September 25, 2023
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4min

 


 

 

 

Colombo, Sri Lanka: Singer, the exclusive distributor for Honor smartphones in Sri Lanka, marked a new era of affordable, cutting-edge mobile technology with the highly anticipated launch of the new line-up of Honor smartphones.

The breakthrough release from China’s No. 1 Android smartphone manufacturer showcases the pinnacle of smartphone innovation, led by the flagship Honor 90, designed to redefine the mobile experience for mid-market consumers. The new smartphone range was officially introduced to Sri Lanka recently with the Honor 90 leading the charge at a starting price of just Rs. 149,999.

Mahesh Wijewardene, Chief Executive Officer, Singer Group of Companies, expressed his sentiments about the new smartphone series and the growth experienced by Honor in the Sri Lankan market, stating, “We are thrilled to launch the Honor 90, Honor 90 Lite, Honor X5 Plus, and Honor X6a smartphones in Sri Lanka. Singer has continued to provide exceptional value to local consumers, especially throughout the period of economic hardship that the country is currently experiencing. These smartphones offer consumers a wide range of features and options to choose from, at prices that are affordable for everyone. We are confident that these new smartphones will be well-received by Sri Lankan consumers.”

The main feature of the H90 is the power of its triple-lens rear camera system, featuring a remarkable 200-megapixel main sensor. This cutting-edge camera setup allows users to capture every moment in breathtaking detail and clarity. For crystal-clear video calls and stunning selfies, the Honor 90 boasts a 50-megapixel front-facing camera, perfect for staying connected and sharing memorable moments.

Another remarkable aspect of the Honor 90 is its unparalleled value. In comparison to other flagship models in the market, the Honor 90 offers superior RAM, shooter and storage capabilities at a fraction of the cost, making it the smart choice for discerning consumers.

The Honor 90 is accompanied by three more exciting additions to the Honor family, the X5Plus, X6a and H90 Lite, catering to diverse needs and budgets of every segment in the local smartphone market.

The introduction of these devices marks a significant milestone in Honor’s journey in Sri Lanka. Since its initial launch in April 2023, Honor has rapidly risen to become one of the most beloved smartphone brands in the country, gaining the trust and enthusiasm of Sri Lankan consumers.

The newly launched smartphones are now available at Singer retail showrooms and Authorized resellers island-wide, ensuring easy access for consumers eager to experience the future of mobile technology.

 


 

 


September 22, 2023
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4min

 



 

 

Singer Sri Lanka PLC is pleased to announce the revamping of its Colombo Service Centre, reaffirming the brand’s dedication to providing exceptional services to their valued customers. The new facility located in Borella aims to redefine the customer service experience for all patrons.

Sharing his thoughts, Mahesh Wijewardene, Chief Executive Officer, Singer Group of Companies said, “The revamping of our Colombo Service Centre underscores Singer’s unwavering dedication to delivering exceptional services to our customers. We believe the new enhancements will provide a more convenient and pleasant after-sales experience for them and make their interactions with us more seamless and enjoyable.”

Recognizing the uniqueness of each customer and their requests, Singer offers personalized assistance and tailored solutions designed to meet a range of diverse and specific requirements.

Singer’s team of highly trained technicians and customer care specialists possess an in-depth understanding of their wide range of products, ensuring that customer requirements are met with accurate solutions and insights.

The service centre also boasts a dedicated spare parts counter providing customers with easy access to genuine spare parts for renowned brands such as TCL, Samsung, Beko, Hitachi and Panasonic. As the trusted service partner and exclusive agent for many of these leading brands, Singer offers these parts over the counter to further enhance the customer experience at their service centre.

Kasun Udayanga, Head of Service and Processes, Singer Sri Lanka PLC said, “We are happy to announce the revamping of our service centre in Colombo. Our commitment to providing exceptional services to our valued customers has never been stronger. The new service centre in Colombo is not just a place for repairs; it’s a symbol of innovation and improvement. With state-of-the-art tools, a team of highly trained experts, and a commitment to personalized assistance, we are here to meet the requirements of each customer.”

The Colombo service centre is now also enhanced with a cutting-edge Queue Management System (QMS) implemented by Sri Lanka Telecom (SLT) which will significantly reduce the customer waiting time, a pleasant lounge area where customers can comfortably wait till the repair is completed or till their token number is called, and a Call Management System designed to ensure that every customer is promptly attended to.

