February 7, 2024
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4min

Hemas Consumer Brands took centre-stage at the highly-anticipated SLIM Brand Excellence Awards 2023, clinching an impressive 5 awards across 3 of its key brands – Baby Cheramy, Fems and Vivya, in the highly-coveted categories of ‘Overall Product Brand of the Year’, ‘Best New Entrant Brand’ and ‘CSR Brand of the Year’. Encompassing diverse categories, these awards signify the perfect alignment of Hemas Consumer Brands to its core values of passion for customers – driven by innovation and pursuit of excellence. This recognition from amongst the best of the best brands in Sri Lanka reflects how Hemas Consumer Brands stays true to its purpose of “empowering families to aspire for a better tomorrow”.

 



 

At the SLIM Brand Excellence Awards 2023, Baby Cheramy, the No. 1 Baby Care brand by Hemas Consumer Brands, won ‘Product Brand of the Year’ (Bronze) to reiterate its position as the most trusted brand dedicated to creating a safer world for babies. The brand’s purpose of ‘creating a safer world for children’ has led to establishing an innovative 8-step safety process at its Baby Cheramy Safety Institute, a first of its kind initiative in Sri Lanka. Baby Cheramy also engages expectant parents, advocating inclusive parenting for the holistic development of children; creates and disseminates informative parental guide booklets, and regularly engages in expert-led educational Q&A sessions through digital media platforms.

Finally, the Fems brand won many key accolades at the SLIM Brand Excellence awards, including the coveted Gold award for ‘CSR Brand of the Year’ and a Bronze as ‘Best New Entrant’ for Fems AYA. In a stellar achievement, Fems was crowned with the prestigious ‘Product Brand of the Year’ (Silver) on the occasion, which reflects the high regard and level of acceptance in which the brand is held in the market, having steadily earned respect for its dedication  to quality and consistency in being the leading brand to tackle the challenge of period poverty (with almost 70% women not using sanitary napkins regularly in Sri Lanka). Fems launched ‘Fems AYA’, a high-quality, low-cost sanitary napkin to make female hygiene products affordable and accessible. The brand’s commitment to have a socio-economic impact by shattering societal taboos and fostering dialogue about menstruation has been ably supported by a consumer-centric, data-driven and research-led approach, along with the highest standards of product quality, thus winning it prominence in the  industry. These coveted SLIM Brand Excellence Awards 2023 for Fems follow on the heels of the brand receiving global recognition at the Top 50 Global Professional & Career Women Awards 2023 as the ‘Best Community Initiative’ for its Fems AYA project.

The success of Hemas Consumer Brands at the SLIM Brand Excellence Awards 2023 reflects not only its commitment to excellence but also the ability to remain dedicated to its core purpose in alignment with customer needs.


January 26, 2024
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6min

Ceylinco Life has been adjudged the ‘Best Life Insurance Company in Sri Lanka’ in 2023 by World Finance, conferring this coveted title on the Company for a remarkable 10th consecutive year.

 



 

The award was announced just weeks after Ceylinco Life was named Sri Lanka’s ‘Brand of the Year’ by the Sri Lanka Institute of Marketing (SLIM) for a second successive year, making 2023 a year of international and local accolades for the country’s life insurance market leader.

Ceylinco Life is the only life insurance company in Sri Lanka to consistently win this award.

The World Finance award places Ceylinco Life in the exalted company of global giants like MassMutual (USA), Aviva (UK), Canada Life (Canada), TAL (Australia), Swiss Life (Switzerland), CNP Assurances (France), China Life Insurance Group (China) and Max Life Insurance (India), that were named the best life insurance companies in their respective countries by the magazine at its 2023 awards.

Commenting on its Insurance Awards, World Finance observed that while the insurance industry cannot undo inflation, it can smooth out the impact over time, acting as a kind of buffer, and that technology holds the promise for making the changes needed, with AI opening unimagined possibilities in data analytics, revolutionising the entire value chain from underwriting to claims handling. “World Finance celebrates those insurers focusing on providing a holistic service to go above and beyond for their customers,” the magazine said.

