Responsible tourism refers to the practice of traveling in a way that minimizes negative impacts on the environment, supports local communities, and promotes cultural preservation.
It is important because it helps to preserve natural and cultural resources for future generations, reduces environmental degradation, supports the local economy, and promotes mutual understanding and respect between travelers and host communities. Additionally, responsible tourism encourages sustainable development and helps to empower local communities by involving them in the decision-making process and ensuring that they benefit from tourism activities (Mathew & Nimmi, 2021).
What are the four pillars of responsible tourism?
The four pillars of responsible tourism are:
Economic responsibility
Social responsibility
Cultural responsibility
Environmental responsibility
What does it mean by economic responsibility in responsible tourism?
Economic responsibility in responsible tourism refers to the commitment to support and contribute to the economic well-being of local communities and businesses. This includes initiatives such as sourcing goods and services from local suppliers, employing local staff, and investing in community development projects.
What does it mean by social responsibility in responsible tourism?
Social responsibility in responsible tourism refers to the commitment to positively impact the well-being and quality of life of local communities. This includes initiatives such as respecting and engaging with local cultures, traditions, and customs, promoting fair labor practices, supporting social development projects, and ensuring the inclusion and empowerment of marginalized groups within the community.
What does it mean by cultural responsibility in responsible tourism?
Cultural responsibility in responsible tourism refers to the commitment to preserve and promote local cultures, traditions, and heritage. This includes initiatives such as respecting and preserving cultural sites and artifacts, supporting local artisans and traditional crafts, promoting cultural exchange and understanding between travelers and local communities, and ensuring that tourism activities do not exploit or commodify local cultures.
What does it mean by environmental responsibility in responsible tourism?
Environmental responsibility in responsible tourism refers to the commitment to minimize negative impacts on the natural environment and promote its conservation and sustainability.
This includes initiatives such as
Reducing carbon emissions and waste
Conserving water resources
Protecting natural habitats and biodiversity
Promoting sustainable practices in transportation and accommodation
Implementing effective waste management and recycling systems
Educating and raising awareness among tourists about sustainable practices to encourage responsible behavior. It is important to practice responsible tourism because it contributes to the overall well-being and sustainability of tourism destinations.
Responsible Tourism in Sri Lanka
How and what we can do as a nation to promote responsible tourism ?
As a nation, there are several actions that can be taken to promote responsible tourism in Sri Lanka:
1.Promoting and supporting community-based tourism initiatives: Encouraging local communities to take ownership of tourism development and empowering them to benefit from it economically, socially, and culturally.
Implementing and enforcing sustainable tourism practices: This includes setting and enforcing regulations and guidelines for responsible tourism, such as waste management, energy conservation, and responsible tourism behavior.
Promoting cultural sensitivity and respect: Educating both tourists and locals about the importance of respecting and preserving local cultures, traditions, and customs.
Investing in infrastructure and facilities that support responsible tourism, such as eco-friendly accommodation options, sustainable transportation systems, and visitor centers that provide information on responsible travel practices.
Collaborating with local communities, NGOs, and other stakeholders to develop and implement responsible tourism programs and initiatives.
6.Providing training and education for tourism industry professionals, as well as tourists themselves, on responsible tourism practices and the importance of sustainability.
By adopting these measures and promoting responsible tourism practices, Sri Lanka can minimize the negative impacts of tourism on its natural environment and promote the conservation and sustainability of its resources. Furthermore, responsible tourism can also contribute to the economic development of local communities by creating jobs and generating income.
Responsibility of the People and the Service Providers in the Travel Industry in Responsible Tourism ?
In responsible tourism, the responsibility lies with both the people and the service providers in the travel industry.
People: Travelers have a responsibility to engage in responsible tourism practices. This includes respecting the environment and local culture, minimizing waste and energy consumption, supporting local businesses, and being aware of and following rules and regulations set by the destination.
Service providers: The service providers in the travel industry have a responsibility to implement and promote responsible tourism practices.
This includes providing eco-friendly accommodation options, engaging in sustainable business practices, supporting local communities and economies, and educating their customers about responsible tourism. By working together and taking shared responsibility, both the people and the service providers in the travel industry can contribute to the sustainability and preservation of tourist destinations, while also enhancing the overall travel experience for all involved.
Share some of the tips for Sri Lanka, where it can apply these in to practices according to your experiences.
WARC releases The Future of Media 2024 highlighting trends in media planning, advertising investments and the media ecosystem
17 January 2024 – After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – are forecast to attract over half (51.9%) of global advertising spend this year as their ad revenues rise by 10.7%.
Key to this growth is the adoption of artificial intelligence (AI). However, the growth of AI raises challenging questions about media quality and the future of advertising on the open internet.
With concerns around media quality affecting all aspects of media planning and buying, The Future of Media 2024 report takes a look at platform power in the era of AI, the current state of linear TV, the future of attention measurement, and the growth of in-game advertising.
Paul Stringer, Managing Editor, Research & Insights, WARC, says: “As marketing budgets rebound in 2024, uncertainty swirls around where best to direct investments in media, the role of AI in planning, and how to assess media quality.
“And as politics temporarily engulf culture with impending elections in several major economies, and the threat of low-quality AI generated content looms large, media environments that can offer suitable guarantees around brand safety will take on extra value.
“With this report we aim to provide insights and data enabling marketers to be better equipped to make informed decisions and plan for success in the year ahead.”
Key trends outlined in The Future of Media 2024 are:
AI-based advertising solutions grow but force advertisers into trade-offs
Walled garden platforms are expanding their reach and influence in advertising, thanks in part to the adoption of new AI-based capabilities, such as Meta’s Advantage+ and Google’s Performance Max.
While this has generated a fair deal of excitement among advertisers, these trends have also prompted fresh concerns about advertising transparency and increased speculation about the future of advertising on the open web.
For agencies and brands, transparency should be prioritised when working with AI-based tools, AI-generated content is a threat to media quality and brand safety, and brands should take steps to protect their investments in open web advertising.
Linear TV consumption continues its gradual decline but age matters
Linear TV (broadcast and cable) consumption has been in gradual decline over the last decade, particularly with young audiences. Despite remaining the most trusted medium, there is a sense that this decline has accelerated over the last year.
According to WARC data, global Linear TV ad spend decreased by 5.4% in 2023 and data from WARC’s 2024 Marketer’s Toolkit shows that only 18% of marketers worldwide plan to increase their investment in linear TV this year, while 39% plan to withdraw spend.
