Fast Moving Consumer Goods (FMCG)

EditorNovember 15, 2017
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3min270

Softlogic Retail Pvt Ltd. has announced the launch of its own brand of refrigerators in Sri Lanka, targeting the ‘White Goods’ segment where it already has a strong presence, with a sophisticated product at an unbeatable price in the form of ‘Softlogic Maxmo’ refrigerators.

The Softlogic Maxmo Direct Cool Double-door Refrigerator is custom designed and engineered for local conditions and usage, and is backed by a 10-year warranty on its compressor, the company said.

“This is an exciting new product category for the Softlogic Maxmo brand, which is fast becoming a household name as a result of the range of other appliances already in the market,” said Mr Shehan Zahir, Assistant General Manager – Product Development at Softlogic Retail. “The brand has also built a reputation for quality and design aesthetics making it a strong competitor to international brands.”

Elegantly turned out, the spacious 212-liter Softlogic Maxmo refrigerator features toughened glass shelves that are free from heavy metals — making them safe for food storage — and are capable of supporting the weight of heavy items.

It uses the environment-friendly R600a refrigerant, a gas that is non-toxic, has zero ODP (Ozone Depletion Potential), very low GWP (Global Warming Potential) and delivers excellent thermodynamic performance.

Direct Cool technology saves energy, thereby reducing operating costs, and cools with a highly efficient natural convection process.

In keeping with Softlogic Retail’s emphasis on affordability, this model is priced attractively at Rs. 55,999/- and comes with an introductory discount for full payment, making its special cash price just Rs. 51,999/- the company said. An attractive 15-month interest-free hire purchase scheme, one of the best in the market with the lowest monthly instalments, and credit card interest-free monthly payment facilities with all leading banks are also available for buyers.

The Softlogic Maxmo Double Door Direct Cool refrigerator is available at over 230 Softlogic and Softlogic MAX showrooms in Sri Lanka, an island-wide store network that covers all major cities and towns in the country.

Besides the 10 year warranty on its compressor, the unit is covered by Softlogic’s trusted one year comprehensive warranty and has the backing of the company’s unmatched after sales service.

The Softlogic Maxmo brand portfolio currently encompasses small kitchen appliances such as pressure cookers, electric kettles, blenders, gas cookers, hand mixers, sandwich makers and rice cookers as well as irons, pedestal fans and ICT accessories such as Bluetooth speakers.

Softlogic Holdings PLC is one of Sri Lanka’s foremost, dynamic conglomerates, with leading market positions in the country’s growing economic sectors; retail, healthcare, ICT, automobiles, leisure and financial services. Softlogic holds Authorized Distributorships for key global brands and today, employs over 9,000 people in its offices located in Sri Lanka and Australia.


EditorNovember 14, 2017
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5min240

Opens up ‘A whole new world’ of shopping and good cheer

Big spaces, bigger brands and the biggest baubles you have seen have come into dramatic play this Christmas at Sri Lanka’s snazziest department store, ODEL.

Themed ‘A whole new world,’ this year’s festive transformation sees the iconic Alexandra Place mansion adorned in celebratory splendour complete with throngs of bright red, dazzling gold, and shimmery silver baubles.

‘Bauble bushes’ have cropped up all over the store and will soon adorn the roundabout in front of it. Inside the store, gigantic matt and metallic bauble wreaths in the festive shades of choice have been strung across the ceilings, and even the trees in the vicinity are plenteous with bright coloured giant baubles that shout out that the season of good cheer is upon us.

Noteworthy big global brands, exciting new products, unparalleled offerings, seasonal features, special bank promotions and extended shopping hours have now been introduced as the countdown to Christmas begins. And, with the recently added 10,000 square feet of elegant shopping space, ODEL is encouraging visitors to experience a whole new world of fashion retail indulgence.

