April 26, 2024
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17min

Furthering Dubai’s commitment to accessible travel and to raise awareness of autism, Emirates invited 30 UAE families with neurodiverse children to have a real check in experience and familiarisation flight on the 24 April, in Terminal 3 Dubai International Airport (DXB). The initiative was designed to help the children practice and alleviate anxieties before travelling, as well as providing a unique opportunity for Emirates to collaborate with key partners, and garner insights for improving accessible travel.

 



 

Emirates hosted Her Excellency Hessa BuHumaid, Director General of the Community Development Authority of Dubai, as well as 30 neurodiverse children aged between 8 and 12 years old from Dubai Autism Centre, Safe Centre for Autism, Rashid Centre for People of Determination and the New England Centre Children Clinic to attend the flight, including their caregivers. Emirates also invited a neurodiverse child with Angelman Syndrome to join the experience, a condition which can cause delayed development, problems with speech and balance, intellectual disability and seizures. The group were joined by Adil Al Ghaith – SVP Emirates Commercial Operations in the Gulf, Middle East & Central Asia, and Mostafa Karam – SVP – Emirates Customer Affairs & Service Audit.

The group used the Autism Friendly Route through Dubai International Airport which includes access to priority lanes for check-in, passport control, security and boarding. Specially trained Emirates check in staff and cabin crew were on hand to support throughout the journey. EK2605 departed DXB at 11:20am and landed again at 12:20pm, giving children a real-life experience of a flight including inflight service, announcements from the cabin crew and Captain, and the sounds and sights of a real take-off and landing.

According to a study by the International Board of Credentialing and Continuing Education Standards (IBCCES) only 13% of families with neurodiverse children surveyed take family vacations because they cite the experience of the airport and flight as too stressful and triggering for the children’s sensory sensitivities. However, 93% of families surveyed said they would take more trips if there were more autism-certified options available and support in place. The aim of the Emirates travel rehearsal initiative is to help customers with autism and sensory disorders and their families to prepare for travel, through a guided tour of the airport and aircraft cabin environment, as well as providing comprehensive training and understanding of neurodiversity to all Emirates team members. More Emirates initiatives are planned in the future, with a view to supporting neurodiverse needs and Dubai’s commitment to People of Determination.

At the event, members of IBCCES were tasked to provide insights and notes on the inflight experience for neurodiverse customers. Emirates and IBCCES are working together to develop an official Autism-friendly inflight certification, which could be eventually used by other airlines. This certification will complement Emirates’ recent achievements, where all Dubai Check In facilities – Emirates City Check-In & Travel Store in DIFC, Emirates Cruise Check In – Port Rashid, Emirates Cruise Check In – Dubai Harbour and Emirates City Check-In Ajman and Emirates’ dedicated hub in Terminal 3 DXB were awarded the Certified Autism Center™ Designation. This also builds on the recent recognition of Dubai International Airport as the first international airport to earn the designation from IBCCES, as well as aligning with the Department of Economy and Tourism’s vision of becoming the first Certified Autism Destination™ in the Middle East.

By working together – Emirates, Dubai’s Department of Economy and Tourism, and Dubai Airports in collaboration with the General Directorate of Residency and Foreign Affairs, Dubai Police and Dubai Customs, are making travel more inclusive and accessible for all, reflecting Dubai’s commitment to becoming a leading destination for travellers with diverse needs and aligning with Dubai’s Social Agenda 33, under the theme ‘Family: The Foundation of Our Nation’.

Emirates and partners support neurodivergent passengers and People of Determination in many ways:

Emirates Employee Training

More than 29,000 cabin crew and ground staff globally have completed Emirates ‘Introduction to Autism and Hidden Disabilities’ training. The online course was first launched in 2022 and covers a range of topics from the UAE National Policy for People of Determination, recognising autism, practical tips on how to assist passengers with hidden disabilities, responding with empathy, and information on the official support systems to help passengers in the airport.

Before Travel

Information in advance

Emirates supports passengers with hidden disabilities by providing as much information in advance as possible, so that families can plan, rehearse, and be reassured about their upcoming travel. Passengers can check the Accessible Travel page on Emirates.com for information and contact their Emirates local office with queries.

Free Seat Selection and Bulkhead Seat for autistic passengers and companions

Passengers who declare a hidden disability will be facilitated as much as possible in the complimentary selection of suitable seats, for example the bulkhead seats at the front and middle of the aircraft for both the autistic passenger and their companion. This can be requested via Emirates local office.

