Advertising Archives - Lanka Business News

May 8, 2025

The Future of Measurement 2025, part of WARC’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement 8 May 2025 – As measurement continues to evolve, WARC, the global authority on marketing effectiveness, has today released The Future of Measurement 2025, a report that explores the latest emerging trends in media and […]

February 20, 2025

February 17th, 2025 – Dentsu Grant Group reaffirmed its position as a leader in Sri Lanka’s advertising industry with an outstanding performance at the Effie Awards Sri Lanka 2024, securing 15 awards—the highest tally for a single agency this year. This achievement underscores the agency’s commitment to marketing effectiveness, strategic creativity, and deep consumer insight, […]

January 27, 2025

Boutique Agency Network, the pioneer in data-driven integrated advertising solutions, proudly announces its transformation to ‘ban’, revealing a new logo and brand identity that reflect its dedication to challenging established industry standards. This rebranding is a significant step for the agency as it works to push the boundaries of the industry with creative yet straightforward […]

January 17, 2025

WARC releases The Future of Media 2025 highlighting trends in media planning, advertising investments and the media ecosystem 16 January 2025 – WARC’s latest forecasts show that global advertising spend surpassed $1trn for the first time in 2024, and is expected to grow 10.7% this year, to a total of $1.08trn. Global ad spend has more than doubled over the last […]

June 7, 2024

Colombo, Sri Lanka – Loops Integrated, Sri Lanka’s premier integrated advertising agency in Sri Lanka, achieved remarkable success at the prestigious Four A’s Advertising Awards 2024. The agency proudly collected 3 gold and 3 bronze awards, marking a significant milestone in Sri Lankan commercial creativity. Anoj Wijayaratne, General Manager, said: “Six awards for […]

May 27, 2024

Boutique Agency Network, a leader in data-driven advertising, launched the Boutique Marketing AI Ecosystem as a consolidated data & tech centre of excellence. The cutting-edge and potentially game-changing AI platform marks a significant leap in the world of advertising. Within this ecosystem is MADAI, a proprietary generative AI tool first launched in 2023. MADAI has […]

January 19, 2024

WARC releases The Future of Media 2024 highlighting trends in media planning, advertising investments and the media ecosystem 17 January 2024 – After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – are […]

August 11, 2023

Kia Motors (Lanka) Limited has been awarded a Bronze in the Advertising & Marketing category for its website which was relaunched earlier this year to better represent the brand’s global ethos of ‘movement that inspires.’ The 13th edition of the BestWeb.lk awards presentation took place on 9th August at Monarch Imperial. Kia […]

June 27, 2023

27th of June 2023. Colombo, Sri Lanka: Isobar Sri Lanka, the digital arm of leading advertising agency group Dentsu Communications, was ranked the most effective advertising agency in Sri Lanka in the ‘Effie Index 2022’ recently, the second consecutive year it has earned the top ranking on the prestigious global index. The […]

December 9, 2022

The Real Madrid stars are featured in a new advertising campaign to boost travel during the winter season Dubai, UAE, December 09, 2022: Emirates and Real Madrid are looking to capture the attention of football fans with the launch of two ads to attract customers to travel this winter across the airline’s […]

AI accelerates advertising measurement, but advertisers still lack a complete view of ROI

Dentsu Grant Group Leads the Way with the Highest Award Tally at Effie Awards Sri Lanka 2024

ban unveils new brand identity to challenge industry norms with creativity and innovation

Media in 2025: defined by abundance, driven by algorithms

Loops Integrated ends The Four A’s Advertising Awards 2024 on a high.

Boutique Agency Network’s AI Ecosystem Geared to set New Standards in Advertising

Brands face challenges in planning for quality marketing in an AI-driven world

Kia Motors (Lanka) wins Bronze at 2023 BestWeb.lk awards

Isobar Sri Lanka wins top spot in global Effie Index for 2nd consecutive year

Luka Modrić, Vinícius Júnior and Toni Kroos wonder: to fly or to fly better with Emirates?