Marketing Archives - Page 2 of 3

October 27, 2022

This month in San Francisco, the 2022 Samsung Developer Conference (SDC) spotlighted some of Samsung’s best and brightest minds across tech, marketing and product fields, sharing a compelling vision of the future, showcasing the transformational technologies that will improve consumers’ daily lives and give users more time to focus on what matters […]

October 19, 2022

As the world evolves in every area of interest to humans, so do the perspective and significance of higher education. The present era is increasingly focusing on people’s keenness to learn, where individuals who are bold, intellectual, and discerning are embraced across the globe. Aptly responding to these needs, the Sri Lanka […]

September 9, 2022

The 3rd Annual General Meeting of the Marketing Alumni Association of the University of Sri Jayewardenepura was held on the 3rd of September 2022. The event took place at the Senate Board Room, University of Sri Jayewardenepura (USJP), with the participation of a number of graduates, both physically and online via Zoom. […]

September 6, 2022

Colombo, September 5th 2022: Sri Lanka Institute of Marketing launched the 21st Edition of the SLIM Brand Excellence Awards 2022 on August 22nd 2022, on a quest to celebrate brands that have kept their growth strategy alive despite challenging circumstances. This year’s edition, aptly themed, ‘Mettle of Resilience’, has been launched with […]

June 9, 2022

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Metal Factor along with the Advertising Agencies Association (4A’s) concluded the competitions to select the teams to represent Sri Lanka at the Cannes Young Lions Competitions which are considered the “Olympics of the advertising world” Thursday 9th June 2022, Colombo: A team of sixteen dynamic young professionals from Sri Lanka’s marketing […]

June 3, 2022

Marketing – directly or indirectly – is undoubtedly responsible for creating both favorable and unfavorable conditions we face today either at a macro or micro level, and unfortunately, it’s more towards the latter part. It has certainly aided or contributed to creating various unnecessary needs and wants, disruptive behaviors and habits, […]

May 30, 2022

For long, marketing has been narrowly misunderstood with numerous other terms. And the sole responsibility for this lies in the hand of marketers such as ourselves. This is because we haven’t really taken a bigger stance on putting our efforts in advocating or addressing the many false ideologies or misconceptions held […]

April 26, 2022

Colombo, 25th April 2022: Keshini Subasinghe assumed her role as Director Marketing of HEINEKEN Lanka Limited recently. She joins a distinguished panel of Management Team members at HEINEKEN Lanka headed by Managing Director Maud Meijboom-van Wel. Keshini joined HEINEKEN Lanka from Unilever Sri Lanka and comes with in-depth experience spanning over […]

January 27, 2022

Colombo-based marketing transformation company, Enfection, reaffirms its commitment to providing in-demand specialised tools through its human resources service, HRM2. The award-winning firm’s Human Resource Management (HRM) solution converges HRM and Marketing, providing a 360-degree blueprint on employer branding, recruitment, and retention – with solutions that help achieve both short and long-term […]

January 27, 2021

WARC launches Spotlight US, a special series offering guidance and insights to help brands market effectively in the United States January 25, 2020 — As the United States welcomed a new president, there remains concern among citizens and brands about the country’s deep polarization. WARC’s first Spotlight US series, “Marketing in a polarized nation,” explores how […]

Samsung Electronics Shares its Vision for the Homes and Devices of Tomorrow

Carve your Future with the SLIM Professional Certificate in Marketing

USJP Marketing Alumni Association Appoints New Committee at 3rd AGM

SLIM Brand Excellence Awards Briefing Session reveals new award criteria for 2022

A record number of young advertising professionals will represent Sri Lanka at the Cannes Young Lions Competitions

Undoing marketing: Why we need to embrace responsible marketing

Debunking the great misconceptions of marketing

Keshani Subasinghe appointed Director Marketing at Heineken Lanka Limited

HRM2 by Enfection – digital blueprint for human resource professionals

Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway to US brands