Book with ‘DPNA code’ for extra support

A DPNA is an airline industry code for special service request (SSR) for a ‘passenger with intellectual or developmental disability.’ The DPNA code can be applied to a booking made in person, via telephone or travel agent and is applied once the hidden disability is declared, so that the passenger will be supported throughout their journey with assistance from trained staff. 

Study the ‘Autism Friendly Guide’ to Dubai International Airport

Emirates has collaborated with Dubai International Airport on a comprehensive pre-travel planning tool for passengers with hidden disabilities. The Autism Friendly Guide to Dubai International Airport provides a step-by-step explanation and images of every part of the journey through the airport to boarding, and details what services are available.

Pre-order meals

Some passengers may need a special meal onboard if they have a sensory sensitivity. This can be ordered a minimum of 24 hours in advance on www.Emirates.com or on the Emirates app. There are options to order gluten free meals, bland meals, vegetarian and diabetic meals. For Kids Meals, families who are travelling with an autistic passenger may contact the Emirates local office with their request in advance.

Pre plan what to watch on ice via Emirates app

Download the Emirates app, and before a flight passengers can spend time planning and pre-selecting their favourite movies, TV shows or music playlists. Once the passenger has boarded, their personally curated playlist can be synced immediately to ice, saving time and enabling them to settle into the flight quicker with the comfort of their familiar content.

Arrival to airport

Complimentary parking for 2 hours

People of Determination receive complimentary parking in all terminals in Dubai International Airport for 2 hours. People of Determination taxis can also be booked via Dubai Taxi on their toll-free number 80088088.

Collect the Hidden Disabilities Sunflower Lanyard

The Hidden Disabilities Sunflower is a globally recognised symbol for hidden disabilities. Emirates and Dubai International Airport staff with Sunflower pins are easily identifiable and specially trained to assist travellers with hidden disabilities. Passengers are encouraged to declare their hidden disability to these staff and collect a Sunflower Lanyard to wear, allowing for support throughout the airport journey. The sunflower lanyard can be collected from the information desk in Departures, Terminal 3 and from easily identifiable collection points in Terminals 1 and 2.

Autism Friendly Route

The Autism Friendly Route through Dubai International Airport ensures that People of Determination journey through the airport with a dedicated route. It includes access to priority lanes for check-in, passport control, security and boarding; and can be availed when wearing the sunflower lanyard. Specially trained staff equipped to support People of Determination will be easily identifiable wearing sunflower pins, allowing for increased visibility, communication and support throughout the airport journey.

Priority boarding or board last if preferred

People who have declared their hidden disabilities to Emirates staff will be facilitated in boarding the aircraft first if they choose, or last if this more convenient.

Emirates Inflight Experience

Families with children are seated together

Emirates makes every effort to seat families with children together, and passengers who have declared their hidden disability will be seated beside their companion or guardian.

Noise cancelling earphones

Passengers with an aural sensory need in First and Business Class will have access to noise‑cancelling headphones to block out ambient cabin sounds.

Light Sensitivity

If the customer, child or family member informs Emirates cabin crew about a light sensitivity, cabin crew can turn off the passenger’s individual light, close the window blind after take-off, and explain that the cabin lights will be dimmed as soon as the meal services are completed.

Get busy with puzzles in Fly with Me magazine

Young children onboard who need a screen break or distraction can request a copy of the Emirates ‘Fly with Me’ activity pack, with its own pack of non-toxic colouring pencils, featuring kid-friendly world maps, puzzles, drawing tutorials, colouring pages, educational activities about Dubai and protecting the environment. 

Choose preferred entertainment on ice

Passengers enjoying an Emirates flight can pass the time in a world class entertainment library with more than 6,500 channels of on demand entertainment, over 1,900 movies and 1,500 hours of TV, as well as music, podcasts and audiobooks across 40 languages. Ice also has up to 100 video games, which can be played by two players in different seats if the game is a multiplayer game.

Video Link: https://content.presspage.com/uploads/2431/bc56d202-1f37-4ff3-a445-1deaa09f664f/worldautismawarenesss02english.mp4?76606

 



 


April 26, 2024
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3min

Inqbaytor Technologies, a leading travel technology company, recently announced a groundbreaking achievement as the first travel platform in the country to be certified for Emirates Gateway Direct NDC API. This landmark collaboration empowers Inqbaytor to directly connect its B2C platform, crazyjets.com, and B2B platform, Ticket Gadget, to Emirates through the IATA NDC standard, eliminating intermediaries and unlocking a world of benefits for both the airline and travelers.

 


 

Dr. Harshani Perera, CEO of Inqbaytor, expressed her excitement about the partnership, “This certification marks a significant milestone for Inqbaytor, solidifying our commitment to innovation and providing next-generation travel solutions. By connecting directly to Emirates through NDC API, we empower our platforms to offer more value-added, differentiated, and competitive Emirates products, surpassing the limitations of legacy systems.”

