October 13, 2023
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4min

 



 

 

Roar AdX, the Authorized Sales Partner for Meta in Sri Lanka, conducted an insightful workshop titled ‘Mastering Meta Ads’ on 27 September 2023, in Colombo. The event, aimed to empower advertisers with the right skills and knowledge to excel in Meta Ads, attracted a diverse audience, including existing clients of Roar AdX and the members of the local SMEs, education and e-commerce sectors.

With over 130 participants, the workshop proved to be a valuable opportunity for advertisers to dive deeper into Meta Ads, learn best practices, and explore the latest updates on the platform.

The workshop commenced with a discussion on common mistakes that advertisers often make when running ad campaigns on Meta and, more importantly, how to avoid them. By understanding these drawbacks, advertisers can refine their strategies to make more informed decisions when crafting their campaigns on Meta.

The team of certified experts at Roar AdX also provided hands-on guidance on setting up and optimising their advertising campaigns on Meta. From campaign creation to effective audience targeting and budget management, participants gained a thorough understanding of the mechanics of setting up an ad campaign on Meta.

“We strongly believe in empowering the SME sector as they play a pivotal role in driving economic growth in Sri Lanka. At Roar AdX, we commit to adding substantial value to our clients by staying ahead of trends and delivering tailored solutions, including training and workshops conducted in all three local languages. Through our continuous investments in training and workshops, we aim to empower our clients, especially in the SME sector, to navigate the world of digital advertising effortlessly and effectively,” says Umair Wolid, Chief Marketing Officer at Roar AdX.

In an ever-evolving digital advertising landscape, staying up-to-date with the latest updates about digital platforms is crucial for advertisers on all scales. The workshop placed a heavy emphasis on ad creatives, as effective ad creatives are the cornerstone of any successful advertising campaign. Attendees learned the art of crafting compelling visuals and persuasive ad copy that resonates with a wider target audience.

The workshop concluded with an interactive Q&A session, allowing participants to engage directly with our experts at Roar AdX. This open forum allowed attendees to seek clarifications, share their experiences, and gain deeper insights into specific challenges they may face.

Roar AdX is the media sales representation arm of Roar Global, and has supported over 5,000+ clients since 2020. Their commitment to empowering businesses and marketers through continuous training and workshop initiatives reaffirms their position as an industry leader. By arming advertisers with the right skills, knowledge and technical experience, Roar AdX continues to be a trusted partner for advertisers in Sri Lanka and beyond.

 



 


April 4, 2023
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5min

 



 

 

Samsung has been at the forefront of TV innovation for decades. With an unwavering commitment to excellence, Samsung is inching ever closer to delivering picture quality that is more real than reality through ceaseless technological innovation. The company is taking the lead in developing TV technologies and enhancing the 8K viewer experience from FHD and 4K, thanks to its far-sighted strategic vision and an endless passion to bring new technologies to the market.

These days, picture quality has become one of the most crucial factors consumers consider when choosing a TV. In 1977, Samsung succeeded in the development and mass production of a color TV, the Color Economy TV, for the first time in Korea, ushering in the era of color television for the country. Samsung earned the title of the first color TV manufacturer in Korea thanks to its steadfast dedication to innovation, and the company was never complacent about the colossal success of its black and white TV model, the Econo TV, which took the lion’s share within the monthly TV market at the time.

Next to be developed was the LCD TV, and, in 2009, Samsung unveiled its breakthrough model — the Samsung LED TV. The LED TV was the culmination of all the innovative technologies available at the time, allowing for unrivalled picture quality brought about by light-emitting diodes. All components of Samsung’s LED TV were designed anew, and the number of patents acquired for this model exceeded 3,000.

In 2017, Samsung then went on to introduce the world’s first QLED TV based on cadmium-free quantum dot technology at the Consumer Electronics Show (CES). The company’s innovative TV was at the center of attention that year, boasting superb picture quality and 100% color volume.

A year later, the company brought to the market a QLED 8K model that incorporated 8K resolution into Samsung’s proprietary quantum dot technology. It featured Direct Full Array, a backlight technology able to precisely control the lighting balance across every part of the picture on-screen, as well as 8K AI Upscaling, an upscaling technology designed to intelligently upgrade lower-quality videos into vivid 8K resolution, for the first time in the industry. Samsung’s innovative QLED 8K technologies are what launched the era of 8K.

