Munchee Archives

August 29, 2023

Tuesday 29^th August 2023, Colombo: Sri Lanka’s favourite confectionary brand, Munchee, introduced – Munchee Rollz – exclusively at Cargills Food City, to provide a unique experience which has not been explored before by a Sri Lankan confectionary manufacturer. Munchee Rollz is made of premium cocoa and has rich chocolate and vanilla-filled variants and is billed as a premium indulgence and experience for teens and young adults. The exciting new product was launched in the presence of Chief Guests Mr. Rasith Wickramasingha – Group Director of the CBL Group., and Ms. Erangika Samarage – Chief Merchandizing Officer – Cargills, popular influencers, customers, staff and members of the media who attended the event. Munchee Rollz will be exclusively available at Cargills Food City outlets for an entire month and then at other supermarkets after the launch to satisfy the taste buds of consumers seeking a premium wafer experience. Munchee Rollz fulfils the need for a premium product creating excitement amongst discerning customers for this product range.

Mr. Vijith Perera, Marketing Manager – Munchee at Ceylon Biscuits Limited said “As the first cocoa powder-based wafer stick made by a local confectionary manufacturer, the trend setting Munchee Rollz appeals to the taste of teens and young adults who have felt the void in the market for premium wafer sticks. At Munchee our purpose is to enrich the lives of our discerning consumer, enriching those happy moments and making them memorable. We always strive to be accessible to our consumer and we believe Cargills also strives for the same objective in making Sri Lankan’s lives more convenient. This partnership, created with an exclusive launch will deliver higher value and excitement to shoppers and will set the tone to sweeten the relationship between CBL Munchee and Cargills’ even further.”

Commenting on the close attention thought and innovation that has gone into the packaging, Mr. Vijith Perera further added, “the product comes in a boxboard with a tear-to-open option, which allows consumers to close the box and save it for later, which is not something that is often seen in the Sri Lankan market. This innovation in packaging was also done with the consumer in mind.”

The rolled wafer is made using premium cocoa and is now available in two variants: vanilla and chocolate. Unlike regular wafer sticks, this unique wafer is made with cocoa powder, which will provide a more ‘chocolaty’ experience for youth. Consumers can expect the brand to experiment with premium flavours in the months ahead.

Munchee is one of the most innovative brands in Sri Lanka that delivers new experiences to Sri Lankan consumers, catapulting it as the number one biscuit brand in Sri Lanka. The brand has been the recipient of the prestigious “Brand of the Year” award 9 times, at the SLIM Brand Excellence Awards that recognises brands that have been innovative and outstanding in their marketing efforts. The brand continuously evolves its product offering through innovative recipes and technology to meet consumer needs and wants in and over 65 countries across the world.

March 18, 2021

— Sponsors national super league 2021 —

Munchee, the flagship brand of Ceylon Biscuits Limited (CBL) once again stepped up to support the country’s national sport by sponsoring the annual Munchee National Super League Volleyball Championship with the ultimate goal of driving the Sri Lankan National team to achieve recognition and victory at the Asian Volleyball Championship tournament.

The event was elevated by the launch of a theme song created by Sri Lanka for the National Volleyball team ahead of the Asian Volleyball Championship. The song will be played around the country, attracting the ardent volleyball fanbase, instilling pride for the national sport and cheering the team in anticipation of a successful victory. The Championship was graced by the presence of the Deputy Speaker of Parliament and President of Sri Lanka Volleyball Federation, Ranjith Siyambalapitiya and Minister of Power and Renewable Energy, Dullas Alahapperuma.

A truly Sri Lankan company, Munchee has committed to support the Sri Lankan National volleyball team to emerge victorious at the Asian Volleyball Championship, which is scheduled to be held in Japan. Sri Lanka’s premium volleyball tournament, the Munchee National Volleyball Championship is, importantly, the main pathway for the selection of members to the Sri Lankan national team. The finals of the Super League Championship were held on Saturday 13th March at the Maharagama Youth Center.

Commenting on the successfully concluded championship, Mr. Nalin B Karunaratne, CEO of Ceylon Biscuits Limited said, “We are delighted to witness true sportsmanship and spirit at the Munchee National Volleyball Championship 2021. We truly believe that our national team has the talent to perform well and emerge as a winner at the Asian Championship. While congratulating all the winners and teams that took part, I would also take this opportunity to reaffirm that Munchee, wholeheartedly acknowledges the importance of the country’s national sport and is committed in continuing to strengthen the sport locally, while also helping to improve the profile and ranking internationally.”

