October 6, 2023
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3min

 



 

 

Helps to transform Sunshine Consumer to cater to evolving consumer demands in the future.

In a strategic move to navigate challenging macroeconomic conditions, Sunshine Consumer Lanka (SCL)—the consumer arm of diversified conglomerate Sunshine Holdings PLC —has unveiled ‘Project Delta’, a transformation initiative across supply chain, marketing and sales to cater to a more dynamic, consumer-driven market in the post-pandemic era.

Launched in April 2023, ‘Project Delta’ signifies a multifaceted initiative to redefine the company’s approach to all the revenue-generating functions. Under the consultation of veteran marketing and sales strategist Nandana Wickramage, Sunshine Consumer embarked on the first stage of Project Delta for its sales transformation, focusing on a comprehensive assessment of the existing sales structure, sales systems, and the dedicated sales workforce.

Building on the insights gathered in stage one, stage two ushered in transformative recommendations. These forward-thinking proposals have outlined the importance of agility, digitalization, and customer-centricity in reshaping its sales operations. Furthermore, stage two of Project Delta has paved a path for the company to leverage cutting-edge technologies, harness data-driven insights, and empower its sales workforce with the skills and tools needed to excel in a more dynamic business landscape.

“Sunshine Consumer is committed to innovation and adaptability as we navigate through challenging economic conditions. With the dedicated consultation of Nandana Wickramage to lead our sales transition, we are keen to build a resilient sales workforce capable of thriving in any business environment,” commented Shyam Sathasivam, Managing Director of Sunshine Consumer.

The strategic steps implemented under ‘Project Delta’ have already shown impressive growth and revenue performances for Sunshine Consumer. During the first quarter of the current financial year (1QFY24), the company reported a 21% YoY increase in revenue to close at Rs. 4.7 billion and accounted for 35% of Sunshine Group revenue for the period. Consumer local business showcased strong performance with consumer brands—Zesta, Watawala, Ran Kahata and Daintee—continued to grow market share.

 



 

 


March 1, 2023
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7min

 



 

 

Friday, 24th February 2023, COLOMBO – Sri Lanka; Ladies from around the world who arrived for the APAC Mid-Term Meeting of Ladies Circle International (LCI) have been enjoying Sri Lanka’s sunshine, beaches, wildlife and history as they prepare to deliberate on how to make a difference to those less fortunate by supporting community projects and raising funds for the needy, both locally and internationally. The meeting was held at the Cinnamon Lakeside, Colombo, on 24th and 25th February, 2023.

LCI is currently a community of 13,000 women across 5 regions, globally. A community of 2032 women in the Asia Pacific across 7 countries, LCI defines friendship as a remarkable experience sharing a bond with ladies from different parts of the globe with different cultures and upbringing, and yet share a common goal and language in friendship. Every Circler endeavours to make a difference to those less fortunate than them by supporting community projects and raising funds for the needy, locally and internationally.

“Our aim is to promote international friendship, understanding and goodwill by encouraging members to extend their knowledge of each other and other people,” said Martina Santoro, President, Ladies Circle International (LCI). “We are non-political and non-sectarian. We promote, co-ordinate & develop working relationships with Round Table International, Tangent International, Agora Club International and Club 41 International, wherever possible.”

“Having been given the opportunity to host the Ladies Circle international APAC Mid-term meeting, we hope to help bring tourism back into Sri Lanka and show the internationals what our beautiful country has to offer,” said Sanjana Selvarajah, President, Ladies Circle Sri Lanka. For us it is an opportunity to bring awareness about circling and the opportunity to build friendships and bonds with others from around the region and the rest of the world. It is also an opportunity to bring about international exposure for our country. We are very grateful to our sponsors for helping us to make this event a possibility, particularly our main sponsors Nippon Paint Lanka for the tremendous strength they have been to us.”

Ladies Circle works closely with Round Table International, a similar organisation for men. Round Table Sri Lanka (RTSL) is an organization of non-political and non-sectarian young men between the age group of 18 and 40 / 45 with an aim to promote service, fellowship and goodwill in national and international affairs. It carries out multiple projects and initiatives for fellowship and community service as well as to build competency and capacity of its members. Affiliated to The Round Table International (RTI), the international organization that was founded by Louis Marchesi in 1927, in Norwich, England, the organization by itself is very dynamic, young and active. Members, comprising businessmen, entrepreneurs, technocrats and professionals who can rise above personal concerns to seek and serve the larger needs of the community with an aim to promote service, fellowship and goodwill in national and international affairs through RTI.