Singer also introduced the Singer Care App, an alternative and complementary after-sales feature, which provides the convenience of repairing and servicing products from the comfort of one’s home. The app which can be downloaded on Google Play and Apple Stores is available to patrons island-wide and supports scheduling repairs, following up on service requests and accessing product information around the clock.

 



 

 


August 10, 2023
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4min

 



 

 

Singer Sri Lanka the leading consumer durable retailer, has achieved a remarkable feat by being named the Most Valuable Consumer Brand-Retail by Brand Finance 2023. This recognition highlights the company’s unwavering commitment to maintaining brand strength and underscores the pivotal role of the brand in the success of any business. With an unwavering dedication to excellence and customer satisfaction, Singer Sri Lanka PLC continues to set new standards in the retail sector, driving innovation and serving as a pioneer in the consumer durable industry.

In the face of adversity, Singer Sri Lanka focused on staying connected with its customers through various platforms, ensuring that the brand held a steadfast presence in their lives. Leveraging the power of technology and digital marketing, the company maintained an effective line of communication, enabling customers to stay informed and engaged with the latest product offerings and promotions.

One of the key initiatives that set Singer Sri Lanka PLC apart was the launch of their new “RED Loyalty Point Program.” The program was designed to emphasize the lifetime value of customers and strengthen the bond between the brand and its consumers. By rewarding loyalty and prioritizing the customer relationship, the program helped foster a sense of belonging and appreciation among the customer base.

The year 2022 posed considerable challenges for Sri Lanka, with import restrictions and a sharp devaluation of the rupee casting a shadow over various sectors, particularly the consumer durable industry. Despite the hurdles, Singer Sri Lanka PLC remained steadfast in its dedication to brand and consumer engagement.

Mr. Mahesh Wijewardene, CEO – Singer Group of Companies commented on the achievement, saying, “We are extremely proud to be named the Most Valuable Consumer Brand – Retail by Brand Finance 2023 and to be recognized as one of the top 10 strongest brands in the country. This recognition reaffirms our brand’s strength and the bond we share with our customers.

Mr. Shanil Perera, Director – Marketing, Singer Sri Lanka PLC, added:
We managed to sustain brand visibility and consumer engagement through many strategic marketing initiatives, mainly digital. This continuous connection with their consumers proved to be a differentiator in a volatile market. Launching the RED loyalty point program was a natural step for us. It reflects our dedication to prioritizing the lifetime value of our consumers and emphasizes the significance of building strong, long-lasting relationships with them.”

Singer Sri Lanka PLC is the winner of the People’s Brand of the Year award and the the People’s Durable Brand of the Year award for the 17th consecutive year.

 



 

 


July 31, 2023
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3min

 


 

 

Singer Sri Lanka PLC is delighted to announce its partnership with vivo, a prominent global smartphone manufacturer, as their official National Distributor. This collaboration marks a significant step towards enhancing the smartphone landscape in Sri Lanka, providing consumers with access to innovative and high-quality vivo smartphones.

Speaking about the partnership, Mahesh Wijewardene, Chief Executive Officer, Singer Group of Companies said, “We are thrilled to collaborate with vivo, a brand that shares our passion for innovation and customer-centricity. Through this partnership, we aim to bring the latest technology and feature-rich smartphones that vivo offers to our customers in Sri Lanka.”

vivo is celebrated worldwide for its groundbreaking technology and inventive features, and this partnership brings its impressive lineup of smartphones to the fingertips of Sri Lankan consumers.

Expressing his views, Kevin Jiang, CEO, vivo Sri Lanka, said, “We at vivo are committed to provide the advanced technology embedded in our product offering to the people of Sri Lanka. To make technology easily accessible and further strengthen vivo’s foothold in the region we have partnered with Singer. This partnership is a testament to our shared vision and together we aim to ensure easy availability of vivo products and open new avenues across the island. We look forward to a successful and fruitful alliance with Singer for the benefit of our beloved consumers.”

vivo have gained international acclaim for their sleek designs, powerful processors, high-quality cameras, and exceptional battery life. Offering a diverse range of features and specifications, the brand caters to the unique needs and preferences of every user. Equipped with AI-enhanced photography, in-display fingerprint scanners, and high-resolution displays, vivo smartphones epitomize the pinnacle of technological innovation.