The store has also launched a scintillating new fashion collection for its style connoisseurs, inspired by brands such as Dolce & Gabbana, Ellie Saab, Miu Miu, Alexander McQueen, Marchesa, Gucci, Chanel, Versace and Fenty X Puma.

This special Christmas collection is accentuated with the colours of festive grandeur such as red, silver, pale gold, beige, white, and shades of blue. Drawing from a futuristic sense of fashion encompassing elements of galactic prints and modern metallics that is all the vogue currently, this collection features statement pieces delicately crafted from shimmer fabrics, satin, silk, crepe viscose, metallic fabrics, velvet, georgette, ponte fabric and eyelash lace trims.

Stripes, rose prints, space prints and planet prints make a stunning appearance in this year’s seasonal fashion collection.

“For our customers, ODEL is where the festive season begins each year, and we go to extraordinary lengths to create the magic they look forward to,” said Ms Desiree Karunaratne, Group Marketing Director of Softlogic Holdings PLC, which owns the ODEL chain.

“With our exciting new shopping spaces, a sparkling new fashion collection, new brand additions that are just in, a promenade that spoils one for F&B choice and the essence of Christmas so aptly captured through our thematic décor, the store will offer a wholesome Christmas shopping experience for the entire family. In keeping with our theme, ODEL has opened up a whole new world to shoppers in Colombo this season.”

Spreading the yuletide cheer, there will be various choirs performing entertainment acts throughout the season at the store. Santa Claus will also be patrolling ODEL Alexandra Place from 16th to 24th December, providing children an opportunity to take their selfies with him.

As in previous years, visitors to ODEL will have all the traditional requirements they have come to expect, from gift vouchers and exclusive Christmas hampers, a host of gastronomic seasonal specialities at ‘Delight’ and a Home Department overflowing with Christmas décor. Adding to the excitement of shopping at ODEL this season will be two special weekend promotions for HSBC and American Express credit card holders in the month of December. All this makes ODEL everybody’s Special Seasonal Department Store.

When seasonal shopping gets into full swing, the ODEL Alexandra Place store will stay open till 11 pm on the weekends of 9th and 10th and 16th and 17th December, and from 21st to 24th December. On other week days during this period, the Alexandra Place and Thalawathugoda stores will stay open till 10 pm and all other ODEL stores will also work extended hours. On 30th and 31st December, all ODEL stores will stay open till 11pm.


EditorNovember 13, 2017
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4min180

An Asian Paints ‘Colour Ideas’ store which focuses on colour as an idea rather than a product, was recently opened in Jaffna to offer consumers the right mix of inspiration and detail in the world of painting.

The new store is located at Jaffna Hardware, No.32, Stanley Road, Jaffna, and is designed to showcase the Asian Paints Interior and Exterior Emulsion combinations, including the range of Royale Luxury Interior Emulsions and Apex Ultima Exterior Emulsions.

The new Colour Ideas store also displays Asian Paints’ Royale Play designer finishes for interior walls, Renner Italian Wood finishes, and the ‘SmartCare’ waterproofing range.

A departure from the traditional way of selling paint, this store is the fifth ‘Colour Ideas’ store of Asian Paints in Sri Lanka. Visitors here are greeted with a series of painted and textured panels and recessed displays with miniature settings depicting living, dining and bed rooms in different colour combinations and adjustable lighting.

Commenting on the unveiling of the Jaffna ‘Colour Ideas’ store, Mr. A. K Paranthaman, Asian Paints’ National Sales and Marketing Manager said: “Colour choice is something that is very personal to every one of us. With our ‘Colour Ideas’ store, we now offer the people in Jaffna and its suburbs an opportunity to experiment with their favourite colours, the latest finishes and trendy combinations, and to make the best choice based on their individual tastes and preferences.”

Hosted by the Managing Partners of Jaffna Hardware, Mr. P. Srikaran and Mr.P. Srimugunthan, the store opening ceremony in Jaffna was attended by Mr Paranthaman as well as Asian Paints’ Assistant Sales Manager, Mr Gerard George and Regional Manager, Jaffna Mr. G. Krishnarajah.

