Xiaomi Archives

August 4, 2021

Premium devices, internationalization and new retail operations drive growth; Xiaomi included in list for third year in a row

Colombo, August 4, 2021 – Today, Xiaomi has been included on the Fortune Global 500 list for the third consecutive year, rising to 338th in 2021, representing a significant advance of 84 places compared to its ranking of 422nd in 2020. Its 2021 ranking makes it the fastest growing company in the Internet and Retail Category on the Fortune Global 500 list of the year.

“Compared to our past achievements, I’m more focused on our potential growth. Xiaomi is still a very young yet ambitious company, full of motivation. I’d like to sincerely thank our Xiaomi Fans around the world as your unwavering support has helped make Xiaomi so lively and energetic. I think that this is not the limit for Xiaomi, and I am confident that people will see an even stronger, more powerful Xiaomi in the future, and we will achieve a much more outstanding record in the Fortune Global 500 list next year.” Said Lei Jun, Founder, Chairman and CEO of Xiaomi.

According to Xiaomi’s earnings report, Xiaomi’s total revenue amounted to RMB245.9 billion in 2020, making Xiaomi the 338th place on Fortune Global 500 List of 2021. In 2021, Xiaomi remains in a strong momentum of rapid growth, showing explosive increase in terms of revenue and net profit, which has far exceeded the market expectations. In the first quarter of 2021, Xiaomi’s total revenue for the period amounted to RMB76.9 billion, representing an increase of 54.7% year-over-year while adjusted net profit for the period came in at RMB6.1 billion, an increase of 163.8% year-over-year.

This growth is attributable to Xiaomi’s ever-expanding foothold in the high-end smartphone market, its rapid growth in international markets, and the development of the company’s new retail business.

Xiaomi’s focus on core technologies has been the driving force in creating an enhanced user experience and it has strengthened its position in high-end market segments through its Mi 10 and Mi 11 series. In Q1 of 2021, the global shipments of Xiaomi smartphones priced at RMB 3,000 or above in mainland China and priced at 300 Euros and above in international markets, exceeded 4 million.

Xiaomi’s global expansion also propelled its overall growth. On July 16, Xiaomi announced that according to Canalys, the company took second place globally with a 17 percent share of smartphone shipments, surpassing Apple. In international markets, Xiaomi exceeded 300 percent year-on-year growth in the Latin America market, over 150 percent growth in Africa, and greater than 50 percent growth in Western Europe. Xiaomi smartphones have entered over 100 markets worldwide, ranking number one in smartphone market share across at least 12 markets and ranking second in Europe in terms of market share. It has ranked number one in India for 15 consecutive quarters.

Regarding new retail, Xiaomi’s physical stores have experienced fast expansion since 2020. The total number of Xiaomi stores in mainland China surpassed 5,500 at the end of April, 2021, while there are more than 1,000 Xiaomi Stores in international markets. The physical retail network of Xiaomi is expanding rapidly across the globe.

Xiaomi has continued to invest in R&D and talent, creating a series of new reward structures for its R&D team and initiating the second phase of the Xiaomi Smart Factory project. “Over the next decade, Xiaomi will be a new driving force in the manufacturing industry.” said Lei Jun at the company’s 10th anniversary. Smart manufacturing is emerging to be one of the core competitive advantages of Xiaomi.

While leading the smartphone, AIoT, and smart manufacturing industry, Xiaomi has also proactively entered the smart electric vehicle market. In March 2021, Xiaomi officially announced that the company will set up a wholly-owned subsidiary led by CEO Lei Jun to operate the smart electric vehicle business, with total investments over the next 10 years estimated to be US$ 10 billion. The initial phase of investment will be RMB 10 billion. Smart electric vehicles will be a significant driver of new growth for Xiaomi.

July 26, 2021

Colombo, 22^nd July 2021: POCO, the industry-redefining smartphone brand, today announced the launch of its latest smart phone, POCO F3 in Sri Lanka. A faster and stronger device with no compromises, POCO F3 comes equipped with a powerful processor, lightning fast storage, and brand new refresh rate AMOLED screen.

