link Natural range. “I believe we are now offering a complete range which provides total care, sealed with the stamp of safety by Link Natural, along with the efficacy and uniqueness of the other products from the company.”

To develop the proprietary formulations for the Earth Essence range, the group of experts at the state-of-the art R&D Center of the company, uses hundreds of medicinal herbs, often used in ancient Ayurveda & ‘Deshiya Chikithsa’ practices which are known for the maintenance of inner and outer beauty which were also used by royalty in ancient times. These natural ingredients are sourced either from their own plantations or through the extensive out-grower model operated by Link Natural.

Link Natural, an icon in herbal products in Sri Lanka is a pioneer in fusing ancient ayurveda with modern science and technology to bring superior wellness products to the people of Sri Lanka and overseas. Known as a highly research-based company with many clinical trials and publications to back the claims of their products, Link Natural, for many years is home to trusted and time-tested products such as Samahan, Sudantha, Swastha Amurtha, Swastha Triphala, Musclegard, SP Balm, Kesha and many more, that have provided consumers with holistic wellness for many a generation.

January 5, 2023

Pelwatte Dairy, one of the leading local brands in Sri Lanka that produces a range of dairy goods, recently debuted new products for consumer testing such as the 200g Pelwatte Chilli Butter, the 8 and 30-portion Pelwatte Ceylon Butter, and the Pelwatte Ghee 500g tin. The testing event was held at BMICH in the presence of the Chairman of Pelwatte Dairy, Mr. Ariyaseela Wickramanayake, together with invitees of the Staff of Pelwatte Dairy Industries Limited, Modern Trade (Supermarkets), General Trade (Distributors, Agents), and HORECA (Chefs).

Commenting on the event, The Chairman of Pelwatte Dairy, Mr Ariyaseela Wickramanayake said, “We are excited to debut these new dairy products to the market bringing our consumers’ nutritional benefits along with them. With the current economic situation in our country, the 8 and 30-portion smart butter packs can be bought reasonably, and the debuted products will be introduced into the market at comparable prices in the coming year. Each and every one of these products are manufactured in a way to preserve the nutrients, giving priority to our new generation and being ready to provide suitable milk products for all our consumers’ needs. We also make certain to pack the products in a way that suits the concessional amount.”

Pelwatte Dairy’s main goal for debuting these products was to provide its consumers with the chance to access high-quality products that taste wonderful, require little effort to prepare, go well with meals, and are affordable. The Pelwatte Chilli Butter is a high-fat dairy product that increases the appetite to consume food and helps boost health. It uses fresh farm-produced cow milk with Dairy Fat, Edible Salt, Fried Natural Chilli Powder, and Fried Natural Chilli Flakes, and it debuted at the event for consumers in a 200g butter cup. Pelwatte Dairy decided to debut this new butter range during this event, especially for those who enjoy a good blend of buttery spice and saltiness. The Pelwatte Chilli Butter, adds a really flavourful chilli note to Pelwatte’s already creamy and tasty butter, and it is an absolute delight to the consumers who desire a twist in their meal.

Pelwatte Dairy also debuted 2 portion sizes at the event for their currently existing Pelwatte Ceylon Butter in addition to the Pelwatte Chilli Butter. It was provided to consumers for testing in two of the three-size packs, 30 portions, and 8 portions smart packs. Pelwatte Ceylon Butter is packaged as a 10g portion and wraps is produced in small batches using high hygiene and fresh local dairy cream. 82% Pure Sri Lankan Dairy Fat, less than 16% Moisture, less than 16% Milk Solid Non-Fat, and less than 1.35% Salt are the primary ingredients of Ceylon Butter.

The 500g tin of Pelwatte Ghee that also debuted at the testing event is exclusive in quality and promises fresh farm produce deliciousness, it’s made from pure milk fat and fresh cream and has a typical rich aroma with a granular texture. Pelwatte Dairy’s freshly derived Golden Ghee is all forms of silkiness, packed with freshness and no-added preservatives, and it has 99.5g of Fat and 0.5g of Moisture.

Whether it is sweet or spice, there is something for everyone at Pelwatte. This is why there are many admirers and advocates of the brand. This is also the motivation behind Pelwatte’s mission of self-sufficiency. It’s not just about dairy alone, but catering to everyone’s tastes and cravings with it which is what makes Pelwatte an industrial leader and role model that other brands should follow.

December 19, 2022

The festive campaign embodies Pepsi®’s SWAG philosophy and celebrates the holiday spirit

Ringing in the festive cheer with a Christmas special campaign, Pepsi® today unveiled its new TVC. The cheery film perfectly captures how Pepsi® is a drink for all seasons, especially the celebrations, and perfectly captures the joyous time of Christmas. Pepsi® has also introduced limited-edition festive-inspired PET bottles featuring the ultimate symbol of the Christmas, Santa Claus coupled with the brand’s irreverent SWAG.