“There’s an old favourite saying in Round Table that goes: There are no strangers here, just old friends you haven’t met yet,” said Jayant Agrawal, President, Round Table International. “This statement cannot ring truer once you get to explore Round Table & explore the world.  Currently, our network reach extends over 60+ countries and approximately 30,000 of friendship-driven individuals from every corner of the world. In the name of parity, we are a non-political, non-denominational association and we share with mutual respect.”

“Our motto Adopt, Adapt, Improve, signifies our pursuit of adopting the practices received from predecessors, adapting them to best serve our community and network, and improve ourselves and others in the name of excellence,” Agrawal added.

“The best practices agreement emphasizes that each organization respects each other as distinctly separate organizations with equal rights under one single identity as part of the Round Table Family, whose international boards have agreed to work together on various activities without compromising the individual status and the identity of the organization,” said Shamaal Panagoda, President, RT Sri Lanka.

“For a woman between the ages of 18 and 40, Ladies Circle is one of the best platforms to serve the community,” Selvarajah continued. “It is certainly no easy task for a woman; what with trying to make something of her career, starting her family life, taking care of her children, running her home and being a corporate wizard, there are plenty of sacrifices and compromising she has to do. But we are a group of business people, entrepreneurs, corporate executives, housewives and women from various backgrounds, working towards the upliftment of the community. The good feeling Circlers experience when they help others is something indescribable.”

 



 

 


February 24, 2021
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4min

February 24, 2021: Aligning with the diversification and expansion goals of the Group, Watawala Tea Ceylon Limited (WTCL)—a 100% owned subsidiary of Sunshine Holdings PLC (CSE: SUN) today announced that the business has been renamed as ‘Sunshine Consumer Lanka Limited’. The rebranding marks a new strategic direction with an ambitious vision to expand its presence beyond branded tea leveraging its leadership position, and stepping into more categories in the competitive and rapidly-growing FMCG (Fast-Moving Consumer Goods) sector of Sri Lanka.

In August 2020, Sunshine Holdings marked the first step in this journey by completing the acquisition of a leading Sri Lankan confectionery company, Daintee Limited, adding several prestigious brands to its portfolio. The transaction was valued at Rs. 1.7 billion, and the acquisition was in line with the Group’s strategy to expand beyond tea. Today, Sunshine Consumer Lanka leads in the tea categories and toffees and sweets segment of the confectionary category with some of the country’s most-loved brands—Watawala, Zesta, Ran Kahata, Daintee and Milady.

The company’s branded tea business is currently Sri Lanka’s largest, with a significant market share of 37%. The three brands—Watawala, Zesta and Ran Kahata—cater to three distinct market segments, and all the brands have reaffirmed their recognition among Sri Lankan consumers. The confectionary business boasts an extensive product range consisting of toffees, sweets, jellies, chocolates, cocoa-based confectionery, bubblegum, desserts, biscuits and snacks where Daintee maintains more than 40% market share in toffees and sweets. The products are marketed under the brand names such as Daintee, Milady, Bensons, Chito, Chix, X-tra and Mr. Bitz.

 




 

 

Commenting on the rebranding, Sunshine Consumer Lanka’s Chief Executive Officer – Surith Perera said, “Over the last few years, we have been making waves in the FMCG sector with our tea brands, where we enjoy the market leader position in branded tea. The first significant step in our goal to expand beyond tea has been the acquisition of Daintee Limited, even at a time where the entire business landscape of the country was affected by a raging pandemic. Furthermore, while expanding within the FMCG market, we will be leveraging on our strengths of branding and distribution which has enabled us to be the market leader in Tea. Under the new company name, we envision an ever-growing portfolio and hope to achieve the vision we have for every one of our brands to be No. 1 in their sector of influence.”

The consumer sector’s strong contribution in a turbulent environment propelled Sunshine Holdings to report resilient growth during the first nine months of the current financial year (9MFY21). Consumer goods sector reported a 17.3% YoY increase in revenue to close at Rs. 4.9 billion and the profit after tax (PAT) marginally increased by 3.3% YoY in comparison to the same period last year.