In 2020, Samsung unveiled the world’s first bezel-less TV that completely removed the bezels from around the display, A year later, they further solidified their position as an industry leader by introducing Neo QLED technology based on Quantum Mini LED displays. From FHD through to 8K, they have undertaken ceaseless efforts to develop innovative products that offer differentiated experiences based on consumer needs.

Following the recent growth of 8K devices including smartphones, anyone is able to create 8K content and view it in ultra-high resolution, High-performance graphics cards also now make it possible for users to play 8K games, meaning that we are already living in the age of 8K UHD.

Finally, the goal is and always has been to provide users with experiences that go beyond simply watching content. The most important value that a display can provide is to present images that seem more real than reality itself. Through the best picture quality algorithms and leading sound performance, the optimal picture quality delivered then allows users to enjoy their favorite content without having to worry about adjusting the settings. Samsung’s ultimate goal is to offer superb picture quality that enables users to thoroughly enjoy their viewing experiences that go beyond simply watching content.

 



 

 


March 7, 2023
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7min

 



 

 

At MWC Barcelona 2023, Huawei showcases leading technologies, new business opportunities, and industry progress in the 5.5G era. The company aims to work with carriers and industry partners around the world to further the evolution of ICT infrastructure, lay the foundation for the 5.5G era, and build on the success of 5G for even greater prosperity.

At the event, Huawei presents five major characteristics of the 5.5G era: 10 Gbit/s experience, all-scenario IoT, integrated sensing and communication, Level 4 autonomous driving network, and green ICT.

Technological innovation in the 5.5G era will bring operators a 10-fold increase in network performance over 5G.

  • 10 times higher experienced speeds: The peak rates experienced by mobile and home broadband users will increase from 1 Gbit/s to 10 Gbit/s, ensuring better experiences in immersive and interactive services.
  • 10 times more connections: Passive IoT technology enables an increase in the number of connected things from 10 billion to 100 billion.
  • 10 times more deterministic: There will be a 10-fold improvement in latency, positioning accuracy, and reliability.
  • 10 times higher energy efficiency: CO2 emissions per terabyte of data transmitted on a mobile network will be reduced 10 times.
  • 10 times more intelligent: Autonomous driving networks (ADN) will be upgraded from level 3 to level 4 autonomy, with 10 times more efficient network O&M.

5.5G can help operators open up five new business frontiers and drive a 100-fold increase in new business opportunities.

Frontier 1: Explosion in services with immersive and interactive experiences

3D applications, such as 3D online malls, 24K VR gaming, and glasses-free 3D video, will become mainstream. Services with immersive experiences emerged in the 5G era, but in the 5.5G era, services with both immersive and interactive experiences will become commonplace. With continuous breakthroughs in device technologies and a boom in content, the number of online users of immersive and interactive services in the 5.5G era is expected to exceed 1 billion, a 100-fold increase.

Frontier 2: Further enabling industry digitalization

As 5G private networks become increasingly capable, their scope of application will expand by 10 times, and the value of each connection in key applications will increase by even more than that. We predict that the number of 5G private networks deployed will increase from 10,000 today to 1 million by 2030. Fiber connections are extending from homes and enterprises to production lines and even production equipment.

Frontier 3: Cloud applications entering a new era, creating new opportunities for network connectivity

Cloud-based and multi-cloud enterprise applications are becoming a new trend. The cloud applications will need real-time, reliable, and easily-accessable connectivity, bringing new opportunities to transmission networks, whether they are between edge cloud nodes, between edge cloud nodes and central clouds, or between enterprises and the cloud.

Frontier 4: Cellular networks cover all IoT applications and passive IoT enables 100 billion connections

Passive IoT technology is extending mobile connectivity from high-speed active solutions to ultra-low-speed passive ones. Passive IoT tags can transmit data, and can also be used for positioning and on temperature sensors. Such tags can be used in a wide variety of scenarios, such as automated inventory of warehouse items, agriculture and livestock development, and positioning of personal items. Currently, more than 30 billion passive IoT tags (based on technologies like RFID) are consumed a year. As more industries go digital, the number of passive IoT tags used every year is expected to reach 100 billion.