The lively Pepsi® film starts with everyone’s favourite Santa Claus, dressed in a Pepsi® Cool attire, checking into the airport. Here the airport staff is stunned to learn about Santa’s unusual home, the classic North Pole. Observing the startled expressions, Santa uses his charm and magic to transport everyone to the enchanted wonderland through a Pepsi® bottle. The film ends with Santa Claus sipping Pepsi® from a limited-edition Christmas pack and making everyone rush to get one for themselves.

Speaking on the TVC, Anuj Goyal, Senior Marketing Senior Marketing Director, Sri Lanka Region, PepsiCo, said, “The year-end festive period is a time when consumers unite to celebrate moments of togetherness with their loved ones. Through this campaign we aim to reiterate that Pepsi is a beverage which can be enjoyed with friends and family, across all seasons, and especially during such festive moments that matter the most to our consumers. Our chirpy festive campaign film brings a touch of SWAG to the traditional Santa Claus and spreads the holiday cheer by making it more enjoyable for the consumers.”

The Pepsi® campaign will be amplified across TV, digital, outdoor, and social media. It is available in single and multi-serve packs across traditional and modern retail outlets as well as on select e-commerce platforms.

The creative agency is LOOPS Integrated.

Click here to view TVC- https://youtu.be/M1TGu291jkM

December 2, 2022

A lotion that moisturisers and softens make your skin happy. Your skin sets the first impression for you!. It clearly creates an impression about you in others. A dry and dull skin indeed makes one feel uncomfortable whereas a soft & moisturised skin is always a self-confidence booster. A daily moisturizing skin care solution is key to maintain a soft and healthy skin. It helps you start your day feeling your best which will lasts throughout the day.

Velvet body lotion offers the best possible skin care benefits via natural ingredients, Velvet body lotion also assures the required moisturization that hydrates the skin and removes skin dryness. Each body lotion variant carries a unique fragrance which lasts longer.has been introduced in three variants and are infused with carefully chosen and tested natural ingredients with the blend of science and nature to offer maximum skin care benefits. The three variants are designed using skin friendly ingredients with the help of advanced skin care technology. The Velvet Glow perfect variant infused with saffron and curcumin extracts provides instantly visible glowing skin while adding a golden touch to the skin. The Velvet Glow Perfect also offers UV protection, 360 lightening technology and BB cream effect. Velvet All Day Fresh variant includes sakura extract and lightening vitamins to bring instant cooling freshness. The additional benefits this product brings are inclusion of lightening vitamins and an ultra-light formula. The Velvet intense nourish variant with Avacado, Olive and Vitamin E Beads offers deep moisturization and nourishment for dry skins.

Velvet is a brand carrying a great legacy through its years of trust and excellence. Over the years the brand has provided best personal care products such as personal washes and skin care product to Sri Lankan women. Among its most trusted skin care range is the Velvet Body lotion, which is renowned for offering a soft skin every woman yearn for. and with hydrosoft technology, which is unique assures soft and happy skin every time it’s used!.

November 21, 2022

With the busy life patterns and changing consumer behaviors, a laundry detergent is a must-have in today’s households, and it is often among the everyday grocery shopping list. Sri Lankans have the luxury of choosing from a wide range of laundry detergents at different price points. However, with the ongoing economic challenges, people are seeking affordable and good laundry products that work for them and keep the clothes clean.

Diva Fresh is a popular washing powder by people of all social segments and is available in a wide range of variants. Its 3-in-1 formula include Perfume Magic, which provides long-lasting fragrance, along with Fibre Clean Technology, and Optical Brighteners, which offer superior cleaning and brightness to clothes. Diva Fresh is available in multiple variants including Diva Fresh Rose, Purple Lotus & Lavender, Araliya, Jasmine and Sepalika. Diva Fresh washing powder is manufactured using the latest technology and adhering to the highest quality standards.

The recently launched 700g pack of Diva Fresh has become the most sought-after laundry product given its affordable price point when compared with 1kg pack size available in the market. Diva Fresh consumers are in full praise of the overall Diva Fresh range and specially of the 700g pack for being a highly affordable product that offers high level of cleaning. Diva introduced the 700g pack with the view of providing a highly value for money product at a time, the country has undergone severe economic challenges with more burden on people’s lives.

Anushka Sabanayagam Category Manager, Hemas Manufacturing said, “Diva Fresh washing powder range has always been closer to the hearts of Sri Lankans. The brand has ensured to keep up with the changing consumer behaviors and consumer needs to introduce new variants and pack sizes. We have received good consumer feedback for launching the Diva Fresh 700g pack and it has revolutionized the laundry detergent space within a short time span. It is a timely move by the brand to introduce a pack at a highly affordable price. Diva Fresh range will continue to evolve and serve the laundry needs of Sri Lankans many more years to come.”