However, actual time spent consuming TV only declined on average by 3 minutes daily (2.7%) in 2023. WARC Media forecasts global linear TV consumption to decline by a further 2 minutes per day (1.9%) in 2024, meaning people will continue to spend more time with linear TV than streaming video, streaming music, or listening to podcasts.
Dave Campanelli, EVP/Chief Investment Officer, Horizon Media, says: “We hear a lot about “linear is dead.” People are still watching linear TV. They tend to be older, but they are still watching linear TV. And it’s 50% of this whole pie. Our budgets need to represent that, depending on your age segment and who you’re going after.”
Attention measurement at a crossroads
An increasing number of brands and agencies are embracing attention measurement as a means of assessing creative and media quality. However, a lack of common standards and substantial evidence are two potential barriers to attention measurement achieving widespread adoption and legitimacy.
A common criticism of attention measurement is that it is strongly biased towards visual media. The top tools used across all companies are eye tracking (50%), survey-based ad recall (46%), tuning duration/dwell time (42%) and facial coding (42%).
The need to understand how attention works across different media channels and formats is resulting in more research and the building of new models of media quality. Brands and agencies should scrutinise vendor tools and methods, conduct their own experiments into attention to determine its value to their advertising, and prove the business effects of attention.
Karen Nelson-Field, Founder and CEO, Amplified Intelligence, said: “It’s clear that the industry needs more robust evidence [for attention measurement] to convince CFOs and procurement teams that low-cost media doesn’t necessarily equate to efficiency. When we focus on business effects and align with the goals of CFOs, the industry as a whole will benefit.”
The growth of in-game advertising
With a global audience of over 3 billion, gaming has developed into one of the most popular and pervasive forms of entertainment in the world, but remains a largely untapped opportunity for brands. Research by IAB estimates that gaming accounts for 5% of advertiser budgets.
Offering increasing amounts of ad inventory and a highly engaged and diverse audience, there are shifts taking place across the wider gaming industry that signal the potential for further growth:
(1) major acquisitions such as Microsoft’s $69bn purchase of Activision and Sony’s purchase of Bungie and Savage Game Studios; (2) the continual leveraging of gaming IP in new TV and movie releases; (3) the growth of cloud-based game streaming services; (4) investment from new entrants such as Netflix, Amazon and Bytedance.
PWC estimates that video game advertising revenues will be worth $91 billion in 2024, meaning gaming would be the 5th largest channel by advertising spend, behind search, social media, linear TV and retail media.
According to WARC’s Marketer’s Toolkit Survey 2024, more than half (51%) of advertisers plan to increase their investments in gaming next year, but authenticity and integration are key to success.
The Future of Media 2024 is based on exclusive data from WARC Media and findings from various research studies, including WARC’s Marketer’s Toolkit global survey of 1400+ marketing executives, plus expert analysis from WARC contributors. It is part of WARC’s Evolution of Marketing programme helping marketers address major industry shifts to drive effective marketing, and follows the recent publication of The Voice of the Marketer 2024, The Marketer’s Toolkit 2024 and The GEISTE report.
A complimentary sample of The Future of Media 2024 is available here. WARC members can read the full report.
Complementing The Future of Media 2024 and associated reports, a series of podcasts are also available.
Celebrating marketing with strategic brilliance and effective impact, this regional competition will be judged rigorously by top industry experts from leading agencies and renowned global and local brands.
John Bizzell, Awards Lead, WARC, said: “To judge the very best strategic and effective marketing campaigns in Asia-Pacific, we have convened a stellar group of extremely knowledgeable and highly respected professionals from across the region to bring expertise and cultural insight to the judging process.”
Cleef Chong, Global Planning Director, MullenLowe, Global
David McIndoe, Chief Strategy Officer, Saatchi & Saatchi, New Zealand
Hun Choi, Executive Vice President, Solution Division, Cheil Worldwide, South Korea
Jaslin Goh, Chief Marketing Officer, PayMe by HSBC, Hong Kong SAR
Nomfundo Msomi, Executive Strategy Director, CHEP Network, Australia
Reiko Ogata, Chief Branding Director, Dentsu Inc., Japan
Susie Xu, Head of Brand Strategy, Ogilvy, Mainland China
The juries will award Gold, Silver and Bronze accolades across the 12 categories. They will be guided by the frameworks of the WARC/LIONS Creative Effectiveness and B2B Effectiveness Ladders, which provide a consistent and universal benchmark.
The jury chairs of all the regional awards – Asia Pacific, Europe, Middle East and Africa, Latin America, and North America – will form a super jury to award the highly sought after Grands Prix, the ultimate recognition of marketing success, selected from all the regional Golds.
More information on The WARC Awards and jury bios here. Download the entry pack here.
Key dates for The WARC Awards 2024 are:
Entry deadline: 6 February 2024
APAC and other regional winners announcements: 20-25 May 2024
Global Grand Prix winners announcements: Cannes Lions Week 2024
In the highly anticipated 2024 Best Cities Report, cities from around the globe have been evaluated and ranked based on a comprehensive set of criteria, showcasing their exceptional qualities and progressive developments. The top-ranking cities in 2024 are expected to be dynamic hubs of innovation, combining cutting-edge technology with sustainable infrastructure to create smart and livable urban environments. These cities will offer a high quality of life, rich cultural experiences, and diverse opportunities for residents and visitors alike. These leading cities will excel in areas such as efficient public transportation networks, affordable housing options, comprehensive healthcare systems, vibrant arts and entertainment scenes, and a commitment to environmental sustainability. In addition, they will have a strong focus on education and research, fostering intellectual growth and attracting top talent from around the world. Furthermore, these cities will prioritize inclusivity and diversity, fostering social harmony and embracing cultural differences. In conclusion, the top-ranking cities in 2024 will epitomize the perfect blend of innovation, sustainability, livability, and social progress.
The Resonance’s Report for 2024 have named 100 cities across the globe as the best cities for their exceptional quality of life, progressive developments, and forward-thinking initiatives.
Resonance creates transformative strategies, brands and campaigns that empower destinations, cities and communities to realize their full potential. Every year, Resonance analyzes 270+ global cities (principal cities of metropolitan areas with populations of more than one million) to determine the Top 100 by using a combination of core statistics and qualitative evaluations and recommendations by locals and visitors in digital channels such as Tripadvisor, Google, Facebook and Instagram.
