It’s no surprise that Meta is majorly loved for its digital advertising capabilities by brands andmarketers across the world!
At present, Meta’s largest platforms Facebook and Instagram continue to dominate e-commercead spending — and for good reason. Owning a global net advertising revenue of $112.68 billionin 2022, Facebook advertising is an effective way to drive traffic from active users. It allows highly customisable ads and audiences, which means one can reach custom targets based on their age, location, hobbies, interests and more, making it convenient, cost-effective and faster to reach your potential buyers.
Undeniably, Facebook has established its importance in the digital marketing space over the years. With approximately 2.96 billion monthly active users in recent months, Facebook is the most used online social network worldwide. Now, it holds the key to reaching a business’ potential buyers no matter in which nook or corner they are hidden. A recent study found that 57% of consumers agreed that social media influences their purchasing decisions, and 44% of them said Facebook was the most influential. This alone demonstrates the power of advertising
across Meta’s key platforms.
No one understands the value of Facebook advertising more than OutSauced – a newly launched BPO based in Colombo, Sri Lanka with the intent of taking local digital marketing talent global. Identifying the need for well-versed skills and knowledge in the field of Digital Advertising, OutSauced is set on one goal — to provide Paid Media Specialists for local and foreign brands as well as local and foreign digital marketing agencies to support their clients needs.
This brainchild was brought to life with the idea of providing a growth opportunity to local digital marketers as well as providing Facebook advertising to brands and agencies looking to outsource this service with great value-for-money.
However, OutSauced is not just another “BPO” as it also includes a training academy where local marketers have the opportunity to be educated and trained in Facebook advertising from scratch and hence thrive in this ever-advancing media landscape.
The start-up is already in its grind and backed by noteworthy talents who have had years of experience working in the Sri Lankan and international advertising circuit. And with their innovative introduction to the digital business space, good things are inevitable — not just for the local labor force but for the growing digital economy as well!