Vidya Sagar Mugada, General Manager, Xiaomi Sri Lanka, said “At POCO, we are focused on bringing the best of technology for our fans. The tremendous response that POCO products have seen in Sri Lanka is testimony to our consumers’ trust in us. Taking our legacy forward, we are excited to launch POCO F3 – the real beast, in Sri Lanka. The most powerful POCO so far, the POCO F3 sports the Qualcomm® Snapdragon^TM870 5G Mobile Platform and comes equipped with a 6.67inch E4 AMODED Dot Display with 120 H refresh rate as well as the Dolby Atmos® audio. Powerful yet slim and light, POCO F3 is comfortably in the league with high-end flagships.”

POCO F3 – The Real Beast

Beast performance: Qualcomm^® Snapdragon™ 870 5G Mobile Platform

POCO F3 plays in the big leagues with the brand’s most powerful device yet, powered by the Snapdragon 870 5G Mobile Platform*. The device features an upgraded Qualcomm^® Kryo™ 585 CPU prime core clock speed of up to 3.2 GHz, which is an industry-leading prime core clock speed. Along with the ultra-fast Qualcomm^® Adreno™ 650 GPU, POCO F3 delivers a superb game-play experience. Paired with LPDDR5 RAM and UFS 3.1 storage, the flagship setup guarantees faster read-write speeds for multitasking. The boosted performance is embodied in its high efficiency 7nm processor as well as the LiquidCool Technology 1.0 Plus which allows the device to deliver sustained peak performance.

POCO F3 meets all the latest benchmarks in connectivity, sporting a Snapdragon X55 5G Modem-RF System for the lightning fast 5G connectivity with support for the majority of global network bands. The device also supports Wi-Fi 6, putting it comfortably in league with high-end smartphones.

Beast 6.67″ AMOLED display & premium design

POCO F3’s 120Hz high refresh rate provides unprecedented smoothness when gaming on the large 6.67″ AMOLED display. This beast also features one of the tiniest dots in the industry at just 2.76mm. Additionally, the 360Hz touch sampling rate and the fine-tuned touch algorithm allows the phone to respond extremely fast to the touch of a fingertip. The MEMC technology, adding up to 60fps, further enhances the smoothness of video content. The HDR10+ certified display, along with the True Display and True Color features, provides a truly eye-pleasing viewing experience with vibrant, highly accurate color. More than that, the upgraded E4 material brings the screen’s peak brightness to 1300 nits, and helps reduce power consumption by 15% compared to the last-generation E3 material.

Crafted from a non-slippery material and measuring only 7.8mm thin and 196g in weight, the device feels comfortable and secure in the hand. At the same time, the Corning^®Gorilla^® Glass 5 on both front and back gives the phone sturdy protection.

Beast entertainment with Dolby Atmos, AI triple camera setup and more

Rocking a dual speaker setup with a bottom main speaker and a secondary speaker at the top, POCO F3 produces rich, detailed sound. POCO F3 is the brand’s first device to enable Dolby Atmos, leveling up your sound for a thoroughly impressive audio experience for videos, music, and games in the Dolby Atmos format, through both headphones and built-in speakers.

POCO F3’s AI triple camera setup and myriad of crafty, innovative camera features help unleash photography skills. The rear cameras consist of a 48MP main camera with 1.6μm 4-in-1 large pixel, a 119° ultra-wide lens, and a 5MP telemacro camera that supports 3cm – 7cm autofocus. This finely tuned combo allows for stunning high-resolution and detailed images in lightning time, greatly improving the camera’s versatility. The 20MP front camera also supports Night Mode selfie.

Unlike most of the dual-mic smartphones, POCO F3 has a triple-microphone setup and comes with Audio Zoom feature. When shooting a video, the dedicated third microphone on the rear allows the device to “zoom in” on the sound along with the image, capturing clear audio of far-away scenes and considerably improving sound reception during filming. Meanwhile, the X-axis linear haptic motor provides short, crisp vibrations to complete the flagship-level entertainment experience.