Their methodology is a combination of core statistics from 400 global cities and user-generated ratings and reviews. Resonance interprets this data through the lens of three key factors—Livability, Lovability and Prosperity—to define each city’s Place Power® Score.
The cities that have emerged as the top-ranking in the 2024 report based on Resonance’s comprehensive evaluation include:
Rome (Italy), Prague (Czech Republic), Madrid(Spain), Berlin (Germany), Los Angeles (USA), Chicago (USA), Washington (USA), Beijing (China), Istanbul (Turkey), Dublin(Ireland)
There are 13 cities from Asia are listed among the top 100. Out of the 13, 4 cities are among the top 20 and 2 cities among the top 5, 3 cities are among the top 10.
These cities have been recognized for their exceptional livability, lovability and Prosperity scores, which reflect their overall quality of life, attractiveness, and economic opportunities.
Best Cities is where Resonance ranks the top urban destinations in the world. The data is used by news outlets and city leaders, and is considered to be the most comprehensive annual city ranking.
Bloomberg has described it as “The most thorough study of its kind, which identifies cities that are highly desirable for residents, tourists, and business professionals, rather than just focusing on livability or tourism appeal.”
Discovering Sri Lanka: The 2024 Top Travel Destination
In today’s rapidly changing world, the significance of accurate weather forecasts cannot be overstated. In 2024, Sri Lanka is set to become one of the most sought-after travel destinations. With its diverse landscapes, rich cultural heritage, and stunning beaches, Sri Lanka has something to offer every type of traveler. Whether you’re an adventure enthusiast looking to hike through lush rainforests and climb majestic peaks, a history buff eager to explore ancient temples and archaeological sites, a wildlife lover seeking encounters with elephants and leopards in national parks, or simply someone in search of relaxation on pristine beaches, Sri Lanka is the perfect destination to fulfill your travel desires.
Kandy : Temple of Tooth Relic (UNESCO World Heritage Site)
Exploring Sri Lanka’s Rich Culture and History
One of the highlights of a trip to Sri Lanka is immersing yourself in its rich culture and history. From ancient cities such as Anuradhapura, Polonnaruwa and Kandy with their magnificent ruins and sacred temples, to the iconic Sigiriya rock fortress that offers breathtaking views, Sri Lanka’s historical sites will transport you back in time. As you stroll through bustling markets, vibrant festivals, and traditional dance performances, you’ll experience the warm hospitality of the Sri Lankan people and their deep connection to their heritage.
Anuradhapura – (UNESCO World Heritage Site) Jethavanaramaya
Colonial Era
During the colonial era, Sri Lanka was under the rule of various European powers, including the Portuguese, Dutch, and British. This influence is still evident in the architecture, cuisine, and traditions of Sri Lanka. In 2024, travelers to Sri Lanka will have the opportunity to delve into this fascinating colonial history by exploring well-preserved colonial towns such as Galle, Nuwara Eliya, Jaffna, Kapitiya, Matara and Colombo the commercial capital of Sri Lanka.
Galle Dutch Fort
Understanding Sri Lanka’s Unique Geography
Understanding Sri Lanka’s unique geography is essential to fully appreciate the beauty of this travel destination. Sri Lanka is divided into seven agro-climatic zones based on mean annual rainfall and elevation (Kadupitiya et al., 2022). These zones, which include the dry zone, wet zone, and intermediate zones, play a significant role in determining the country’s diverse ecosystems and crop suitability These zones include the dry zone, wet zone, and intermediate zone, each with its distinct characteristics and agricultural practices. This geographical diversity allows travelers to experience a wide range of landscapes and activities within a relatively small area. From the sunny beaches along the coastline to the lush rainforests and tea plantations in the mountains, Sri Lanka offers a stunning natural beauty that is unmatched.
Ella, Sri Lanka – Hikers Paradise
Experiencing Sri Lanka: An Unforgettable Adventure
Experiencing Sri Lanka is an adventure that will leave a lasting impression. In 2024, Sri Lanka will be the best travel destination for those seeking an unforgettable adventure. From exploring the ancient cities and historical sites, to immersing yourself in the colonial era charm of Galle and other towns, Sri Lanka offers a rich and diverse experience that caters to all types of travelers. Whether you’re a history buff, nature lover, or food enthusiast, Sri Lanka has something to offer.
When it comes to adventure, Kithugala is a must-visit destination in Sri Lanka. With its lush rainforests, scenic rivers, and thrilling water activities such as white-water rafting, Kithulgala promises an adrenaline-filled experience for adventure seekers.
Ceylon Tea trails and mountain ranges like seven virgins, Horton Plains, and Adam’s Peak offer breathtaking views and exciting hiking trails for nature lovers and outdoor enthusiasts.
Recently the famous NAS Daily the travel vlogger named Sri Lanka as the country of Waterfalls, highlighting the country’s abundance of stunning waterfalls that are worth exploring. According to research there are over 500 waterfalls in this tiny tear drop island nation, making it a paradise for waterfall enthusiasts. Laxapana Waterfall, Aberdeen Falls, Garton Falls, Diyaluma Falls, Dunhinda and Bambarakanda Falls are just a few of the magnificent waterfalls that await visitors in Sri Lanka. In addition there are many camping sites that allow travelers to immerse themselves in the beauty of nature and experience the serenity of Sri Lanka’s landscapes. If you love camp on a hill top or a golden sandy beach, Sri Lanka offers a diverse range of camping experiences for every adventurer.
Ella is one of the most popular destinations in Sri Lanka, and for good reason. Specially Ella is newly developed tourist area with many trekking trails and the famous nine arch bridge, which is an architectural marvel.
Leopards in Sri Lanka, Yala National Park
The Diverse Wildlife of Sri Lanka
The diverse wildlife of Sri Lanka adds to its allure as a top travel destination in 2024. There are many wildlife reservations and national parks throughout the country, where visitors can witness the incredible biodiversity that Sri Lanka has to offer. These include Yala National Park, known for its leopard population, and Wilpattu National Park, which is home to elephants, deer, and many species of birds. Sri Lanka is also famous for its marine wildlife, with opportunities for whale and dolphin watching off the coast. One of the highlights of Sri Lanka’s wildlife is its impressive population of elephants. In fact, Sri Lanka has one of the highest densities of wild elephants in Asia, providing a unique and awe-inspiring experience for animal lovers. The world’s largest asian elephant gathering is also happening at Minneriya National Park in Sri Lanka, where hundreds of elephants gather each year during the dry season, creating a captivating spectacle for visitors. Apart from its picturesque landscapes and magnificent waterfalls, Sri Lanka is renowned for its diverse wildlife, making it a must-visit destination for nature enthusiasts in 2024.
