20th March 2024 – AIA Insurance continued its support as the silver sponsor for the fourth consecutive year at the Run For Their Lives (RFTL) charity run, Colombo’s biggest charity run. Organized with the aim of raising funds for the Apeksha Cancer Hospital, this event serves as a beacon of hope in the fight against cancer, one of the most pressing health concerns in Sri Lanka. Cancer remains a formidable challenge in Sri Lanka, with non-communicable diseases (NCDs) accounting for the highest death rate in the country. AIA Insurance has long been at the forefront of initiatives aimed at combating NCDs, demonstrating a steadfast commitment to improving the nation’s health and wellbeing.
AIA is also humbled to highlight the active participation and unwavering support of its employees at ‘Run For Their Lives’. Employees from across the organization enthusiastically joined the cause, lacing up their running shoes and rallying behind the mission to make a difference in the lives of those affected by cancer. With AIA’s goal of making a positive impact on one billion lives by 2030, participants at RFTL were encouraged to make a pledge for a healthy habit that could help prevent illnesses and remain healthy in the long run. The participants also took part in a real-time poll that collected their pledges and were instantly rewarded with the latest smart watches for taking part in the wellness games.
Sasith Bambaradeniya, Chief Marketing Officer at AIA Insurance added, ” It is with much pride that we forged such a meaningful collaboration that helped us to leverage on our brand purpose of helping people live healthier, longer, better lives. This partnership together with our employees’ active participation reflects our shared values of empathy, community, and making a positive impact. Together, we are not only raising funds for cancer treatment and taking care of patients, but also raising awareness about the importance of early detection and prevention.”
RFTL is a testament to the power of collective action and compassion, bringing together individuals from all walks of life to support a common cause. AIA Sri Lanka is proud to be a part of this meaningful initiative and looks forward to contributing to its success for years to come.