19th March 2024: With a strong sales force coupled with technical experts, Serendib Flour Mills (SFML), driven with the purpose of nourishing the nation is committed to upskilling their sales force’s technical competencies.
By transforming its sales representatives into flour experts, SFML is reinforcing an assurance of delivering exceptional customer service and support.
SFML’s initiative aligns with the company’s mission of driving a culture of continuous learning and growth. By investing and empowering in the technical upskilling of the workforce, SFML aims to stay ahead of industry trends, ensuring customers receive the highest level of service and expertise, while delivering superior products.
Through regular training based on theory and practical sessions, the sales team is undergoing a comprehensive training program, equipping them with in-depth knowledge, and enhancing expertise in the art and science of baking to excel in their roles.
Upon completing the training program, the sales force members will be awarded certificates of completion. Notably, the recognition further reinforces the sales force’s dedication to professional growth and development.