30th April 2025: Haleon Sri Lanka, the makers of Sensodyne, conducted a successful series of impactful oral health initiatives island wide in celebration of Oral Health Day 2025. The campaign, implemented in partnership with the Sri Lanka Dental Association (SLDA), reached millions of Sri Lankans through awareness programs and free dental screenings.
The nationwide initiative, focused on the theme ‘#BeSensitiveToOralHealth: Take the First Step’ to spread awareness around the significance of Oral Health and to prompt Sri Lankans to take the first step towards better oral health practices. The program specifically targeted dental sensitivity, a common condition affecting a significant portion of the population.
Professor Ruwan Jayasinghe, President, Sri Lanka Dental Association, stated, “We sincerely thank Haleon Sri Lanka for championing this national event. Their proactive support and comprehensive resource provision have been crucial to the success of Oral Health Day 2025 initiatives, demonstrating the powerful impact of corporate-professional partnerships on public health.”
Chanaka Wanniarachchi, Country Lead, Haleon Sri Lanka and Maldives, added, “Oral health is fundamental to overall wellbeing, yet it remains neglected by many Sri Lankans. Through our partnership with the SLDA, we’ve been able to combine expertise and resources to make a meaningful difference in how people approach their oral health care.”
The comprehensive campaign featured awareness programs where educational sessions conducted by Members of the SLDA, highlighted proper brushing techniques, the importance of regular dental check-ups, and specific guidance for managing sensitive teeth. Additionally, dental screening camps provided free dental examinations covering multiple locations, allowing over 50,000 participants to receive professional assessments and personalized advice.
Harsha Ratnayake, Marketing Lead, Haleon Lanka said, “The prevalence of dental sensitivity issues in Sri Lanka demands focused attention and practical solutions. We are confident that the initiatives have encouraged millions of Sri Lankans to recognize the importance of oral health and take those crucial first steps toward better oral care practices.”
Manjula Wijekoon, Commercial Lead, Haleon Sri Lanka and Maldives, emphasized, “As a responsible healthcare company, Haleon will continue supporting this national cause and expand programs aimed at uplifting Sri Lankans’ oral health. The initiative reflects our broader mission to deliver better everyday health with humanity.”
Sensodyne, Haleon’s leading sensitivity Toothpaste and Toothbrush brand, has been at the forefront of addressing dental sensitivity worldwide. Through the collaboration with SLDA, Haleon has reinforced its dedication to oral health education and accessibility in Sri Lanka.
The company plans to build on the success of this campaign with ongoing initiatives throughout the year, ensuring that the momentum toward better oral health continues beyond Oral Health Day.