Sigiriya Rock Fortress (UNESCO World Heritage Site)
Must-Visit Historical Sites in Sri Lanka
Sri Lanka is also home to a rich history and boasts several must-visit historical sites. There are many UNESCO World Heritage Sites in this beautiful island nation, including the ancient city of Sigiriya. Sigiriya is a towering rock fortress that showcases ancient architecture and incredible panoramic views. Another notable historical site is the sacred city of Anuradhapura, which was once the capital of ancient Sri Lanka and is home to well-preserved ruins of Buddhist temples, palaces, and monasteries. The Kingdom of Kandy, with its main attraction being the Sacred Tooth Relic housed in the Dalada Maligawa, is another significant historical site that should not be missed (Jayasundera, 2021). Polonnaruwa, another ancient city, is known for its well-preserved ruins of temples and palaces. Polonnaruwa is an ancient kingdom which has more influence from South Indian architecture, and its artistic structures and inscriptions are a testament to the rich history of Sri Lanka. The moonstones in Anuradhapura Era and Polonnaruwa Era has a significant difference in design and symbolism, reflecting the evolution of Sri Lankan art and culture over time. If you are historian or have a passion for ancient civilizations, Sri Lanka’s historical sites are a must-visit in 2024.
Historical sites of Sri Lanka symbolize the prominence they have given to Buddhism in the country, showcasing the deep-rooted spiritual and cultural heritage of Sri Lanka. To date tourist visit most of these Buddhist monasteries and stupas to pay homage and seek blessings. Some learn Buddhism to deepen their understanding of the religion and its teachings. Some Practices meditation to find inner peace and tranquility.
Traditional Local Cuisines
Sri Lanka’s Local Cuisine: A Gastronomic Journey
Sri Lanka’s local cuisine is a gastronomic journey not to be missed in 2024. The diverse culinary traditions of Sri Lanka offer a unique and flavorful experience for tourists. From spicy curries to fragrant rice dishes, the food in Sri Lanka reflects a blend of indigenous ingredients and flavors brought by traders from around the world. If you travel around the country, you will be able to experience different dishes and may be the same dish in different flavors depending on the region.
Sri Lanka is famous for its Sea Food dishes that incorporate fresh catches from the surrounding oceans. Hot Butter Cuttle Fish, Lobsters and Crabs are some of the popular seafood dishes that shouldn’t be missed. They are known for their bold flavors and spices, perfectly complementing the freshness of the seafood.
Furthermore, Sri Lanka is also known for its delectable street food, such as hoppers (a fermented rice and coconut milk pancake), kottu roti (a flaky flatbread filled with a variety of savory fillings), and kottu. Be prepared to indulge in a culinary adventure that showcases the rich and diverse flavors of Sri Lanka’s local cuisine.
The breakfast buffets in most of the star hotels are a delightful experience, offering a wide range of traditional Sri Lankan dishes such as string hoppers, coconut roti, and spicy sambols. If you are a food lover or looking to explore new flavors, Sri Lanka’s local cuisine is a must-try experience in 2024.
Pristine Beaches – Sri Lanka South Coast
Sri Lanka: A Paradise for Beach Lovers
Sri Lanka’s pristine beaches make it a paradise for beach lovers in 2024. With its picturesque coastline stretching over 1,300 kilometers, Sri Lanka offers an array of stunning beaches that cater to all tastes and preferences. Whether you’re seeking a secluded and serene beach escape or a vibrant and bustling beach party scene, Sri Lanka has it all. From the golden shores of Negombo to the surfing paradise of Arugam Bay, each beach in Sri Lanka has its own unique charm and attractions. Travelers can soak up the sun, take a refreshing dip in the crystal-clear waters, or engage in various water sports such as snorkeling, scuba diving, and surfing.
Western Coast of Sri Lanka offers a range of beautiful beaches including popular tourist destinations like Bentota, Hikkaduwa, and Mirissa. Eastern Coast of Sri Lanka, on the other hand, boasts untouched and pristine beaches like Passikudah and Trincomalee, perfect for relaxing and enjoying the tranquility of nature.
Unawatuna Beach in the southern part of Sri Lanka is a must-visit for its stunning palm-fringed shores and turquoise waters. It is a favorite spot for swimming, sunbathing, and exploring the coral reefs. Jungle Beach in the city of Trincomalee is another hidden gem, nestled between lush greenery and offering a secluded and idyllic beach experience. Jungle Beach in Unawatuna is known for its calm and clear waters, making it ideal for snorkeling and diving enthusiasts. Whether you’re a beach lover seeking relaxation or an adventure enthusiast looking for water sports, Sri Lanka’s beaches are the ultimate destination in 2024.
Safety and Travel Tips for Your Sri Lanka Trip
Sri Lanka is widely regarded as a safe travel destination in 2024, but it’s always important to stay vigilant and take necessary precautions. Sri Lanka advises travelers to be aware of potential security concerns and follow safety guidelines from their home country’s government or travel advisories.
Apart from that it is important to understand the currents in the water specially in the coastal areas to ensure your safety while swimming or engaging in water activities. It is also recommended to follow the guidance of local authorities and beach safety signage.
When visiting pilgrims of Sri Lanka always respect the cultural and religious significance of the sites and dress modestly. In addition, it is customary in Sri Lanka to give and receive gifts with both hands as a gesture of graciousness.
Sri Lanka has a tourist police force that can be reached in case of any emergency or need for assistance. There are emergency ambulance services available throughout the country, and it is advisable to have travel insurance that covers medical expenses. Visitors should also be aware of their surroundings and avoid crowded areas, especially during festivals or public events.
Health Advisories and Precautions for Traveling in Sri Lanka:
Access to routine and emergency healthcare may be limited. It is advisable to have travel insurance that covers medical expenses and to contact your insurance or medical assistance company promptly if you require medical treatment.
It is also recommended to ensure you are up to date with routine vaccinations and to consult with a healthcare professional before traveling to Sri Lanka.