Singer’s extensive retail network, coupled with its reputation as the sole authorized distributor for numerous global brands in Sri Lanka, makes it the perfect match for vivo. As part of its commitment to customer satisfaction, Singer will also provide comprehensive customer support and dedicated after-sales services for vivo smartphones.

 


 

 


July 11, 2023
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4min

 



 

 

11 July 2023, Colombo: Enterprise Analytics (EA), a leading Sri Lankan IFS channel and services partner with offices across the globe, has been selected by Singer Sri Lanka to be their trusted IFS partner. As a part of this, EA will now provide Singer with a range of ongoing support services that will help enhance business operations and drive long term growth.

Singer, the market leader in Sri Lanka’s consumer durables industry, has been an IFS customer for over 20 years. The company has been using the ERP platform to streamline operations, reduce costs, and increase efficiency. EA will now work towards optimizing these benefits to further improve Singer’s competitive advantage in the market.

“We are excited to work with Enterprise Analytics to further enhance our use of IFS,” said Kapila Perera – Director IT & Credit of Singer Sri Lanka. “We have been a loyal IFS customer for many years and have seen the benefits of their solutions first-hand. Therefore, with EA’s expertise and support we are confident that we can continue to maximize the platform’s potential to drive growth in our respective categories.”

In addition to providing support services, EA has a proven track record of delivering successful ERP implementations and IFS Cloud upgrades. The company has a deep understanding of the challenges businesses face in today’s fast paced world and their people-first approach to providing solutions underlines their commitment to providing a world class service to their customers. Enterprise Analytics was recently awarded the IFS Services Partner of the Year (2022) by IFS.

Eranda Maldeniya, Director of Enterprise Analytics said, “We are thrilled to welcome Singer Sri Lanka as a new IFS services customer. Our IFS certified consultants have been working in the ERP space for many years and have a deep understanding of IFS applications. With our extensive experience and deep domain knowledge we are well-positioned to help Singer take their operations to the next level.”

Singer Sri Lanka has been instrumental in offering Sri Lankan consumers the world’s best solutions in electronic items and home appliances. The company has nurtured a strong reputation for trust, quality and reliability coupled with an unmatched reach of over 5.7 million customers. The brand is frequently recognized as one of Sri Lanka’s most loved.

Enterprise Analytics is an ERP and software development company that delivers strategic change to businesses globally. The company’s team of IFS-certified consultants have the deep domain knowledge and extensive experience needed to accommodate the unique needs of organizations across a myriad of industries. With offices in Asia, the Middle East, Australia, the UK and America, EA’s specialist teams can deliver exceptional service across geographies. This broad reach has also allowed the company to offer 24×7 global support, thus guaranteeing their promise of Transformation Driven by People.

 



 

 


June 29, 2023
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4min

 



 

 

Singer Sri Lanka, a renowned name in the furniture industry was thrilled to have invited customers to an exclusive workshop on “Mastering Furniture Styling.” The event took place on 24th June 2023, at Singer’s Flagship Store for Premium Furniture at One Galle Face.

The workshop aimed to empower valuable customers with the knowledge and skills necessary to select, place, and accessorize furniture for stunning living spaces. Pasanga Abeywardena, Managing Director & Head of Interior Design at Pasanga Abeywardena Designs (Pvt) Ltd., conducted the workshop, sharing her expertise and experience in the field. Ms. Abeywardena guided participants through the intricacies of furniture styling, helping them transform their homes into havens of style and comfort.

“We believe that furniture styling is an art that can elevate any space,”says Pasanga Abeywardena, renowned interior designer. “I’m impressed by the exquisite furniture pieces showcased at Singer’s Flagship Store and I am truly delighted to have had the opportunity to share my insights and help customers create truly exceptional living spaces.”

This event held special significance as it followed the recent opening of Singer’s Flagship Store for Premium Furniture at One Galle Face on 2nd June 2023. The store showcases a wide range of exquisite furniture designed to enhance living spaces, and Singer wanted to ensure customers made the most of their purchases.

“I attended the Furniture Styling Workshop at Singer’s Flagship Store, and it was a game-changer for me. I now feel confident in selecting and arranging furniture to create a stylish and comfortable home.” shares a satisfied customer.