POCO F3 gets its power from no ordinary battery. The 4,520mAh (typ) battery can be powered up at lightning speed thanks to the Middle Middle Tab (MMT) technology, which routes electric current into the device more efficiently. With the 33W in-box fast charger, the device can be charged to 100% in just 52 minutes.

July 1, 2021

Putting #PROformance above all, the device comes with Qualcomm Snapdragon 860, UFS 3.1, the fastest mobile storage and tons of features

July 01, 2021, Colombo: POCO, the industry-redefining smartphone brand, today announced the launch of its latest smartphone, POCO X3 Pro building on the #PROformance legacy of POCO F1 in Sri Lanka. Tailor-made for young tech and gaming enthusiasts, the newly launched smartphone redefines the smartphone experience by making it unbelievably fluid and powerful.

Commenting on the launch, Vidya Sagar Mugada, General Manager, Xiaomi Sri Lanka, said, “At POCO, we strive to deliver the best of technology in line with our consumers’ requirements. Our first phone, POCO F1 continues to be the performance champion till date being the longest popular smartphone prevalent in the market.”

He further added, “Taking the performance legacy forward and in line with the belief of democratizing the market, we are presenting our users with POCO X3 Pro, from our flagship X series. Powered by the flagship Qualcomm® Snapdragon 860, POCO X3 Pro brings in features and performance never seen in this segment before. A perfect amalgamation of gaming, photography, and high performance, POCO X3 Pro comes with LiquidCool plus technology for a smooth gaming experience, and features a massive battery with MMT charging technology for a ‘never stop’ experience. We are delighted to bring this smartphone and look forward to our fans’ response.”

Qualcomm® Snapdragon^TM 860 powered smartphone

Building on the power and #PROformance legacy of POCO F1, POCO X3 Pro will come with the flagship processor, Snapdragon 860, featuring as the first device to launch with this chipset. The 8-core chipset boasts 7nm processing technology, delivering a 2.96GHz maximum frequency for outstanding peak #proformance. Equipped with the powerful Adreno 640 GPU graphics processor, the device seamlessly runs all mainstream games, available in the market. With an AnTuTu V8 score of 491000+, POCO X3 Pro is the undisputed king of power and #proformance in its category, ahead of any other device in its segment.

For everlasting, peak gaming sessions and to ensure steady operation and frictionless user experience, POCO X3 Pro features LiquidCool Plus – a cooling solution packing an enlarged copper heat pipe and multiple layers of graphite that work together to reduce the device’s thermal capacity. The device also comes paired with top of the line hardware such as LPDDR4X and UFS 3.1, the fastest mobile storage tech in the industry that is 3X faster than UFS 3.0 and 14x faster than UFS 2.1 found on phones in this price segment.

Providing pro-grade features and tech that not only offers a smooth and seamless smartphone experience but also is a gamer’s delight, POCO X3 Pro completes its powerful #PROformance capabilities with Z-Shocker haptic motor that redefines feedback with customized vibrations.

Smarter and Faster 120Hz Display

Known to offer the best of everything, POCO has left no stone unturned with POCO X3 Pro. With an aim to address concerns around the modern high-refresh rate displays, the device features a Smart Display, with Reality Flow 120Hz refresh rate. It is an intelligent display that reads and understands the frame rate variability in an app’s content and automatically adjusts the desired refresh rate to 50Hz, 60Hz, 90Hz or 120Hz, saving battery and making the smartphone more power efficient than ever. This allows the phone’s refresh rate to go up for high-capacity situations like gaming and down for lighter operations like reading or watching a movie.

