Scan Jumbo Peanut, a flagship brand under the Scan Products Division, the Fast-Moving Consumer Goods (FMCG) arm of C. W. Mackie PLC, recently concluded 7th edition of ‘Scan Jumbo Bonanza’ consumer promotion. During this event, 50 fortunate winners were awarded with mountain bicycles. The grand event took place on January 23, 2024 at the Grand Oriental Hotel (GOH), with the presence of the lucky winners, senior management staff, and other well-wishers.
The promotion spanned over more than three months, from 22 June 2023 to 30 September 2023, and was promoted in over 120 towns across the country. Customers were asked to send the empty wrapper of Scan Jumbo Peanuts along with their name, address, and NIC number, and contact number to P. O. Box 161, Colombo, if they were interested in entering the competition.
The Scan Jumbo Bonanza is an initiative taken to reward loyal customers who have continuously chosen the brand over the years. “The purpose behind the concept of the Scan Jumbo Bonanza is to let our customers know that we are extremely grateful to them for their loyalty to the brand. This year’s Jumbo Bonanza was a resounding success, and C.W. Mackie looks forward to continuing to provide more quality initiatives for its loyal customers in the future,” said Assistant General Manager – Sales & Marketing of C.W. Mackie PLC Group of Company, Aruna Senanayake. Over the past years, the popularity of the promotion has grown exponentially, and they hope to see further growth in the coming years.
Scan Jumbo Peanut is the category leader with an impressive market share of over 70 percent. The peanuts are selected based on their size, processed with great care, and packaged under the trusted Scan label in hygienic conditions. The brand is highly popular among consumers of all ages and has gained a reputation for providing quality peanuts, which has contributed to its success and popularity in the market. Its commitment to quality and hygiene standards has helped it to maintain its dominant position in the market.
With a history of over 120 years, C.W. Mackie PLC is a company listed on the Colombo Stock Exchange (CSE) that specializes in manufacturing, exporting, and importing a wide range of products with the purpose of elevating the quality of life of our stakeholders. Scan Products Division which is the FMCG arm of the diversified business conglomerate C.W. Mackie PLC, with its hybrid vertical marketing and distribution channels, penetrates different consumer markets with traditional trade, modern trade, HORECA food service sector channel and institutional distribution. Its product brand portfolio consists of well-known brands such as Sunquick, Scan Jumbo Peanuts, Scan Snacks, Kotagala Kahata, Delish Jelly, Scan branded bottled water, KVC Products (Processed fruits and vegetables), N-Joy Coconut Oil and Star Brand Essences and Colorings, which have been able to win the hearts of the Sri Lankan consumers and are market leaders in their respective categories.