The World Finance award recognises Ceylinco Life as an organisation that is committed to continuously improving its overall processes, efficiency and relationships to serve customers better.

Winners are chosen after a stringent assessment of multiple aspects of operational performance including underwriting processes and process efficiency; policy maintenance – the process of reviewing clients’ policies, appropriateness of coverage and cost per policy; exposure to risk; customer retention rate; time taken to settle claims; new customer acquisition rate and financial stability – Premium Income, Market share, Life Fund and company profits.

The World Finance Awards judging panel represents the expertise of over 230 years of financial and business journalism, supported by a research team that works round the clock to ensure the award winners are the most deserving in their sector. Additionally, reader insight and experience are relied upon to provide nominations. The judging panel is required to avoid bias towards criteria such as depth of practice and size of the company, in order to get an insight into different geographies and niche areas.

World Finance is a print and online magazine providing comprehensive coverage and analysis of the financial industry, international business and the global economy. The magazine targets an audience of finance professionals and corporate and private investors, but its lucid voice makes it intelligible and essential reading for anybody who wants to understand the machinations of finance in the 21st century. Established in 2007, World Finance’s awards programmes are tailored to provide a comprehensive analysis of the very best in each market.

Besides being adjudged Sri Lanka’s Brand of the Year for the second successive year in 2023, Ceylinco Life was also crowned the country’s ‘Service Brand of the Year’ for the third consecutive year, as well ‘Local Brand of the Year’ and ‘Agile Brand of the Year’ at the 2023 SLIM awards, and won the overall Silver award for ‘CSR Brand of the Year.’  The Company was also conferred the title of ‘Peoples Life Insurance Service Provider of the Year’ at the 2023 SLIM Kantar Peoples Awards for the 17th consecutive year, and was named one of the 10 Most Admired Companies in Sri Lanka in 2023 by the International Chamber of Commerce Sri Lanka (ICCSL) in collaboration with the American Institute of Certified Public Accountants (AICPA) and the Chartered Institute of Management Accountants (CIMA). In the same year, Ceylinco Life was ranked the ‘Most Valuable Insurance Brand in Sri Lanka’ across both life and general insurance categories by Brand Finance.

Ceylinco Life has been the country’s leading life insurer for more than half of the 35 years it has been in existence and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.

 


January 17, 2024
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4min

17th January 2024, Colombo:  First Capital Holdings PLC, the pioneering investment institution, has achieved a significant milestone by clinching two prestigious awards at the SLIM Brand Excellence Awards 2023, marking its debut at the award ceremony. The company’s outstanding brand performance in the capital market sector was recognized in the B2B Brand of the Year category, earning the Silver award, and the Turnaround Brand of the Year category, earning the Bronze award.

 



 

The SLIM Brand Excellence Awards is a distinguished platform that recognizes outstanding achievements in brand excellence at the highest level in the country. It celebrates exceptional efforts, strategies and remarkable brand stories, encouraging performance, and enhancing brand equity while inspiring marketers to reach international standards.

First Capital’s success in securing both the B2B Brand of the Year – Silver and Turnaround Brand of the Year – Bronze awards was a recognition of their agile thinking, strategic prowess, capital market expertise, and research-backed decision-making process. Furthermore, their remarkable financial performance amid challenging macro-economic conditions has showcased First Capital’s resilience and industry savviness, ensuring profitability while exceeding customer expectations. The company’s ability to turn around its financial performance and achieve its highest-ever profits within the financial year, coupled with its pivotal role in not only pursuing business motives but also contributing significantly to the economic turnaround of the country, has been duly noted in the rigorous evaluation process conducted by SLIM.

Gamika de Silva, Group Chief Marketing Officer of Janashakthi Group, shared his insights on company’s accomplishments, stating, “Over the course of First Capital’s distinguished four-decade legacy, the commitment to performance has been evident. With strong leadership and an extensive team of professionals, First Capital has been dedicated to bringing value to its stakeholders. However, this dedication goes beyond strategies for consistent growth and enduring success; it involves shaping the First Capital brand to embody shared values and collective efforts, creating a powerful brand with a national purpose. This marks only the beginning of a journey filled with many more milestones.”

