Pepsi® unveils new summer campaign; recreates iconic international commercial with Jacqueline Fernandez, emphasizing the ‘Refreshing Pepsi, Bold New Look’ in Sri Lanka
National, 19th March 2024: Pepsi®, the iconic beverage brand, is gearing up to embrace the summer season in Sri Lanka with its latest film starring the charismatic Jacqueline Fernandez. Aligned with the campaign positioning ‘Refreshing Pepsi, Bold New Look,’ this TVC offers a modern take inspired by Pepsi®’s legendary Cindy Crawford commercial, showcasing a bold makeover of the Pepsi packaging.
The film is set at a secluded vintage gas station where two young boys are seen filling their tanks. A girl on a bike soon pulls over at the gas station. She is then seen parking her bike and removing her helmet only to reveal that she is Jacqueline Fernandez, sporting cut-off jean shorts and a white tank top. The film shows Jacqueline taking a swig from the Pepsi® can. The boys are seen being awestruck, and the film keeps you guessing whether they are enthralled by Jacqueline’s presence or by the revamped Pepsi makeover – only to innocently reveal that all this while the boys were mesmerized by Pepsi®.
Speaking on the launch, Anuj Goyal, Associate Director, Sri Lanka Region, PepsiCo, said, “We are thrilled to unveil Pepsi’s latest summer campaign in Sri Lanka, featuring our ‘Refreshing Pepsi, Bold New Look’ positioning. Our collaboration with the stunning Jacqueline Fernandez perfectly embodies the essence of this campaign, as she seamlessly fits into our vision of recreating the iconic Cindy Crawford commercial. With her charm and energy, we are confident that this new TVC, sporting the brand’s new look, will make waves and deeply resonate with our audience here in Sri Lanka.”
Commenting on the new film, actress Jacqueline Fernandez, said, “I’m excited to team up with Pepsi, a brand I’ve always admired, and reimagining the timeless Cindy Crawford ad has been a special journey. Bringing this iconic moment back is an honor, and I’m thrilled to be part of a campaign that celebrates the spirit of summer with refreshing Pepsi. This campaign is all about fun, energy, and enjoyment, and I can’t wait for my Sri Lankan fans to experience the excitement it brings. Glad to be part of Pepsi’s revamped bold new look, capturing its iconic essence in a fresh and exciting way.”
The new Pepsi® TVC will be amplified via robust 360-degree campaign spanning TV, digital, outdoor, and social media. Pepsi® is available in single serve and multi serve packs across all modern and traditional retail outlets in Sri Lanka, as well as on leading e-commerce platforms.