February 1st, 2023: MAS Holdings, South Asia’s largest apparel tech manufacturer, has once again partnered with Sri Lanka Cricket (SLC) as the official clothing sponsor for the women’s cricket team for the ICC Women’s T20 World Cup 2023, scheduled to be held in South Africa in February.
MAS first started making jerseys for the women’s cricket team in 2007-2008 and has held the title of official clothing sponsor for the team for over a decade since 2012. Over the years, MAS has continued to support women’s cricket and female cricketers in Sri Lanka and was named the team sponsor for the women’s cricket team between 2008 and 2010.
Commenting on the sponsorship, Marketing and Business Development Director at MAS Active, Amrah Akbar said, “Over the years, we have maintained a strong partnership with SLC, introducing new and improved products that meet the changing requirements of the teams. It is indeed a privilege to support our national women’s cricket team once again, providing them with advanced performance wear, made using the same innovative features and technology we do for the men’s jerseys.”
The jersey is designed and developed at MAS Active (Pvt) Ltd., where body mapping technology is used to identify heat and perspiration zones in the human body. Based on this research, the material is engineered with variable levels of ventilation and high absorbency. The material is developed to suit the environmental conditions of the playing field including the temperature and weather patterns in South Africa, to prevent discomfort during the game and elevate the player’s performance. This is enabled through wicking and moisture management technologies applied to lightweight, stretchable, breathable fabric, that are tailored to maintain the right fit and comfort.
“We are truly excited and wish the best of luck to our women’s team. It is an honour to support them on their journey to victory,” added Amrah Akbar. Further, stressing the importance of what this means for women in Sri Lanka, Director Corporate Affair at MAS, Rajitha Jayasuriya said, “empowering women whether on the production floor or in other diverse professions is a continuous effort we make. We hope to encourage young girls and women to discover their potential in these fields.”
Commenting on MAS’ overall support for Sri Lanka’s national sporting teams, Rajitha Jayasuriya added “Through our initiatives in supporting sports, we have been able to offer support for Sri Lanka’s female Paralympians and our female athletes training for the 2024 Paris Olympics.”