Randinith Madanayake, Head of Marketing at First Capital, expressed these thoughts stating, “We are delighted with our two victories in this year’s SLIM Brand Excellence Awards. Our brand has undergone a significant evolution over the years, and we take pride in our success in delivering on our brand promise and embodying our ethos of ‘Performance First.’ With a renewed vision and a mission to enhance the lives of all Sri Lankans through financial solutions, we are confident that our brand journey will yield further success in the years ahead, and more consumers will embrace our commitment.”

With strong emphasis on upholding stability, fostering a competitive advantage, and providing an exceptional customer experience, First Capital focuses on staying true to its ‘Performance First’ ethos. First Capital stands strong with robust fundamentals, dedicated teams, and the support of the Janashakthi Group, allowing it to weather challenging market cycles. The organization is actively expanding its reach and significance by embracing an evolving digital platform, bolstering its digital capabilities, and integrating its operations. These efforts are aimed at transforming client experiences, fostering operational efficiency, and driving overall growth & sustainability.


January 9, 2024
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5min

Sri Lanka’s pioneer in green finance, DFCC Bank, has been honoured with the Merit Award for Green Brand of the Year at the prestigious SLIM Brand Excellence Awards 2023. This esteemed accolade underscores DFCC Bank’s unwavering commitment to sustainable practices and its pivotal role in fostering a green economy in Sri Lanka. The award also recognises the Bank’s three-decade-long journey towards environmental stewardship and social responsibility.

 



 

Thimal Perera, CEO at DFCC Bank PLC, expressed his pride in the Bank’s recent achievement at the SLIM Brand Excellence Awards 2023 saying, “This achievement reflects our enduring commitment to sustainability and responsible banking. We are honoured to win an award as a Green Brand of the Year, a title that underscores our dedication to creating a positive impact on the environment and society. Driven by our Sustainability Strategy 2030, we aim to achieve ambitious goals across several KPIs, encapsulated by cross-cutting themes such as education, entrepreneurship, environment, emergency relief, elderly care, and exercise. The Bank envisions a resilient business model that integrates green finance, sustainable entrepreneurship, and digital enablement, with the aim of becoming a leading contributor towards sustainability and being the Bank for Green Finance.”

DFCC Bank’s proactive approach has also led to its accreditation by the Green Climate Fund (GCF) in July 2023, further solidifying its position as a leading institution dedicated to climate action and being the first and only institution in Sri Lanka to have achieved this milestone. GCF is the world’s largest fund for climate action, and accreditation empowers DFCC Bank to access concessionary funding to enable the financing of climate mitigation and adaptation projects costing up to USD 250 million per project across Sri Lanka. Having undergone the rigorous process to secure GCF accreditation, DFCC Bank has joined the ranks of esteemed institutions worldwide that are at the forefront of combating climate change and building a sustainable future.

DFCC Bank has been a trailblazer in financing renewable energy projects and catalysing sustainable green transformation in Sri Lanka. Since 1988, the Bank has supported numerous such projects, including solar PV assembly plants and hydro, wind, solar, biomass and waste-to-energy power generation projects.; The Bank also implemented two programmes supported by the World Bank and the Global Environment Facility, widely hailed for their transformational impact on the renewable energy landscape in Sri Lanka.

Additionally, through its financing activities, the Bank also positively influences entrepreneurs and customers to make greener choices and incentivise sustainable development and lifestyles.

One of the pivotal components of DFCC Bank’s green journey is its commitment to being a carbon-neutral bank by implementing resource-efficient operations and fostering a paperless environment. The Bank has proactively redesigned key business processes and facilities to minimise its environmental footprint, including initiatives to encourage energy efficiency and paperless operations and introduce sustainable procurement guidelines, along with renewable energy initiatives such as installing rooftop solar systems on its buildings. This has also inspired DFCC Bank to design and roll out a slew of internationally acclaimed digital banking services complimented by an omnichannel customer experience.