 

 

 



 

 

 


September 4, 2020
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6min

Cementing its position as a leading employer in Sri Lanka, diversified conglomerate Sunshine Holdings recently secured the coveted certification from The Great Place To Work Institute– recognising Sunshine Healthcare Lanka (Medical Devices and Pharmaceuticals), Watawala Dairy, Watawala Tea Ceylon, Sunshine Tea and Sunshine Energy. The certification program assesses existing people practices and employee experience in workplaces based on the five principals of credibility, respect, fairness, pride and camaraderie.

 

The Great Place to Work Certification is the culmination of thoughtfully crafted human resource practices and values, consistently applied over Sunshine’s 50 years of operations. The positive employee morale fostered in the Group is a result of a high-trust experience that enhances productivity and places great value upon employee happiness and well-being. 

 



 

 

“It is a great honour to be recognised by the Great Place to Work Institute. It solidifies Sunshine’s deep commitment to foster an open, secure and diverse work environment where employees can thrive and excel in their careers and exceed stakeholder expectations. With a pandemic raging through the world, disrupting lives on an individual scale, it is vital that employees feel secure in their jobs and teams to perform at their optimum. As a company that has always placed immense value in the concept of family, we are doing our best to ensure that each member of the Sunshine family is taken care of in each sphere of their lives,” remarked Sunshine Holdings, Group Managing Director Vish Govindasamy.

 

Sunshine’s unique approach to building great, highly-motivated teams is based on a robust merit-based culture that emphasises on the values of innovation, trust, perseverance, responsibility and integrity. To support their diverse businesses and employees across the Group, the company prioritises and invests heavily in customised training and development initiatives, recruiting against competencies in a competitive market, benchmarking pay against the market and retaining high performers. Sunshine is also keenly aware and sensitive to the needs of the millennial generation who are entering the workforce in increasing numbers and is actively meeting their changing needs in terms of remote working and flexible hours, embracing technology, and being more open to generational diversity.

 

We are always proud of our culture at Sunshine, but this third-party validation is another feather in our cap, and confirmation from our teams stationed across the country. All employees prefer to work with great people, at companies with a strong culture, and flourish on supportive teams that encourage them to be their authentic selves at work. Therefore, we will continue to put in our best effort to uphold this philosophy as we navigate through this difficult period of time together,” Govindasamy added further. 

 

Great Place to Work is the global authority on workplace culture, employee experience and the leadership behaviours proven to deliver market-leading revenue and increased innovation. It uses validated employee feedback gathered with Great Place to Work’s rigorous, data-driven methodology. This certification will further the momentum Sunshine has accomplished to date. Additionally, it confirms the company’s commitment to develop and support an incredibly talented team to drive better business agility and make a difference for customers.




 

 


August 14, 2020
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3min

Thursday 13th August 2020, Colombo: Consolidating its stance as a Sri Lankan family business expert, Capital Alliance Partners Limited (CAL) advised Sunshine Holdings PLC on the acquisition of Daintee Limited. The transaction was structured by CAL to enable the Sunshine Group to expand its operations in the FMCG space with the use of Daintee’s well established brands, thereby maximizing the growth prospects of both entities.

Functioning as the Buy-side Advisors to the Sunshine Group, CAL was entrusted the role of harnessing the value of the Daintee brand that has been created over the years and plugging it into the Sunshine Group such that they can expand their presence as a leading FMCG conglomerate in Sri Lanka.

Having negotiated through a number of prospective investors, CAL played an instrumental role in the implementation of the transaction by liaising with all related parties and engaging in negotiations with Daintee, on behalf of Sunshine, securing the most beneficial terms of the transaction.

 



 

Having been a family run business over the past 35 years, Daintee has become a household name as one of the largest players in the confectionary space in Sri Lanka with an island-wide footprint and over 95,000 touchpoints.

Sunshine Holdings is one of Sri Lanka’s most respected conglomerates, with a core focus in Healthcare, Agribusiness, Consumer Goods & Renewable Energy. The group has a 50 year heritage that started as a prestigious family owned business, growing to become one of the most respected conglomerates Listed on the Colombo Stock Exchange bearing a name synonymous with quality.

Commenting on the acquisition, the Group Managing Director Vish Govindasamy said; “I believe this transaction positions the Sunshine Group on the path to becoming the leading FMCG conglomerate in Sri Lanka and is a strong statement about our vision to grow.”