When it comes to choosing a washing powder, three things that consumers look for are; whether the product removes dirt, gives brightness and a fresh fragrance to the clothes. Feedback from Diva Fresh consumers was that they are satisfied with the product’s benefits in terms of what they expect from a washing powder. The fibre clean technology and optical brighteners infused in Diva Fresh promises maximum cleanliness and brightness for clothes. The soothing fragrances unique to each variant is yet another reason for Diva Fresh range to be rated highly among the consumers.

A brand with a rich history of providing superior laundry care solutions, Diva has always understood the pulse of consumers and continues to provide high quality value for money products and be an integral part in Sri Lankan households for laundry needs. The brand has been able to capture the hearts of Sri Lankans with innovative and timely laundry solutions offered by Diva Fresh range that continues to evolve with consumer needs.

November 17, 2022

Pelwatte, one of the leading local dairy brands in Sri Lanka that produces a range of dairy goods and saves valuable foreign exchange for the country, launched a hybrid milk collection and sales centre in Anuradhapura. This is Pelwatte’s first dairy sales outlet in Kekirawa area and the 15th such outlet in its entire network.

Chairman of Pelwatte Dairy Mr. Ariyaseela Wickramanayake said: “The collection and sales center design is part of Pelwatte’s integration strategy-both forward and backward. A combined dairy collection and sales center of this nature saves collection time and costs which could then be passed down to our customers. We are already collecting 150,000 liters of milk per day from farmers and with this center, the collection amount could be increased and the process streamlined. The new collection center will strengthen our support to them even further. Wholesale and retail customers can purchase products from our full portfolio from this center.”

As the center combines both dairy raw material suppliers and market linkages in a hybrid operation, it is another step in Pelwatte’s vertical integration efforts so that its consumers are served with the best dairy portfolio in Sri Lanka.

Managing Director of Pelwatte Dairy Mr. Akamal Wickramanayake said: “Pelwatte already commands good share of the dairy product market in this area. The new sales center boosts this market share further and more importantly, can help take its products to region’s customers much faster.”

Pelwatte factories now handle more than 150,000 liters of fresh milk per day. The Company rewards its farmers continuously to sustain high quality milk inputs. A total of 10,000 dairy farmers in Sri Lanka are supported by Pelwatte.

November 2, 2022

The leading laundry brand Diva has always been closer to the hearts of Sri Lankans consumers, catering to their laundry needs with affordable and high-quality laundry solutions. The brand continues to understand consumers’ needs and the challenges faced by consumers at present during a time of economic hardships. In its attempt to lend a helping hand to Sri Lankans and support them during the ongoing economic challenges, recently launched a new washing powder – “Diva Diriya” a good quality, affordable laundry solution. The launch of Diriya washing powder from Diva is one of the several initiatives planned under Diva’s brand purpose “Diva Dathata Diriyak”.

New Diva Diriya washing powder comes in a 500g pack and 40g pack at affordable price points to suit the consumers’ laundry needs and their budget.The new washing powder promises dirt removal ensuring clothes are clean with a refreshing fragrance.

Derrick Anthony – General Manager Marketing at Hemas Manufacturing (Pvt) Ltd said, “We all know that we are living through a tough period. Hence, affordability becomes a key factor for consumers when choosing household essentials. Diva understood the need to support our consumers at a highly critical time and the result is the launch of the new Diva Diriya washing powder, which is of good quality coupled with value for money. We will continue to stay faithful to our consumers and respond to their laundry needs in the time to come.”

Diva always focuses on supporting consumers and making their life easier during daily chores through affordable and high-quality laundry solutions. Diva has empowered Sri Lankans by introducing demand-focused laundry solutions and is therefore a household brand, consumed by people of different social strata. Responding to the consumers’ needs at critical time phases and introducing timely solutions is a key feature of the brand that has revolutionized the laundry space with the best quality laundry products. The brand offers its consumers a wide range of choices and pack sizes to help consumers in making purchasing decisions. Diva is a truly Sri Lankan brand that understands the pulse of local consumers and is strengthened by a product range of Diva Power Powder & liquid, Diva soap and Diva Fresh Washing powder.

November 1, 2022

01st November 2022: Leading nutritious multigrain breakfast cereal provider, CBL Nutriline, a strong advocate for nutritious alternatives that are tasty, sought after by kids, wholesome, high in quality and made locally on par with international standards, has launched an all-new CBL Nutriline Corn and Multigrain Chips breakfast variant for happier and healthier mornings.

Supporting the health and wellness of the entire family, enabling them to achieve an active lifestyle, the new CBL Nutriline Corn and Multigrain Chips are made with 100% locally sourced corn, rice, cowpea and green gram. The distinctive chips can be enjoyed with milk or accompanied by yoghurt, nuts or fruits.