For an uninterrupted edge-to-edge viewing experience, the device features a dot-type bezel-less 16.9cm (6.67) FullHD+ display with 2400x 1080p resolution, protected by flagship level Corning Gorilla Glass 6. It also comes with 240Hz touch sampling rate that provides smooth lag-free performance. The display delivers punchy vivid colors and provides stunning visuals and contrast, with HDR 10 support.

PRO 48MP Quad Camera Setup

POCO X3 Pro offers an impressive quad camera setup, consisting of a Computer Vision Image signal processor, a 48MP primary sensor with F/1.79 aperture, 8MP ultra-wide angle camera with f/2.2 aperture and 118° FoV, 2MP macro camera and a depth sensor for portraiture. The versatile camera setup with a 20MP front camera lets consumers capture the best selfies and pictures that capture natural look, thereby packing true-to-life color quality.

The device supports 4K video recording at 30/60fps and comes with several features including smooth video zoom, focus peaking and AE/AF lock along with Vlog mode, to capture high-res videos in great quality for content creation and social media stories. In addition, it will come with features such as Night mode 2.0, Long exposure, Clone Photo and Video mode, to allow creators to move and do more beyond basic smartphone photography.

PRO Battery with PRO Charging

POCO X3 Pro boasts a massive 5160mAh battery, one of the biggest batteries in its category. It comes with MMT tech, a split charge technology that allows better charge time in a shorter span of time and also protects the battery health cycle for the longer run. The device also comes with an in-box fast 33W Type-C charger and supports USB PD charge at 26W, the fastest PD support in its segment.

PRO Phone, PRO Features

Providing an immersive audio experience, POCO X3 Pro is paired with a dual-stereo speaker setup and is high-res audio and is aptX™ HD certified. It provides loud and clear sound, offering a great overall multimedia and immersive gaming experience. Featuring smart functionality, the speakers on the device have the ability to self-clean, ensuring steady operation and clear audio quality in the longer run.

Keeping the device protected from accidental falls and scratches, POCO X3 Pro comes with IP53 certification, ensuring that the device is protected from dust and water ingress, in rough weather conditions.

Product Pictures: POCO X3 Pro

Availability and Price:

POCO X3 Pro will be available in three color variants: Graphite Black, Steel Blue, and Golden Bronze across Mi Authorised Partners, general trade, and Daraz (online) starting July 01, 2021.

Building on the philosophy of ‘Everything you need and nothing you don’t’, POCO continues to cater its audience and appeal to new customers alike, with this latest addition to their portfolio.

6GB + 128GB Variant : SLR 56,999
8GB + 256GB Variant: SLR 62,999

June 17, 2021

June 17, 2021, Colombo: Global technology leader, Xiaomi, recently announced the launch of their latest flagship device mi 11 Lite in Sri Lanka. The Mi 11 Lite packs all the perks of a flagship-level smartphone into an ultra-lightweight and stylish design, perfect for users seeking a high-end smartphone without the high price.

Commenting on the launch, Vidya Sagar Mugada, General Manager, Xiaomi Sri Lanka said, “At Mi, we are focused on bringing the best in class technology innovations, coupled with great performance and stunning design, for anyone who is looking to own an innovative product. With the introduction of Mi 11 Lite, one of the world’s thinnest and lightest smartphones, our aim is to bring industry-first class-leading products and technologies to Nepal.”

Mi 11 Lite:

Head-Turning Design and Comfortable Feel

Measuring just 6.81mm in thickness and weighing in at a mere 157g, Mi 11 Lite 5G offers a more comfortable and lightweight in-hand feel. Sporting a punch-hole cut out for the front camera, Mi 11 Lite features 1.88mm ultra-slim bezels on the top and sides for users looking for maximum screen size. Protected by Corning^® Gorilla^® Glass 5, Mi 11 Lite is built to withstand damage from everyday drops and scratches.

Experience the difference with TrueColor AMOLED display

Sporting a 6.55” AMOLED DotDisplay with 10-bit TrueColor support, Mi 11 Lite produces a dazzling 1.07 billion colors – 64 times more than its predecessor. This allows for smoother color gradation and a more natural transition between hues, minimizing banding and reducing noise and blemishes on the image, whatever angle the display is viewed from.

