SLIM Archives - Page 15 of 18 - Lanka Business News

September 23, 2021

Colombo, 24th September 2021: The SLIM Research Bureau (SRB), the research arm of SLIM, recently launched the first issue of the second volume of the South Asian Journal of Marketing (SAJM) together with the Sabaragamuwa University of Sri Lanka and Emerald Publishing, UK. The recently launched SRB is committed to supporting students, marketers, […]

September 23, 2021

Colombo, 23 September 2021: SLIM, as the National Body for Marketing in Sri Lanka, has recognised the importance of encouraging women to come forward and become equal stakeholders in leading the Economy into the future. Following this objective, the Leading Liyo Development Programme was launched in March, 2021 in collaboration with International […]

September 13, 2021

Colombo, 07th September 2021: The 20th SLIM Brand Excellence Awards Press Conference was held online this year on the 8th of September 2021. As the only awards ceremony that recognizes brands for their performance, it is renowned across the country as a highly prestigious awards ceremony. With the continuous struggles endured during […]

July 28, 2021

The modern marketer should be two things: Agile and Data-hungry. Today, consumers have become extremely picky about the products they buy and the messages they choose to read. In response, marketers have to curate personalised messages to approach various customer segments, which requires data. The influx of information marketers receive every day […]

July 24, 2021

The wave of digital channels and shifting consumer behaviour has impelled marketers to collect and analyse data to thrive. Marketers have unprecedented access to individual transaction-level data and can match that with the customer’s exposure to marketing activities and ads. Hence, businesses should embrace data collection and evolve with technology to become the frontrunners […]

July 15, 2021

The national body for Marketing in Sri Lanka launched ‘SLIM Research Bureau’ (SRB), the research arm of the Sri Lanka Institute of Marketing, with the aim of driving the country towards a knowledge-based and insight driven economy. Officially launched on 7th of July, 2021 virtually via an online platform, SRB is committed towards […]

May 23, 2021

COLOMBO, Sri Lanka, May 2021: A significant number of over 40 of Sadaharitha Plantations’ staff were recently accredited with professional marketing qualifications at the Sri Lanka Institute of Marketing (SLIM) graduation ceremony held at the Bandaranaike Memorial International Conference Hall (BMICH). The ceremony witnessed the honourable participation of the Minister of Education […]

March 10, 2021

The Sri Lanka Institute of Marketing (SLIM) recently unveiled Sri Lanka’s first Agri entrepreneurship programme in transforming today’s farmers into tomorrow’s Agripreneurs, a revolutionary step towards strengthening the Sri Lankan economy and to build 21st Century agricultural mindsets. For the very first time in Sri Lanka six collaborative partners; Agripreneurs Forum, Federation […]

March 4, 2021

The Sri Lanka Institute of Marketing (SLIM), recently signed a Memorandum of Understanding (MoU) with the Faculty of Management (FOM) of the Uva Wellassa University to offer a gold medal and a scholarship to the best marketing student of the Entrepreneurship and Management Degree program. The MoU was signed by the SLIM Treasurer / Chairman […]

February 12, 2021

The Sri Lanka Institute of Marketing (SLIM), recently signed a Memorandum of Understanding (MoU) with the Faculty of Management Studies of the Sabaragamuwa University of Sri Lanka to offer a gold medal and a scholarship for the best student from the BSc in Marketing Management degree. The MoU was signed by SLIM President Roshan Fernando […]

SLIM launches South Asian Journal of Marketing (SAJM): Volume 2

Leading Liyo – Roaring for Female Empowerment

Celebrating Brand Excellence Online with SLIM

Producing Future-Ready Sri Lankan Marketers: SLIM Launches Data-Drive Marketing Professional

Making Marketers Future-Ready: SLIM Launches Data-Drive Marketing Professional

SLIM launches ‘SLIM Research Bureau’ to empower local entrepreneurs and marketers with new knowledge and insights

Over 40 Staff at Sadaharitha Plantations Felicitated at the SLIM Graduation Ceremony

SLIM Unveils, AGRI SAVIYA – Sri Lanka’s First Agri business management and entrepreneurial programme

SLIM signs MoU with the Faculty of Management, Uva Wellassa University

SLIM signs MoU with the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka