The CHEC Port City Colombo has formally appointed Mr. Jumar Preena, Founder and CEO of CH17 Loyalty, as an official promoter for Port City’s Special Economic Zone (SEZ).
The appointment, approved by CHEC Managing Director Mr. Xiong Hongfeng, was handed over by the Head of CHEC Investment Promotion Mr. Thasim Rafi in the presence of CHEC General Manager Mr. Tian Zheng on May 22.
This appointment marks another milestone in the CHEC/CH17 partnership, where CH17 will focus on a separate drive to attract focused and high-value investments within Sri Lanka. Mr. Preena, a veteran in loyalty and rewards management, brings to the role a proven track record of building value-driven partnerships and engaging targeted business segments. His expertise is expected to complement Port City Colombo’s mission of becoming South Asia’s leading financial and commercial hub.
During his visit to the UAE last week, Jumar made initial contact with the senior hierarchy of one of the leading real-estate brands in Dubai – Azizi Developments, who are the developers of the second tallest sky-rise building in the world The Burj Azizi which would stand at 725 meters tall once completed. The tallest in the world The Burj Khalifa at 828 meters in height majestically stands just 2 kilometers away from each other. “I extended an invitation on behalf of Port City Colombo to look into the prospects of investing in Sri Lanka’s Special Economic Zone and experience a totally new path of investment in the South Asian region” Jumar added. Already CHEC Port City’s Head of Investments Mr. Thasim Rafi is currently in Dubai to follow up to take the discussions to the next level.
Through its franchise holder Finwin Group, CH17 hopes to approach several other rea-estate Moghuls with wide experience of the trade but have been mainly concentrating their investments within the middle east region. “We want to prove to them that there is another world which is equally lucrative, that is South Asia and Sri Lanka would be playing a major role in its development through the strategic economic partner China Harbour Engineering Company (CHEC) a subsidiary of China Communication Construction Company (CCCC), he added.
As a multi-billion-dollar SEZ developed under a public-private partnership, Port City Colombo offers foreign investors a suite of incentives including tax exemptions and a streamlined regulatory framework. Mr. Preena’s involvement is anticipated to further align the project with professional networks and enterprise clusters in Sri Lanka and abroad, enhancing its appeal to potential investors across key sectors such as finance, tourism, and technology.
This collaboration signals the vital role of strategic leadership and curated stakeholder engagement in unlocking the full potential of Port City Colombo as a transformative force in Sri Lanka’s economic future.
