Tuesday 30th January 2018, Colombo: Hameedia, Sri Lanka’s leading menswear specialist, has launched its annual ‘Upgrade your Wardrobe’ initiative, an idea that will be reiterated through the year. Most shoppers tend to buy clothes on impulse and many a time never end up wearing the impulse buy. This initiative by Hameedia encourages shoppers to be more mindful and to plan their wardrobe by first donating old clothing and then identifying their precise new clothing needs. This would not only help manage a perfect wardrobe on a budget but it would lend satisfaction and pride about the fact they bought clothing they really needed. Dressing well gives, the confidence you need to succeed and dressing to impress and looking sharp can be game-changers in any sphere of life.
Driven by the theme – Dress Better – the promotion encourages people to refresh their wardrobes by shopping at Hameedia while simultaneously donating their wearable condition clothes and shoes to Hameedia outlets. In turn, Hameedia will channel the used items to the needy. This way, shoppers are made part of a worthy cause while upgrading their style in the process.
People wishing to donate their used clothes and shoes may do so at all Hameedia outlets. Care should be taken to ensure that the items being donated are properly cleaned, wearable and segregated and marked for size and gender.
The Hameedia Group is an organization that constantly uplifts and works towards the well-being of all communities, irrespective of their religious, ethnic, political, cultural and other affiliations. Its ‘My Friend Foundation’ CSR initiative has enabled it to support, empower and make a positive impact in the lives of thousands of people across Sri Lanka.
Since its inception in 1949, Hameedia has cemented its place as the preferred menswear specialist in Sri Lanka with its world-class quality, custom tailoring and ready-made clothing. The company continues to make its presence felt locally and internationally with Hameedia outlets across Sri Lanka and stores in the Seychelles, Maldives and Australia respectively. Along with its own branded clothing and accessories, which includes FH, Envoy, Le Bond and Signature, Hameedia also showcases international brands such as Raymond, Van Heusen, Louis Philippe. Killer and Adidas.