The New Distribution Capability (NDC) program, spearheaded by the International Air Transport Association (IATA), represents a paradigm shift in the travel industry. By leveraging the innovative XML-based NDC Standard, Inqbaytor and Emirates can now establish a more dynamic and direct connection enabling; Enhanced product offerings: Emirates gains the ability to showcase its full range of fares, products, and exclusive offers directly to Inqbaytor’s platforms, Personalized travel experiences: Travelers can enjoy tailored offerings catering to their specific needs and preferences, leading to a more seamless and fulfilling booking journey, and Cost-effective distribution: Both Inqbaytor and Emirates benefit from streamlined communication, reducing overall distribution costs.

Inqbaytor’s achievement positions Sri Lanka at the forefront of travel technology advancements. By pioneering the adoption of NDC standards, Inqbaytor paves the way for a more dynamic and personalized travel experience for all Sri Lankan travelers. This collaboration with Emirates sets a new benchmark for the industry, offering a glimpse into the future of travel distribution and retail.

Inqbaytor’s outstanding performance was also recently recognized at the prestigious Emirates Awards Night, held at Shangri-La Colombo, and this recognition is a testament to Inqbaytor’s dedication to providing exceptional service through technology.

 



 


April 25, 2024
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4min

Kurunegala has become the latest location to receive the CEAT premium retail experience with the opening of a new-concept Shop-in-Shop (SIS) outlet in this busy north-western metropolis by CEAT Kelani Holdings, Sri Lanka’s leading pneumatic tyre manufacturer.

The seventh CEAT SIS outlet to be opened in Sri Lanka, the new outlet is located at Rohana Enterprises Kurunegala (Pvt) Ltd., at No 288C, Negombo Road, Kurunegala.

 



 

Part of a three-year distribution channel expansion strategy by Sri Lanka’s most-used tyre brand, the CEAT Shop-in-Shop concept is designed to drive brand premiumisation and enhance customer experience, and entails demarcating a dedicated area for CEAT branded tyres within existing multi-brand dealer premises.

CEAT Kelani furnishes the interior, customer lobby and reception areas of this private space to augment customer comfort. Additionally, the Company invests in illuminated brand boards in-store and outside for enhanced brand visibility, roofing, glazing, lighting and furniture, as well as innovative product display racks to emphasise the tyre offerings available with the channel partner. Besides enhancing the visibility and positioning of the brand, this model is known to increase the channel partners’ revenue.

These premium retail outlets are also designed to bring special focus on providing all tyre-related services for passenger cars and SUVs, for which CEAT Kelani produces a range of high-performance radial tyres that are engineered in Germany.

The CEAT SIS outlet in Kurunegala will offer an extensive range of CEAT tyres with attractive discounts, tyre care and technical expertise, wheel balancing and alignment, nitrogen and air pumps for tyre inflation as well as alloy wheels, automobile batteries and vehicle accessories, the Company said.

CEAT’s investments in the new distribution channel upgrade programme in Sri Lanka have resulted in the opening of the three flagship Customer Invested Dealer Operated (CIDO) outlets at Etul Kotte, Madampe and Mirihana, as well as the opening of seven Shop-In-Shop outlets at Borella, Pamankada, Malabe, Colombo 14 (two outlets), Hanwella and now Kurunegala.

CEAT’s emergence as the top brand in Sri Lanka’s tyre sector is the result of substantial investments over several years that have seen not just exponential increases in volumes but expansion of the product range, the deployment of new technology and quantum improvements in quality. The Company’s new retail concepts are designed to ensure the customer experience keeps pace with the brand’s growth.

The CEAT brand originated in Italy and is backed by German manufacturing technology and extensive research and testing facilities in India and Europe. CEAT Kelani Holdings currently manufactures half of Sri Lanka’s pneumatic tyre requirements, exports about 20 per cent of its production to 16 countries and plays a significant role in helping the national economy conserve foreign exchange by reducing dependence on imported tyres. The joint venture’s cumulative investment in Sri Lanka over the past decade alone exceeds Rs 8.5 billion.

 



 


April 19, 2024
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1min

Celebrating the city’s achievement and reaffirming its commitment to contributing to its home hub’s continued success

Cathay Cargo congratulates Hong Kong International Airport (HKIA) for once again being named the world’s busiest cargo airport in 2023, according to the latest data from Airports Council International (ACI). As the city’s home carrier for 77 years and the largest cargo operator at HKIA, Cathay Cargo is proud to be part of this success story.

