The Dentsu Rise Up Challenge is a global competition, which aims to mobilize 10,000 young people across the world to develop a creative communications campaign to tackle food waste and encourage sustainable living.
So far, over 640 applicants have registered for the Dentsu Rise Up Challenge in Sri Lanka. Commenting on this, Sajith Weerasinghe – Chief Strategy Officer, Dentsu Grant stated, “We are super thrilled about the excitement and the enthusiasm shown by the young innovators for the competition! to further add more value to the efforts and the interest shown by the applicants, we have also onboarded with us an esteemed panel of judges, endowed with wealth of knowledge and experience in the industry, who can guide these young talents to reach greater heights.”
The panel of judges consists of Amanda Aluvihara – Creative Director/Consultant at Dentsu Grant & Miami Ad School,Hanim Abdul Cader – Creative Director at TBWA Sri Lanka,Shamir Hussain – Creative Director at Dentsu Grant, Chani Perera – Strategic Advisor at AOD Designer for MMCA, Asela De Silva – Creative Services Director at ADA Sri Lanka and Prof.C.N Wickramasinghe – Department of Commerce and Finance at University of Kelaniya. In keeping with the spirit of the competition, the judges, were chosen to ensure inclusivity and diversity is maintained.
“Sri Lanka’s total daily waste collection in the Western Province alone is 1300 tonnes, out of which 725 tonnes is food waste. This is a massive issue, especially in the face of the current economy crisis and hyperinflation situation that the country is going through. In the face of this, Dentsu, has taken steps in reducing food loss and waste in a creative way through Dentsu Rise Up challenge – which, we believe is a powerful way to strengthen the sustainability of our food systems and improve planetary health” said Neela Marikkar, Chairperson and Managing Director of Dentsu Grant.
The Rise Up Challenge in Sri Lanka aims to mobilize 500 young people between the age group of 17-27 to come up with activation ideas to Prevent Food Waste and contribute to resolving the food crisis in Sri Lanka. This is our small part to reduce food wastage in Sri Lanka.
Stay tuned for more details, visit www.dentsuriseup.lk