In addition, it is important to stay hydrated and protect yourself from mosquito bites by using insect repellent and wearing long sleeves and pants in certain areas where mosquito-borne diseases may be prevalent.
Colombo, Sri Lanka
Why Sri Lanka Should Be Your Next Travel Destination
Sri Lanka should be your next travel destination because it offers a combination of stunning natural beauty, rich cultural heritage, and exciting water sports activities. Whether you want to explore ancient ruins, hike through lush tea plantations, relax on pristine beaches, or spot wildlife in national parks, Sri Lanka has something for everyone. Furthermore, the country has made significant progress in terms of infrastructure and connectivity, making it easier for travelers to navigate and explore all that Sri Lanka has to offer. Additionally, the government of Sri Lanka has implemented new operational guidelines and safety measures for the tourism industry, ensuring that visitors can enjoy their trip while adhering to health and safety protocols.
Because of the abundance of diverse attractions and experiences, Sri Lanka has been named the best travel destination for 2024. Apart from these, Sri Lanka is cheap to travel in, offering affordable accommodations, food, and transportation options. Furthermore, Sri Lanka is known for its warm and welcoming hospitality, ensuring that visitors feel at home during their stay. Overall, Sri Lanka offers a unique and unforgettable travel experience, making it a must-visit destination in 2024.
Sri Lanka is a country blessed with an abundance of natural beauty, including stunning waterfalls that captivate visitors with their majestic allure. One such waterfall that showcases the untouched beauty of Sri Lanka is the Laxapana Waterfall. Located in the Central Highlands region of Sri Lanka, the Laxapana Waterfall is a hidden gem waiting to be explored by adventurous travelers. With a height of approximately 126 meters, the Laxapana Waterfall cascades down in multiple tiers, creating a mesmerizing spectacle of gushing water and mist that fills the air. Surrounded by lush greenery and towering mountains, the Laxapana Waterfall offers a serene and tranquil escape from the hustle and bustle of city life.
Photo Credit : Clovefield Villa
This picturesque site is yet to be fully discovered by tourists, making it an ideal destination for those seeking off-the-beaten-path experiences. The untapped beauty of Laxapana Waterfall in Sri Lanka makes it a promising touristy area for those seeking off-the-beaten-path experiences and a chance to immerse themselves in the pristine natural landscapes of Sri Lanka.
You can access the waterfall from its top through a small foot trail that winds through the dense vegetation, offering glimpses of exotic flora and fauna along the way. It’s not that far from the main road, but its secluded location adds to the sense of adventure and exclusivity. There are safer places on the top of the falls to take a relaxing break and enjoy the breathtaking panoramic views of the surrounding mountains and valleys. Also for the tourists who are ready to take a dip there are safer places on the top of the falls.
Norton Bridge Dam
Easiest way to access the fall is from Norton Bridge side, through Kiriwaneliya ( the road that goes towards the adams peak). You need to take a right turn and follow the road until you reach a small boutique where you can refresh yourself with testy ceylon tea and some home made snacks and continue the journey towards Laxapana Waterfall. You need to go down from there about 500 meters to reach the base of the waterfall, where you can witness its full magnificence.
I have bean to the waterfall many times but each time I visit, it never fails to amaze me with its sheer beauty and tranquility. I feel a sense of peace and appreciation for nature when I stand before the majestic Laxapana Waterfall. Even though I’ve been there many times i m yet to take a bath at the bottom of the fall as i feel its not safe by looking at the colour of the water. Because it gives me the impression that it’s very deep and I don’t want to risk my safety.
Photo Credit: Clovefield Villa
There is a nice rocky surfaces there where you can even have a nice sunbath and dry off afterwards. Waterfalls, like Laxapana, not only offer a stunning visual experience but also provide an opportunity for relaxation and rejuvenation. For someone who is keen on drawing inspiration from the natural world, Laxapana Waterfall is a hidden gem in Sri Lanka. If you are Artist who wants to sketch and capture the beauty of nature, this waterfall will surely be a source of inspiration.
If you are a nature lover or an adventure seeker, Laxapana Waterfall is a must-visit destination in Sri Lanka. The waterfall offers a unique combination of natural beauty, tranquility, and adventure. What I love the most is the privacy and calmness around the waterfall area, making it a perfect spot for those seeking solace in nature. Additionally, the availability of facilities such as signage and footpaths at the waterfall site ensures a safe and enjoyable experience for visitors.
During my stay, I used a nice holiday home in Laxapana, called Clovefield Villa, which provided a comfortable and convenient base for exploring the area. The villa was nestled amidst the lush greenery and offered breathtaking views of the surrounding mountains. It’s just took about 20 minutes for me to drive from there to the Laxapana Waterfall, making it a convenient choice for accommodation.
Photo Credit : Clovefield VillaPhoto Credit : Clovefield Villa
In conclusion, Laxapana Waterfall is a stunning and serene natural attraction in Sri Lanka that you must visit if you want to immerse yourself in the beauty of nature and find a sense of peace and tranquility.
Dealing with a stubborn teenager can be challenging, but with the right approach, it is possible to foster a healthy relationship and guide them towards positive behaviors. Globally, there are various effective tips that parents can implement to deal with their stubborn teenagers.
Why are they getting stubborn during their teen years?
During adolescence, teenagers are going through significant physical, emotional, and cognitive changes. These changes, coupled with a desire for independence and a need to establish their own identity, can contribute to stubborn behavior. It is important for parents to understand that this stubbornness is a normal part of adolescent development and not necessarily a reflection of their parenting or the teenager’s character. By using the aforementioned sources, parents can understand and address the specific needs and challenges that teenagers face during this phase of their lives. During adolescence, teenagers are navigating the challenging transition from childhood to adulthood. This transition brings about a desire for autonomy and independence, which can sometimes manifest as stubbornness.
Photo by Karolina Grabowska: www.pexels.com
How Buddhism can help a teen to over come these challenges?
Buddhism can help teenagers overcome challenges by providing tools and practices that promote mindfulness, self-awareness, and acceptance. By incorporating mindfulness techniques into their daily lives, teenagers can learn to manage their emotions and thoughts more effectively. They can develop a greater sense of self-awareness, which helps them understand their own thoughts and behaviors. Through the practice of mindfulness, teenagers can learn to observe their stubbornness without judgment, allowing them to gain insight into the underlying causes and make conscious choices to respond in a more flexible and adaptive way.
