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February 7, 2024
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Business & EconomyGlobal Business

Global spend on sports media rights is forecast to reach $61bn this year, but a fragmented media landscape poses dilemmas for brand advertisers

6min
In the US brands are expected to spend an additional $2bn on the Paris Olympics while Euro 2024 will drive €250m in incremental ad spend across Europe – yet the boost will not be enough to reverse TV’s decline WARC Global Advertising Trends: Sports media in the era of fragmentation 7 February 2024 – At […]
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