DFCC Bank’s green initiatives extend beyond its internal operations to encompass a comprehensive approach to external engagements. The Bank actively supports and encourages its customers and suppliers to adopt environmentally friendly green practices. Introducing green products and services, such as Green Deposits, underscores DFCC Bank’s commitment to inducing positive environmental behaviour within its ecosystem.

Accordingly, DFCC Bank’s emergence as a Green Brand of the Year reflects its robust environmental and social impact initiatives. The Bank’s journey from green financing to becoming a carbon-neutral institution demonstrates its dedication to positively impacting the environment, society, and the broader economy. DFCC bank’s commitment to the UN Sustainable Development Goals (SDGs) is evident in its efforts to support climate change mitigation, promote financial inclusion, and contribute to a green economy.

 

 


January 8, 2024
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3min

eChannelling PLC, Sri Lanka’s largest channelling network and subsidiary of SLT-MOBITEL, was presented another accolade when the company clinched the prestigious ‘Online Brand of the Year – Gold Award’ at the 22nd Sri Lanka Institute of Marketing (SLIM) Brand Excellence Awards 2023 held in Colombo recently.

 



 

The annual SLIM Brand Excellence Awards recognizes the country’s best marketing efforts and brand stories. With the theme ‘Logic Behind the Magic,’ this year’s awards received a record 175 entries, making it one of the most competitive editions.

eChannelling secured Gold in the ‘Online Brand of the Year’ category in recognition of its exceptional performance over the past year. The accolade acknowledges eChannelling’s outstanding marketing efforts and impressive brand performance, brand strength, market awareness, and impactful marketing activities that have set it apart in the digital landscape. The recognition also demonstrates eChannelling’s dedication to excellence and innovation in the market.

The achievement reinforces confidence in the company and strengthens eChannelling’s position as a formidable brand. Importantly, eChannelling’s efforts to transform healthcare access has been acknowledged at this respected industry awards ceremony and will help to further fuel its drive to revolutionize the nation’s digital health ecosystem.

In 2023, as eChannelling PLC celebrates two decades of transforming lives, the company remains dedicated to accelerating strategic shifts in digital healthcare and lifestyle through cutting-edge products and superior service offerings.

Powering eChannelling’s ground-breaking spirit is SLT-MOBITEL, the National ICT Solutions Provider, whose technology and platforms have contributed to the digitalisation and enrichment of healthcare for the nation.

Having pioneered online doctor channelling in Sri Lanka in 2004, eChannelling today partners with over hundreds of healthcare institutions and pharmacies across 25 districts. Its agile response during COVID-19 by promptly developing safety protocols and building awareness, also earned eChannelling widespread recognition.

This latest award now firmly entrenches eChannelling as Sri Lanka’s most trusted medical platform brand that leverages technology to ultimately benefit consumers via convenient and timely healthcare services.

 


January 2, 2024
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6min

 



 

 

Samson Rajarata Tiles is a fully owned subsidiary of D Samson Group, commonly known as DSI, one of Sri Lanka’s largest business conglomerate that operates in 16 sectors with 22 strategic business units. Sri Lanka’s pioneering manufacturer of eco-friendly terracotta roofing and floor tiles, received the prestigious Silver Award in the Export Brand of the Year category at the SLIM Brand Excellence Awards 2023.

The ceremony, was held on December 18, 2023 at Monarch Imperial, Sri Jayawardenepura Kotte, to celebrated the outstanding brands in Sri Lanka. Samson Rajarata Tiles was feted for its excellence in export branding and the award was presented by Professor D.N. Jayantha, Vice President, Education & Research, Sri Lanka Institute of Marketing.

Other members of the distinguished awards panel included Sameera Liyanage and Rohan Fonseka renowned personal in the marketing fraternity. The award was received by Dilshan Rajapaksa, Executive Director, Samson Rajarata Tiles (Pvt) Ltd.