The tournament drew in a large number of participants from across the nation. Emerging as the overall winners in the Men’s Super League category, Ceylon Electricity Board earned the top spot by defeating Bitu Link Sports Club, while Sri Lanka Army walked away with the Women’s Super League champion title, eliminating the Sri Lanka Air Force at the finals.

Munchee’s contribution towards sports in Sri Lanka extends beyond simple corporate sponsorships. CBL has committed towards the development of a number of locally-played sports and is determined to support sporting activities which help to unite communities and encourage togetherness and harmony.

February 11, 2021

Winners of the ‘Brand of the Year’ award for the 8th time and the only brand to have won the coveted award for 4 consecutive years–

Munchee, the flagship brand of Ceylon Biscuits Limited (CBL) clinched the coveted ‘Brand of the Year’ title at the SLIM Brand Excellence Awards 2020.

‘Brand of the Year’ was among 5 awards claimed by Munchee in an impressive sweep which included ‘Local Brand of the year’ – Gold, ‘Export Brand of the Year’ – Gold, ‘Best New Entrant Brand of the Year’ – Gold for Munchee Choc Shock and ‘Product Brand of the year – Silver’.

This was the 8th consecutive time that Munchee has won the ‘Brand of the Year’ award and is the only brand to win this coveted award for 4 consecutive years in the 19-year history of SLIM Brand Excellence Awards.

Commenting on the win, Janmesh Paul Anthony – General Manager Marketing at Ceylon Biscuits Ltd said: “This is a testament to the trust that our consumers have in us and the commitment and passion of the CBL Family to achieve our purpose of creating enriching moments of happiness across Sri Lanka. Each one of us at CBL is truly invested in delivering the best quality products and purpose driven growth for Sri Lanka through every biscuit we make, so we are truly grateful to our consumers who make the extraordinary Munchee journey a possibility.”

“Munchee continuously evolves its product offering through innovative recipes and technology to meet consumer needs and wants.” says Janmesh, adding that this consumer-centric approach has been a key factor in the Munchee brand’s growing demand in Sri Lanka and in over 60 countries across the world.

CBL Group brands Munchee, Ritzbury and Samaposha won a total of 11 awards at SLIM Brand Excellence Awards 2020 held at the BMICH, recently. Over 100 brands were evaluated under 14 categories to recognize high performing brands. Each entry was subjected to a stringent evaluation process, where all aspects of the brand were thoroughly evaluated. The brands that emerge as top scorers of the six main categories and the special categories were further subjected to evaluation by an esteemed panel of judges who declare Gold, Silver and Bronze winners and the esteemed ‘Brand of the Year.’

February 7, 2018

QA Manager of CBL Ms. Shyama Rajapakse accepting the BRC AA certification from Global Product Manager of International Featured Standards (IFS) Mr. Joachim Schulz, in the presence of Group Managing Director of CBL Ms. Sheamalee Wickramasingha, Chief Executive Officer of CBL Mr. Nalin Karunaratne and Asst. QA Manager of CBL Ms. Sachini Jayasekara.

February 6, 2018

QA Manager of CBL Ms. Shyama Rajapakse accepting the BRC AA certification from Global Product Manager of International Featured Standards (IFS) Mr. Joachim Schulz, in the presence of Group Managing Director of CBL Ms. Sheamalee Wickramasingha, Chief Executive Officer of CBL Mr. Nalin Karunaratne and Asst. QA Manager of CBL Ms. Sachini Jayasekara

September 20, 2017

Nalin .B. Karunaratne , Chief Executive Officer of Ceylon Biscuits Limited presenting the sponsorship cheque in connection with Munchee National Volleyball Championship to Minister Ranjith Siyambalapitiya ,President of Sri Lanka Volleyball Federation Also in the picture are (R-L) Romesh Jayathillake, Asst.Marketing Manager-Munchee) , Janaka Boteju (Manager Public Relations of CBL ) ,Ms.Surani Sahabandu(General Manager Marketing of CBL ) Kanchana Jayaratne (Vise President Sri Lanaka Volleyball Federation,), A.s.Nalaka ( Secretary -SLVF) and . G.D.T.S Perera (Treasurer - SLVF)