The new CBL Nutriline cereal aim to make breakfast a meal to look forward to. The cereal is fortified with iron and contains vitamin A, D3, Zinc, Calcium and dietary fibre – key vitamins and minerals to deliver nutrition and cater to the needs of the entire family. Proudly manufactured in Sri Lanka, the cereal is priced at an affordable Rs 360 for a 150g pack to make high quality nutritious breakfast affordable and accessible to the consumer.

Thilanka de Zoysa, CEO, Convenience Foods (Lanka) PLC said, “The new cereal is a great addition to the breakfast table that is guilt-free, nutritious and tastes good. Tailored to the tastes of the Sri Lankan consumer, the CBL Nutriline Corn and Multigrain Chips cereal is an affordable breakfast option that does not compromise on flavour or nutrition.”

“As one of the pioneers in the breakfast category, we are committed to inspire consumers with nutritious choices to suit their preferences. Recognizing consumer preference for a wholesome start to the day, we are delighted to offer the new fibre-rich, and flavourful CBL Nutriline Corn and Multigrain Chips and a proud moment to be able to introduce an affordable multigrain nutritious option to consumers during the prevailing economic crisis”, added Jayanga Perera, General Manager Marketing, CBL Foods Cluster.

The CBL Nutriline range contains no added artificial colours, artificial flavours and preservatives. The healthy breakfast cereal range for children is available in six variants such as Choco Grains, Choco Blobs, Choco Chips, Lemon Crunch, Grain Berry and Honey Bee, packed in engaging sachets and boxes. Ensuring best practices, CBL Nutriline is manufactured under international quality standards, including ISO 9001, ISO 22000, ISO 14001, HACCP, GMP and OHSAS 18001 certifications. Moreover, with imported cereals unavailable due to restrictions or an expensive choice, CBL Nutriline as a locally produced cereal, supports the agriculture sector and offers consumers an ideal alternative.

CBL Nutriline is a brand of Convenience Foods (Lanka) PLC, a fully owned subsidiary of the CBL Group, one of Sri Lanka’s largest FMCG conglomerates. The CBL Group manufactures a wide portfolio of products that cater to consumer food and nutrition needs and is a catalyst for growth in value chain communities from farm to table.

November 1, 2022

Pelwatte Dairy, one of the leading local dairy brands in Sri Lanka that produces a range of dairy goods, is launching its latest Pelwatte Chilli Butter Range for dairy lovers. It is the first time a Chilli Butter being introduced to the Sri Lankan market as a value-added dairy product. The Pelwatte Chilli Butter is a high-fat dairy product that increases the appetite to consume food and helps boost health. It uses fresh farm-produced cow milk with Dairy Fat, Edible Salt, Fried Natural Chilli Powder, and Fried Natural Chilli Flakes, and it is available for consumers in a 200g butter cup.

Based on extensive market research, Pelwatte Dairy decided to introduce this new butter range to the market for those who enjoy a good blend of buttery spice and saltiness. The Pelwatte Chilli Butter, which adds a really flavourful chilli note to Pelwatte’s already creamy and tasty butter, is expected to be an absolute delight to the consumers who desire a twist in their meal.

Pelwatte Dairy is also launching a new portion size for their currently existing Pelwatte Ceylon Butter in addition to the new butter range. It comes in three size packs, 200 portions, 30 portions, and 8 portions smart packs. Pelwatte Ceylon Butter is packaged as a 10g portion and wraps is produced in small batches using high hygiene and fresh local dairy cream. 82% Pure Sri Lankan Dairy Fat, less than 16% Moisture, less than 16% Milk Solid Non-Fat, and less than 1.35% Salt are the primary ingredients of Ceylon Butter.

The Food and Beverage Industry has moved overwhelmingly to take-away, home delivery, and pre-prepared meals. It is absolutely essential that all typical businesses must have access to high-quality products that taste wonderful, require little effort to prepare, and go well with meals. Pelwatte Dairy’s delicious, Ceylon portion salted butter packs are the ideal solution.

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Coca-Cola’s free tumbler with every 1.5L and 2L Coke or Sprite PET bottle spreads the joy of the Christmas season into the New Year

The revival of ancient beauty secrets through modern science

Pelwatte Dairy the leading local dairy brand debuts new products for consumers

Brining in Christmas cheer, Pepsi® Unveils its new film and festive-edition packs

Velvet Body Lotions – For A Soft and Happy Skin!!

Diva Fresh 700g pack revolutionizes the laundry space as an affordable and high-quality product

Pelwatte Dairy boosts network with hybrid collection and sales center

New Diriya Washing Powder from Diva to support consumers during current economic challenges

CBL Nutriline Corn and Multigrain Chips – the newest breakfast cereal in town

Pelwatte Dairy the leading local dairy brand launches the new Chilli Butter Range, with new portion Ceylon butter packs