Receiving the Silver Award at the SLIM Brand Excellence 2023 is seen not only as a recognition of past accomplishments but also as a stepping stone for global expansion. Through strategic partnerships, Samson Rajarata Tiles ensures seamless accessibility for international clients. To-date, the company has successfully entered international markets including the UK, China, India, UAE, Germany, Maldives, Australia, and Lebanon.

Dilshan Rajapaksha, Executive Director, upon receiving the award, he highlighted the historical success reflected in the attainment and commented. “To tackle the local economic crisis, we planned to shift from a local market focus to targeting overseas markets. Our goal was to boost the inflow of USD into the country and extend our global presence as a local company. This strategy aimed to bring economic recovery. the achievement not only reflects our history of success but also propels us into an exciting future. As we persist in meeting market demands with our eco-conscious clay tiles, we extend sincere gratitude to our customers for placing their trust in our commitment to delivering excellence and ground-breaking innovation. Their trust fuels our determination to shape the future of sustainable construction solutions.”

Chandula Rajapaksha, Managing Director expressed gratitude for the award, said “The noteworthy achievement reflects our commitment to push boundaries of innovation to take sustainable local solutions into the overseas and in setting industry benchmarks. It is a demonstration to our team’s consistent efforts in promoting the brand internationally.”

As the recipient of the prestigious SLIM award, the company remains optimistic about the future and is gearing to amplify its international success going forward.

Samson Rajarata Tiles has made remarkable achievements over its years of operations. The company has contributed to over 1,500 major construction projects, demonstrating the versatility and reliability of its tile products. Its expansive client base of over 20,000 customers locally and overseas reflects Samson Rajarata’s commitment towards meeting customer satisfaction.

Having produced over 100 million clay tiles to date, Samson Rajarata Tiles has proven its strong manufacturing capabilities. The company has also exported more than 15 million tiles to international markets across several countries, establishing its position as a competitive global industry player.

All of Samson Rajarata’s clay tile offerings adhere to global quality standards, ensuring durability and customer peace of mind. The company specializes in clay roofing tiles, wall tiles as well as floor tiles for diverse construction requirements.

To serve different market segments, Samson Rajarata employs targeted market differentiation strategies. For mass market customers in countries like India, Dubai, Australia and Maldives, it focuses on providing getting a better product for a affordable price, while not compromising on quality. For high-end niche markets like UK, Germany and USA, Samson Rajarata showcases its handmade and handcrafted tile designs that exhibit artisanal uniqueness.

Despite the prevailing challenges in Sri Lanka, Samson Rajarata Tiles approaches the future with resilience and optimism. Considering exports an opportunity to earn essential foreign revenue for the country, the company aims to maintain its legacy of excellence in the tile industry across international markets. With its quality certifications in ISO 9001 and Green Label manufacturing standards, Samson Rajarata continues providing sustainable and world-class construction solutions.

 



 

 


December 21, 2023
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5min

 




 

 

Sri Lanka’s largest private retail bank, HNB PLC, was crowned as Bronze winners in the Service Brand of the Year at the recently concluded 22nd Edition of the Sri Lanka Institute of Marketing (SLIM) Brand Excellence Awards 2023.

Considered the pinnacle of achievement for brands and marketers, HNB emerged as bronze winners following a highly competitive evaluation against other brands from across the services sector including banking, insurance, telecommunication, entertainment, education, leisure, investment, real estate, travel, transport and logistics.

“HNB is a brand that has stood out as a steadfast partner in progress to Sri Lankans from all walks of life for generations. As a result, we have grown to serve as a heritage brand for the nation. Therefore, the updates that we made to our brand over the past year had to be strategic, and carefully aligned to the ambitious transformation that is taking place at HNB, to gear up the bank to face the future with confidence. We are truly honored to be declared Bronze winners in the Service Category from SLIM, which serves as a vibrant testament to our continuing brand evolution.” HNB DGM Retail Banking Group, Sanjay Wijemanne said.