August 31, 2017

Thursday, 31 August 2017, Colombo: Sri Lanka has spoken! Citizens across the country, surveyed for the Kantar Worldpanel’s ‘Global Brand Footprint Report’, have yet again named Munchee as ‘Sri Lanka’s Number One FMCG Brand’ for 2017 as they did in the previous year! In 2016 too, this survey was conducted in Sri Lanka by the UK based International research company and Munchee was able to secure its position as Sri Lanka’s No. 1 brand for the year. The flagship brand of CBL (Ceylon Biscuits Limited), Munchee, has been consistently rated the leader in the FMCG market in Sri Lanka.

Every year, Kantar Worldpanel conducts an exhaustive study of FMCG brands across the globe and selects the strongest FMCG brands from each country. Rankings of Kantar Brand Foot Print 2017, reveals the strength of brands in 43 countries around the world, across the Food, Beverage, Health & Beauty and Home Care categories. The report is the largest of its type, covering 15,300 brands, 200 categories, 43 countries and 5 continents, representing 73% of the global population. The Brand Footprint Report further states that household consumption drives the majority of sales in the FMCG segment due in large part to long-term trends such as a growing urban middle class with rising disposable incomes and changing consumer preferences for traditionally Western products. Reflecting this trend, Munchee remains a household name in Sri Lanka, supported strongly by a strong distribution network, high quality and innovative products suited to the local palate.

On receiving this accolade, the Marketing Team at Munchee commented saying “We are grateful to the people of Sri Lanka for having given us their seal of approval! Universal approval from the nation is the ultimate endorsement of our brand quality and this gives us immense pride. We as Sri Lankans should be very proud of this achievement as the report reveals that in many countries the number one brand is a multinational brand whereas in Sri Lanka the number one brand is Munchee, which is of local origin. Being named Sri Lanka’s No. 1 FMCG brand is a testimonial to Munchee’s market leading position as the powerful local and home-grown brand that fulfills the taste, quality and innovation expectations of loyal consumers. We are proud to see that Munchee remains a household name in Sri Lanka, and we reiterate our commitment to empower consumers with a quality local products they can be proud of. This is quite possible with Munchee as the market leader in biscuits sub categories like Cracker, Marie, Nice, Chocolate Cream, Other Cream, Puff, Ginger, Milk Short Cake, Coconut related biscuits, and many others. Geographically Munchee is the market leader in all Provinces in the country.”

In the global survey, to select a country’s number one brand, key consideration was the consumer reach points, which is based on the number of households in the country (population); percentage of households buying the brand (penetration); and number of interactions with the brand across categories in a year (occasions).

Munchee’s secret to success has been its scientific and well informed brand decision-making; agility in evolving to suit the macro environment; leveraging on advanced technology; and resonating with an increasingly divergent buyer base, not just in terms of positioning but also format, pricing and promotions.

CBL (Ceylon Biscuits Limited) is one of the fastest growing and largest conglomerates in Sri Lanka that manufactures and markets many leading brands in biscuits, chocolates, cakes, cereal, organic fruit, soy and coconut based products, and many other categories globally. Recognized as a technology and innovation-led producer, CBL caters to a large overseas market and has a global presence across all continents with Munchee being present in over 55 countries. Today, CBL is led by a vision to become leader in confectionary in South Asia with global presence and recognition. Under visionary leadership, the company has aggressively expanded its operation, invested heavily in new plants, factories and technologies, and established a strong sales and distribution network.

CBL launches Munchee Rollz, a premium wafer that indulges consumers with its richness.

Munchee encourages Sri Lanka Volleyball to achieve victory at the Asian Volleyball Championship

Munchee Crowned as Brand of the Year Once Again at SLIM Brand Excellence 2020

Munchee the only South Asian biscuit manufacturer to win highest ‘AA’ Certification by British Retail Consortium

Munchee the only South Asian biscuit manufacturer to win highest ‘AA’ Certification by British Retail Consortium

Munchee Sponsors National Volleyball Championship for the 10th consecutive year

Sri Lankan Consumers Declare Munchee Sri Lanka’s #1 FMCG Brand – Global Brand Footprint Report