Frontier 5: From communication to integrated sensing and communication, facilitating new services

5.5G networks with the sensing capability can be used extensively in scenarios like smart city road traffic services and perimeter sensing, making urban infrastructure more efficient and intelligent. For example, in rainy or foggy weather, 5.5G networks can automatically detect obstacles or abnormalities on the road and notify drivers through the maps in their cars one kilometer in advance, making transportation safer.

In July 2022, Huawei released its vision of “Innovation, Lighting up the 5.5G Era”. At this year’s MWC, together with operators and industry partners around the world, Huawei will explore innovative services and new business opportunities of the approaching 5.5G era.

MWC Barcelona 2023 runs from February 27 to March 2 in Barcelona, Spain. Huawei showcases its products and solutions at stand 1H50 in Fira Gran Via Hall 1. Together with global operators, industry professionals, and opinion leaders, we dive into topics such as 5G business success, 5.5G opportunities, green development, digital transformation, and our vision of using the GUIDE business blueprint to lay the foundation for 5.5G and build on the success of 5G for even greater prosperity. For more information, please visit: https://carrier.huawei.com/en/events/mwc2023.

 



 

 


January 9, 2023
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3min

 



 

 

GE (NYSE: GE) announced that it has completed the separation of its healthcare business, launching GE HealthCare Technologies Inc. (“GE HealthCare”), a global leader in Precision Care. Starting today, January 4, 2023, GE HealthCare will trade on Nasdaq under the ticker symbol “GEHC”.

H. Lawrence Culp Jr., Chairman and CEO, GE and CEO, GE Aerospace, said, “The successful spin-off of GE HealthCare marks a pivotal moment in our transformation into three independent companies focused on critical, growing sectors. I am tremendously proud of the GE and GE HealthCare teams for their work to prepare this great business to stand on its own as an industry-leading, investment grade company focused on Precision Care.”

Culp continued, “We’re on track and confident in our plans to unleash the potential of GE Aerospace and GE Vernova as separate companies in early 2024. These two global leaders are creating a smarter, more efficient future of flight and driving decarbonization to address the energy transition. With lean and innovation at our core, we could not be more excited about the future.”

Holders of GE common stock received one share of GE HealthCare common stock for every three shares of GE common stock held. The distribution was part of a tax-free spin-off, resulting in tax efficiency for GE shareholders in the United States.

GE is retaining approximately 19.9 percent of the shares of GE HealthCare common stock. Culp will serve as non-executive chairman of GE HealthCare.

Paul, Weiss, Rifkind, Wharton & Garrison LLP acted as legal counsel. Evercore, Morgan Stanley, and PJT Partners were the lead financial advisors to GE on the transaction. GE also received legal advice from Gibson, Dunn & Crutcher LLP and DLA Piper and financial advice from BofA Securities, Citibank, and Goldman Sachs.

For additional information, please visit GE’s “Spin-off Resources” page on GE’s investor relations website: https://www.ge.com/investor-relations/spinoff-resources.

 



 

 


June 30, 2022
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3min

 



 

 

Calcey Technologies has been yet again recognised as one of the 10 Best IT/ITeS Workplaces in the country by Great Place to Work® Sri Lanka. The award is based on extensive ratings provided by a company’s employees in an anonymous survey conducted by Great Place to Work® in Sri Lanka during the study 2021 – 2022.

The Great Place to Work® institute assesses all awardees using the Great Place to Work® Framework, a proprietary model. According to the 2021-2022 Study, the key drivers of the employee perception in the IT/ITeS Industry are Manager Reliability, Management Role Modeling, Mental Health, Good Facilities, Managers Keep Promises, and Egalitarian Treatment.

“Receiving this award, particularly for the second consecutive year, is an immensely satisfying achievement as it proves that the Calcey Way—the set of guiding principles behind Calcey, are functioning the way they should. As an exporter of knowledge-related services, our people are our most important asset and this award will definitely inspire us to raise the bar when it comes to what a great workplace can be,” said Mangala Karunaratne, founder and CEO of Calcey.

