JAT Holdings PLC marked the successful conclusion of its landmark JATPOT 2024 consumer promotion, which offered a total of Rs. 17 million in prizes to customers and retail partners across Sri Lanka. At the official prize distribution ceremony held on May 16, 2025, at the JAT Holdings Head Office, a select group of winners were awarded their prizes in person, as part of the over Rs. 15 million in cash prizes distributed through the promotion to valid entries.
The JATPOT 2024 campaign was designed to recognise and reward the loyalty of both consumers, painters and retail dealers. Customers who purchased a minimum of Rs. 10,000 worth of selected JAT brands including Sayerlack, Masters, J-Chem, Borma Waches, White by JAT, Wallz, Harris, and Brush Master, from authorised dealers qualified to enter a raffle draw by submitting proof of purchase.
The winner selection process was carried out in December 2024 under the guidance and strict monitoring of the Department of Revenue – Western Province, ensuring transparency and fairness throughout the competition. Prizes were distributed at the event held in May 2025 following the completion of all necessary verifications and compliance procedures.
The campaign saw an overwhelming response from across Sri Lanka, with thousands participating for a chance to win cash rewards. Among the grand prize winners were three customers who each walked away with Rs. 1 million, ten customers who won Rs. 500,000, and twenty who received Rs. 100,000. Additionally, 450 customers won Rs. 10,000, while 1,000 winners received mobile reloads worth Rs. 500 each.
Retail partners were also honoured at the ceremony, with six attending representatives receiving their respective prizes. Retailers won cash awards ranging from Rs. 2,000 to Rs. 100,000, depending on the category of the customer purchase linked to their store.
Speaking of the promotion, Dilshan Rodrigo, Director – Marketing, JAT Holdings PLC, said: “JATPOT was more than just a marketing activity, it was a celebration of our customers and dealer partners who make JAT what it is today. We are proud to lead the industry with a campaign of this scale and delighted to share our success with those who trust our brand every day.”
The JATPOT campaign was one of the largest of its kind in the local paints and coatings sector, demonstrating JAT’s commitment to building a strong emotional connection with its consumers and trade audiences. It reinforced brand visibility while showcasing the strength of JAT’s extensive product portfolio.
With an ambitious roadmap ahead, JAT Holdings continues to invest in value-driven promotions and partnerships that engage customers, reward loyalty, and reinforce its position as Sri Lanka’s leading provider of wood coatings, paints, and allied solutions.
