Marks the Sentimental Milestone with Special 50th Anniversary Bridal Collection
Leading jeweller and masters of craftsmanship, Mallika Hemachandra Jewellers will be celebrating their 50th year of operation in a golden anniversary celebration commencing from August 2018, in the true spirit of the jewellery chain that ushered a new age of self-accessorising in Sri Lanka.
With celebratory campaigns planned throughout the year, 2018 will also pay homage to the legacy built by the pioneering founder Mallika Hemachandra, and the journey taken by the fledgling female-led accessories store to become one of Sri Lanka’s foremost brands of fine jewellery today.
Cherishing 50 Years of Memories
Having become the household name for jewellery collections fitting for every occasion, Mallika Hemachandra Jewellers has nurtured loyalty across generations from mothers to daughters, being a constant companion during times of celebration, love, success, happiness, creating memories set in stone to last lifetimes. From daily wear to office collections, from casual wear to sentimental gifts, Mallika Hemachandra Jewellers has been the go to jeweller for Sri Lankans.
“Our customers are part of our legacy,” commented Managing Director of Mallika Hemachandra Jewellers, Chamindri Hemachandra. “While creating exquisite jewellery with the perfect balance of elegance and modern inspiration, we are also encouraging our customers, through our unmatched and wide ranging portfolio of jewellery items, to create memories for themselves. Magical moments to remember with a unique piece of branded Mallika Hemachandra jewellery.”
Launch of the 50th Anniversary Bridal Collection
As 2018 marks the truly remarkable journey made by Mallika Hemachandra Jewellers, the store will be launching a special 50th Anniversary Bridal Collection by introducing 50 new designs to coincide with the celebration. It is promised to be a collection of unique masterpieces of jewellery that are truly deserving of adorning each elegant bride on her special day. In addition to the 50th Anniversary collection, brides are invited to the store to collaborate with the design team and create their own wedding jewellery to make their nuptials extra special.
Every piece of jewellery crafted at Mallika Hemachandra Jewellers is designed to meet and exceed the desire of women. Led and inspired by a majority-female team, the jeweller draws from their innate sense of fashion, elegance, panache and femininity to deliver the finest jewellery that complements a woman.
“Mallika Hemachandra Jewellers is renowned as the jeweller for any occasion, and at this point in our journey, we are focusing more on combining our expertise, technology and global exposure in the industry to offer modern, artisanal and captivating jewellery to the bridal segment in Sri Lanka,” commented Chamindri Hemachandra.
Mastering the Art of Design
Mallika Hemachandra Jewellers, during their 50 years of operation have proven that they are not just any ordinary jeweller by creating a niche market through expert design capabilities. Supported by a strong team of professionals, the jewellery chain has constantly dedicated themselves to ensure the design and quality of each piece of jewellery is second to none.
“Quality and design capability are the pillars that our uniqueness is founded upon. Every item of jewellery is made with equal love and care by our passionate and progressive team at Mallika Hemachandra Jewellers. Our pieces our valued as priced possessions today because of this commitment and devotion that goes into making each of them unique,” Chamindri Hemachandra continued.
Empowering Women
This team of 150 devoted artisans, designers, craftsmen, technicians, professional managers and retailers at Mallika Hemachandra Jewellers is represented by a majority 80% of women. As early pioneers of breaking into a male dominated industry 50 years ago, the jeweller continues to apply the winning equation – ‘to women, from women’, where female professionals in the industry are given a free creative hand to create daring yet elegant items of jewellery that other women will wear.
The success of this practice has resulted in the jewellery chain producing over 85% items for women. Furthermore, during the past few decades, Mallika Hemachandra Jewellers has been instrumental in building sustainable and empowering career paths for over 750 women from across Sri Lanka in jewellery making, creating opportunities for hundreds more women and their families to generate their own income, advance in their livelihoods and enhance their lifestyles.
In an open invitation going out to all customers looking to create memories this season, all 8 Mallika Hemachandra branches are ready to welcome women who wish to revel in and explore their own sense of femininity, and men who wish to gift their partners and loved ones a perfect and precious gift in celebration of their love.
“We are excited with what we have in store for our golden anniversary celebrations, and hope that our customers too will enjoy the surprises we have in store for them,” Chamindri Hemachandra said. “Our customer base is the sole reason we are celebrating this milestone, and we look forward to their support and loyalty as we embark on the next 50 years of excellence.”