Calcey Technologies is a Gartner recognised technology consulting and software product engineering services provider based in the United States and Sri Lanka. For more information visit www.calcey.com

 



 

 

 


June 8, 2022
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5min

 



 

 

 

Change is the only constant in life, and the smartphone industry is no exception. With each passing day we are witnessing breakthrough innovations in smartphones that is worth watching in the modern times. vivo, the leading global smartphone brand, has long been considered a pioneer in revolutionizing the mobile technology. Thanks to vivo’s industry-first technologies, users can now capture studio-quality images straight from their smartphone.

Here are some of the most significant improvements that vivo has brought to smartphones:

  1. Gimbal Technology and Collaboration with ZEISS

Devised in collaboration with ZEISS, a global leader in optics and optoelectronics, the Gimbal camera technology has been designed for maximum stabilization to enhance mobile photography experience. It delivers better performance in overall light sensing, enhances the shooting effect in low light, and enables faster and more accurate focus with large sensors to produce enhanced and sharp ultra-HD photographs.

  1. ZEISS T* Coating

vivo’s premium range flagship have certified compliance of anti-reflective coatings of ZEISS T* Coating, which improves visible light transmission, reduces reflections, enhances image quality, and accurately reproduces object colors. It reduces adverse effects such as stray light, weird reflections, and other image artifacts and significantly enhances the image quality as well as light transmission.

  1. Eye Autofocus

The industry-leading feature introduced by vivo resolved the consumer pain point of blurry, shaky photos and videos caused by unsteady camera movement. Eye Autofocus intelligently captures the most intrinsic frame details and maintains the camera focus for seamlessly capturing moments, even in motion. The front camera with Autofocus (AF) capability is a zenith in photography.

  1. Optical Image Stabilization (OIS)

vivo’s OIS front camera technology marks a radical step in setting the standard for future smartphone front cameras. The OIS creates a software-hardware synergy, which delivers ultra-stabilization capabilities to handheld and motion shots. OIS is a tremendous technology that helps detect the movement of the phone and adjust the camera automatically to enhance the photo quality, delivering an outstanding overall photography experience.

  1. Pop-up and Dual pop-up camera:

vivo was the first to bring the pop-up camera in the market and other brands began to follow suit. vivo’s engineering team studied various positions and mechanisms for the pop-up camera to create a truly convenient, functional, and durable camera.

  1. Selfie Spotlight

The dual LED spotlight under the front panel instantly increases the light source effortlessly. It is tailor-made to ensure a strong selfie game regardless of lighting conditions. vivo has innovatively added two OLED spotlights under the front panel of its handsets, which can be turned on when taking photos and recording videos to get professional photography studio lighting with ultra-clear selfies even at night.

  1. Dual-View Video

In this feature both the front camera and the rear camera have been designed to work together in real-time. The users can record the background and yourself at the same time with a single tap. It is a boon for creative professionals, vloggers, and live streamers.

 



 

 

 


January 12, 2022
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4min

 

In a bid to create new growth opportunities, improve efficiency, competitiveness and develop a more transparent society, Sri Lanka continues to explore the domains of Blockchain, and Digital Assets embracing this emerging technology to bring in foreign investment, generate employment, and fast track economic recovery.

It is thus important to understand the significant value creation that the successful implementation of Blockchain Technology will play as an important step in Sri Lanka’s journey towards digitalization of financial services as well as increasing access to financial services. Supporting this vision, the cabinet of Sri Lanka recently approved the proposal to appoint an expert committee to attract investments and investors in the areas of Digital Banking, Blockchain & Blockchain related industries such as cryptocurrency. Further, the Sri Lanka governor of the CBSL, stated that more projects such as open banking, Central Bank Digital Currency (CBDC), and Digital Banking will be announced in the near future.

 



 

 

 

 

 

 

Keeping in line with National Policy Frameworks, Bridge Advisory and Consulting, together with Syntrex Global Technologies are organizing a webinar which will address key areas revolving around “How Digital Asset Exchange and Blockchain can benefit Sri Lanka”. The webinar will be held virtually on the 19th of January 2022 and is open for participation for the general public, as well as key Government decision-makers, Industry leaders, Policy makers, Tech entrepreneurs and Developers. The webinar will feature a number of industry experts and thought leaders who will share their expertise in relation to the latest trends in blockchain and digital assets in the region.