The SLIM Brand Excellence Awards serve as a platform for constructive rivalry among Sri Lankan marketers. This competition reflects SLIM’s genuine endeavor to elevate marketing as a pivotal economic force, aiding organizations in formulating and implementing potent strategies that triumph in the marketplace and, ultimately, capture the affection of consumers.

“Over the past year, our team embarked on an ambitious journey to revitalize HNB’s identity, introducing a more colorful and dynamic design aesthetic logo that reflects the joy and vibrancy of banking with us. This transformation extends beyond a visual refresh, infusing every touchpoint with the same spirit—from our mobile apps to the welcoming environment of our branches.

“Our goal was to align our brand with our increasingly sophisticated service delivery, product innovation and community engagement to drive a elevated experiences for all who engage with the HNB brand. By embedding the essence of joy in our brand ethos, we’ve strengthened our bond with our customers and reinforced our position as a bank that’s not only a joy to bank with but also a partner in their financial journey. It is this connection that fosters loyalty and trust, key indicators of our brand’s health and success in a competitive marketplace,” HNB Head of Marketing, Upul Adikari said.

Notably, this year’s awards received a record breaking number of submissions with a grand total of 175 entries, making it one of the most hotly contested editions of the SLIM Brand Excellence Awards on record.

With 254 customer centres and 800+ Self Service Devices (SSMs) nationwide, HNB is one of Sri Lanka’s largest, most technologically innovative private banks. Consolidating its legacy in sustainability, good governance and corporate excellence, HNB was crowned the Best Corporate Citizen for 2022 at the Ceylon Chamber of Commerce Best Corporate Citizen Awards. The bank further secured four additional accolades, including being ranked among the Top 10 Best Corporate Citizens and taking home the Governance category and Sustainability Champion for the Finance sector titles.

Additionally, HNB was ranked among the World’s Top 1,000 Banks list compiled by the prestigious UK-based Banker Magazine for the sixth consecutive year in 2022, in addition to being crowned the Best Retail Bank in Sri Lanka for the 13th occasion at the prestigious International Excellence in Retail Financial Services Awards 2023 hosted by the Asian Banker Magazine.

 




 

 


December 12, 2023
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4min

 


 

 

Wins 3 Gold and 2 Bronze awards

Reaffirming its commitment to excellence, Sri Lanka’s leading private sector bank, HNB PLC, once again emerged triumphant at the prestigious SLIM National Sales Awards (NSA) 2023, with its dedicated staff securing a total of five awards.

The award ceremony, held at Monarch Imperial, Jayewardenepura-Kotte, celebrated the outstanding achievements of HNB employees in various categories.

Akeel Ahamed from the HNB Kinniya Branch stood out in the Banking industry, clinching the Gold Award in the “Sales Executive” category. Likewise, Dasun Uthuruwella from SOLO Unit showcased his exceptional skills, earning the Gold Award in the “Sales Supervisor” category within the Banking industry. Harshana Munasinghe from Network Sales Unit of Business Development Unit also shone in the Banking sector, securing the Gold Award in the “Sales Frontline” category.

Further contributing to the bank’s success, Arichandran Yogadas from HNB Jaffna Metro Branch achieved the Bronze Award in the “Sales Executive” category, demonstrating excellence in the Banking industry, while Shanaka Samarasinghe, representing Network Sales Unit of Business Development Unit, received the Bronze Award in the “Territory Manager” category, further highlighting the bank’s prowess in diverse sales roles.

HNB’s commitment to excellence extends beyond the recognition of outstanding performance. The bank provides its employees with ample professional growth and development opportunities through training programs, mentorship, and career advancement initiatives. Fostering a positive and inclusive work environment that encourages innovation, collaboration, and continuous improvement remains integral to HNB’s core values.