 



 


April 19, 2024
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4min

Sri Lanka’s leading pneumatic tyre manufacturer CEAT-Kelani has introduced three new variants of high-performance radial tyres into the market, widening choice for a significant segment of vehicle owners.

Joining CEAT’s ‘Orion Brawo’ range, the new radials are in the sizes 155/65 R14, 165/70 R14 and 165 R13, with the first two sizes designated for popular models of compact and small cars, and the third for mid-sized vans, the company said.

 



 

The CEAT Orion Brawo 155/65 R14 and 165/70 R14 tyres both feature a tread pattern of a centre rib with three circumferential grooves and a high land area, which translate to improved tread life and higher resistance to impacts, cuts and other damage.

The 155/65 R14 is designed for Suzuki Wagon R, Daihatsu Mira ES, Daihatsu Hijet, Nissan Dayz and Honda N-WGN, while the 165/70 R14 fits Toyota Vitz, Toyota Aqua, Renault Kwid and Toyota Passo, seen in large numbers on Sri Lankan roads.

Meanwhile the CEAT Orion Brawo 165 R13 van radial sports a 4-rib high land design, angular notched rib pattern, a wide solid kerb rib and a highly reinforced belt that combine to deliver improved tread life, better durability, resistance to cutting and chipping and better load bearing. It is designed for Toyota Town Ace, Toyota Lite Ace and several other models of vans.

The addition of these three tyres takes CEAT’s radial tyre portfolio in Sri Lanka to 58 variants, the company said.

“The launch of these tyres reflects our continuing commitment to cater to the tyre requirements of the full spectrum of vehicles in Sri Lanka, from the high-end European sedans and SUVs to the smaller family cars and vans,” CEAT Kelani Chief Operating Officer Mr Shamal Gunawardene said. “The Orion range is priced to be affordable and competitive in the market, and is available at our dealer outlets island-wide.”

The largest domestic manufacturer of cross-ply and radial tyres in Sri Lanka, CEAT Kelani’s manufacturing operations encompass pneumatic tyres in the radial (passenger cars, vans and SUVs), commercial (Bias-ply and radial), motorcycle, three-wheeler and agricultural vehicle segments.

CEAT Kelani Holdings currently manufactures half of Sri Lanka’s pneumatic tyre requirements, exports about 20 per cent of its production to 16 countries and plays a significant role in helping the national economy conserve foreign exchange by reducing dependence on imported tyres.

 



 


April 10, 2024
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4min

Airline to lay out a table of traditional Sri Lankan festive fare for premium passengers from 13 to 14 April

Colombo, 9 April: Traditional Sri Lankan culinary treats that evoke the essence of festive occasions on the island will greet Emirates’ premium passengers visiting the airline’s lounge at the Bandaranaike International Airport (BIA) on 13 and 14 April. Emirates’ special lounge offering in Colombo coincides with the country’s celebration of Sinhala and Tamil New Year.

 



 

Marking the observance of ‘Avurudu’ when Sri Lankans celebrate the turn of the year and pay tribute to the sun for its role in a bountiful harvest, Emirates will lay out a table of uniquely Sri Lankan sweetmeats for departing First and Business Class passengers, enabling them to experience some of the classic confectionaries and dishes associated with a festival steeped in age-old customs and traditions.

The spread will include special menu items such as milk rice or ‘kiribath,’ ‘kokis,’ ‘mung kevum,’ ‘aluwa,’ ‘welithalapa’ and ‘peni walalu’ – all celebratory staples at auspicious events in Sri Lanka. A piquant Sri Lankan hot meal will also be served to passengers visiting the lounge at lunch time.

Emirates’ premium 5,778 square-foot dedicated lounge at the BIA opened in June 2012 for the use of First Class and Business Class passengers as well as members of select tiers of Skywards, the airline’s award-winning frequent flyer programme. The lounge can accommodate up to 118 passengers, providing a comfortable and relaxing setting for travelers to enjoy themselves before their trip. Featuring comfortable leather armchairs, a spacious dining area and Business Centre to catch up on work before flights, the Emirates Lounge also has a dedicated prayer room, shower facilities, and washrooms for the convenience of passengers.

Emirates operates 39 of its own airport lounges worldwide, including seven in Dubai and 32 at major airports worldwide, all of which are furnished with the same attention to detail and offer exceptional service. These airport lounges are one of the many ‘Fly better’ benefits that Emirates Premium Class customers can enjoy before flights.