Visitors to an Asian Paints Colour Ideas store first walk in to an ‘Experiential Zone’ where they are exposed to different shades and colour combinations with painted and textured panels and experience how colour is affected by different lighting and space.

They are able to use Asian Paints’ colour visualiser software that makes it possible to try out various shade combinations and effects on a computer, and meet a colour consultant who would provide them with colour and product recommendations.

Visitors thereafter go to the ‘Transactional Zone’ where they may purchase multiple Asian Paints brands of interior and exterior paints from the company’s extensive product portfolio.

‘Colour Ideas’ stores also serve as a great platform for architects, interior designers and contractors to visit along with their clients in order to visually experience the process of decorating homes.

Notably, Asian Paints also introduced the sophisticated automated tinting and dispensing platform ‘ColourWorld’ to paint retailers in Sri Lanka, and has been responsible for many other industry firsts in the country. These include the first ‘luxury’ emulsion and the only stain-resistant interior emulsion paint Royale, a unique exterior Wall Putty that evens out undulations in exterior walls and fills up minor cracks, Apex Ultima,’ the only exterior emulsion in the local market with a seven year performance warranty and Royale Play, a unique special effects paint.

Asian Paints, which is currently present in 19 countries across the world, began operations in Sri Lanka in 1999. The company manufactures and markets an extensive range of paints including Asian Paints ‘Royale,’ ‘Classique’ and ‘Apcolite Premium’ Interior Emulsion, Royale Play and Royale Play Metallics, APEX Ultima Weather Proof Exterior Emulsion, APEX Weather Proof Exterior Emulsion, Apcolite Ace Exterior Emulsion & Apcolite Premium Gloss Enamels, varnish, wood finishes, thinners, industrial paints, clear lacquers, AP Kote Wall Putty and Exterior fillers.


EditorNovember 8, 2017
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4min410

Kelani Cables PLC being the number one brand in secure electrical and communication cables in Sri Lanka subsequently ventured into producing LED bulbs. The company recently unveiled its newest LED Bulbs range to the Sri Lankan market.

Keani Cables PLC has built a reputation with its secure electrical and communication cables and maintained it over a period of 50 years and that led the company to venture into producing ‘Kelani LED’ bulbs in the ‘Kelani Lighting’ product range.

Kelani lighting products too have secured trustworthiness in the marketplace just as Kelani electrical and communication cables.

Sri Lankan households can now benefit from a range of ‘Kelani LED’ bulbs that have a greater lighting capacity of Watt 3 to Watt 11 and come in Daylight and Warm Light types. The bulbs come in both Screw type and Pin type with a Two-year warranty.

‘Kelani LED’ newest bulb saves electricity by 85 percent and has a 15 year lifetime. This will surely support people in our country to keep their electricity bills from soaring.

Anil Munasinghe, General Manager Marketing, Kelani Cables PLC, speaking of newest ‘Kelani LED’ Bulb said Kelani Cables PLC ventured into producing LED bulbs in addition to producing secure electrical and communication cables after a comprehensive study revealed the need of better LED bulbs by the Sri Lankan households.

“’Kelani LED’ bulbs serve varied purposes of Sri Lankan consumer. We have superior products that emit more light and have a greater reach. That is the USP of Kelani LED bulbs. This newest range of LED bulbs we introduced today has greater emission power and greater lifetime. Consumers who complain about low emission of light from various LED bulb products have now become loyal customers of ‘Kelani LED’ bulbs. While all other LED bulbs emit a conical shaped light Kelani LED clear bulb emits light to spread fully. Hence ‘Kelani LED’ Bulb could be treated as just the product for any household”, said Munasinghe.

Kelani Cables PLC is a one hundred percent Sri Lankan company serving the nation for 48 years manufacturing electrical and communication cables. The company achieved “Super Brands” status in the electrical and telecommunication sector in 2008 for professional supremacy it demonstrated in the electrical and communication cables sphere.