A special invitation was extended to customers who recently participated in the Kedella and Build SL Construction exhibitions. Additionally, FREE registrations for this exclusive workshop were made available through Singer’s official social media pages.

As an added benefit, workshop participants became eligible for exclusive discounts on furniture purchases from Singer’s Flagship Store for Premium Furniture at One Galle Face. This unique opportunity allowed them to bring elegance and sophistication into their homes while enjoying exceptional savings.

Customers are encouraged to stay tuned for more exciting events and workshops at Singer’s Flagship Store for Premium Furniture at One Galle Face. Follow our official social media pages for updates

 



 

 


June 5, 2023
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4min

 



 

 

Singer Sri Lanka, a renowned name in the furniture industry, marked a significant milestone with the grand opening of its flagship store for Premium Furniture at One Galle Face. This exclusive event showcased a stunning range of modern and exquisite designs, elevating the concept of luxurious living.

Introduced in December last year, Singer’s premium furniture range was a strategic move to cater to the discerning tastes of the high-end market. The response has been phenomenal, fortifying Singer Furniture’s position as a leading provider of sophisticated furniture solutions. The Premium Furniture showroom at One Galle Face further strengthens their commitment to offering unparalleled style and elegance.

The spacious showroom welcomes interior enthusiasts, boasting an impressive collection of furniture pieces. From sleek and comfortable sofas to elegant wardrobes and pantry cupboards, Singer Premium Furniture has curated a selection that caters to diverse preferences. Whether it is a tastefully designed dining table, an eye-catching accent chair, or a luxurious bedroom suite, this new store promises to fulfill every design aspiration.

One of the highlights of the showroom is the Signature kitchen wardrobe solutions. Signature Group is Malaysia’s largest kitchen cabinet and wardrobe manufacturer and this partnership has allowed the incorporation of a sleek and modern pantry display, giving local consumers an opportunity to experience international kitchen craftsmanship firsthand. The combination of Singer’s expertise and Signature Group’s craftsmanship results in a truly exceptional offering for those seeking to enhance their home interiors.

The opening ceremony was graced by Singer’s CEO and the Directors, who expressed their excitement about this significant step. The event was attended by industry professionals, interior designers, and notable personalities who appreciated the dedication to excellence showcased by Singer Premium Furniture.

Singer Sri Lanka PLC Group Chief Executive Officer Mahesh Wijewardene stated, “Today marks a momentous occasion as we proudly unveil the Singer Premium Furniture One Galle Face Shop. This flagship store symbolizes our constant dedication to providing our esteemed clientele with the pinnacle of luxurious living. We invite you to immerse yourself in a world of refined design and unrivaled craftsmanship. Introducing Singer Premium Furniture Showroom, the perfect complement to Singer’s renowned home appliances showroom offered at OGF. With this latest addition, Singer is proud to provide a comprehensive solution to all your household needs. Step inside and immerse yourself in the art of exquisite living.”

With the grand opening of the One Galle Face flagship store, Singer continues to redefine luxury and elevate the standards of furniture in Sri Lanka.

Visit the Singer Premium Furniture flagship store One Galle Face and embark on a journey of sophisticated design and exquisite living.

 



 

 


May 16, 2023
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3min

 



 

 

The 30th Singer-Mercantile Cricket Association Super Premier League 2023 witnessed the remarkable entry of Fairfirst Insurance into the league tournament. With an impressive performance throughout the tournament, Fairfirst Insurance emerged as a formidable contender, securing seven victories, and suffering just one defeat.

The tournament, featuring eight prominent teams, showcased some thrilling cricket matches, captivating fans with exceptional displays of skill and sportsmanship. The participating teams included Hayleys Group, BBK Partnership, John Keells Group, Hatton National Bank, Citizen Development Bank, Mode Engineering, CL Synergy Limited, and the dynamic team of Fairfirst Insurance.

Under the leadership of Captain Moditha Ranatunga, Fairfirst Insurance exhibited a commendable level of dedication and teamwork. The team’s Manager and Chief Sales Officer at Fairfirst, Sanjay Siriwardena, ensured seamless coordination and provided unwavering support to the players. The expertise of Coach Ramachandran Sridhar further honed the team’s skills and strategies, contributing to their success in the tournament.