Buddhism also emphasizes the importance of compassion and interconnectedness, which can help teenagers develop empathy and understanding towards others, including their parents.
This understanding can facilitate better communication and problem-solving, reducing conflicts and stubbornness in the parent-teenager relationship. By practicing Buddhism, teenagers can also cultivate a sense of gratitude and appreciate the present moment, allowing them to focus on what is truly important rather than becoming caught up in stubborn attitudes and behaviors. By integrating Buddhist teachings and practices into their lives, teenagers can develop the skills and mindset necessary to navigate challenges with greater resilience and adaptability. Overall, Buddhism can help teenagers overcome challenges by promoting mindfulness, self-awareness, acceptance, compassion, and gratitude. These elements of Buddhism can contribute to the overall well-being and emotional development of teenagers, helping them navigate the challenges of adolescence and foster healthier relationships with themselves and others.
Photo by Yan Krukau: www.pexels.com
What’s parents’ role during this transition period?
During this transition period, parents play a crucial role in supporting and guiding their teenagers. They should strive to maintain open lines of communication, fostering an environment where their teenager feels safe and comfortable sharing their thoughts, feelings, and concerns. Parents should also avoid being overly judgmental or critical of their teenager’s behavior, instead offering understanding, empathy, and guidance. Additionally, parents can encourage their teenager’s mindfulness practice by role modeling it themselves.
They can engage in mindful activities with their teenager, such as meditation or yoga, and create opportunities for mindfulness practice within the family routine. By doing so, parents can demonstrate the value of mindfulness and provide a supportive environment that encourages their teenager’s personal growth and development. Overall, parents should strive to create a loving and supportive environment that promotes open communication, understanding, and mindfulness. This approach can help teenagers feel heard, validated, and supported as they navigate the challenges of adolescence.
Furthermore, parents can also seek professional help and guidance, such as therapy or counseling, to better understand and address their teenager’s stubbornness. This professional support can provide parents with strategies and techniques for effectively communicating with their teenager, setting boundaries, and managing conflicts.
How does the asian culture affects the parenting style and teenagers?
The Asian culture often places a strong emphasis on respect for authority, discipline, and academic achievement. This cultural influence can shape parenting styles in Asian households, with expectations for obedience and high academic performance being commonly prioritized. As a result, Asian parents may adopt a more authoritarian parenting style, characterized by strict rules and expectations, as well as a focus on academic success. This parenting style may contribute to higher levels of academic pressure and stress among Asian teenagers, particularly in relation to their academic achievements. Additionally, the collectivistic nature of Asian cultures places importance on the needs and goals of the family over individual desires. This can potentially lead to a lack of autonomy and independence for teenagers, as their choices and decisions may be heavily influenced by familial expectations and obligations.
Photo by Karolina Grabowska: www.pexels.com
How to balance the cultural pressures when you are living in abroad and grooming your teen child ?
When living abroad, it can be challenging to balance cultural pressures with the need to support and nurture your teen’s individualism and independence. One approach is to maintain open and ongoing communication with your teenager about their cultural heritage and the values that are important to your family. This can help foster a sense of identity and belonging for your teenager, while also allowing them to explore their own interests and values. Additionally, it is crucial to be mindful of the cultural context and norms of the host country. This includes understanding and respecting the parenting styles and expectations of the local culture, while also finding ways to incorporate elements of your own cultural background.
In general, the key to dealing with a stubborn teenager is to approach them with empathy and understanding. Recognize that their behavior is likely a result of their struggle for independence and finding their own identity.
Practice active listening and empathy: Take the time to listen to your teenager’s perspective and validate their feelings.
Set clear boundaries and expectations: Establish clear rules and consequences, and ensure they are communicated effectively to your teenager.
Allow them to make choices: Give your teenager a sense of autonomy by involving them in decision-making processes and allowing them to make informed choices within set limits
Encourage open communication: Create a safe and non-judgmental space for your teenager to express their thoughts and emotions.
Provide opportunities for independence: Gradually give your teenager more responsibilities and freedoms to help them develop a sense of independence.
Utilize technology to their advantage: Introduce them to digital tools or apps that can help them develop healthy habits and track their progress.
Seek professional help if needed: If your teenager’s stubborn behavior becomes unmanageable or starts affecting their well-being, don’t hesitate to seek guidance from a mental health professional or counselor who specializes in working with adolescents.
Let us know your views and methods that has worked well in dealing with your stubborn teenager.
Agrotourism is a form of tourism that focuses on showcasing and experiencing rural life, agriculture, local culture, and heritage (Vishwanath et al., 2022). It involves activities such as farm visits, agricultural demonstrations, local food tasting, and interacting with farmers and rural communities. Agrotourism allows tourists to have an authentic and immersive experience of the agricultural sector, generating extra income for farmers and rural people while benefiting the local economy and creating opportunities for cultural exchange. In today’s modern tourism business, the agrotourism sector has gained significant attention and importance. This growth can be attributed to several factors.
Firstly, there is a growing demand among travelers for unique and authentic experiences. Agrotourism provides an opportunity for tourists to escape from the hustle and bustle of urban life and connect with nature, experience traditional farming practices and understand the importance of sustainable agriculture.
Secondly, the rise of eco-tourism and sustainable travel has contributed to the popularity of agrotourism. Travelers are now more conscious of their environmental footprint and seek tourism experiences that have minimal impact on the environment and support local communities. Agrotourism fits perfectly within this framework, as it promotes sustainable farming practices, supports local farmers, and offers a chance to learn about agriculture’s relationship with the environment.
Finally, the economic impact of agrotourism cannot be overlooked (Mardiany et al., 2020). It provides an additional source of income for farmers and rural communities, helping to diversify their revenue streams and reduce their reliance on traditional agricultural practices. Additionally, the agrotourism sector has the potential to contribute to rural development by creating job opportunities and stimulating local businesses, such as accommodation providers and local food producers .
What measures been taken in Sri Lanka to Promote Agrotourism?
In Sri Lanka, several measures have been taken to promote agrotourism and harness its potential for economic development (Gunasekara & Silva, 2021).
These measures include:
The establishment of agrotourism destinations and infrastructure: The government has identified potential agrotourism sites and developed them into tourist attractions by providing necessary facilities and infrastructure such as transportation, accommodation, and information centers. Some examples are the development of the Pinnawala Elephant Orphanage and the Sigiriya Rock Fortress as agrotourism destinations.
