In celebration of the Sinhala and Tamil New Year, Diva, a long-trusted laundry care brand, in collaboration with leading television channels Ada Derena 24 and Derena TV, brought families together in its unique ‘Diva Pawule Awurudda’ initiative. The events were a platform for every member of the family to enjoy the true spirit of togetherness, laughter and joy, without having to worry about dirtying their new clothes, as Diva has introduced their newest variant “Diva Fresh Gardenia & Rose” detergent powder with the “Advance Perfume Technology” which fights against dirt and malodour and leaves a long lasting fragrance on the clothes.
Namal Fernando, Category Manager, Home Care, Hemas Consumer Brands shared his thoughts, stating “Sinhala & Tamil New Year is a time of unity and renewal. At Diva, we understand how important these values are to our families. The aim of this initiative was to create an exciting environment, where families could enjoy the seasons festivities, without having to worry about their attire.”
The ‘Diva Pawule Awurudda’ celebrations were telecasted island wide on Ada Derena 24 and Derena TV, which allowed viewers to see all the moments of joy as families engaged in Awuruddu games and activities. Participants and viewers alike responded well to the event, showcasing the success in bringing communities together in celebration.
As an added bonus, Diva gave away prizes to the winners of the Awuruddu games and activities, which included samples of its latest product innovation, Diva Fresh Gardenia & Rose Detergent Powder. The product features the “Advanced Perfume Technology” that ensures superior cleanliness and fights malodors. The product is designed for long lasting freshness and fragrance on clothes.
By staying attuned to the needs of modern households, and respecting deeply rooted traditions, Diva is much more than a mere laundry brand, it is a brand that truly understands and celebrates the meaning of family.
