Changing lifestyles and media patterns in modern society has brought about a shift in the usage of advertising tools. With more people spending time out of home , businesses have shown an increasing preference to non-traditional innovative advertising tools over the traditional mass media such as TV, Radio and Press. This could be attributed to more women entering the workforce, students spending time at colleges and more time spent on the road due to traffic and long hours of commuting. This has given rise to an opportunity and necessity for mediums like Out Of Home (OOH) to grow into one of the favoured advertising options.
With the rapid growth of OOH advertising and it’s immense potential, BIG International ( Business Image Group) launched in the year 2008 as a B.O.I company in Sri Lanka. The company introduced the first outdoor LED advertising screens in Colombo and also extended this advertising mode to the Northern province in the year 2011. The concept of outdoor LED screens as a key advertising medium was pioneered by Adsolutions and the organisation has since grown in strength and entered into great indoor locations offering clients fabulous captive audience time.
One of the Founder Directors of BIG International Tariq Saleem, has played a significant role in the growth of Adsolutions Sri Lanka which has been in operations as a key player in the out of home advertising sector till this day. Tariq Saleem with over 20 years of experience in the advertising business has worked at some of the leading agencies in Colombo and the Maldives before branching out on his own. Sharing views on their business success, he said “we at Adsolutions believe in the strength of the “Captive audience”. When consumers are out of their homes and are at various locations for long periods of time, they have no other option but to wait for their turn or job to be done; we make use of that time”.
Adsolutions has identified some key outdoor and indoor locations such as – leading hospitals around the country, leading gyms, restaurant chains and many key government institutions that they work with very closely and have installed LED TV panels at customer waiting areas . Content is created so that all stake holders( owner of location, customer at the location and advertiser at the location) benefit and run them on the TV’s installed at these locations.
The company creates meaningful communication messages to promote the services of the location, i.e if the location is a hospital, the information regarding the hospital as information to the patient. The format also includes entertainment to break the monotony and runs permissible advertisements as value additions to the brands. A win all situation to all stake holders involved. Same applies for all locations as the company works with many key brands in each of their sectors.
Adsolutions has a significant presence in prime out of home locations such as leading gyms, leading restaurant chains, leading hospitals around the country, government institutions and outdoor LED panels.
The organisation believes that all stake holders need to be happy at the same time. As a client, they would sell you the waiting time where your customer is already on the road and may very well purchase your product or make a visit to your office.
Some of their other services include execution of promotions, activations, designing and 2D animations to loyal clients. At Adsolutions every client is important and they are proud of the long list of leading and Loyal clientele.
LCD and LED screens
Adsolutions also offers you LCD and LED panels of touch and non-touch capability, horizontal /vertical, indoor or outdoor for your corporate requirements either for outright purchase or as a rent option. Advantages are both in price and after sales service.
Adsolutions Maldives
Adsolutions is also present in the Maldives with TV panels installed within key restaurants and supermarkets for Sri Lankan clients that target the Maldivian business and customers. There are multiple businesses such as apartments, hotels, restaurants, education sector, trading ect that could benefit greatly from such advertising.
Contact Adsolutions for your next campaign requirements – tariq@adsolutions.lk or +94773161630