In 2012, Kalanai Cables PLC clinched the bronze award for the excellent business brand category at the SLIM Brand Excellence. It clinched gold at the SLIM Brand Excellence once again in 2013 for the same category. The company secured gold at the SLITAD People Development – 2013 award ceremony for the contribution it has made towards training and development of the work-force plus up-keeping their welfare.

Kelani Cables PLC is the proud recipient of ISO 9000:2008 certification for quality, ISO 14001:2004 for better environment management, National Standards award and the gold winner of Taiki Akimoto 5S award.

In 2015 Kelani Cables PLC was conferred with the Asia’s Best Employer Brand award. Kelani Cables was recognized for sustainable development at the National Green Awards in 2015. The company bagged Silver award for best organizational CSR brand under the B2B brand category at the SLIM Brand Excellence awards in 2015.

National HR Excellence Silver award in 2016 and Green Reporting Gold award at the Presidential Environmental Awards in the same year are other achievements.

 


EditorNovember 6, 2017
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4min420
  • 20000 MT nadu rice tranche now in Colombo
  • Mere $8.9 Mn for the latest lot
  • Indian stocks end any supply shortage fears
  • Coming from Indian private supplier at competitive prices
  • Int’l open tender call too successful, even samples received
  • 34 local & international bidders for the int’l call
  • Received samples have been sent to local labs for testing

 

The first batch of low priced rice out of the huge 100000 MT Indian rice tranche has been offloaded and is now moving within Sri Lankan retail market, ending any supply fears.

Meanwhile, the open international tender call for 200,000 MT rice in three varieties, also successfully closed in Colombo last week.

By the weekend of October 4-5, a total of 20,000 MT tranche of parboiled ‘nadu’ rice sent by an Indian private sector supplier to the Cooperative Wholesale Establishment (CWE) of Sri Lanka have been offloaded at Port of Colombo and been distributed to CWE warehouses.  The value of the received 20000 MT rice stock is US $ 8.9 Mn (SL Rs 1.36 Bn). This rice stock is now being re-distributed from CWE warehouses to Lanka Sathosa outlets to be sold at only Rs 74 per kilo. Any consumer purchasing more than 25 kilos of this rice from Lanka Sathosa can buy them even lower-only Rs 73 per kilo.

Minister of Industry and Commerce Rishad Bathiudeen addressing a press briefing on 1 November in Colombo, highlighting his efforts to end rice supply shortages through yet another global tender call, said: “Our international tender to import 200,000 MT rice closed yesterday 31 October. Rice samples submitted with tender bids are being forwarded to ITI for lab tests.”

The latest tender is, unlike previous “Government to Government” (G2G) tenders, a “Sri Lanka government to local and international private sector” call. A total of 34 local and international private sector suppliers have quoted for the 200,000 MT tender, that closed on 31 October and announced initially on 19 October. The Ministry has forwarded all the submitted quotes to the Cabinet Appointed High Powered Tender Board which will compare prices of these international and local private sector suppliers with “government to government” prices quoted in previous G2G tender calls, before making final selections.

The international tender was floated by the Ministry of Industry and Commerce of Sri Lanka on the directions of government’s Cost of Living Committee.

The Cabinet Appointed High Powered Tender Board is expected to pick the qualifying suppliers for this 200,000 MT international tender by this Friday 10 October. Private sector suppliers from Pakistan, Myanmar, Thailand, India, and Vietnam quoted. Several Sri Lankan suppliers too submitted their bids in this 200,000 MT total which consists of three varieties-90000 MT Parboiled Nadu rice, 60000 MT Samba (Parboiled) rice and 50000 MT White Raw rice.


EditorNovember 5, 2017
Singer-Sri-Lanka.jpg

5min650

The Singer Group announced results for the nine months ending September 30th 2017 with revenues increasing to Rs. 37.0 billion, an increase of 12% compared to the same period last year, demonstrating resilience by growing competitively and consistently in tough market conditions.