Emirates launched operations to Sri Lanka in April 1986, and has over the past 38 years carried more than 12 million passengers to and from Colombo. The airline currently provides two direct daily flights to Colombo utilising the Boeing 777-300ER as well as an additional daily service via Male. It is the only international carrier to serve the country with First Class services – offering passengers world-class products and superior comfort in air and on-ground.

For more information, visit www.emirates.com/lk

 



 


April 2, 2024
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6min

Furthering Dubai’s commitment to accessible travel and in time for World Autism Awareness Day on 2 April; Emirates has achieved a Certified Autism Center™ Designation for all of its Dubai Check In facilities – Emirates City Check-in & Travel Store in DIFC, Emirates Cruise Check In – Port Rashid, Emirates Cruise Check In – Dubai Harbour and Emirates City Check-In Ajman, in addition to the Emirates’ dedicated hub in Terminal 3 at Dubai International Airport (DXB).

 



 

The certification, awarded by the International Board of Credentialing and Continuing Education Standards (IBCCES) ensures that all Emirates facilities in Dubai have taken a significant step towards making travel more inclusive and accessible to neurodiverse customers, meeting criteria required for a comfortable and supported travel experience.

As part of the designation, Emirates employees at the various facilities underwent specialized training on autism and sensory awareness, to equip them with the understanding and skills to address needs of autistic travellers or those with sensory sensitivities, along with their families. Comprehensive facilities audits were conducted across the locations, measuring all sensory inputs in public areas such as sound levels, lighting, and potential sights and smells to develop sensory guides, empowering travellers to make informed decisions and choose the environment that best suits their needs and preferences.

This achievement builds on the recent recognition of Dubai International Airport as the first international airport to earn the designation from IBCCES and aligns with the Department of Economy and Tourism’s (DET) vision of becoming the first Certified Autism Destination™ (CAD) in the Middle East.

Emirates’ City Check-Ins across Dubai offer a seamless and stress-free pre-airport experience in convenient and easily accessible locations, where Emirates customers can check in for flights up to 24 hours in advance, drop off luggage between four and 24 hours before departure, and choose between agent-assisted check-ins, robot-assisted check-ins, or self-service kiosks, allowing a more relaxed travel experience.

Mohammed H. Mattar – Emirates DSVP Airport Services commented:

“As a global airline, Emirates is committed to providing a seamless travel experience for everyone. We recognize the challenges customers with autism and sensory sensitivities face in airport environments. That’s why we’ve proactively partnered with Dubai’s DET and IBCCES to certify all our city check-in locations across the UAE. This initiative is a crucial step forward in our ongoing mission to make travel inclusive and accessible for all.”

Myron Pincomb, Chairman of the Board for IBCCES remarked:

“Emirates is known worldwide for its exceptional guest service. Checking in for a flight is one of the most stressful segments of the whole travel experience. With the completion of the facilities, audit and the addition of the new sensory guides, the check-in procedure at the Check-in facilities will be more accommodating for people of determination, and especially those with sensory challenges.”

By working together – Emirates, Department of Economy and Tourism and Dubai Airports in collaboration with the General Directorate of Residency and Foreign Affairs, Dubai Police and Dubai Customs, are making travel more inclusive and accessible for all, reflecting Dubai’s commitment to becoming a leading destination for travellers with diverse needs.

IBCCES also created AutismTravel.com, a free online resource for families that lists certified destinations and connects families to other resources and each other. Each destination listed on the site has met the CAC requirements.

 



 


April 2, 2024
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4min

At the 2024 Dubai World Cup held at the Meydan Racecourse on March 30, Emirates and AC Milan unveiled a bespoke art installation by regionally renowned artist Kareemgraphy, to celebrate the intersection of sports, culture and art.

 



 

Uniquely created for the event by calligraffiti artist and designer artist Abdul Kareem, known as Kareemgraphy, the innovative art installation is a representation of a horse, made up of 187 AC Milan’s Home, Away, Third, and goalkeeper jerseys, artfully arranged. The eye-catching 8 x 8 metre display sits on the lawn area adjacent to the parade ring, and comes to life when viewed by Dubai World Cup fans in the Grandstand, in a breathtaking vision uniting sports, culture, and art.

The Dubai World Cup, ideated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, is the pinnacle of horse racing season in the UAE. AC Milan’s participation marked a historic moment as the Club’s first activation at Emirates horse racing events, solidifying its partnership with Emirates which has been an iconic collaboration since 2007.

Among the notable attendees at the event were AC Milan CEO Giorgio Furlani, RedBird Capital’s Operating Partner and AC Milan Senior Advisor Zlatan Ibrahimovic and AC Milan’s Chief Commercial Officer Maikel Oettle.