Featuring DCI-P3 color gamut, color performance is further optimized by providing high color accuracy and retention, ultimately creating a stunningly vivid, true-to-life image. Additionally, Mi 11 Lite supports for HDR10+ creating a more dynamic image with sharper contrast for a more lifelike viewing experience.

Stunning picture quality of Mi 11 Lite is paired with equally vivid sound. Equipped with dual speakers and certified with Hi-Res Audio and Hi-Res Audio Wireless, Mi 11 Lite offers an exceptional listening experience with truly immersive sound.

With 90Hz refresh and 240Hz touch sampling rate, Mi 11 Lite is as impressive to use as it is to see – gone are the days of waiting for laggy, unresponsive screens!

Flagship-level performance with Qualcomm® SnapdragonTM 732G

Mi 11 Lite sports the Qualcomm^® Snapdragon^TM 732G with 8nm manufacturing process technology and LiquidCool, ensuring the device stays at its peak performance even during heavy use such as long gaming sessions.

Equipped with a 4,250mAh battery and 33W fast-charging, Mi 11 Lite offers long-lasting power for full day and even multi-day use¹ – say goodbye to low battery anxiety.

Continuing the heritage of best-in-class camera performance

Mi 11 Lite confidently carries on Xiaomi’s legacy of innovation and best-in-class smartphone camera technology. Touting a triple rear camera array with a 64MP main camera and 1/1.97” sensor, Mi 11 Lite offers a nimble and user-friendly experience that enables anyone to take professional grade pictures and videos with minimal effort. An 8MP ultra-wide angle camera and 5MP telemacro camera round out the triple camera setup, allowing users to capture wide scenery shots or close up macro shots with stunning detail.

Both the wide-angle camera and the front camera of 16MP in Mi 11 Lite have been optimized for low-light conditions with Night Mode, enabling users to take stunning images of sunset landscapes, nighttime cityscapes or night-out selfies with higher brightness, sharper contrast and more details. The cameras are further boosted by a selection of new video modes and filters that allow anyone to easily capture pro-level, cinematic footage that would otherwise require a high level of expertise and expensive equipment to create.

Colors:

Mi 11 Lite will be available in 3 color variants: Boba Black, Bubblegum Blue and Peach Pink

Availability:

Mi 11 Lite will be available across all Mi Authorised Partners, general trade, and Daraz (online) from June 17 onwards.

Price:

SLR 60,999 for the 6GB+128GB 4g variant

Quick Specs:

Mi 11 Lite

Product images

Mi 11 Lite

December 3, 2020

Introduces the true mid-range champion with top-of-the-line screen, battery and performance from the beloved brand

Colombo, SRI LANKA, December 3, 2020 — POCO, the industry-redefining smartphone brand, launched its latest device: POCO X3 NFC. Tailored for young tech and gaming enthusiasts, it adopts a unique finish-line design that screams power. The device puts performance above all else, offering only the most useful high-end specs with no frills at a fraction of the usual price.

Vidya Sagar, General Manager – Xiaomi, Sri Lanka said, “We are thrilled to launch the new POCO X3 in Sri Lanka. Debuting Qualcomm’s newest and most powerful 700-series 4G processor – Snapdragon^TM 732G – POCO X3 NFC boasts incredible performance that lasts up to two days on one charge, thanks to the handset’s large 5,160mAh battery. The phone’s 120Hz+240Hz display creates an incredibly smooth and responsive experience superior to most flagships on the market. We hope that this new product, we will be able to capture the interest of new users towards the brand.”

Exactly the performance you need with the brand-new Qualcomm^®Snapdragon^TM 732G platform

As a perfect daily driver, POCO X3 NFC is all about incredible everyday use and an optimized gaming experience. Running on Qualcomm’s most powerful 4G processor to date, the Snapdragon™ 732G, POCO X3 NFC offers sustained peak performance and AI capabilities that will impress even the most demanding gamers thanks to its architecture based on the KryoTM 470 octa-core CPU and Adreno™ 618 Elite Gaming series GPU.