During the quarter a major milestone occurred with the majority shares of Singer (Sri Lanka) PLC being purchased by Hayleys Group from Retail Holdings (Sri Lanka) B.V., thus making Hayleys the new parent company of the Singer Group.

Both companies together have ensured a smooth and seamless transition where Singer will continue to pursue its programmes and strategies to retain its market leadership in consumer durables. Additionally, synergies with Hayleys and its associate companies augurs a brighter future for the Singer Group and its stakeholders.

Group Net Profit for the first nine months was Rs. 789.2 Million, a reduction of 37% compared to the prior year (excluding the one-time gain during first nine months of 2016). Operating Profit decreased marginally to Rs. 2,874 Million from Rs. 2,966 Million compared to the previous year.

Company Net Profit also decreased 32% for the first nine months to Rs. 544.9 Million. The third quarter was largely affected due to a reduction in harvesting incomes. As a result, the third quarter revenue increased at a slower pace of 8%.

Net Finance Cost for first nine months of 2017 increased by 44% to Rs. 1,494 million largely due to an increase in interest rates. The lower margins and higher interest rates have both impacted group profitability.

Challenging market conditions, notably the continuous drought in the dry zone, reduction in customer purchasing power due to currency devaluation, increased value added tax (VAT) and higher interest rates and floods in the wet zone contributed to the decrease in the demand for consumer durables.

As a result of the adverse conditions, the company too could not increase prices, and gross margins reduced to 29% in the first nine months compared to 31% last year. The increased mix of smart phone sales, which have lower margins, also impacted the overall group gross margins.

However, the group was successful in lowering selling and administration expenses from 22.6% last year to 21.7% in the current year.

The company is anticipating gradual improvements in the business conditions during the remainder of 2017 and in 2018 while pursuing strategies to improve margins and lower costs.

Ongoing noteworthy key initiatives include;

  • Growing e-commerce business to supplement retail business.
  • Growing furniture business exponentially with a wider range available to customers showcased in larger showrooms.
  • Accelerating the renovation and expansion of existing shops to increase retail space catering to additional products and brands including the furniture range.
  • Launch of the 4K Ultra HD Television series and new smart refrigerator range.
  • Strengthening and enlarging manufacturing operations with new factories, additional machinery and state-of-the-art technology.

Company Comment

Commenting on the results, Asoka Pieris, Group CEO said, “Despite the first nine months of 2017 being challenging mainly due to tough market conditions, we believe that we have come out strongly.  Hayleys as the parent company is also an excellent strategic fit for Singer and we are excited about the growth prospects.”

Commenting on the outlook, Mohan Pandithage, Group Chairman said, “As the Company’s major shareholder, Hayleys Group is confident that Singer’s position as the leading consumer durables retailer will be further strengthened.  The synergies that would arise by the combined strength of the two corporates would take Singer Sri Lanka to greater heights.”

About Singer (Sri Lanka) PLC

Singer (Sri Lanka) Group is the largest retailer, financier and manufacturer of consumer durables in Sri Lanka.  The company has 424 retail stores as well as an e-commerce platform. The company also serves over 2800 dealers/sub retailers.  It is also renowned for its after-sales service network with 14 service centres and over 300 service agents.  Apart from its house brands, the company is a distributor for many other well-known brands.

Singer commenced business in Sri Lanka in 1877 and is 61.73% owned by Hayleys Group. Shares of the company are publicly traded on the Colombo Stock Exchange.

Additional financial and other information about the Company may be found at the Corporate/Investor section of the Company’s website:  www.singersl.com.


EditorNovember 5, 2017
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5min490

Multilac, the nation’s heritage brand and the largest paint exporter, among the only top three global brands to archive lead safe paint certification from IPEN America, joined the global community to mark International Lead Poisoning Prevention Week 2017 recently with a series of outreach efforts to raises awareness on the harmful aspects of lead exposure, especially for children.