Organized over the past two decades, the prestigious SLIM National Sales Awards were devised to reward high-performing sales individuals in companies for their outstanding efforts and achievements in the sales fraternity and recognize them at a national level. The awards aim to acknowledge sales professionals on par with world standards establishing the initiative as the best in the South Asian region. SLIM recognizes and rewards performers in over 20 industries, allowing individuals to apply through their companies based on their performance.

With 254 customer centres and 800+ Self Service Devices (SSMs) nationwide, HNB is one of Sri Lanka’s largest, most technologically innovative private banks. Consolidating its legacy in sustainability, good governance and corporate excellence, HNB was crowned the Best Corporate Citizen for 2022 at the Ceylon Chamber of Commerce Best Corporate Citizen Awards. The bank further secured four additional accolades, including being ranked among the Top 10 Best Corporate Citizens and taking home the Governance category and Sustainability Champion for the Finance sector titles.

Additionally, HNB was ranked among the World’s Top 1,000 Banks list compiled by the prestigious UK-based Banker Magazine for the sixth consecutive year in 2022, in addition to being crowned the Best Retail Bank in Sri Lanka for the 13th occasion at the prestigious International Excellence in Retail Financial Services Awards 2023 hosted by the Asian Banker Magazine.

 


 

 


November 30, 2023
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4min

 



 

 

Ceylinco Life and the Sri Lanka Institute of Marketing (SLIM) recently signed a Memorandum of Understanding (MoU) to conduct their Diploma in Financial Sales Management programme for a second batch of sales professionals from the Company.

A group of 30 Ceylinco Life salespersons graduated earlier this year as the first batch to complete this tailor-made Diploma designed for the life insurance market by SLIM.  The top three students among those graduates were awarded scholarships to follow any of the courses offered by SLIM, with the batch top receiving 75% off from the cost of the course and the graduates placed second and third receiving 50% and 25% off from the cost respectively.

The Diploma in Financial Sales Management qualification was introduced by Ceylinco Life to enhance the skills, knowledge, and competencies of its sales personnel, and to nurture a highly proficient sales force capable of tapping into premier markets and delivering exceptional services to customers. The diploma programme included contemporary coursework, examinations and assignments to ensure a well-rounded education for the candidates.

A wide range of subjects such as effective sales practices for financial advisors, financial planning, communication, analytical skills development, time management, financial markets, taxation and more, are included in the diploma.

Founded in 1970, the Sri Lanka Institute of Marketing (SLIM) is the apex body for Sri Lankan marketers, and is mandated to uplift the marketing profession in Sri Lanka by providing marketing studies and conducting many national-level events and projects.

Adjudged Sri Lanka’s ‘Brand of the Year’ and ‘Service Brand of the Year’ by the Sri Lanka Institute of Marketing (SLIM) and ‘Best Life Insurer in Sri Lanka’ by World Finance for the ninth consecutive year in 2022, Ceylinco Life was conferred the ‘Peoples Life Insurance Service Provider of the Year’ title at 2023 SLIM Kantar Peoples Awards for the 17th consecutive year, and was recently named one of the 10 Most Admired Companies in Sri Lanka. Ceylinco Life has been the country’s leading life insurer for more than half of the 35 years it has been in existence. The Company was also ranked the ‘Most Valuable Insurance Brand in Sri Lanka’ across both life and general insurance categories by Brand Finance in 2023 and certified a ‘Great Workplace’ in Sri Lanka for the third consecutive year in 2022. Ceylinco Life has close to a million lives covered by active policies and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.

 



 

 


November 23, 2023
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1min

 



 

 

HUTCH, Sri Lanka’s leading telecommunications operator, continues to shine in the digital realm, earning accolades at SLIM Digis 2.3. The company proudly received a Bronze Award for Creator/Influencer Digital Marketing, highlighting its innovative approach in the digital landscape. Additionally, HUTCH secured a Merit Award for Best Performance Marketing, showcasing its excellence in driving impactful campaigns. These honors underscore HUTCH’s commitment to staying at the forefront of digital marketing, leveraging creativity and performance to connect with audiences in meaningful ways.

 



 

 



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Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.




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