Advertising Archives

January 19, 2024

WARC releases The Future of Media 2024 highlighting trends in media planning, advertising investments and the media ecosystem 17 January 2024 – After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – are […]

August 11, 2023

Kia Motors (Lanka) Limited has been awarded a Bronze in the Advertising & Marketing category for its website which was relaunched earlier this year to better represent the brand’s global ethos of ‘movement that inspires.’ The 13th edition of the BestWeb.lk awards presentation took place on 9th August at Monarch Imperial. Kia […]

June 27, 2023

27th of June 2023. Colombo, Sri Lanka: Isobar Sri Lanka, the digital arm of leading advertising agency group Dentsu Communications, was ranked the most effective advertising agency in Sri Lanka in the ‘Effie Index 2022’ recently, the second consecutive year it has earned the top ranking on the prestigious global index. The […]

December 9, 2022

The Real Madrid stars are featured in a new advertising campaign to boost travel during the winter season Dubai, UAE, December 09, 2022: Emirates and Real Madrid are looking to capture the attention of football fans with the launch of two ads to attract customers to travel this winter across the airline’s […]

October 6, 2022

Thursday ,6th October, Colombo: ISOBAR Sri Lanka, the digital arm of the premier advertising agency, Dentsu Communications – is the only Sri Lankan agency to be ranked amongst the TOP 100 agencies in the world in the Effie 2021 Global Rankings published on 28th September 2022. This is the most comprehensive global […]

April 6, 2022

SLT-MOBITEL, the National ICT Solutions Provider has partnered with EVOPLAY, the flagship brand of Evoke International as the sole telco partner for advertising. EVOPLAY is Sri Lanka’s newest ad- enabled digital Video on Demand [VOD] platform and offered subscription free video entertainment to viewers during the pandemic, creating a brand-new mass […]

June 22, 2020

First agency office in Sri Lanka to enter the Asia Pacific Top 10 and to be ranked 36th in the world for effectiveness Two MullenLowe agencies make it to the top 100 agencies in the world – MullenLowe Sri Lanka at 36th and MullenLowe USA at 86th MullenLowe Sri Lanka has been ranked 9th in […]

February 25, 2019

Changing lifestyles and media patterns in modern society has brought about a shift in the usage of advertising tools. With more people spending time out of home , businesses have shown an increasing preference to non-traditional innovative advertising tools over the traditional mass media such as TV, Radio and Press. This could be attributed […]

Brands face challenges in planning for quality marketing in an AI-driven world

Kia Motors (Lanka) wins Bronze at 2023 BestWeb.lk awards

Isobar Sri Lanka wins top spot in global Effie Index for 2nd consecutive year

Luka Modrić, Vinícius Júnior and Toni Kroos wonder: to fly or to fly better with Emirates?

ISOBAR Sri Lanka storms into the Effies 2021 TOP 100 Global Rankings

SLT-MOBITEL partners EVOPLAY; Sri Lanka’s newest digital advertising platform

MullenLowe in APAC’s Top 10 for Advertising Effectiveness in Effie Index 2020

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