This call to action has been initiated by the Global Alliance to Eliminate Lead Paint, a global partnership led by UN Environment and the World Health Organization, with an aim to eliminate lead in paint globally by 2020.

IPEN is a network of public interest non-governmental organizations working in more than 100 countries to reduce and eliminate the harm to human health and the environment from toxic chemicals.

In Sri Lanka, Multilac collaborated with the Centre for Environmental Justice (CEJ), a social service environmental organisation working towards environmental justice for all through community actions, conducting several activities and events to increase awareness and create a sense of urgency on the importance of lead safety.

Explaining the company’s commitment towards a lead safe standard, Mizver Makeen, Managing Director Macksons Holdings said, “As a 100% home-grown company we has always been committed to manufacture high quality paint products to meet global standards making a positive impact in the industry, in people’s health and safety, and in environmental protection. By observing the Lead Safe Week we hope to have contributed towards promoting a more conducive lead safe environment, especially for children.”

Commencing activities for Multilac’s Lead Safe campaign, the company donated lead safe paint to several pre-schools ensuring the children are not exposed to lead from paints while at school. The event took place at the Cotta Road, Rajagiriya.

Considering the importance of patient safety, particularly children, Multilac also signed a memorandum of understanding with Lady Ridgeway Hospital Colombo providing lead safe paint for their neurological ward.

Multilac also conducted an awareness campaign in the vicinity of the Castle Street Hospital for Women in Borella, especially for pregnant women and parents of infants and young children, on the importance of lead safe surroundings. Information leaflets and placards were used to increase awareness on the issue.

Commenting on their collaboration, Hemantha Vithanage, Executive Director CEJ said, “At CEJ we continue to advocate tirelessly towards making Sri Lanka completely lead safe. Working together with Multilac during Lead Safe Week we put children at the center of our activities to ensure the health of children are protected.”

In 2016, Multilac achieved global recognition earning the prestigious Lead Safe Paint certification from IPEN America, becoming one of the top three global paint companies to receive this milestone. It is indeed noteworthy that Multilac’s entire product range has also received the lead safe certification.

The company’s extensive export range includes decorative and weather resistant paints, water proofing, wood care products and auto paints. Multilac Colourbank, Multilac Platinum, Ital wood, Multilac Auto, Micron and Mitsuko are among its popular brands.

Multilac also exports paint and surface coating solutions globally to 12 countries including India, Maldives, Oman, Saudi Arabia, Australia, Seychelles, Vietnam, Malaysia, Madagascar, Pakistan, Myanmar, the Congo and Trinidad and Tobago and is Sri Lanka’s largest paint exporter contributing significantly to the nation’s export earnings.


EditorNovember 5, 2017
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10min550

The rising popularity of chicken meat as a daily staple in most Sri Lankan diets has been well underway over recent decades with the country projected to consume as much as 189,690 Metric Tonnes (MT) of chicken, projecting an annual growth rate of 3% by the end of 2017.

However, as a nation whose prosperity is slowly but surely expanding, we must now focus our attention on what a growing nation requires, namely: healthy citizens and a healthy economy. As an industry, we believe that Sri Lankan poultry producers are uniquely positioned to continue making unprecedented contributions to the nation in both of these fundamental criteria.

In generations past, chicken meat was considered a luxury and was only consumed during special occasions, however, the expansion of the domestic poultry industry’s production capacity has led to significant reductions in overall price and drastic improvements to availability of chicken products as economies of scale took hold across the island.

One of the most crucial benefits flowing from this organic expansion was a parallel reduction in protein-energy malnutrition, in both adults and children as chicken meat became easily affordable for increasingly wider segments of the population.

Meanwhile the Sri Lankan poultry industry continues to stand as one of the country’s most disciplined, well-organized and consistent tax payers particularly when compared to fisheries and other alternative livestock industries that have minimal regulations and contribute less in terms of tax revenue to the government.