CAL’s VP of investment banking Rizny Faisal went on to say “The transaction is a boost for the country’s capital markets in a post COVID landscape and has been a testament to CAL’s unwavering commitment to its’ clients, whilst solidifying CAL’s stance as Sri Lanka’s family business expert in investment banking.”

 



 

 


May 28, 2020
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3min

Sunshine Foundation for Good, the corporate social responsibility (CSR) arm of the diversified conglomerate Sunshine Holdings, recently donated 12 fully-equipped Intensive Care Unit (ICU) beds worth Rs. 7 million to the Ministry of Health. Sunshine will work closely with the Ministry to place these new beds in the ICUs of  COVID-19 reference hospitals located throughout Sri Lanka. The donation was handed over to President Gotabaya Rajapaksha by Sunshine Holdings Group Managing Director Vish Govindasamy, in the presence of Pavithra Wanniarachchi, the Minister of Health.

The ‘Pioneer 4’ ICU beds, developed by globally-renowned healthcare equipment producer Meissa, are equipped with electric motors for smooth functioning, and all bed adjustments can be operated remotely which can prevent cross-contamination inside the unit. Some of its advanced features include Auto CPR, Auto contour, Cardiac chair position with one button, Shock position with one button help to improve the patient care at the time of an emergency. Thanks to its hygienic design, hospitals can maintain the sterility inside the unit, and X-ray translucent top helps to diagnose the patient without shifting. The bed is also backed with battery backup to maintain operation when not powered by the main electrical supply.



Commenting on the latest donation, Sunshine Holdings Group Managing Director Vish Govindasamy said, “Integrating corporate sustainability to our business strategy has been one of the key objectives for Sunshine, and CSR has empowered our organisation to engage in many actions and initiatives over the years. Now more than ever, we are joining forces with the public authorities to fight the COVID-19 pandemic and safeguard all Sri Lankans. Supporting the ICUs is a top priority. It is our sincere hope that these beds will not be necessary at this critical time after all and that they will remain available to the national health system for the long run.”

With their latest donation of ICU beds, Sunshine Holdings as a group has contributed more than Rs.20 million in donations to assist the government, frontline healthcare workforce and military in mitigating the spread of COVID-19 in Sri Lanka.

Initiated to commemorate the Group’s 50th anniversary, the Sunshine Foundation for Good centralises all CSR efforts undertaken by Sunshine Holdings through a sustainability committee and a project chair with clear objectives that will aim to drive change towards sustainability, with health and education as The Foundation’s two main pillars.

 


January 2, 2018
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3min

December 28th 2017; Home-grown diversified conglomerate, Sunshine Holdings PLC announced that it would be further consolidating its stake in Estate Management Services Limited (EMS), the holding company for Watawala Plantations PLC, Hatton Plantations PLC and Watawala Tea Ceylon Limited (WTCL) – two of Sri Lanka’s most profitable plantations and leading tea brands.

Previously managed under tripartite ownership between Sunshine Holdings PLC, Pyramid Wilmar, and Tata Global Beverages, with each party holding an equal share in EMS, Sunshine’s stake in EMS will increase up to 60% of its issued share capital, while Pyramid Wilmar will hold the remaining 40%.

Meanwhile, Tata Global Beverages will continue its collaborative partnership with Sunshine Holdings, but with a revised strategy that places greater emphasis on international branding and marketing of TATA Tea which will continue to be sourced from Watawala Plantations.

 “Our close partnership with Tata Global Beverages has resulted in numerous achievements, milestones and accolades for Watawala Plantations and WTCL over the past two decades. This long and fruitful relationship with Tata Global Beverages is underpinned by an unblemished legacy of trust, excellence, and innovation and moving forward, we will continue to draw on these strengths as we continue to adapt and grow”, Sunshine Holdings Group Managing Director, Vish Govindasamy said.

“We also see this moment as an opportunity to take more direct action aimed at reforming and rejuvenating less profitable sectors of our tea business while emulating and enhancing the examples, practices and techniques utilized in our best performing tea estates. In this regard, we look forward to exploring new opportunities for partnerships and synergies between Sunshine and Tata Global Beverages”, added Govindasamy.

 Notably, Sunshine Holdings has an investment in Tata Communications Lanka Ltd, of which Govindasamy is the Chairman, who expressed that Sunshine would continue to seek out synergistic branding and marketing opportunities, particularly with regard to international markets, leveraging on the immense resources and global reach of Tata Global Beverages.



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