To ensure steady operation and frictionless user experience, the device embeds LiquidCool Technology 1.0 Plus, combining an enlarged copper heat pipe with multiple layers of graphite that work together to reduce the heat of the phone’s processor by up to 6 degrees¹.

The phone’s incredible performance can be further optimized for gaming thanks to the latest iteration of Game Turbo 3.0, the utility that tunes the phone in accordance with game requirements, that ensures users get the most out of the handset’s powerful hardware. Additionally, the phone’s Z-axis linear motor ensures superb haptic feedback with over 150 vibration modes for different scenarios.

Exactly the immersion you need with 120Hz + 240Hz display and stereo speakers

In line with POCO’s original goal of making innovation available to everyone, POCO X3 NFC sports a stunning edge-to-edge 6.67” FHD+ DotDisplay with a staggering combination of a 120Hz refresh rate and a 240Hz touch sampling rate.

POCO X3 NFC boasts one of the smoothest screens in its price category. The Dynamic Switch function allows the phone to save power by automatically switching between 50, 60, 90 and 120Hz depending on the use case and the format of content displayed on the screen. This allows the phone’s refresh rate to go up for use cases like gaming and down for lighter operations like reading – thereby optimizing power usage

The 240hz touch sampling rate further reinforces the phone’s extraordinary display capabilities, allowing it to beat most competition hollow. POCO X3 NFC boasts 33% faster response than most flagships currently on the market², providing for an exceptionally satisfying user experience as well as giving users a noticeable competitive advantage even in the most sophisticated games.

To ensure utmost immersion, the device also packs a pair of flagship-grade stereo speakers. The 4cc-equivalent upper speaker, 1cc-equivalent lower speaker, and up to 0.5mm vibration amplitude provide for crystal clear stereo sound and an absorbing gaming experience. Meanwhile, the speakers’ ability to self-clean ensures unmuffled audio in the long run.

Exactly the photos you need with 64MP AI quad-camera system

POCO X3 NFC sports a top-notch rear quad-camera system consisting of a 64MP main camera, 13MP ultra-wide angle camera, 2MP macro camera and a 2MP depth sensor.

The phone’s main camera is a flagship Sony IMX 682 sensor featuring an ƒ/1.89 aperture and 1.6μm 4-in-1 Super Pixel that produces detailed and ultra-clear pictures. The 13MP ultra-wide angle camera boasts a 119° field of view propped up by ƒ/2.2 aperture and a 1.0μm pixel size, while the 2MP macro camera and depth sensor complete the setup offering extra functionality and reinforcing the main lens’ capabilities.

On the front, the device sports a tiny dot 20MP camera with ƒ/2.2 aperture and 1.6μm 4-in-1 Super Pixel, ideal for taking unblemished selfies.

For those trying to stand out from the crowd, POCO X3 NFC packs a slew of creative features including six kaleidoscope options, Gold vibes mode, Cyberpunk mode, numerous new photo filters,as well as AI Skyscaping 3.0, presenting new creative ways to brighten up users’ social media feed.

Video enthusiasts can make use of the device’s 4K video recording as well as features including smooth video zoom, focus peaking and AE/AF lock. The included LOG/RAW format support and Vlog mode not only ensure that users can capture their most important moments in utmost quality, but also turn the phone into a semi-professional workstation for video content production.

Exactly the battery life you need with 5,160mAh and 33W fast charging

Top level specs are no use without a battery that lasts. To guarantee that users can enjoy all of its amazing features, POCO X3 NFC is equipped with a large 5,160mAh (typ) battery that lasts over two days under moderate usage. The handset supports 33W fast charging which not only means that the device can be charged to 100% in only 65 minutes, but also that a mere 30 minutes will fill it up to 62%¹.