In 2016 alone, the poultry industry has technically  generated Rs.16 billion in tax revenue to the State, and is forecast to generate a further Rs. 16.5 billion by the end of 2017, and as Sri Lanka continues on its growth trajectory, demand for poultry products is anticipated to increase at an even sharper rate as the country’s population expands in size and affluence, further bolstered by drastic expansions in demand from the leisure and food & beverage sectors of the economy, driven by surging tourist arrivals.

Given these dynamics, it is becoming increasingly imperative that steps be taken by all stakeholders in order to ensure that Sri Lanka is not only ready and able to meet these anticipated surges in short-term demand but that we also look beyond our shores at the unprecedented opportunities for growth that brings foreign exchange into the country, providing invaluable support to the country’s macroeconomic standing.

 

A blueprint for local and global success

Established in 1972 with just 100 chicks and a vision to become a market leader in terms of quality, freshness and innovation, Crysbro has grown at a steady pace and in the decades since, has emerged as Sri Lanka’s first and most sophisticated, fully vertically integrated poultry producer with operations spanning grand-parent, parent farms, hatcheries, broilers and feed mills. This thriving ‘Farm-to-Fork’ concept has been at the core of our success, and which in turn has provided unprecedented support for numerous stakeholders including direct and indirect employees, out growers, domestic maize farmers, and ultimately, the Sri Lankan consumer.

Having consistently set new industry benchmarks, we believe that our success is a model that needs to be emulated, supported and expanded in order to provide optimal returns for the country, both economically and nutritionally. Already we are able to compete with international leaders in poultry exports like Brazil, the world’s largest exporter of poultry products – both in terms of quality and cost – despite facing significant domestic market and policy obstacles.

With rising affluence, a booming tourism sector and a fast-growing selection of home grown and internationally franchised restaurants entering the market over the recent past, Sri Lanka’s demand for poultry products is only set to grow. Similarly, international demand is also on the rise, and even today, we receive inquires for orders that are well in excess of Sri Lanka’s total production capacity; therefore it is abundantly clear that the poultry industry holds tremendous potential for growth, and with it, a substantial improvement in the livelihood and living standards of every-day Sri Lankans from all walks of life. However, such growth is only possible through substantial investment from producers, and the implementation of a stable and sustainable regulatory environment from policy makers.

A good example of such policy in work can be seen in the United States of America where at present, 1 pound of chicken retails at US$ 1.99, or approximately Rs. 675 per kilo. Comparatively, Sri Lankan prices have not increased past Rs. 420, even after the removal of price controls in 2016. While the difference in US and Sri Lankan prices is largely a product of their relative economies of scale, it is also attributable to the significant roadblocks in crucial aspects of the supply chain that our international competitors are not subject to. In that regard, it is now crucial that the contribution and efforts of Sri Lankan poultry producers have invested towards the adoption of efficient practices across production, processing and distribution, enabling our industry to scale up production in order to tap into export markets.

Nourishing an industry that feeds a nation

The most fundamental obstacle that the Sri Lankan poultry industry faces today is in terms of extreme distortions in the price of maize, which is a key component in chicken feed.

According to the Food and Agriculture Organization of the United Nations (FAO) Sri Lanka is forecasted to produce approximately 180,000 MT of maize by the end of the year which is a significantly low volume compared to the actual requirement of 400,000MT and is a 40% decrease from last year’s yield of 242,000MT. The local maize prices at present average as high as Rs.52 per kilo while the Farm Gate Price of Corn in the United States of America is approximately Rs.23 per kilo. The price of international maize stands at approximately Rs. 35 per kilogram (CIF Colombo).