AC Milan’s Chief Commercial Officer Maikel Oettle expressed his admiration for the art installation:

“It’s inspiring to see AC Milan and Emirates come together for this extraordinary event. This art installation beautifully celebrates the intersection of sports and diverse cultures, bringing together football and horse racing. It speaks volumes about the Club’s innovative nature and its expanding presence beyond pure football.”

Boutros Boutros Emirates Executive Vice President of Corporate Communications, Marketing and Brand remarked:

‘We are delighted to see the convergence of our 17-year partnership with AC Milan and 28-year partnership with Dubai World Cup represented in such a unique and artistic way. It’s another impressive and innovative moment for our customers to enjoy at a world class event, with exceptional brand partnerships and an appreciation for sport, culture and art.’

The event marked a milestone in AC Milan’s collaboration with Emirates, further strengthening the partnership between the two brands and reinforcing the Club’s presence in the Middle East as well as its commitment to engaging with diverse audiences through innovative initiatives.

AC Milan, a top 10 club in the MEA region with over 35 million fans and 2.5 million in the UAE, opened Casa Milan Dubai, its regional hub, at the end of last year – a strategic move in the Club’s global expansion under RedBird Capital, which further AC Milan’s commitment to the Middle East’s growing market.

 



 


April 1, 2024
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7min

In the landscape of modern mobility, a quiet revolution is underway, reshaping how we navigate our lives and interact with our environment. New Energy Vehicles (NEVs), a category encompassing electric vehicles (EVs), plug-in hybrid electric vehicles (PHEVs) and other alternative options, are emerging as the vanguard of sustainable living. These automobiles herald a future where clean energy and technological innovation converge to create a healthier planet and more livable cities.

 



 

The Environmental Vanguard: Reducing Emissions and Fuel Dependence

At the heart of the movement is a commitment to diminishing our environmental footprint. NEVs offer a clear path to reducing greenhouse gas emissions, a crucial step in combatting climate change. This direct reduction in pollutants like nitrogen oxides and particulate matter translates to cleaner air. For instance, a study by the California Air Resources Board found that a shift to NEVs could reduce smog-forming emissions from cars and trucks by up to 80% by 2030[1].

Moreover, these vehicles are key players in the global effort to reduce dependence on fossil fuels. By harnessing electricity, especially if generated from renewable sources like solar and wind power, they pave the way for a more sustainable energy landscape. China, the world’s largest car market, is a prime example. The country has invested heavily in renewable energy and NEV infrastructure, achieving a NEV penetration of 45% by March 2024. Additionally, in Europe, countries like Norway have set ambitious targets, aiming for all new cars sold to be zero-emission by 2025. Meanwhile, Germany, a leader in the automotive industry, has set a target of 7 millioin electric vehicles on the road by 2030, while the UK aims for all new cars to be zero-emission by 2035.

Urban Renewal: Breathing Life into Cities

The adoption of NEVs brings tangible benefits to urban environments. One of the most immediate impacts is the improvement in air quality. Cities that embrace EV, like Shenzhen, China, which boasts a large fleet of electric taxis, witness a marked decrease in air pollution, leading to healthier communities and a reduction in pollution-related diseases[2].

Furthermore, NEVs contribute to a quieter urban atmosphere. The absence of engine noise reduces sound pollution, creating more serene cityscapes and enhancing the quality of life for residents. In major cities around the world, electric buses are playing an increasingly important role.

Innovation and the Road Ahead

The NEV industry is at the forefront of automotive innovation, driven by the quest for efficiency, safety, and sustainability. Advancements like Lithium Iron-Phosphate Batteries used by various manufacturers represent significant progress. However, the industry’s commitment to innovation goes beyond any single technology.

A prime example of this forward-thinking approach is BYD, a global giant not just in New Energy Vehicles, but also in shaping a sustainable transportation ecosystem. BYD’s vision extends beyond the car itself. They are leaders in renewable energy generation, with a focus on solar photovoltaic technology, battery energy storage station, new energy vehicles, and rail transit, etc. This commitment is evident in their large-scale production of solar panels. But BYD doesn’t stop there. They’ve also developed best-in-class energy storage solutions with their high-safety battery systems. This allows them to store the clean energy generated by solar power and use it to charge their NEVs, creating a truly closed-loop sustainable transportation system.

The NEV category encompasses a wider range of technologies than just electric vehicles. While EVs and plug-in hybrid electric vehicles (PHEVs) represent a significant portion of the market, other alternative fuel options are also making significant strides. Hydrogen fuel cell vehicles (FCVs) are gaining traction, offering extended range and rapid refueling times similar to gasoline vehicles. However, challenges related to hydrogen infrastructure development persist.