The increased charging speed is achieved through Middle Middle Tab (MMT) technology. In conventional batteries, the electric current is coming from the bottom of the module, filling it upwards, thus resulting in considerably slower charging speed. Middle Middle Tab (MMT) technology is based on an innovative method in which the battery receives the electric current from the middle and spreads it simultaneously to the top and bottom of the module. This allows for faster and more consistent charging speed, while also ensuring battery longevity, compared to traditional layouts.

POCO X3 NFC will be available in a 6GB + 128GB variant in Shadow Gray and Cobalt Blue colour variants for 49,999 LKR. It will be available via Mi Preferred Partner stores and Daraz.

Product images available here.

¹ Lab results. Results may vary based on individual conditions.

² The number refers to displays with 180Hz touch sampling rate.

About POCO

POCO is an independent smartphone brand under Xiaomi Group launched in 2018 by a highly-experienced and passionate team of smartphone industry professionals.

Its first release – POCO F1 – swiftly propelled the brand in popularity among tech enthusiasts and media, all thanks to its incredible performance.

As part of its vision, POCO aims to bring ultimate performance and latest technologies to a larger user base by delivering only the innovations that truly matter, hence the motto “everything you need, nothing you don’t”.

November 24, 2020

Climbs to #2 position after a successful lineup of products in the country

Colombo, SRI LANKA, 23 November 2020 — Xiaomi, global technology leader, today announced that it has become the second largest smartphone brand in Sri Lanka, as per leading market research firm, IDC’s latest Worldwide Quarterly Mobile Phone Tracker, Q3 2020 Report. The brand has made it to this position for the first time since it started its operations back in 2018.

The brand has bagged the #2 position in Sri Lanka for the smartphone category riding on the successful launch of a series of smartphones across Mi and Redmi. Currently holding a market share of 16.86% in terms of unit shipments, the brand has tripled its sales as compared to the previous quarter.

Vidya Sagar, General Manager – Xiaomi, Sri Lanka said, “This is an exhilarating moment for us at Xiaomi Sri Lanka, as we become the second largest smartphone brand in the market for the very first time. Driven by our mission to bring innovation for everyone, we shall strive to work even harder for our Mi fans.”

He further added, “We are so grateful for the immense love and support we have received from our Mi Fans, who have believed in us every step of the way. The journey since our start here has been a humbling experience and I truly believe we will become an even bigger part of people’s lives with our commitment to gain our users’ love and trust through best specs, highest quality and honest pricing.”

The brand witnessed gradual growth in the market in the form of successful festive sales especially around Christmas and Avurudhu. Xiaomi has been working with their online selling partner Daraz.com in Sri Lanka contributing massively to the brand’s wide reach in the country. The offline expansion had a significant role to play in the overall growth with Xiaomi setting up a network of more than 1100 offline partners across the country, strengthening their presence in Sri Lanka. The company currently holds a strong distribution network across locations in Sri Lanka.

October 16, 2020

Company forays into a new category with the launch of Mi Smart Band 5 Introduces Redmi SonicBass Wireless Earphones and Redmi Earphones to its product portfolio

Xiaomi, global technology leader has forayed into the wearables category for the first time with the introduction of the Mi Smart Band 5 in Sri Lanka. The company also added two new products to their audio category – The Redmi SonicBass Wireless Earphones and Redmi Earphones.

Mi Smart Band 5 – Elevated fitness tracking for all

Consumers’ favorite fitness companion is now bigger and better than ever. Mi Smart Band 5 boasts a large 1.1” color AMOLED display with 20% more screen than its predecessor. Users can express their unique style by choosing from over 65 dynamic displays and six sleek band colors. With a vibrant display and sporty design, Mi Smart Band 5 makes fitness fashionable.

