WARC Archives - Page 3 of 4

September 16, 2021

Architecting the Future of Marketing in APAC: The Use of Mobile in the Digital Marketing Mix – a WARC report in association with the MMA 6 September 2021 — After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media. […]

September 15, 2021

20 case studies shortlisted for international and local brands 15 September 2021 — Bosch, Gillette, Lifebuoy, Pepsi, Pizza Hut and SK-II are among the 20 brands whose campaigns have been shortlisted for this year’s WARC Awards for Asia Strategy, a search for the smartest strategic ideas from Asia’s marketing industry. A wide variety of […]

August 26, 2021

WARC, in partnership with Uncommon Kind, release Purpose Incorporated: A Primer for Brands in APAC The three-part series tackles the complexities and nuances of how brands can go beyond profit to do good and do better in the Asia-Pacific region Singapore, 26 August 2021 — WARC, the global authority on marketing effectiveness, in partnership […]

August 24, 2021

WARC releases The Future of Strategy 2021 report following a global survey of marketing strategists 24 August, 2021 — The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC, the global authority on marketing effectiveness, in The Future of Strategy 2021 report released today. The annual study, now […]

June 22, 2021

The report brings together the latest thinking and contributions from major players, including James Hurman, the Ehrenberg-Bass Institute, Facebook, Google and Wavemaker, enabling marketers to plan the most effective approach to communications as they move into digital commerce 22 June 2021 — In Rethinking Brand for the Rise of Digital Commerce, WARC, the […]

June 15, 2021

State of the Industry 2021: Mobile Marketing in EMEA – a WARC report in association with the Mobile Marketing Association EMEA (MMA EMEA) 15 June 2021 — The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have […]

May 11, 2021

A collaboration between ACT Responsible and WARC Rankings The Big Issue “Pay it forward” #1 campaign | Anomaly London #1 agency FCB Worldwide #1 network | Sea Shepherd Conservation Society #1 brand 05 May 2021 – The Good Report is a unique ranking of the world’s best use of creative communications to […]

March 29, 2021

WARC’s Spotlight US – Media strategies for a shifting US landscape March 29, 2021 — The US advertising economy is projected to be worth $218 billion this year, according to WARC Data. Since it has the largest spend in the world, the dynamic US ad market, even in a build-back year, […]

February 6, 2021

“Changing Channels in B2B” study finds work from home culture has amplified the voice of a new generation of B2B influencers in the tech and telco sectors” February 3, 2021 – Today, WARC, the global authority on marketing effectiveness, in association with the advertising arm of Spotify, the world’s most popular audio streaming subscription […]

January 27, 2021

WARC launches Spotlight US, a special series offering guidance and insights to help brands market effectively in the United States January 25, 2020 — As the United States welcomed a new president, there remains concern among citizens and brands about the country’s deep polarization. WARC’s first Spotlight US series, “Marketing in a polarized nation,” explores how […]

Social growth and m-commerce drive mobile advertising spend to $62bn in APAC

WARC Awards for Asian Strategy 2021 – shortlist announced

Industry leaders in APAC are most concerned about climate action and equality

Strategy is growing in importance and divergence but lacks diversity in its hiring

WARC releases ‘Rethinking Brand for the Rise of Digital Commerce’, a new white paper reframing brand-building in the post-pandemic era

Two in three advertisers increase mobile marketing budgets as COVID-19 drives social and m-commerce growth

The Good Report celebrating the best campaigns for social & environmental responsibility 2020

US advertising spend set to reach $128 billion in 2021

New research by WARC in partnership with Spotify Advertising finds B2B is coming of age as marketers find new opportunities

Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway to US brands