Capacity building and training: The government has invested in training programs and workshops to educate local farmers and communities about agrotourism practices, sustainable farming techniques, and hospitality management. These training programs aim to enhance the skills and knowledge of individuals involved in agrotourism, thus improving the quality of experiences offered to tourists.
Marketing and promotion: Sri Lanka has actively marketed itself as an agrotourism destination, both domestically and internationally. The government has collaborated with tourism boards, travel agencies, and local communities to create promotional campaigns highlighting the unique agrotourism experiences available in Sri Lanka, such as tea plantation tours, spice garden visits, and organic farm stays.
Government support and incentives: The government has implemented policies and provided financial incentives to encourage the development of agrotourism. These include tax benefits, low-interest loans, and grants for agrotourism projects.
Public-private partnerships: The government has worked closely with private sector stakeholders, including farmers and local communities, to foster collaboration and joint initiatives in agrotourism development. These partnerships have resulted in the establishment of agrotourism cooperatives, joint marketing efforts, and shared resources, thereby creating a more sustainable and inclusive agrotourism industry. The development of agrotourism has also gained support from various academic studies and research findings.
Environmental conservation and sustainability: The government has implemented measures to ensure that agrotourism activities are carried out in an environmentally friendly and sustainable manner. These measures include the promotion of organic farming practices, the conservation of natural resources and biodiversity, and the implementation of waste management systems.
What are the best places to experience Agrotourism in Sri Lanka for Tourists?
Some of the best places to experience agrotourism in Sri Lanka for tourists include:
The Nuwara Eliya region, known for its tea plantations and scenic landscapes. Tourists can visit tea estates, learn about the tea-making process, and even participate in tea plucking activities.
The Kandy district, which is famous for its spice gardens. Tourists can explore the aromatic spice gardens, learn about different spices and their cultivation, and even participate in cooking demonstrations using fresh spices.
The Sigiriya region, where visitors can experience organic farming practices and learn about traditional agricultural methods. They can also visit local farms and participate in activities such as planting and harvesting crops, animal feeding, and traditional cooking demonstrations.
The Dambulla region, known for its fruit orchards and vegetable gardens. Tourists can visit these farms, learn about organic farming practices, and have the opportunity to pick fresh fruits and vegetables.
The Haputale region, which is known for its scenic beauty and terraced vegetable farms. Tourists can visit these farms, learn about sustainable farming practices, and enjoy the breathtaking views while engaging in activities like vegetable harvesting and farm-to-table experiences. Additionally, the Ella region is another popular destination for agrotourism in Sri Lanka.
The Ella region is another popular destination for agrotourism in Sri Lanka. Tourists can explore the tea plantations in Ella, visit local organic farms, and participate in activities such as tea plucking and learning about the tea making process.
Galle, located in the southern part of Sri Lanka, is another great destination for agrotourism. Tourists can visit the cinnamon plantations in Galle, learn about the cultivation and processing of cinnamon, and even participate in activities like cinnamon peeling and spice blending.
Anuradhapura, an ancient city in Sri Lanka, is also a great place for agrotourism. Tourists can explore the ancient irrigation systems and reservoirs, visit rice fields and learn about traditional rice cultivation methods, and even participate in paddy field viewing.
The Polonnaruwa region, known for its paddy fields and ancient agricultural practices. Tourists can visit the paddy fields in Polonnaruwa, learn about ancient irrigation systems and agricultural techniques, and even participate in activities such as rice planting and harvesting.
Mirissa beach, known for its beautiful coastline and seafood. Similarly the southern low grown tea region, particularly in areas like Matara and Galle, offers tourists the opportunity to visit tea estates, learn about tea cultivation and processing, and even taste freshly brewed tea. Silver tips and Golden tips are some of the popular tea varieties produced in this region.
As a country with a rich agricultural heritage, Sri Lanka offers a multitude of agrotourism opportunities for visitors to explore and engage with. Experiences such as spend a night closer to paddy field, on a tea garden, or in a rural farm stay can provide tourists with a unique and immersive experience of the local culture and way of life. There are many cultures to discover through agrotourism in Sri Lanka, such as the ancient irrigation systems and traditional farming techniques, different cooking methods and traditional crafts like pottery and basket weaving.
Tourists love to mingle with local communities to learn about their agricultural practices and traditions, as well as to support local economies. These experiences are not only educational but also contribute to the preservation and promotion of traditional agricultural practices.
As promoters of tourism it is vital for travel agencies and tour operators to promote and include agrotourism destinations in Sri Lanka in their packages and at the same time the service providers, accommodation providers need to ensure that they provide authentic agrotourism experiences and incorporate cultural resources.
Agrotourism could be a unique opportunity for Sri Lanka to showcase its agricultural heritage, promote rural development, and contribute to sustainable tourism practices and to position as a premier agrotourism destination in the world. Even though the demand is growing, it is important to ensure that agrotourism in Sri Lanka is developed and managed sustainably, with proper considerations for the environment and the well-being of local communities .
In conclusion, agrotourism in Sri Lanka provides an opportunity for tourists to engage with local communities, experience traditional agricultural practices, and support local economies.
References
Gunasekara, I., & Silva, S. (2021, September 30). Agro-Tourist Satisfaction in Sri Lanka: With Special Reference to Tourist Socio-Demographic and Destination Characteristics. https://scite.ai/reports/10.35912/joste.v3i1.1230
Mardiany, M., Kusuma, Z., Rayes, M L., & Hakim, L. (2020, June 29). Indigenous Knowledge-based Agrotourism in the Dayak Kenyah Community in Pampang Village, Samarida, East Kalimantan. https://scite.ai/reports/10.21463/jmic.2020.09.1.07
Vishwanath, H., Suresha, S V., Manjuprakash, .., & Savitha, C M. (2022, November 5). A Study on Challenges and Suggestions of Farmers to Promote Agro Tourism Centres in Karnataka State in India. https://scite.ai/reports/10.9734/ijecc/2022/v12i111419
Pain in the lower back is one of the most common issues related to musculoskeletal problems. Statistics indicate that up to eight out of ten adults experience lower back pain at some point in their lives. Spinal disorders and back problems are among the leading causes of sick leave and disability in the working-age population. However, this issue is prevalent not only among adults but also in young individuals and even athletes (1.)