Whatever your workout style, Mi Smart Band 5 has you covered. With 5 ATM water-resistant certification, the device can accompany users in and out of the water – from the pool to the track or the surf to the shower. With 11 exercise modes – including indoor cycling, elliptical, yoga, rowing machine, and jump rope – Mi Smart Band 5 captures your workout progress, no matter how you move

Beyond fitness, Mi Smart Band 5’s PPG heart rate sensor is now up to 50% more accurate*, so you can always stay in touch with your cardiac health with more indicative data on your sleep status, stress levels or even monthly cycles. Additionally, this device gathers all the matrices and outputs a Personal Activity Intelligence (PAI) value for you to easily understand your health level.

To power a larger screen and newly added features, Mi Smart Band 5’s battery supports up to 14 days of continuous usage.* And when it is time to recharge, there’s no need to remove the tracker from its band thanks to Mi Smart Band 5’s all-new charging solution. Conveniently snap it onto its charger via its magnetic back, and let the charging begin!

Redmi SonicBass Wireless Earphones – Hassle Free Experience with Magnetic Earbuds

Redmi SonicBass Wireless Earphones have a sleek, minimalistic, matt finish design with magnetic earbuds for a hassle free experience. It is lightweight and crafted to rest perfectly on the neck. These earphones are custom tuned to deliver heavy bass tones for immersive music listening, while maintaining crisp high tones for voice calls thus providing an impressive overall sound balance. The superior sound quality and wide frequency range make it a great choice for users in the wireless earphone category.

The party never stops with the Redmi SonicBass Wireless Earphones that offer upto 12 hours of uninterrupted music playback. For enhanced usability in multiple scenarios, it comes with IPX4 rating, making it sweat and splash resistant and ideal for fitness regimes. The Dual Pairing technology is a standout feature of the Redmi SonicBass Wireless Earphones allowing the neckband to be connected to two devices at once with the choice of switching between them automatically to stay active on both.

Users can also experience high audio quality on calls with the dual mic noise cancellation technology that cancels external noise to deliver a clear & transparent audio experience. The earphones are enabled with Bluetooth 5.0 for higher speed and stable connectivity with support for Google Assistant and Siri.

Redmi Earphones – Hi-Res Audio, Dynamic Bass, Clear Vocals

Certified by Hi-Res Audio, Redmi Earphones aim to provide a more natural and realistic listening experience. The 10mm sound drivers bring dynamic bass, clear vocals and refined treble. Redmi Earphones also feature an in-line mic to facilitate hands-free calling. The multi-function button enables call and music control from the earphones. Redmi Earphones are crafted from high quality precision aluminium alloy and come with silicone earplugs. They are based on the 3.5mm standard and feature a 1.25m long cable.

Vidya Sagar, General Manager – Sri Lanka, Xiaomi said, “At Xiaomi, we aspire to be one of the coolest technology companies, and being the world’s largest hardware incubator helps us create new-age products that are aware, connected and bring convenience to everyday life. We are not just a smartphone company. Every new offering that we bring across categories is a testament to that. We are thrilled to introduce a brand new category with the Mi Smart Band 5 and expand our audio category with the Redmi SonicBass Wireless Earphone and Redmi Earphones. All of these products have been designed to offer an enriched user experience to all our Mi Fans in Sri Lanka.”

Availability

Mi Smart Band 5 will be available at LKR 6999
Redmi SonicBass Wireless Earphones will be available at LKR 3299 while the Redmi Earphones cost LKR 1199
All these products will be available for purchase from across Authorized Mi Stores, online channels and retail

Xiaomi advances to 338th on Fortune Global 500, becoming the fastest rising company at the Internet and Retail Category in 2021

When Power meets Speed: Xiaomi unveils the POCO F3 in Sri Lanka

Xiaomi unveils the POCO X3 Pro in Sri Lanka

Xiaomi unveils its ultra-slim smartphone – Mi 11 Lite in Sri Lanka

POCO launches POCO X3 NFC in Sri Lanka

Xiaomi becomes the second largest smartphone brand in Sri Lanka

Xiaomi introduces Mi Smart Band 5; adds two new products to its audio category in Sri Lanka