An Asian Paints ‘Colour Ideas’ store which focuses on colour as an idea rather than a product, was recently opened in Jaffna to offer consumers the right mix of inspiration and detail in the world of painting.

The new store is located at Jaffna Hardware, No.32, Stanley Road, Jaffna, and is designed to showcase the Asian Paints Interior and Exterior Emulsion combinations, including the range of Royale Luxury Interior Emulsions and Apex Ultima Exterior Emulsions.

The new Colour Ideas store also displays Asian Paints’ Royale Play designer finishes for interior walls, Renner Italian Wood finishes, and the ‘SmartCare’ waterproofing range.

A departure from the traditional way of selling paint, this store is the fifth ‘Colour Ideas’ store of Asian Paints in Sri Lanka. Visitors here are greeted with a series of painted and textured panels and recessed displays with miniature settings depicting living, dining and bed rooms in different colour combinations and adjustable lighting.

Commenting on the unveiling of the Jaffna ‘Colour Ideas’ store, Mr. A. K Paranthaman, Asian Paints’ National Sales and Marketing Manager said: “Colour choice is something that is very personal to every one of us. With our ‘Colour Ideas’ store, we now offer the people in Jaffna and its suburbs an opportunity to experiment with their favourite colours, the latest finishes and trendy combinations, and to make the best choice based on their individual tastes and preferences.”

Hosted by the Managing Partners of Jaffna Hardware, Mr. P. Srikaran and Mr.P. Srimugunthan, the store opening ceremony in Jaffna was attended by Mr Paranthaman as well as Asian Paints’ Assistant Sales Manager, Mr Gerard George and Regional Manager, Jaffna Mr. G. Krishnarajah.

Visitors to an Asian Paints Colour Ideas store first walk in to an ‘Experiential Zone’ where they are exposed to different shades and colour combinations with painted and textured panels and experience how colour is affected by different lighting and space.

They are able to use Asian Paints’ colour visualiser software that makes it possible to try out various shade combinations and effects on a computer, and meet a colour consultant who would provide them with colour and product recommendations.

Visitors thereafter go to the ‘Transactional Zone’ where they may purchase multiple Asian Paints brands of interior and exterior paints from the company’s extensive product portfolio.

‘Colour Ideas’ stores also serve as a great platform for architects, interior designers and contractors to visit along with their clients in order to visually experience the process of decorating homes.

Notably, Asian Paints also introduced the sophisticated automated tinting and dispensing platform ‘ColourWorld’ to paint retailers in Sri Lanka, and has been responsible for many other industry firsts in the country. These include the first ‘luxury’ emulsion and the only stain-resistant interior emulsion paint Royale, a unique exterior Wall Putty that evens out undulations in exterior walls and fills up minor cracks, Apex Ultima,’ the only exterior emulsion in the local market with a seven year performance warranty and Royale Play, a unique special effects paint.

Asian Paints, which is currently present in 19 countries across the world, began operations in Sri Lanka in 1999. The company manufactures and markets an extensive range of paints including Asian Paints ‘Royale,’ ‘Classique’ and ‘Apcolite Premium’ Interior Emulsion, Royale Play and Royale Play Metallics, APEX Ultima Weather Proof Exterior Emulsion, APEX Weather Proof Exterior Emulsion, Apcolite Ace Exterior Emulsion & Apcolite Premium Gloss Enamels, varnish, wood finishes, thinners, industrial paints, clear lacquers, AP Kote Wall Putty and Exterior fillers.