The causes of back pain are often associated with excessive, insufficient, or improper strain in the back. Physically demanding work involving heavy lifting or bad posture can cause lower back pain. Additionally, jobs that require you to sit for long periods, lack of physical activity, or having improper load of the feet can contribute to this discomfort. Rapid change in training volume and other types of sudden increases in body load can also expose to lower back pain.
Generally, bed rest is not recommended as a treatment for back pain. Instead, it is advisable to start moving as soon as the worst pain subsides. Recommended gentle forms of exercise include walking, cycling, or water activities. In most cases, acute back pain improves with exercise and pain medication. If the pain persists, seeking professional help is recommended to determine the precise cause through detailed examinations. A physiotherapist can assess the reasons for lower back strain through movement analysis and tests.
Our joints and muscles function as a kinetic chain in motion, where the function in lower joint affects upwards starting from our ankle joints to the jaw joints. Even a slight deviation in the kinetic chain alters the alignment of other joints and consequently their load. Therefore, the cause of lower back pain may lie in unfavorable alignment of the lower limbs. Excessive inward rotation of the ankle, known as overpronation, is one of the typical reasons.
MyFootBalance® 3D foot analysis shows the position of the foot and the alignment of the ankles, and whether the feet’s natural cushioning mechanism and kinetic chain is working properly. If the arch of the foot is lowered, the shock absorption capacity suffers and puts stress on the joints – including the lower back. The analysis also shows the alignment of the ankle under load and if the ankle rotates inwards too much, the weight distributes unevenly causing strain to the upper joints. If the ankle overpronates, the arch of the foot is often lowered too. In this case, the position of the foot and the alignment of the ankle need to be controlled with a custom-made insole. FootBalance’s dynamic insole guides the position of the ankle towards neutral and increases cushioning capacity, taking care of the structure of the arch of the foot.
Custom insoles have had positive results in studies treating lower back pain of individuals with overpronation (2, 3). When the alignment of the foot is guided toward a neutral position through insoles, the load on joints evens out, leading to pain relief. Studies have demonstrated not only improvements in pain reduction but also in functional recovery when custom insoles and suitable exercises are incorporated into the rehabilitation of individuals with back pain (4, 5).
Although lower back pain cannot always be prevented, there are ways to reduce the risk of its occurrence. Engaging in regular muscle-strengthening exercises and paying attention to body posture during movement, sitting, and standing can help prevent excessive strain on the body. With the help provided by strong supporting muscles and custom insoles, the kinetic chain functions better, and the risk of back pain is reduced.
In order to analyse and identify the root causes for your lower back pains, visit FootBalance Lanka Pvt Ltd, at 82 1/2, Haig Road, Colombo 04 – as the World No.1 Biomechanics we will help you to identify the root causes and also help you to manage, relief or irradicate the Backpains. You can visit the FootBalance Sri Lanka website : https://www.footbalance.lk or Visit their Facbeook Page on https://www.facebook.com/FootBalanceLK
Sri Lanka, a stunning island nation in the Indian Ocean, is emerging as a top tourist destination, and 2024 is the perfect year to experience all that it has to offer. With its breathtaking natural beauty, warm hospitality, and booming tourism industry, there are several compelling reasons why you should be visiting Sri Lanka in 2024.
Diverse Experience: In Sri Lanka, you can indulge in a diverse range of experiences that cater to every traveler’s interests. You can explore ancient cities and UNESCO World Heritage Sites, such as Sigiriya, Kandy, Galle, Polonnaruwa, Dambulla and Anuradhapura, to learn about the rich history and cultural heritage of the country.
Delicious Mouth-Watering Food: Sri Lanka is renowned for its delicious cuisine, which offers a tantalizing blend of flavors and spices. Award-winning restaurants serve a diverse range of dishes, from traditional Sri Lankan delicacies to international fusion cuisine. If you are a sea food lover, Sri Lanka is the best place to indulge in fresh and flavorsome seafood dishes.
Adventure and Nature: Sri Lanka is a paradise for outdoor enthusiasts. You can embark on thrilling adventures such as hiking to the top of Adam’s Peak, white water rafting in Kitulgala, or surfing in Arugambay. Kite Surfing in Kalpitiya is also a popular activity.
Wildlife Encounters: Sri Lanka boasts a diverse and rich wildlife that is sure to leave you in awe. You can witness majestic elephants in national parks like Udawalawe and Minneriya, go on a leopard safari in Yala National Park, or spot rare bird species in the Sinharaja Forest Reserve. Whale watching in Mirissa is another popular activity that allows you to witness these magnificent creatures up close. The largest Blue Whale Colony in the world is also found along the coast of Sri Lanka.
Flora and Fauna: Sri Lanka is home to a wide variety of flora and fauna, with lush rainforests, tea plantations, and botanical gardens offering a stunning display of natural beauty. In addition to its diverse ecosystems, Sri Lanka is also known for its rich biodiversity (Bellanthudawa et al., 2019).
Pristine Beaches: Sri Lanka is famous for its pristine beaches, with golden sands and crystal-clear waters. Whether you’re looking to relax on secluded shorelines or participate in thrilling water sports, Sri Lanka offers a wide range of beach destinations to suit every preference.
Art and Craft: Sri Lanka is known for its rich cultural heritage, and this is evident in its vibrant art and craft scene. Traditional Masks, Drums, Wooden Puppets and intricate hand-woven textiles are just some of the unique crafts you can discover and take home as souvenirs from your visit to Sri Lanka.
Luxurious Accommodation: From luxurious beachfront resorts to charming boutique hotels, Sri Lanka offers a wide range of accommodation options that cater to every traveler’s taste and budget. Whether you’re seeking a relaxing retreat or an adventurous getaway, you’ll find the perfect place to stay in Sri Lanka.
Affordability: Compared to other popular tourist destinations, Sri Lanka offers great value for money. Not only does it provide a range of affordable accommodations, but the cost of food, transportation, and activities is also relatively low.
Warm Hospitality: Sri Lanka is known for its warm and welcoming people who go out of their way to make visitors feel at home. People are friendly, always with a smile on their faces and are willing to help and assist in any way possible.
Visiting Sri Lanka in 2024 offers an opportunity to experience its diverse wildlife, stunning flora and fauna, pristine beaches, warm hospitality, affordability, and vibrant art and craft scene. There are so many to offer within this tiny island nation, making it a must-visit destination for any traveler seeking a truly unforgettable experience.
This is just a glimpse of all the reasons why you should be visiting Sri Lanka in 2024.
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