Nevertheless, the protectionist policies adopted by the Sri Lankan Government have placed severe restrictions on the importation of maize, resulting in the domestic the industry having to absorb the significant increases in maize prices without passing them on to the consumer. It is suggested while protectionist policies need to be in place and implemented, the real potential can be exploited only by way of introducing effective mechanisms to increase efficiency and productivity. Consequently, maize accounts for 60% of the raw material of poultry feeds. Simply put, this is an unsustainable model for the poultry industry, particularly if we are to make meaningful progress towards becoming an internationally competitive exporter.

“While the argument has been advanced that Sri Lankan maize producers must be shielded from international competition, policy makers must also be cognizant of the fact that it is the poultry industry that is the single largest purchaser of locally grown maize, hence, policy that hurts our industry will eventually hit maize producers hard and ultimately, local consumers the hardest.”

We in the poultry industry believe that we can thrive mutually with the agricultural industry, provided, necessary patronage is extended by the government. Also, an economically prosperous farmer also becomes a consumer of chicken due to his increased purchasing power which is a result of increased income from increase in the demand for his produce driven by the increasing demand for chicken. Therefore, I reiterate, protecting the poultry industry means protecting a number of other industries in the supply chain and is definitely the need of the hour.

For our industry to have made chicken the most readily available and economical source of non-plant protein in Sri Lanka is no mean feat, and proves beyond any doubt that we have the capacity, and ability to succeed. In that context, we are confident that Sri Lanka can reap tremendous benefits in terms of export growth and foreign exchange income, if we are allowed to truly compete in the international market. With the right policy framework, we are confident that our industry and all of its numerous stakeholders can become one of Sri Lanka’s largest foreign exchange earners, in alignment with national goals to diversify and expand its exports.


EditorOctober 31, 2017
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3min1130

The Body Shop in Colombo is turning up the volume on luxury self-care with new additions to its Spa of the World range. Together, these new products create the complete Firming Spa Ritual for skin that feels as good as it looks.

The Body Shop team created ‘Spa of the World’ for women seeking to indulge in some well-deserved ‘me time’. The full Spa of the World range of bath milk, creams, massage oils and exfoliants offer a relaxing and revitalizing ritual to choose from. The complete Firming Spa Ritual comprises of offerings that include French Grape Seed Scrub & Thai Makrut Lime Firming Oil. Infused with fruit extracts from forests and vines and blended into refining textures and invigorating fragrances, this uplifting regime has been designed to empower skin, body and mind.

They tone and strengthen skin with a revitalizing formula headily perfumed from the premium quality, Community Trade ingredients used in their making. The Body Shop maintains its longstanding commitment to ‘Enrich, Not Exploit’ by creating products that use ingredients sourced from ethical supply chains, with their heritage rooted firmly in farming communities around the world. For example, the French Grape Seed Refining Scrub is infused with grape seed powder from France and Community Trade organic sugar from Paraguay to help invigorate, exfoliate and refine skin. Grape seeds are prized for their high polyphenol content, a powerful antioxidant known to firm the skin. Massaging with sugar is great for promoting circulation and evening skin tone.  Similarly the Ethiopian Green Coffee Cream is enriched with Community Trade organic olive oil from Cilento National Park, Italy.

The Thai Makrut Lime Firming Oil is infused with zingy makrut oil used by Thai women for its stimulating and uplifting scent, ideal for reawakening the senses. This toning and firming oil enriched with makrut oil nourishes quickly, absorbing and infusing the skin with Community Trade marula oil. The Marula oil is sourced from a cooperative of 1750 Namibian women who harvest the fruit from wild Marula trees – they have used this oil on their skin for generations and now, built a business on it. Their trade with The Body Shop has helped these women to raise the funds to build their own factory, as well as invest in livestock and pay school fees.

The products have been praised by focus groups for their firming properties. 94% women agreed that skin looks softer and feels smoother after using the French Grape Seed Scrub, while 88% agreed that skin looks and feels more toned after using the Thai Makrut Lime Firming Oil. These products (and more) are available at The Body Shop flagship store on Bagatale Road and Odel on Alexandra Place.



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