A Greener Future on the Horizon

As we stand on the brink of a new era in transportation, the rise of NEVs is more than a technological revolution; it’s a societal transformation. Embracing NEVs is not just about choosing a cleaner mode of transportation; it’s about reimagining our relationship with the environment and taking active steps towards a sustainable future.

The journey towards widespread NEV adoption is paved with challenges, from developing robust infrastructure for various fuel types to ensuring the sustainability of energy sources. Yet, the collective efforts of governments, industries, and individuals around the globe, signify a powerful commitment to overcoming these obstacles.

In the grand tapestry of efforts to combat climate change and promote sustainable living, NEVs shine as beacons of hope. As we continue to innovate and adapt, the vision of a greener, cleaner world becomes not just a possibility, but an inevitable destination. Together, let’s drive towards a future where every journey contributes to the health of our planet, making the NEV revolution not just about transportation, but about building a more sustainable world for generations to come.

[1] https://ww2.arb.ca.gov/

[2] https://www.scmp.com/news/china/society/article/2181159/hi-tech-shenzhen-streaks-ahead-china-all-electric-taxi-fleet

 



 


March 27, 2024
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11min

Nissan to strengthen product portfolio, advance electrification, introduce new ways of developing and manufacturing, and harness partnerships to achieve Ambition 2030 vision

  • Nissan targets additional 1-million-unit sales compared to fiscal year 2023 and operating profit margin of more than 6% by end of fiscal year 2026
  • 30 new models to be launched by fiscal year 2026, of which 16 will be electrified
  • 60% of internal combustion engine (ICE) passenger-vehicle models to be refreshed by fiscal year 2026
  • EV competitiveness to be enhanced by reducing cost of next-generation EVs by 30% and achieving EV and ICE vehicle cost parity by fiscal year 2030
  • Significant next-generation EV cost reduction to be achieved through grouped “family” development, with vehicle production under the approach starting in fiscal year 2027
  • Strategic partnerships expanded into technology, product portfolio and software services
  • Dividends and buybacks to target total shareholder return of more than 30%
  • New business ventures to unlock a potential 5 trillion yen in additional revenues by fiscal year 2030

 



 

YOKOHAMA, Japan: Nissan Motor Co., Ltd, today launched The Arc, its new

business plan to drive value and strengthen competitiveness. The plan is focused on a broad-based product offensive, increased electrification, new approaches to engineering and manufacturing, the adoption of new technologies, and the use

of strategic partnerships to increase global unit sales and improve profitability.

The plan is positioned as a bridge between the Nissan NEXT business

transformation plan running from fiscal* 2020 through fiscal 2023 and Nissan Ambition 2030, the company’s long-term vision. The new plan is split into mid-

term imperatives for fiscal years 2024 through 2026, and mid-long-term actions to be carried out through 2030.

Nissan President and Chief Executive Officer Makoto Uchida said: “The Arc plan

shows our path to the future. It illustrates our continuous progression and ability to navigate changing market conditions. This plan will enable us to go further and faster in driving value and competitiveness. Faced with extreme market

volatility, Nissan is taking decisive actions guided by the new plan to ensure sustainable growth and profitability.”

Under the two-part plan, Nissan will first take actions to ensure volume growth through a tailored regional strategy and prepare for an accelerated transition to EVs, supported by a balanced electrified/ICE product portfolio, volume growth in major markets and financial discipline. Through these initiatives Nissan aims to

lift annual sales by 1 million units and increase its operating profit margin to more than 6%, both by the end of fiscal year 2026. This will pave the way for the second part of the plan aimed to enable the EV transition and realize long- term profitable growth, supported by smart partnerships, enhanced EV

competitiveness, differentiated innovations and new revenue streams. By fiscal year 2030, Nissan sees a revenue potential of 2.5 trillion yen from new business opportunities.

Balanced product portfolio

Nissan plans to launch 30 new models over the next three years, of which 16 will be electrified, and 14 will be ICE models, to meet the diversified customer needs in markets where the pace of electrification differs. Nissan plans to launch a total of 34 electrified models from fiscal year 2024 and 2030 to cover all segments, with the model mix of electrified vehicles expected to account for 40% globally by fiscal year 2026 and rise to 60% by the end of the decade

 

Ensuring market growth through a tailored regional strategy

In key regions and markets, Nissan’s actions by fiscal year 2026 (unless otherwise indicated) include:

Americas:

  • Increase across-region sales by 330,000 units (in fiscal year 2026 and compared to fiscal year 2023) and invest 200 million USD in integrated customer experience in the U.S.
  • In the S. and Canada: Launch seven all-new models
  • In the S.: Refresh 78% of passenger vehicle line-up for Nissan brand and launch e-POWER and plug-in hybrid models