The spotlight shone brightly on Fairfirst Insurance’s standout performers in the tournament. Anuk Fernando emerged as the leading runs scorer for Fairfirst Insurance, amassing an impressive total of 302 runs. His consistent performance with the bat played a vital role in the team’s success. Meanwhile, Thanuka Dabare showcased his bowling prowess, emerging as the leading wicket taker in the tournament, with a remarkable tally of 18 wickets. Notably, Asel Sigera proved to be a valuable asset to the team as well, securing the second-highest number of wickets in the tournament, with a notable total of 15 wickets.

Fairfirst Insurance continues to support and promote sportsmanship and excellence in cricket, reflecting their commitment to fostering a culture of teamwork and success. With their impressive debut in the league tournament, Fairfirst Insurance has established themselves as a force to be reckoned with in the realm of corporate cricket.

Fairfirst Insurance serves individuals, businesses, and institutions across this beautiful island through a versatile workforce of 800 spread across their comprehensive branch network, affinity partners and leading brokers in the market. Working as a close-knit team, pushing boundaries, and embracing a fun-at-work culture enables them to be the best at what they do, both on and off the field.

 



 

 


April 19, 2023
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2min

 



 

 

April 2023, Colombo: Nations Trust Bank together with Singer (Sri Lanka) PLC have enhanced the accessibility and convenience of foreign inward remittance services across Sri Lanka. Between the two entities a location network of more than 500 outlets countrywide have been made available to customers to collect their remittance payments.

The partnership offers a significant value addition for Sri Lankans living and working abroad, who can now send money to their loved ones back home with more ease. The expanded network of payout locations also benefits customers residing outside the main cities, who no longer will need to travel long distances to collect their remittance payments.

Singer’s extensive branch network enables customers to receive up to LKR 200,000 per remittance transaction. The partnership also enables Nation Trust Bank to serve potential customers through the Bank’s foreign inward remittance partners worldwide, including Ria, Transfast, Small World, iThamor, Al Zaman Exchange, Worldcom Finance, NEC, Brastel, Unigiros, Speed Remit, Srour, Buckzy, EzCash, City Exchange and Musharbash Exchange.

Nations Trust Bank PLC serves a diverse range of customers across Consumer, Commercial and Corporate segments through an islandwide network of 96 branches. The bank is focused on digital empowerment through cutting-edge digital banking technologies, and pioneered FriMi, Sri Lanka’s leading digital banking experience. Nations Trust Bank PLC is an issuer and sole acquirer of American Express Cards in Sri Lanka with market leadership in the premium segments.

 



 

 


February 15, 2023
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3min

 



 

 

Singer (Sri Lanka), a company renowned for empowering Sri Lankans with cutting-edge technology, recently launched a brand-new range of all-in-one Flat Panel smartboards to help enhance the learning experience for students and office work within organisations. This latest Smartboard can be used as a computer, projector or electronic whiteboard and makes teaching and learning much more for teachers and students alike.

The Smartboard comes with a variety of options for both educational and office purposes. This includes the ability to showcase presentations, documents, videos, music and much more. Its internal memory can be used as storage for documents, lesson plans and more to make teaching and office work much more efficient. The Smartboards mobility and features make it an ideal device for both classroom and boardroom.

Commenting on the newly launched smartboards, Mahesh Wijewardene, Group CEO of Singer (Sri Lanka) PLC said, “We are delighted to once again be able to provide the world’s leading Smartboard technology to Sri Lanka. It is imperative that in this new digital age that we do our part to help enhance the quality of education and organisational efficiency in Sri Lanka.”

Over the years, Singer (Sri Lanka) has been providing Flat Panels to various educational institutions, government, and non-government institutions and several other CSR projects. One such project is the ‘Right to Read’ initiative implemented by Brandix. To date, Singer has powered more than 2,500 smart classrooms and offices in Sri Lanka.

The smartboards are available in 4 different sizes, 55”, 65”, 75” and 85”, and are available with Android and Windows 10 operating systems. Currently, Singer offers special discounts to schools and other educational institutes with the objective of enabling a digital future for the country. Singer also offers a comprehensive 2-year warranty for the product. Additionally, for the convenience of customers, Singer offers free installation island-wide and an unmatched after-sales service with a dedicated team of experts.

More information about the new smartboard range can be obtained via the Singer Customer Care on (011) 5 400 400 or www.singer.lk.

 



 

 



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Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.




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