The discourse will touch on the benefits of blockchain in Government and Public Sector, a possible road map for Sri Lanka, the learnings of setting up an exchange and potential implications for Sri Lanka along with a national strategy for Blockchain. The panelists will also address the significant benefits that blockchain will bring to the banking and financial sector and the role of Digital Asset management for conventional financial institutions which will revolutionise traditional banking creating a new paradigm where value is brought at every touch point. The discussion will also touch on crypto technology and a roadmap for public policy.

For registrations, contact us on 077 322 3305 or click the following link: https://lnkd.in/gHaqiahZ

 



 

 

 

 

 

 


October 21, 2020
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6min

Further fortifying JLanka Technologies’ integral role in ushering Sri Lanka into the age of alternative energy, the Company recently wrapped up providing comprehensive technical guidance to complete installation of the 250 kWp Solar PV System at the Makumbura Multimodal Centre. JLanka Technologies provided design and technical specification guidance to complete installation of the solar power system from its commencement in March 2019 until its Completion in January 2020 when the Ceylon Electricity Board (CEB) provided the grid connection.

“The Makumbura Multimodal Centre is going to play a pivotal role in reducing current traffic congestions in Colombo and its suburbs through providing comfort and convenience to commuters. This in turn will contribute to economic progress in the right direction. As such, it is apt that the centre sources all its energy needs from a viable, green source of energy such as solar,” commented Mr. Nalaka Dissanayake – Project Director, Township Development Component of Greater Colombo Urban Transport Development Project.



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JLanaka Technologies secured this project as a result of their technical expertise and previous experience in successfully completing projects of this nature. The Company provided expert and all-encompassing technical guidance throughout the project period, ensuring complete installation of the solar system without resorting to wastage as well as absolute security of the system.

Revealing how the Company effectively found solutions to challenges, Eng. Mr. Chanaka De Silva – Project Engineer, JLanka Technologies said, “The client particularly wished to install the Solar PV System without causing any damages to the roof. This was a challenge at the design stage but we succeeded in finding a creative solution to meet the client’s requirement. We imported a ‘Klip-Lok Metal Sheet Clamp’, a product designed specifically to install solar railing to the roof top without drilling. This simple yet ingenious clamp design proved to be cost effective, customizable and offered flexibility during the installation process. In addition, our design team ensured that the public, who will be the ultimate owners and beneficiaries of the Multimodal centre would be able to enjoy absolute safety and convenience, once the project was complete.”

JLanka Technologies is a premier solar solutions provider in Sri Lanka with 10 years of experience and insights steering the Company’s expertise and in-depth knowledge in the field. The Company is well-equipped with an extensive pool of professionals, industry knowledge and rapport with global industry players to spearhead comprehensive energy platforms.



“Over the years, we’ve spearheaded numerous small, mid-sized and large-scale solar power generating projects for various entities across the nation. Our extensive experience in managing and executing a large number of projects helped us to match our technical guidance to our client’s requirements and navigate challenges effectively,” commented Mr. Sajith Batagoda – Assistant Marketing Manager, JLanka Technologies.

Since its inception in 2010, JLanka Technologies has reinforced its presence as an impactful energy technological entity in the country with a longstanding reputation for quality and unmatched service in the industry.  The Company possesses an innate capacity for problem solving and innovation. Moreover, JLanka Technologies has nurtured close trade relationships with leading global entities in the field.

MMC has been designed prioritising passenger comfort and convenience, with air-conditioned waiting rooms and comfortable seating, enclosed corridors to move between transport systems, LCD display system to provide on-time information on bus and train movements, and rest and recreational facilities. The facility’s solar power system installed on the roof top generates sufficient electricity for the operation of the entire facility.

JLanka Technologies will continue to leverage the knowledge and experience it has accumulated through its operations and aim to contribute to the increased use of renewable energy and the construction of a sustainable society.




 



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Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.




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