China:

  • Refresh 73% of Nissan-brand models and launch eight new-energy vehicles (NEVs), including four Nissan-branded models
  • Target 1-million-unit sales in fiscal year 2026, representing an increase of 200,000 units
  • Start vehicle exports in 2025; Aim for 100,000 unit level
  • Continue to optimize production capacity with local partners

Japan:

  • Refresh 80% of passenger model line-up, launching five all-new models
  • Achieve a 70% electrified level in passenger vehicle line-up
  • Increase sales by 90,000 units (compared to fiscal year 2023) to 600,000 units in fiscal year 202

Africa, Middle East, India, Europe and Oceania:

  • Increase across-region sales units by 300,000 units (in fiscal year 2026 and compared to fiscal year 2023)
  • In Europe: Launch six all-new models; achieve 40% EV passenger-vehicle sales mix
  • In the Middle East: Launch five all-new SUVs
  • In India: Launch three all-new models and become a hub for exports, at a level of 100,000 units
  • In Oceania: Launch a 1-ton pickup and introduce a C crossover EV
  • In Africa: Launch two all-new SUVs and expand A-segment ICE vehicle

 

EV competitiveness

The product offensive will be supported by new development and manufacturing approaches aimed to make EVs more affordable and increase profitability. By

developing EVs in families, integrating powertrains, utilizing next-generation

modular manufacturing, group sourcing, and battery innovations, Nissan aims to reduce the cost of next-generation EVs by 30% (when compared to the current model Ariya crossover) and achieve cost-parity between EVs and ICE models by fiscal year 2030.

In the area of family development alone, the cost of subsequent vehicles – those developed based on the main vehicle in the family – can be reduced by 50%, the variation of trim parts reduced by 70% and development lead time shortened by four months. By adopting modular manufacturing, the vehicle production line will be shortened, reducing the production time per vehicle by 20%.

Under the Arc plan, more plants in Japan and overseas will adopt the Nissan Intelligent Factory concept, with the Oppama and Nissan Motor Kyushu plants in Japan, the Sunderland Plant in the UK and Canton and Smyrna plants in the U.S. starting the adoption from fiscal year 2026 through 2030. Meanwhile the

EV36Zero production approach will be extended from Sunderland in the UK to plants including Canton, Decherd and Smyrna in the U.S., and Tochigi and Kyushu in Japan from fiscal year 2025 through 2028.

New technologies

The plan includes proposals to accelerate the evolution of vehicle intelligence

technologies such as next-generation ProPILOT driver-assistance system, which realize door-to-door autonomous driving technology from on-highway to off- highway, private premises, and parking.

Nissan will offer enhanced NCM li-ion, LFP and all solid-state batteries to provide diversified EVs to meet different customer needs. Nissan will significantly

enhance NCM li-ion batteries, reducing quick-charging time by 50% and

increasing energy density by 50% compared to the Ariya. LFP batteries, to be developed and produced in Japan, will be launched that will reduce cost by 30% compared to the Sakura EV minivehicle. New EVs with enhanced NCM li-ion, LFP and all-solid-state batteries will be launched in fiscal year 2028.

Strategic partnerships

Nissan will harness strategic partnerships to stay competitive and offer a global portfolio of products and technology. Nissan will continue to leverage the alliance with Renault and Mitsubishi Motors in Europe, LATAM, ASEAN and India. In

China, Nissan will fully utilize its local assets to meet the needs of China and beyond; and explore new partnerships in Japan and the U.S. Batteries will be developed and sourced with partners to bring 135 gigawatt hours of global capacity.

Financial discipline to deliver resilient, profitable performance

Underpinning the plan is firm financial discipline, enabling stable CAPEX and R&D investment ratio versus net revenue of between 7% to 8% excluding battery capacity investment. Additionally, Nissan plans to invest more than 400 billion yen in battery capacity. Meanwhile, investment in electrification will increase

progressively, becoming more than 70% by fiscal year 2026.

Managing these investments is aimed to allow delivering benefits to all

stakeholders, with Nissan maintaining positive free cash flow before M&A – even after electrification investments. This is to secure total shareholder return at more than 30%. Nissan aims to maintain net cash at a healthy level of 1 trillion yen throughout the Arc plan period.

“Under this comprehensive plan we will enhance Nissan’s competitiveness and achieve sustainable profitability,” added Uchida. “Nissan is confident that it has what it takes to properly execute this plan, which will provide us with the firm foundation we need to bridge to our Nissan Ambition 2030 vision.”

 



 



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